THE NAME OF THE GAME Table of Contents INTRODUCTION CHAPTER 1: THE SYSTEM • Operation black ops • Fractional reserve banking system & CBDC’s • The company that owns the world (and you) CHAPTER 2: PRAGMATIC INFORMATION – TOOLS AND SKILLS FOR EMBRACE GROWTH • The three irreplaceable skills • Process of goal making • How to set up your Mastery checklist • Measuring money and time – how rich people think • The three essential principle to embrace CHAPTER 3: PEOPLE – LAWS FOR INTERACTION • How to network with high level individuals – approaching technique • Drones and sleeper sheep – how to have them schooled CHAPTER 4: THE COSMO OF ECOMMERCE • Principles, rules, avoiding mistake tips and technical information for striving in the space of ecommerce CHAPTER 5: ADVICE FROM A MULTI-MILLIONAIRE – SECURITY AND INVESTMENT • Two promising sectors for future investment • Tips for plus 6 figure earners CHAPTER 6: THE THREE WAYS OF MONEY MAKING – FUNDAMENTAL RULES TO UNDERTAKE • Fundamentals and tools of money earning – growth from scratch to massive building CHAPTER 7: THE CAPITAL CLUB METHOD – INSIGHT FROM THE MASTERMIND • The strategies shared exclusively in the capital club Amsterdam mastermind – invaluable information streamed directly from multi 7-8-9 figures individual and Luke himself CHAPTER 8: PRICIPLES • The closing chapter where lies all the lessons, principles of life and law of the universe that our mentor tough us along the path of sharing his wisdom Introduction this is the playbook that serves the purpose to unplug mind that are ready to be unplug, this document exposes some uncomfortable aspects of the world that we live in, the information that you are about to study and understand are the fundamental rules of the game taught by our great mentor. If you are here and you feel cheated and you feel like your entire life was a scam, you have the right to feel that way. The first thing we must do is embrace education, you need to be educated, and this document will provide you a kind of education that is not publicly available and particularly is not taught in any area and at any level of traditional education; because of course they don’t want you to know these truths. The following lectures are what really matters and you need to understand how the game is played, so that you don’t get played. The moment when you understand that the last 2 years have been a scam is the moment where you start to wake up to the reality in which we live in. We must be aware that till we don’t get out and dissociate from the system, we are complicit, we are the machine and maybe some of us not by our thoughts but surely through our daily action and habits. It is statistically proven that out of 100 people 15 will have basic 9 to 5 job, 4 will be financially independent, 1 will be rich and the rest will be poor; and the question is, are you the one? Our mentor genuinely believe that anybody can make a million dollar, and after I have internalized his teaching and his concept I came to the same conclusion; if you can walk and move through space, read, think and calculate you can make it, you don’t have any excuse. Through these concepts you will learn how to optimize the return on your time, receiving the biggest output for the least amount of input, and once you master and train yourself to operate like this you will be unstoppable. The system taught us that we cannot dictate the circumstances of our lives but in reality, we actually can, we are in charge and we make the decision for what we want to achieve. One thing you need to keep constantly in mind is that we live in the information era, there’s literally hundreds of books written by billionaires that give you all the sauce and secrets, information is the only way for get out of the system and you have to learn it; like you will learn the invaluable knowledge shared in this document, you must not stop and seeking knowledge from every valuable source you can find and unless you are willing to learn it you are not going to win. Our mentor taught us that the life that we have is the life that we choose, so if you want a different life you must be willing to make different decision. The following principles and lessons will literally teach you how to think like a successful person and a simple rule you can follow if you are a come up is doing what the winners do, literally shadow them, because this will bring you forward to your own success. Like you will see in the last chapter, you have to know that only the educated are truly free; so, the choice is entirely up to you my friend. This pdf will gain you the access to a different information that the average people doesn’t have and once you see that, you will understand that you have to level up on a super fast rate and that there’s zero time to waste. Know that with this path and teachings you ain’t gonna be flexing at your 20’s, you are going to sit, grind and build a real fucking business and make real fucking money, because otherwise you’ll end up like every body else. The last concept I want to highlight before the deep dive that you’re going to take is that you need to have goals, when you wake up you need to crystalize your steps into daily task and in the following chapters you will receive the perfect tool for accomplish that every single day with ease and perfection. Ladies… Gentlemen… I welcome you to the name of the game... chapter 1 The Russian psyops on United states – Operation Black Ops There is a slow process called ideological subversion or technically active measures. It’s a psychological warfare that results in the changing perception of reality of every citizen of the targeted country (i.e. USA); Despite the abundance of information no one will be able to come to a sensible conclusion, this because an inducted state of mind where in the interest of “defending” themselves, their family and community facts and data don’t matter anymore. It’s a very brainwash process that is divided into 4 stages; the first is demoralization, it takes 15 to 20 years to demoralize a nation, the period has to be so long because it’s the minimum amount of time for educate a generation of student in the targeted country by exposing them to the ideology of the enemy (after WWII Marxism and Leninism ideology has been pump into the perception of at least 3 American student generation). So this phase is implemented through the educational system which helps a “cognitive dissonance mind-state” making this process irreversible, a stage that has been completed and overfulfilled by the KGB in the last 25 years (current time of the interview 1984; 1959-1984) and most of it, particularly in the latest years, was done by Americans to Americans due to lack of moral standard. As mentioned earlier, a demoralize subject is unable to asses true information (cognitive dissonance state) and the facts, documents and authentic proof tells nothing to him/her. The next and second stage is destabilization and we just went through it (2008-2013). It works by destabilizing the economy of a country, the foreign relations and the defence system resulting in a destabilize government and citizens value and moral. It takes just 2 to 5 years to destabilize a nation. The third phase is of course crisis which can take place and evolve in just six weeks and bring a country in the verge of crisis. This will lead to the after crisis period with the violent changes of structure, power and economy. The consequences of the after crises period turns out in the last stage of the cycle called the period of “normalization “and it will last indefinitely. This phase is just happened and is happening around the globe, they normalize the “pride and pronouns thing”, they normalize tax rate and gasoline being super high, they normalize vaccines every three months and viruses coming out every three weeks. Another argument we can analyse is that every country’s politician, media, educational system does is to train the next generation of people to think they’re at peace time, in freedom and that everything around them is good, this is resulting in the majority of the people being weak and comfortable. Source: KGB defector Yuri Benzmenov’s warning to America: https://www. youtube.com/watch?v=IQPsKvG6WMI What is money? How money works? The fiat system: Fractional reserve banking In our financial system the reality is that the money is sucked up from all of us into the pocket of a very small group of people (through tax, loans and interest). This happen because of how money is created by the federal reserve and central banks (fake paper money printed out a thin air. We must know that almost all of the money in our economy is created by banks when they make loans. There is a myth that loans is people else’s money but the truth is that when they give you a loan the bank create electronically that loan (money) by typing numbers into your bank account. Another common scheme bank does is when you deposit; when you walk into a bank with a 100$ note and want to deposit it the bank keeps a percentage of that deposit (around 10% that is called fractional reserve), so they got 10$ out of your 100$ let’s say as a collateral. But where the other 90 dollar go? It goes from the first bank to another bank, than bank 2 keeps the 9$ take the 81$ and goes to another bank (3) and the process of printing goes along and multiply till you remain with the left over. A tangible fact to analyse is that 97% of the money in our economy is created as loans (electronic typed number); in our economy the more loans people take, the more debt there is and so the more (created) money there is. A fun fact is that in our economy if no one get into debt there will be almost no money in the economy. So our economy depends on the money electronically created by banks (when people borrow) and because of that someone has to pay interest on every dollar created. Guess who pays? We are paying, citizen, tax payer exc.. we pay interest on the fake created money loaned back to us. An example is the UK tax payers that pays 192 million dollar in interest every day. As we can see the debt is held mostly by the bottom 90% of the population and wealth is held by the top 10% and this system of paying interest is constantly increasing the gap between the elite and the peasants. In poor words what the bank does is create money from nothing and lend it to you with interest; of course if a citizen print just 1$ is going to prison but if a bank does it is perfectly legal in our system. Every economic crisis, from the housing market to the inflation rate skyrocketing, in the consequence of the banking system printing money out of nothing and pumping into the market (look what they have done with covid and how much they print). They create a dubious pandemic (99.9% survival rate) to flood the system with trillion of dollars of fake printed money getting into massive debt with the IMF and Federal Reserve, while first have bought their positions in the stock market and possibly in every other market, then they pump this new fresh fake money giving it to the peasants in a small amount “the stimulus check” right before when they had to exit those positions in the market place, resulting in the value of the shares of the elites rising up, ready to sell them at the top (In this scenario they create the bottom as well as they create the top). It’s not the first time and it won’t be the last, the tax payer money is cashed out by government and funnelled into private industry, directly into the pocket of rich people. But how the banks are able to do that and when this is happened? In 1971 the so called “Federal Reserve Act” has given all the power to the banks because with president Nixon they took the gold standard and ripped apart from money, so money was no longer valued based off gold (which is a tangible treasury) but bound to an imaginary currency paper known as fiat, one of the reason was to create a synthetic market prices and manipulation which resulted in the value of the dollar collapse to 1/500 of the value that previously had. So previous to 1971 the dollar was tied and backed by the value of gold, the fiat system instead is “backed by the full faith and credit of the united states government”, but credit to who? And faith to what? Well for the credit we can attribute it to the International monetary fund (IMF) Federal Reserve and his owners and central banks. But what has made the dollar so powerful compared to the other currencies that were issue with the same method? The new standard after the 1971 was tied to oil (the US government agree with the Saudi that all the oil that they would sell has to be traded just in US dollar) this means that there wasn’t an increase of the value of the dollar like could happen with gold, but an exponential increase of the demand of the currency making it the new official most powerful global reserve currency. The Dollar, Euro and Sterlin are all government fiat currencies, only the government has the power to issue fiat currencies but banks can create it through lending. Obviously in the last fifty years the supply of money has growth exponentially and this benefit just the banks, governments and mega corporation. Their playbook in that the companies and individuals that get or know where will go the printed money early, can spend it before the price of the things they want to buy will increase because pf the effect of the new money in circulation. In poor words they get products, services and asset cheap (houses, stock, share, cars exc..) and when the prices will rise all of those asset will have a massive gain without any type of improvement of the market that they’re manipulating; this processes leads to fabricated bubbles (2008/1981), that means that for the bottom chain of society by the time of this created money arrive in their hands, the price of the things they might want to buy has increased, their savings value less and their salary/wages remain unchanged; and in some cases for buy the things they want to buy they have to take on debt, which means get back to the banks for a loan and repeating the cycle again (the banks will give them the money which they have to pay back with interest that are the real money going directly in the pocket of the elites. For every dollar you deposit in the bank they can print 5.5x more of it and for this 97% of the money in circulation is debt. A window of the future of monetary system of our world: CBDC’S Published in July 2022 by bank of international settlements, the annual economic report explain what do they want from the monetary system; their definition is “the monetary system is the set of institution and arrangements that support monetary exchange, it consist in money and payment system which is required to such a payment system to serve society”. The full article will be here below and I urge you to read it and understand it fully because this shit is crucial. One plausible reason they putting out this article is the initiation of Central Bank Digital Currencies and the goals that they fix for the new monetary system (read the full article) is related and in conjunction. The governor of central bank of Albania has responded to a question of Luke himself where he ask him if the CBDC will exist in the future; the answer was: “without a doubt Central Bank Digital Currency will be impossible to live without and the federal reserve and the central banks should be private institutions completely and unanimously separated from the public”. If this happen means that all money will be privately hold and no longer operate as money, but will operate as coupon code/voucher that legitimize your purchase. The scenario is a central bank digital currency based off of nothing that is controlled in fully and printed autonomously without any permission of congress like the federal reserve. The company that owns you: Overview on the monopoly world in which we live in The names of the two powerful companies in the world are BlackRock & Vanguard and they are the world’s largest asset manager worth 9 trillion dollar. They influence and control every industry and sector around the globe. But whose asset are they managing? In 1999 BlackRock went public (at that time they were managing 165 billion dollar) while Vanguard group is still private which means you cannot know the shareholders and whose behind the company. BlackRock growth was superlative, and they did it through the acquisition of almost everything, every company that has influence over a country/world, every business publicly listed have them as major shareholder (that means they have absolute control and influence over that company. Apple – Twitter – Google – Tesla – Pfizer – Bank of America – J&J – Nestlé – Bayer – Visa – Disney – Facebook – Amazon – Goldman Sachs – Shell – CNN – Sky – Netflix – Booking – Airbnb – American Airlines – CocaCola – PepsiCo – Mastercard – PayPal – Exxon – Microsoft – Honeywell – Walmart – JPMorgan chase bank – Moderna – KLM – TripAdvisor – Fox – CBS. All of of this company have BlackRock as the majority of shareholders and I urge you to go deeper and check it by yourself going on Yahoo finance and research any company that matters around the world and check the holders section; eventually you will see that we live in a monopoly. The results are that the news are controlled, the food supply is controlled, the pharmaceutical and vax manufacturer are controlled, the social network are controlled and almost every source of information on Web 2.0 in controlled by them. We are aware that a handful of mega corporation and private investment company dominate every aspect of our life; what we watch, eat, drink, buy, wear and go is all dictated and BlackRock is the head of them. This investing firm is so enormous that controls the money flow and while there appear a hundreds of competing brands on the market, the reality is that a handful of larger parent companies actually own multiple smaller brands, like a Russian nesting dolls. If you do a proper research you will see that the whole industry of packaged food is owned by less than 10 companies and guess who’s the majority shareholders of this ten companies? It’s sad but they literally owns you, everything you have, use, consume, pay is theirs. Literally in every major company you can find BlackRock among the top 10 institutional investor and BlackRock is essentially the fourth branch of the government, in fact in past time of crisis the federal reserve has asked BlackRock help managing funds and that’s how did they get all the money for buy every company of the world, the Federal reserve have printed for them. The name of the game of warfare nowadays is lies, manipulations and distraction. BlackRock owns 90% of the world’s media and if you don’t know about them is because they don’t want you to, there is power in anonymity. In august 2020 became the first foreign company to be allowed into China mutual fund industry and if we research what was the first investments they did in the Chinese market was in a company named Hikivision (a security and communication software blacklisted by the United States that makes facial recognition for the use of Chinese government). If you are asking yourself with what money they buy/bought and invest for all of this besides the fake printed money of the Federal Reserve, you can find your answers in your bank account. They invest with the taxpayer money and with the pension fund monetary system of ordinary civilians and if you don’t believe it listen what the CEO of BlackRock Larry Fink think and say about that in the video that I’ll share with you down below. CHAPTER 2 The 3 irreplaceable skills that you need to master in order to embrace success: The first one is SELLING; if you want to make money in life you must learn how to sell, master the ability to exchange something for something else. Offer value in exchange for price The second one is the ability be RESILIENT; you must bounce back from all the negativity ( like bad comment, hate, close doors, people say no to you) once you have mastered the ability to thrive after you have failed you can start going up through the levels. The third one is the ability to be PRO-ACTIVE; in your life and in any situation instead of being reactive for the circumstances that you’re in and that’s happening around you must begin to stop for a second and think how you’re gonna solve the problem in front of you in a proactive manner. Being proactive means have the ability to problem solve, the ability to look at the situation emotionlessly (or just with little emotion) and calibrate your response accordingly. The most simple explanation that I can give you is that you must stop and think instead of just reacting on things. The process of Goal making: the blueprint for success The name of the game is that you need to have a goal in life. Before you select a goal you must understand every in’s and out’s of the goal that you want to accomplish. Unless you have consistency over a long period of time you will definitely not achieve your goals. For accomplish a goal you need to have the blueprint (the specific metric of what is required to get to that goal) and also you’ll need somebody that has been able to master that blueprint before. What do you have to ask yourself about your goal is; what is the first and next step that I need for accomplish it? That’s all you need and you must willing to compromise temporary gain for the accomplishment and fulfilment of your goal because that is the name of the game. This principles are a fundamental blueprint for be successful and there are three rules for you to embrace and develop; you need to have the right network (and if you are reading this and follow the capital club revolution you’re doing pretty good) you need to have the right education (the list of every past posted books on Luke’s profiles will be shown down below) and you need to be consistent, without a goal you will not start but without consistency you will not finish. This are the big differences between being rich and being poor, both in the mind and pocket because the two things are interrelated. A principles worth sharing is that success is the persistent pursuit of your potential and if you come to understand that your potential is limitless, that consistent pursuit is what makes you a success. How to set up your Mastery checklist and become a goal achieving machine: For each of the tasks you have to attribute two numbers, one based off difficulty and the second based on importance, doing the math calculating the sum of these two numbers will give you the result of the order of your mastery checklist. The objective is to master the task with the highest added number first (i.e., 1 is being difficult and 10 is being extremely easy on the difficulty side; the opposite stands for the importance side, 10 is being very important and 1 means not important). So you select to master the task with the higher number first because is based off your importance to accomplish that. The chart up here will dictate your day through the order of which the number results; you do always your tasks in this specific order and don’t move on to the next one till you finish the previous one. By doing so you take off all the emotion of wanting or not wanting to do one thing and you’re left just with your rules set that dictate your operative system. Keep in mind that even the same task could have different level of importance depending on the day you’re facing, anyway it’s always you that choose the importance, so you are the ruler. This system allows you to check, see and track if your day has been successful or not. If you track your improvement you will be able to see how far you’ve come and continue to be encouraged trough out your day or week which it translate in even more progress. This checklist will give you the data and metrics for track your performance every day showing that you’re consistently winning in mastering the art of life. How does a rich person Measure money? The untold truth: the value of our time People correlate money with the time and effort that it took them to buy that specific product (cheap vs expensive concept). When you earn money you need to correlate (it) based on how much effort in time and energy metric, it requires you to yield that return. You must learn and be in the business of optimizing that return on your time (essentially the biggest input for the least amount of output) and in order to do that you have to be skilful with the time that you have. Most people are exchanging their time and energy (our most valuable asset) for monopoly money. The first step you have to take and the first question you must ask to yourself is how many hours do I have to work and how much my hours should be worth in order to be a millionaire? A basic simple answer in a millionaire span is 500$, you need to get the skill for exchange an hour of your time with a value 500$, you will not be a millionaire if your hour is worth less than that number. The starting point is to get rid of every single task (in your business and your work schedule) in your life that is worth less than 500$. A rich person when it spends 4 hours in a grocery shopping weekend doesn’t think at the 200$ he has spent during that time, he thinks in terms of the value of the time of that 4 hours spent for shopping, that is worth 2000$ of his time if we take the previous example. So, he did not spent 200$ in that weekend but 2000$ because he could use that 4 hours figuring out how to make that 500$ instead of spending it buying bullshit at the grocery shop. You need to realize that the value of your time need to go always up and upon this principle you need to get rid off all the task that are worth less than your current hour value (in your 40 hours work week). Think in terms of time and energy instead of money and always watch out for the ROI when you’re spending time. A simple vision of this concept is that you have to figure out how much do you wanna be making per hour, then when you realize that your time must be valued at a specific number you quit wasting it. So to recap; a product or service it’s cheap if you didn’t have to spend a lot of time and energy to get it, it isn’t about money but it’s about the time and energy and what you need to figure out is how to increase the $ income while reducing the time and energy that you spent, maximizing the dollar amount. In conclusion, we must think into this terms because we want to live our life based on what we believe we’re worth, we don’t want to base our life off a coin or paper bill and for this exact reason you have to measure your wealth. 3 essential principles to learn and embrace: how to CREATE WEALTH MULTIPLING WEALTH PRESERVE WEALTH In order to succeed in these three different sequential phases in your life, for each of one you need to embrace a different state of mind and mindset, be in a different environment, have a different set of rules and get different information that gives you the right mentality to navigate each of this phases. For glitching the matrix/system you have to become ungovernable, but how? You need to operate on multiple grids, operate on multiple skill sets and you need to create a deep network; the crucial step is to understand how money flows (tax loopholes-insider information-insurance loopholes etc…) and ultimately you need to understand the culture barrier of the country with you operate. These are elements to master for earn true wealth and the strategy to gain it is to study what millionaires and billionaires habits looks like, what their strategy look like, what their mindset look like, the way of behaviour, the attitude, the kind of network that forge millionaires and replicate that. Remember that you have to live in the present as if your future truth has already become a reality and unless you begin to act that way from the very beginning, you will never get there. You also need to know the source of information and if you don’t, have a filter experience that cleanse the informations for you; feed yourself with clarity, transparency and purity and you will not have any issue get through each of this stages. The technical skills and information for succeed in every of this phases will be down below in the section of capital club pop up Amsterdam. CHAPTER 3 How to network with high level individuals: from network to net worth Rich and high level individuals value their time and their “circle” (the trust that they put in the people around them) much more than they value money. For this reason you got to be extremely careful of who you hang out with because you are the sum of the five people you spend more time with. A skill you need to be able to develop is to rasp the attention of individuals quickly for two reason; the first one, like said before, high level individuals value much more time than money and for sure they don’t want to waste it on you. The second one is in term of attention ratio, in our society generation after generation is becoming lesser and lesser speaking of time (in the just three past generation we see a radical drop in the level of attention, 40seconds to just 7seconds). An important aspect you need to understand is that you have to become “familiar” with this individuals, you don’t want to be liked, loved, admired, ext… A familiar sentiment is what you want establish in the relationship with this individuals because people do business with people they know. You have to become valuable for getting responses from the people and the circle you want to enter, but how? Spot, visualize and provide a need that the person require in order to get in their inner circle. The secret is providing a good or services that’s very difficult to replace or to find. You need to figure out a skill set that is irreplaceable and that is required from a lot of people, in our case, high level individuals. A must for approach this people is to be direct with your inquiry, provide value of a need, you have to be able to spot a need and providing the solution with your service. Always show up giving, never present yourself with the kind of questions “what can I do for you sir”, this is exactly the kind of behaviour that you want to avoid. A sum of this paragraph could be that in order to network with whoever person in your aim, your ability to perceive a problem/need and supply it it’s what makes you valuable to those individual. Drones and sleeper sheep are proud and close minded people, wake them up or have them schooled? A psychological blueprint: Every problem in our society is a made up problem by the indoctrination of the system that mind us since we were born, this result in having the majority of the people in a status of cognitive dissonance. An important questions is - how they perpetuate all the nonsense on our thinking brain? Usually with the narrative that get pushed by taking and showing abstract scenarios that are bias, anomalies and minority cases and make an argument upon that. This is a phenomenon used not just by institutions and governments, but also from all the indoctrinated people that were forged by them; they have the so called Mr. Smith effect (when the truth is lighted in front of them they turn into a guardian of the system, refusing to see the facts and data under their nose). Remember that you have to make your arguments based off stats, data and facts representing the majority case of scenarios. Despite the differences and the status quo which most people are cage in, if you want to think and have freedom of thought, you must be willing to say things that makes people uncomfortable. When you do that, outsmarting the people in front of you and standing for your values they’re going to attack your person (because they can’t obviously fuck with your logic) making accusations and scenarios that are not realistic but just vague arguments. They do that because your logic is undeniable so they attack the person in a completely different and uncentered topic; when they’re doing it you explain this process to them, sticking to their weaknesses and thinking deficiencies and you’ll have them schooled. In this and in every situation the definition of words is extremely important, question and think at the effective definition of the words when people puts labels or make statements for your behaviour and use the definition as a point of force. CHAPTER 4 What is a brand? Brand is perception, brand is how people perceive your brand, product, logo, customer service and so on… to many people, one single brand may have different perceptions and for that it lay just on your ability to control the messaging that is coming out. If you can master how people perceive you and I mean what they perceive automatically you gain the control of the narrative and you will win. So for the building of your brand the necessity is to understand how people feel and making sure that the perceiving value of you product or services is higher than the price. A first question you must ask yourself is what kind of brand I want to build? A cash flow brand, a growth brand or a brand for future acquisition? Based off on your answer you will have your end goal in front of you and the possibility to operate accordingly. The best efficient way to start a brand is running a white label (operate in the same way you operate a drop shipping business but much more in branded structure). The X factor for drop shipping is testing (do a ton of testing an do it consistently for spot the daily or weekly trend) and find a trending niche. Figure out a product that make sense in the niche and in the time (period of the year) for selling it; this means to spot a low resistance entry based on this two determinants. For E-commerce a simple yet efficient way to build your store is to find the bigger niche (almost general) that is evergreen and that it isn’t capped by audience size and product line. (for example if you look at a product that is extremely niched like a specific product of a specific colour exc.. you’re going to have less of an audience that if you had a general product similar to that niche) In the general space remember to select niches and product contingent on the season and word’s event that is taking place in the near future because this will push organic traffic and engagement on your ads. Speaking of organic traffic a crucial point to analyse is the comment section of your ads. You must learn to use the live feedback and review of your current client in the comment section as a forum for improve your site and create engagement; learn how to drive organic traffic and audiences (an example for you and your staff is the ability to create threads and conversation with people that comment). You have to create ads not for the mere selling but design it for convince people that the action they’re about to take is a good decision; the sale isn’t the important thing, it’s the person behind the sale that matters and the key word for this concept is reasoning, reason with your audience. The winning product myth: every product is a winning product, is not about the qualities of the products but it’s about the association that a person perceive to the product and the bond that is creating between them; that bond makes a person decide if they want to continue and purchase it or not. The bond could be an ease of access, euphoria for the product, an associated nostalgia between the product and a past period of their lives exc... you must find the connection between the product and the people that is an emotion, a relationship not just an unanimated use. Focus on understanding that your paid traffic is correlated to your attention and awareness that are nurturing the relationship between you two, finalize for get them to know you and not for bag them out on day one. One of the most profitable instruments that we can use today for drive our E-com businesses is TikTok organic, that for Luke is going to change formula for his algorithm and paid ads in about a year from the current writing of this document (nov.2022). The principles explained above are the essential and nonnegotiable fundamentals for build a business that you must implement with mastering the following skills: learn hoe to manage a team, hoe to build a landing page, how to advertise, how to market, how to budget and how to do the legal stuff and taxes. An encouragement for learn all of this skills is that the E-commerce space will be the primary purchase system in the next few years and learn this principles and skill in the near future will be useful like write and read. Tips from a multi 7 figures marketing agency runner directly from the CAPITAL CLUB AMSTERDAM POP UP for investing in 2022: for the aspiring eCommercer you must know that a method for convert massively is diversifying your risk by increasing the price of your product or services because an high and increasing price converts better; in practice think it in term that the price for a customer is what he/she paid and the value is what he/she get, as long as the perception of the created value supersedes the price you can charge whatever the fuck you want. A tips of Luke himself from the Amsterdam pop-up shared in confidence with me while we were talking before the mastermind: he said that the best way to make money right now is still dropshipping; you just have to be in the situation where you can make money by doing an arbitrage of the information because if you do it you add a premium to that information. That means that the person/costumer didn’t know that for example Ali-express or X other platform offer their wanting and desired product at a cheaper price and cost overall, so you capitalize on that information gap. CHAPTER 5 Two promising sectors for future investment: One of the most developing sector in our present and past present is the Artificial Intelligence research, we have to keep an eye alert on the most advanced companies and national institutions doing the best work on the field. A second promising sector is what the word has the most shortage right now, inducted or not, the energy sector will play a crucial role in the years coming and you want to be in it. So if you wanna start a business (doesn’t matter what it is) start it by incorporating this two things and look for investment figuring out which companies are at the forefront of the sector and see if their projects presents tangible and sustainable. Another important consideration is the upcoming 2030 agenda and the Carbon Credit project (if I were you I will look into that) and the changing method of energy production that is verging on nuclear. Tips for plus 6 figures earners: where do I put my money? Money is liquid so you need to be able to move your money according to where the trends are going. When you have plus than 100.000$ and you ask your self where can your money be safe in the current economy and financial space you must know certain information. Look at the central bank that has printed the least amount of money (cash bill) in the last two to three years, and most important look at the inflation rate of every country and put your net worth in countries with very low inflation rate like Switzerland and Singapore. Right now is favourable detain the currencies of this country because in strong and financially stable. Last but not least, you need to have some hard asset, some gold and some silver, and not hold them in some form of stock etc… you need to have them in the physical form stored in a safe place. The last thing you need to consider is having some cash paper money for inconvenient, a 5% to 10% of your net worth is a good percentage. CHAPTER 6 But how can you get money in the first place? The fundamentals and the tools for the art of money earning: 3 different ways for 3 different timeframes SERVICES DIGITAL GOODS PHYSICAL GOODS Sweat Online courses E-com store Time (ususally yours) Web 2.0 subscription Brands and collection Manpower NFT Wholesales This is the start of the journey (marketing services, webservices, labour services etc...) Infoproduct Shoes (sneaker retail) Have credibility and establish report through your website and social media (google, yelp, ig, tiktok) This is the last step you want to get into because it has an upfront cost and deep technical background is required to start This is the phase where you start scaling SERVICES: this is the easiest one, is the first avenue of business where you can make money. For start in a service the element required are sweat – manpower – time, in the beginning probably yours, but that’s none of your problem because even if you’re broke you have and control this three elements. In this stage you and your services are the product. If your skill set is limited find a service that requires these three elements but not a lot of skill (land scaping, gardener etc…) ; still you want to search for services that are a necessity for most of the people and this is important because the fist thing you need to learn is the ability to earn money asap for succeed through the levels and phases. So you need to start by selecting businesses and being in niches where your output is in direct correlation with your input and the risk and return is very well balanced; like this you’re never going to lose money. This is a must process because when you’re running services you understand the fundamental of business (customer service and experience , customer lifetime value, how to treat individuals in order to supply their needs etc…). you want to choose a service based on a subscription or services that have a return customer relationship; you definitely are not going to select services where people will not come back for a long period of time (like a shoes cleaning service) but on the contrary a service with a high intensity and customer base (like for example a marketing monthly package for restaurants or small store). DIGITAL GOODS: digital goods are about everything that has to do with digital life; sound promising right? Yes, our digital life increase on a daily basis and for sure digital good are one of the most exponential sector in which you can create something great, but there’s a few thing you should acknowledge. Digital goods are intangible, are products that you cannot touch but for example you can watch or you can read. A good point about digital goods is that even if the start-up cost are very high, usually the maintenance cost is not as high because once you have start you got the management cost, maintenance cost, server cost and then the rest is pretty much upside and has to do just with your ability to attract customers. Nowadays is very difficult to have a successful developed app of efficient digital goods so it is not recommended for the start. Meanwhile you can think of a digital good when you have mastered the other two solutions that’s actually teaches you the real dynamic of businesses and sales. Digital good are like the final frontier for building something massive unless you are a genius in coding, if that’s the case go for it. PHYSICAL GOODS: physical goods are highly competitive, especially nowadays with the internet; this because you have to worry abut the additional cost, rolling cost, inventory cost, the on going cost of supply chain management etc… but most importantly, depending on what kind of E-commerce store/physical good sale you’re tunning, it’s always required building a bran. The ways in which you can build a brand has different avenue, you definitely don’t want to build a brand based on one single product because your brand dies when the product becomes irrelevant. Understand that people select your brand and your product not because they need – like – see your product, but because you selected the right audience and showed to the right people your concept of brand. So it doesn’t come down to the product but on the individual of what your ideal customer/avatar is; there’s no such thing as a winning product because every product is a winning product, it has just to be sold to the winning person (right audience). You must understands how audiences moves, how they’re divided, what is the demographic of the territory and then you will understand which products serve this people’s best. Note that in physical goods you are limited by the quality of the supply chain, that is going to determine your ability to have a successful business that run smoothly (an advise is to set up your logistic as soon as you can e don’t rely on third party logistic run your shit). In e-commerce nowadays is hard and difficult for the long-term because the requiring tools are a lot and not easy, such like back-end marketing system, retargeting ads, retargeting funnels, lifetime value of the customer mapped (means have a blueprint of where the customer starts and when finishes). A tangible solution to break the hardship and barrier entry in 2023 is to build a meaningful brand and a brand which the products transcends just a short term culture trends or fidget spinner trends. In every of this three ways, note that is extremely important to be review on google, so you can incentivize people and dictate the narrative based on your good rate reviews. For example if you run a physical business give the customer a discount with a QR code that links them to your actual google profile/page to leave a review; incentivizing people to take action build reciprocity with your clientele long term. CHAPTER 7 CAPITAL CLUB AMSTERDAM POP-UP: the secret strategy of the Federal Reserve How can you build an investment and entrepreneurial strategy where I can convert debt into a money printing machine? But first of all we must understand what actually is money; the government give the permission to the federal reserve and central banks for going along with the money printing machine, in the meanwhile of all this printing of fractional reserve notes (bill paper money) the interest rates will raise and those interest rates are put on loans and debt. The question is: how much debt can I get into? Before answering we must keep in mind that money isn’t a net positive thing, every dollar that you see and have is debt (as indicates in the chapter FRB 97% of the money in circulation is debt). So being aware that all the money in circulation is debt we must know that our job is to take debt and put it into produce of money. You need to do exactly what the fractional reserve banking system does: the perfect example for you to understand how they work is this; when you walk into a bank with a 100$ note and want to deposit it the bank keeps a percentage of that deposit (around 10% that is called fractional reserve that is a reserve that is a fraction of the entire balance), so they got 10$ out of your 100$ let’s say as a collateral. But where the other 90 dollar go? It goes from the first bank to another bank, then bank 2 keeps the 9$ take the 81$ and goes to another bank (3) and the process of printing goes along and multiply till you remain with the left over. Now that we have a basic understanding of how the Fiat system and world bank works let’s copy their strategy and implement it for our businesses. This strategy is a model shaped for accomplish the three phases we talk about in the chapter CMP; the following information hasn’t been shared completely nowhere else besides the mastermind event occurred in Amsterdam a month ago and it is of extreme value. Phase 1: most of the people that are going through cycle one are usually doing the following: while they’re generating income, people tend to match their expenditures with their income and it’s a huge mistake, is what it keeps you stuck in phase one because it doesn’t allow you to have any wiggle room. I Income Chart 1 Income Wiggle room Expenditures T Time In this chart (1) we see that the net worth is the income/profit versus expenditures/debt, the resulting is that you can’t have a growing net worth because there is not room for air between what you make and what you spend. So we need to understand that in the first step we have to save money instead of investing it like everyone told you to do; look at the federal reserve currency of the world (the US dollar currently manage the entire planet and is strong in the present moment) and get in your hand as much as it possible, like this you’ll gain power because you’re holding the most powerful currency in the world (remember that if you are worry for a plunge of the currency know that if the reserve currency is sinking every other currency in the world is going in the same direction). But how can you get as much as possible of it? For the level up you need to create the so called “convenience gap” (the gap between your income and your expenditures). This gap showed in chart (2) that’s formed between the income and the expenditures is the key to success. The main objective isn’t to make a meaningless number of money but to make enough of it for concentrate on yourself full time, once you gain enough convenience gap it will transform itself in freedom of time. I Income gap: time over money capped Income Wiggle room Expenditures E Expenditure The question now is how to reduce the expenditures for creating a wider gap; you must evaluate the total percentage of your stream of income and then take your spending standard that has to be 33% (even below if possible) and the other 66% never gets touched; it doesn’t get invested, it stays in dried powder. This because it’s going to give you this gap that will allow you to progress to phase 2. So what do you do with the gap “time over money”? most of the people will instantly deploy it into the market making the wrong step because you are not considering the risk that is attributed to that money that was generated. This initial money that you made was and is dictated by the time and sweat that you put in to actually earn it, so if your investment on this money goes down you didn’t just lose money, you also wasted the time that took you to make that income. Having said that, your goal is to protect this time by making sure that what you invest yields money and then the money yields investments (phase 3) we’ll get into the details in just a moment. To summarize in phase 1 one of the most important aspect is that the expenditures must be fixed (know exactly how much you spend every single week/ months) and then the needs to be 33% or below and the restant 66% stays in the bank account waiting for phase 2; anyway in this stage your expenditures need to remain the same while your income is increasing. The convenience gap bring us to Phase 2: So now we no longer have income over time (because income has already been created and produced and is now sitting in the bank account), but we have investment over time. Rolling over your money (buying real estate – investing in a company etc…) to have your investment to produce income; your investment need to produce cash flow. Those kind of investment where we put our initial income are the one called “passive active income investment” and this passive investment over time will yield profit. Anyway we must understand that in every operation, when it comes to running a business investments you will still have expences and you need to figure out when cap this expenses resulting in a fixed expense. Investment profit of the investment I Income Wiggle room Expenditures capped expenditure of the investment T Time After this is set, you implement the same strategy with your passive active investment as you did with your income by capping your expenditure. Now you are in the scenario where you’re not only producing income that is leaving you at a net positive but you’re rolling over that net positive into a new cycle that is no longer an income but an active investment; the gap that we find in chart 3 between the expenditure of the investment and the profit of the investment is where wealth is created. And now the time that you have produce by this two determinants in chart 3 is time that is chronological and it’s not dictated by effort like the time that you had in phase 1. In other words phase 2 goal is to produce active passive income and the money that you get through your active passive income is different then the income money because it didn’t require time, therefore is not as valuable as the previous money. So if this money has a different value, it can be spent, wasted, invested without regard or emotion. This process lead to... Phase 3: here we have the net positive income from your active passive investment and here is where you multiply wealth; you roll over your active passive income investment that is yielding a return, and logically if something is working you don’t fix it but you iterate and do it again. In other worlds what we do with our initial revenue generated from the gap in chart 3 (income stream number 2) is duplicating it in version 2.0 and the fundamental difference is that this version 2.0, compared to the previous one, is no longer an income that’s paying for the investment but it’s the investment that is paying for the investment. In this last phase what you do is take the channel that you have and you channel the energy flow from the first income stream (active passive investment in chart 3) into the second investment stream scaling vertically in a deep path. This because you have just get what it’s called expenditures, your ability to use cash flow for what it stands, flow; you have to move and let flow the money because when the money still it’s just debt. So the money needs to be moving and you get the money to move when you have no risk associated to that money. So for example if you made a million dollar passively (means it cost me no time and effort to make it) you will be more willing to throw that money in a risky investment instead of being hesitant if that money has come from your time – sweat – effort. dots connection: charts summary Income E Expenditure I Investment 1 profit of the investment capped capped I Investment 2 profit of the investment I T Time true net profit capped expenditure of the investment expenditure of the investment T Time A sum of the strategy: practical examples for clarification As we see above we have income one leading to investment one, leading to investment 2 and the algorithm of the strategy looks the following way: let’s take the example of an Airbnb unit or secondary business as investment 2; this investment also have expenditures because obviously every investment has expenditures and at some point (indicated by O in the charts) you must capped it because the gap that you’ll gain from that capping is your true net profit. This is your spending money because it cost you no time to earn it, therefore the money means nothing you have just printed it out of thin air because it took you no effort to make it, it was paid for by another person who paid me and I just rolling it over, using the difference for the value provided as my wish. Starting from the bottom (less then 10k month) the mission is to save money and figure out which will be the investment vehicle that will going to deploy that money to produce more money so that I can spend that money. In the entrepreneurial there are three fundamental phases: the ability to create wealth, the ability to multiplying wealth and the ultimate goal is to preserve wealth. Preserving wealth is how you sustain long-term success and you do it by protecting your initial capital (in everything you do you need to remember the amount of effort and time that took you to generate that money in the first place). When you have your active passive income investment number one (*) yielding the revenue for your income stream number two (XX) and then the net profit of active passive investment number two being your lively hood expenditures you are living in the so called - state of bliss. The question that are you asking yourself right now is what if I replicate the exact same thing 100x fold? Or 200x fold? And you guess it right that is the recipe; using your active passive investments as the cash source and fuel for your third, fourth, fifth investment strategy, and only those investment strategies are going to pay the bills. You must be and feel in hurry to get to phase two, be in hurry for make the initial money and have an investment portfolio because of the price that asset are going to have and how cheap will be the acquisition of those asset in the next two years is timeless. In the next two years there will be opportunities for 30x to 50x your portfolio. Keep in mind that investment is a psychological game and once we remove risk in the investment (the psychological frame9 then we’re free, making your decision with no fear but based on logic and if you stick to this three chart illustrated previously you will gain and have this freedom. A strategy that you can imply for cutting the expenditures in each phases and cycles is the following; in every business you have fixed expenses and flexible expenses (recurring and non-recurring expenses) so for every secondary expenditures that aren’t truly necessary in order to run your business/investment you must cut them out (the first example that pop up into my mind is the welcome glass of champagne when the customer arrives in your Airbnb units, that is a flexible and non-necessary expenses). chapter 8 PRINCIPLES: virtues, purposes, quotes and teaching of our mentor for start walking the path to freedom: “For every action, there is an equal and opposite reaction. For every input there is an output of equal proportion”; this is the third law of Isaac Newton “Sacrifice the life that you have for the life that you want” “You don’t have nothing to lose. This pursuit for freedom, success, truth and wealth is your duty as a man” “Consistency compounds” “Pain is a substantial part of the equation, embrace it” “Live an intentional life, a life where you’re in charge and be define by your vision of the future” “The journey of truth is alonely, the path to success is hard, the habits that are worth forming are difficult; but it’s worth it” “only the educated are truly free” “look at what the 99% of the people are doing (what they tell’em to do) and do the opposite, there’s a likely chance you’ll be in the remain 1%” “Courage is what is required to excel in life, and the opposite of courage is not cowardness but conformity; conform with the status quo without even ask yourself why” “The life that you have is the life that you choose” “Every single successful person has one thing in common: they didn’t quit” “What if you actually gave your 100% for the next 365 days? No distraction, no selfsabotaging, no quitting… what person would you be?” “No money or fame in the world can replace being healthy and fit a 80” “Your success will come from your ability to deal better with what you don’t know than anything you think you know” “Every man is self – made but only the rich will admit it” “You have to understand, most of this people are not ready to be unplugged. And many of them are so inert and so hopelessly dependent on the system that they will fight to protect it” “Become a student of the way and life will teach you all the things necessary to win” “Daily remainder; you have six years to get rich and get out” “The truth will hurt you, the lies will kill you” “I’m not popular when I say these things, but I’m usually right” I want to write a few words and devote some thoughts about these principles; some of the concept expressed by Luke trough all this time have changed my perception of life completely, his wisdom and the wisdom of his mentors overwhelmed me from every perspective and I think this chapter is more important for our being than every other previous one. We must embrace gratefulness for the genuine action he has decided to take, we must thank him every day of our life for the mission he has decided to undertake, a few men like this are left in our world; if we have the fortune to encounter one, it’s our duty to let him show us the way of life, it’s our duty to thank the universe for making it happen. I genuinely believe that if you stick to these principles and seek the intersection between the material and the spiritual lesson he has freely gifted us you can reborn, stronger, smarter and braver than you ever been because is exactly what happened with me. The last quote I want to mark directly in this gratitude letter is in my opinion one of the most meaningful he has ever share; “once you conquer yourself, you can conquer the whole world”, and I can tell you on my own skin that’s a universal and undeniable principle that can make us extremely powerful and no one is exempt from it. Thank you my mentor, may god bless you and guide you through salvation, I know one day I will return you this immense gift you have done to all of us. thank you, my mentor. A student of the jack of all trades, master of life. A student of the way