DEFINITIONS IN READING VISUAL ART
-Reading is complex cognitive process of discovering the meaning of symbols
-Reading is defined as a cognitive process that involves decoding symbols to arrive at meaning.
In addition, reading is an active process of constructing meanings of words
-Reading is the process of constructing meaning from written texts. It is a complex skill requiring
the coordination of a number of interrelated sources of information.(Anderson et al., 1985)
Reading is the process of constructing meaning through the dynamic interaction among:
1-the reader’s existing knowledge;
2-the information suggested by the text
3-the context of the reading situation (Wixson, Peters, Weber, & Roeber, 1987)
-Reading skill refers to the ability to understand(any work of art) written text.
When studies comprehend or understand written text, and combine their understanding with
prior knowledge, they are able to perform the following three reading-comprehension skills.
•
•
•
Identify simple facts presented in written text(literal comprehension)
Make judgements about the written text’s content(evaluative comprehension)
Connect the text to other written passages and situations (inferential comprehension)
-Reading is the response of emotion and thought to graphemes.
•
•
Grapheme is the smallest functional unit of a writing system.
It is a letter or a number of letters that represent a sound (phoneme) in a word
•
•
Ex.
Fall
*graphemes:f/a/ll (3 graphemes)
Beside *graphemes:b/e/s/i/de (5 graphemes)
-Reading is considered a foundation a of education. It is crucial subject since little is learned
when on does not know how to read (Dr. James Chan).
ART (in general)
-Art is the skillful application of knowledge from Latin, ars which means “craft” or specialized
form of skill.”
-Art is the expression of the beautiful:
• 17th century: meaning is attached to aesthetics, the study of beauty
• 18th century(Renaissance): meaning is attached to not delicate or highly skilled arts but
beautiful arts
-Art is a product of man’s expression, creativity, imagination.
-Art is man’s interpretation/reflection of nature which is open to re-interpretation or distortion
ART (as aesthetics)
-Art is something that is created with imagination and skill and that is a beautiful or that
expresses important ideas or feelings
-Art is the expression or application of of human creative skill and imagination, typically in a
visual form such as painting or sculpture, producing works to be appreciated primarily for their
beauty or emotional power.
-Art is something we do, a verb. Art is an expression of our thoughts, emotions, intuitions, and
desires, but it is even more personal that that: it’s about sharing the way we experience the
world, which for many is an extension of personality.
VISUAL ART DEFINED
-Visual art takes nature and the man’s ability to capture a moment on a piece of paper or other
media that can be chiefly perceived by the sense of sight.
-Visual art involves art forms that are primarily visual in art nature such as ceramics, drawing,
painting, sculpture, printmaking, design, crafts, photography, video/film making, interior design,
and architect.
IMPORTANCE OF VISUAL ART
1. Visual art is one of the universal languages all human beings understand and use to
communicate.
2. We use visual art to express ourselves and to speak to others across time and place. Human
beings have an essential drive to create and understand visual imagery.
3. Visual art makes a person and society happier, more creative and less dogmatically rigid.
4. Visual art can help give context to a person past or future (but not all Art speaks to everyone).
5. Visual art is who you are, who you want to be and who the world will see you as. It is not
static.
6. Visual art is a life spring of expression that adds needed liveliness to a life’s journey.
7. Visual art is everywhere. You may not know it but visual art is the means we communicate, it
is in the food you eat, the clothes you wear, the road you pass on, the car you ride on, the
website you navigate, the store you buy from, and practically anywhere you set your eyes on.
Think of landscaping website designers, dressmakers, posters, book covers, food packages,
clothing, apparel, jewellery etc.
8. VIsual art is life in itself, the way we perceive the world and how we appreciate it. That is art
and we actually live with it everyday. Art is an outlet of our inner self, a bridge that brings
together gaps in our society. It is a bridge between man and nature, between countries, and
continents.
The process of reading visual arts incorporates the science of aesthetics, the highest form of
appreciation and sensitivity of a person in judging artworks.
FUNCTIONS OF VISUAL ART
1. Ceremonial function
Refers to forms of visual art meant to celebrate
or acknowledge an event or era, or to contribute
to a ritualistic activity, such as a dance
celebrating one of the seasons or a people’s
flight from captivity or hunger.
2. Artistic Expression
Has something to do with visual art as a medium
for an artist to express his or her emotions or
feelings regarding a particular subject, including
his or herself, life Picasso’s painting on the left.
Art as an artistic expression functions primarily
as the artist’s way of expressing himself/herself
without focusing on how it will affect the
audience.
Refers to the use of visual art to tell a story or
relate the history of one’s people. Aside from film
and TV productions, objects are also used to
convey a story like the quilt on the left.
3. Narrative function
4. Functional purpose
5. Persuasive function
Refers to how art has both aesthetic and useful
value. In addition, art with a functional purpose
refers to structures or art pieces that are actually
used in day-to-day activities yet are designed to
be aesthetically pleasing in addition to being
functional. Architecture is the most prominent of
the visual arts to incorporate functionality in
designs.
Deals on how artworks are meant to make an
audience believe a message; to convince an
audience. Advertising for television, billboards,
magazine, and other visual media is a form of
persuasive art, in that images are selected and
manipulated to convey a message or subliminally
influence a consumer’s decision. Songs together
with film and TV productions can be used to raise
awareness on a social issue.
Subject, Content and Form
Subject
Refers to the visual focus or the main person,
object, scene, or event that is depicted in or
perceived from the artwork.
May be thought of as the “what” (the topic, focus,
or image);
Content
Is the message given by the piece of art. It
involves the subject, the techniques used to
make the piece, the colors used, and anything
that was used by the artist to make a statement
and give a message.
Form, as the “how” (the development of the work,
composition, or the substantiation);
Form
is the development and configuration of the
artwork. This deals with how the elements exist,
how each element relates to each other, and how
they contribute to the whole artwork.
Content, as the “why” (the artist's intention,
communication, or meaning behind the work).
TYPES OF SUBJECT
Non- representational art.
-Art that takes nothing from reality or depicts
objects in a sense that it does not represent real
objects.
-It focuses on how the artwork is depicted.
-Does not represent anything in the real world
Abstract art
-depicts objects from reality but presents/distorts
in a way that is different from reality.
Representational art
-depicts objects that can be easily recognized as
they represent actual objects from reality. It is
concerned with what is to be depicted.
-It represents something recognizable in the real
world.
Sub- categories of representational art based on its subject.
1. History
-The subject is drawn from events in history.
Objects in the artwork narrate a historical event.
Artists usually create art inspired by history to
give honor to the bravery and patriotism of
heroes and heroines who have helped society or
to narrate the sufferings and triumphs in
historical events.
2. Mythology or Allegory
-The artwork narrates a scene from fiction
showing the characters such as gods and
goddesses and other supernatural beings.
Ancient Greek and Roman mythologies have
provided Western artists with rich sources of
imagery and subject matter and with
opportunities for painting the nude.
3. Religion
-The subject shows scenes or persons from the
Bible or other religious texts. The depictions of
religious subjects express a particular attitude to
the relationship between man and God. Early
Christian and Buddhist murals, for example,
portrayed an all-powerful, remote, and
mysterious being, painted as a flat, formalized
head or figure whose stern gaze dominated the
interiors of temples, churches, and sanctuaries.
4. Wildlife
-Animals and their habitat have provided the
primary subject matter of an artwork or have
been included in a design for their symbolic
importance. Their texture, movement, and
structure have provided some artists with a
primary source of inspiration
5. Portrait
-Artists show famous people, ordinary
individuals, or themselves as the subjects of their
artwork. Usually, the face of the person is the
focal point of the piece. This subject aims to
create a likeness that represents aspects of the
person’s personality.
6.Genre of Everyday Life.
Genre subjects are scenes from everyday life.
Domestic and agricultural occupations, with
banquet scenes of feasting, dancing, and music,
were common traditional subjects.
Inanimate objects such as a fruit platter, flowers,
jewelry, etc. are also common subjects of visual
7. Still life
8. Landscape, Seascape, Cityscape
9. Dream and Fantasy
art. The objects are generally arranged for
maximum design or compositional effect by the
artist.
Landscape may include many kinds of scenery in
nature including mountains, rivers, trees, etc.
Other similar types of ‘scape subject matter
include: cityscape art which is similar to
landscape art but it depicts urban areas; towns,
cities, buildings, and factories; and,
seascapes/riverscapes art depicting different
bodies of water.
Dream and fantasy subject depicts a combination
of real objects in whimsical and
unrealistic backgrounds, whimsical and
unrealistic objects in real surroundings, or
both imaginary objects and environment.
ARTISTIC STYLES
- The search for truth is not limited to representational art. There are several ways on how
artists use various styles to communicate their ideas. Style refers to a specific kind of
appearance in words of art. It’s a characteristic if an individual artist or a collective
relationship based on an idea, culture or artistic movement.
1. Naturalistic Style
-This style uses recognizable images with a high
level of accuracy in their depiction. Photorealism
is a naturalistic style where in artists make their
creation realistic and look just the same as the
real object.
2. Abstract
- This is a style based on a recognizable object
but which is then manipulated by distortion scale
issues or other artistic devices. This style can be
created through simplifying shapes, use of strong
colors or exaggerating form.
-It’s significant to know that the definition of
‘abstract’ is relative to cultural perspective. This
means that different cultures develop traditional
forms and styles of art they understand within the
context of their own culture, which are very
complicated for other cultures to understand. So
what may be ‘abstract’ to one’s culture could be
more ‘realistic’ in style to another culture.
3. Cultural Styles
- This style refers to distinctive characteristics in
artworks throughout a particular society or
culture. Some key elements of cultural styles are
recurring motifs, created in the same way by
many artists. Cultural styles are formed over
hundreds or thousands of years to help define
cultural identity.
ARTISTIC CATEGORIES
1. Fine arts
A) Drawing
Types of drawing media:
• graphite (pencil, powder,
compressed sticks)
• charcoal (vine charcoal,
compressed charcoal)
• crayon (wax, lithographic)
• pastel (chalk, oil pastel)
• ink (quill pen, fountain pen,
ballpoint pen)
• felt tip pen or marker
• blending tool (stump, chamois,
tortillon, brushes)
• Eraser
B) Painting
Types of painting media:
•
•
•
•
•
•
•
•
•
•
encaustic paint (pigment with a
heated beeswax binder)
tempera paint (pigment with an
egg yolk binder, then thinned and
released
with water)
fresco paint (pigment mixed with
water on a thin layer of wet, fresh
lime
mortar or plaster)
oil paint (pigment mixed with a
binder of linseed oil)
acrylic paint (pigment suspended
in an acrylic polymer emulsion
binder
and uses water as the vehicle)
watercolor paint (pigment and a
binder of gum Arabic, a watersoluble
compound made from the sap of
the acacia tree)
C) Sculpture
D) Installation art
- This category includes drawings, paintings,
sculptures, photographs and, in the last decade,
new media that are in museum collections and
sold through commercial art galleries.
A) -the simplest and most efficient way to
communicate visual ideas, and for centuries
charcoal, chalk, graphite and paper have
been adequate enough tools to launch some
of the most profound. The traditional role of
drawing was to make sketches for larger
compositions to be manifest as paintings,
sculpture or even architecture. Because of its
relative immediacy, this function for drawing
continues today.
B) -the application of pigments to a support
surface that establishes an image, design or
decoration. In art the term ‘painting’ describes
both the act and the result. Most painting is
created with pigment in liquid form and
applied with a brush. Exceptions to this are
found in Navajo sand painting and Tibetan
mandala painting, where powdered pigments
are used. Painting as a medium has survived
for thousands of years and is, along with
drawing and sculpture, one of the oldest
creative mediums. The power in great
painting is that it transcends perceptions to
reflect emotional, psychological, even
spiritual levels of the human condition
-Painting mediums are extremely versatile
because they can be applied to many
different surfaces (called supports) including
paper, wood, canvas, plaster, clay, lacquer
and concrete. Because paint is usually
applied in a liquid or semi-liquid state it has
the ability to soak into porous support
material, which can, over time, weaken and
damage it.
C) Sculpture is any three-dimensional artistic
rendition of a creator’s thoughts or emotions.
The art of shaping or molding something of
any shape or size of any possible material is
called sculpting. A person who makes
sculptures or statues is called a sculptor.
-Sculpture is one of the branches of visual art
that is executed in three dimensions. The
process of sculpting, for the product to be of
good quality, is usually made through carving
(taking away from the material) and molding
(adding to the material). Clay, stone, ceramic,
wood, and other kinds of material may be
used. However, in this increasingly
modernizing world, the sculpting process may
freely be performed with any kind of material
or process available. The means of carving
and molding may be used on a wide range of
materials. A sculpture made of stone will
outlast another that was made of weaker
material. A lot of ancient cultures are
represented by their remaining sculptures
(aside from the art of pottery), but the
tradition of carving on wood may be lost
forever. Most of the ancient sculptures were
painted with bright colors that have already
faded. Sculptures have been a central point
of religious devotion in many cultures. Most
of the bigger sculptures that were too
expensive for private individuals to have had
made were actually symbols of religion and
politics.
D) -Installation art utilizes multiple objects,
often from various mediums, and takes up
entire spaces. It can be generic or site
specific. Because of their relative complexity,
installations can address aesthetic and
narrative ideas on a larger scale than
traditional sculpture.
-What makes installation art different from
sculpture or other traditional art forms is that
it is a complete unified experience, rather
than a display of separate, individual
artworks. The focus on how the viewer
experiences the work and the desire to
provide an intense experience for them is a
dominant theme in installation art.
2. Popular Culture
A) Signage
B) Media arts
-This category contains the many products and
images we are exposed to every day. In the
industrialized world, this includes posters, graffiti,
advertising, popular music, television and digital
imagery, magazines, books and movies (as
distinguished from film, which we’ll examine in a
different context later in the course). Also
included are cars, celebrity status and all the
ideas and attitudes that help define the
contemporary period of a particular culture.
-Handbills posted on telephone poles or the
sides of buildings are graphic, colorful and
informative, but they also deliver a street level
texture to the urban environment most of us live
in. Public murals serve this same purpose. They
put an aesthetic stamp on an otherwise bland
and industrialized landscape.
A) -is a design or the use of signs and
symbols to deliver a message to a certain
demographic, usually for sales or advocacy
reasons. A sign is a combination of signs or
the amalgamation of a group of signs. This
form of media became popular in 1975 to
1980.
-Signs are any type of visual graphics that
were created to impart a message to the
people, usually road signs or the entrance
and exit to a building. They can be
differentiated based on their location and
intention, from banners, billboards, and
murals, to smaller street signs, street name
signs, sandwich boards, and lawn signs.
Newer signs may be rendered with digital or
electronic means. The main goal of a signage
is to communicate, to present information that
guides the receiver of the information in
formulating a decision.
B) Media art refers to artworks that depend
on a technological component to function.
The term “media” applies to any
communication device used to transmit and
store information. By incorporating emerging
technologies into their artworks, artists using
new media are constantly redefining the
traditional categories of art. Media art
includes numerous disciplines such as digital
art, multimedia art, web art, sound art, and
video art. Blog designs, memes, cartoons,
and advertisements are only a few examples
of media art.
3. Craft
- Craft is a category of art that shows a high
degree of skilled workmanship in its production.
Craft works are normally associated with
utilitarian purposes, but can be aesthetic works in
themselves, often highly decorated. Handmade
furniture and glassware, fine metalworking and
leather goods are other examples of craft.
FUNCTIONS OF VISUAL ART
1. Ceremonial function
Refers to forms of visual art meant to celebrate
or acknowledge an event or era, or to contribute
to a ritualistic activity, such as a dance
celebrating one of the seasons or a people’s
flight from captivity or hunger.
2. Artistic Expression
Has something to do with visual art as a medium
for an artist to express his or her emotions or
feelings regarding a particular subject, including
his or herself, life Picasso’s painting on the left.
Art as an artistic expression functions primarily
as the artist’s way of expressing himself/herself
without focusing on how it will affect the
audience.
Refers to the use of visual art to tell a story or
relate the history of one’s people. Aside from film
3. Narrative function
and TV productions, objects are also used to
convey a story like the quilt on the left.
4. Functional purpose
5. Persuasive function
Refers to how art has both aesthetic and useful
value. In addition, art with a functional purpose
refers to structures or art pieces that are actually
used in day-to-day activities yet are designed to
be aesthetically pleasing in addition to being
functional. Architecture is the most prominent of
the visual arts to incorporate functionality in
designs.
Deals on how artworks are meant to make an
audience believe a message; to convince an
audience. Advertising for television, billboards,
magazine, and other visual media is a form of
persuasive art, in that images are selected and
manipulated to convey a message or subliminally
influence a consumer’s decision. Songs together
with film and TV productions can be used to raise
awareness on a social issue.
Subject, Content and Form
Subject
Refers to the visual focus or the main person,
object, scene, or event that is depicted in or
perceived from the artwork.
May be thought of as the “what” (the topic, focus,
or image);
Content
Is the message given by the piece of art. It
involves the subject, the techniques used to
make the piece, the colors used, and anything
that was used by the artist to make a statement
and give a message.
Form, as the “how” (the development of the work,
composition, or the substantiation);
Form
is the development and configuration of the
artwork. This deals with how the elements exist,
how each element relates to each other, and how
they contribute to the whole artwork.
Content, as the “why” (the artist's intention,
communication, or meaning behind the work).
TYPES OF SUBJECT
Non- representational art.
-Art that takes nothing from reality or depicts
objects in a sense that it does not represent real
objects.
-It focuses on how the artwork is depicted.
-Does not represent anything in the real world
Abstract art
-depicts objects from reality but presents/distorts
in a way that is different from reality.
Representational art
-depicts objects that can be easily recognized as
they represent actual objects from reality. It is
concerned with what is to be depicted.
-It represents something recognizable in the real
world.
Sub- categories of representational art based on its subject.
1. History
-The subject is drawn from events in history. Objects in the
artwork narrate a historical event. Artists usually create art
inspired by history to give honor to the bravery and
patriotism of heroes and heroines who have helped society
or to narrate the sufferings and triumphs in historical events.
2. Mythology or Allegory
-The artwork narrates a scene from fiction showing the
characters such as gods and goddesses and other
supernatural beings. Ancient Greek and Roman mythologies
have provided Western artists with rich sources of imagery
and subject matter and with opportunities for painting the
nude.
3. Religion
-The subject shows scenes or persons from the Bible or
other religious texts. The depictions of religious subjects
express a particular attitude to the relationship between man
and God. Early Christian and Buddhist murals, for example,
portrayed an all-powerful, remote, and mysterious being,
painted as a flat, formalized head or figure whose stern
gaze dominated the interiors of temples, churches, and
sanctuaries.
-Animals and their habitat have provided the primary subject
matter of an artwork or have been included in a design for
their symbolic importance. Their texture, movement, and
structure have provided some artists with a primary source
of inspiration
4. Wildlife
5. Portrait
-Artists show famous people, ordinary individuals, or
themselves as the subjects of their artwork. Usually, the
face of the person is the focal point of the piece. This
subject aims to create a likeness that represents aspects of
the person’s personality.
6.Genre of Everyday Life.
Genre subjects are scenes from everyday life. Domestic and
agricultural occupations, with banquet scenes of feasting,
dancing, and music, were common traditional subjects.
7. Still life
Inanimate objects such as a fruit platter, flowers, jewelry,
etc. are also common subjects of visual art. The objects are
generally arranged for maximum design or compositional
effect by the artist.
8. Landscape, Seascape, Cityscape
Landscape may include many kinds of scenery in nature
including mountains, rivers, trees, etc. Other similar types of
‘scape subject matter include: cityscape art which is similar
to landscape art but it depicts urban areas; towns, cities,
buildings, and factories; and, seascapes/riverscapes art
depicting different bodies of water.
9. Dream and Fantasy
Dream and fantasy subject depicts a combination of real
objects in whimsical and
unrealistic backgrounds, whimsical and unrealistic objects in
real surroundings, or
both imaginary objects and environment.
ARTISTIC STYLES
- The search for truth is not limited to representational art. There are several ways on how
artists use various styles to communicate their ideas. Style refers to a specific kind of
appearance in words of art. It’s a characteristic if an individual artist or a collective
relationship based on an idea, culture or artistic movement.
1. Naturalistic Style
-This style uses recognizable images with a high
level of accuracy in their depiction. Photorealism
is a naturalistic style where in artists make their
creation realistic and look just the same as the
real object.
2. Abstract
- This is a style based on a recognizable object
but which is then manipulated by distortion scale
issues or other artistic devices. This style can be
created through simplifying shapes, use of strong
colors or exaggerating form.
-It’s significant to know that the definition of
‘abstract’ is relative to cultural perspective. This
means that different cultures develop traditional
forms and styles of art they understand within the
context of their own culture, which are very
complicated for other cultures to understand. So
what may be ‘abstract’ to one’s culture could be
more ‘realistic’ in style to another culture.
3. Cultural Styles
- This style refers to distinctive characteristics in
artworks throughout a particular society or
culture. Some key elements of cultural styles are
recurring motifs, created in the same way by
many artists. Cultural styles are formed over
hundreds or thousands of years to help define
cultural identity.
ARTISTIC CATEGORIES
1. Fine arts
A) Drawing
Types of drawing media:
• graphite (pencil, powder,
compressed sticks)
• charcoal (vine charcoal,
compressed charcoal)
• crayon (wax, lithographic)
• pastel (chalk, oil pastel)
• ink (quill pen, fountain pen,
ballpoint pen)
• felt tip pen or marker
• blending tool (stump, chamois,
tortillon, brushes)
• Eraser
B) Painting
Types of painting media:
•
•
•
•
•
•
•
•
•
•
encaustic paint (pigment with a
heated beeswax binder)
tempera paint (pigment with an
egg yolk binder, then thinned and
released
with water)
fresco paint (pigment mixed with
water on a thin layer of wet, fresh
lime
mortar or plaster)
oil paint (pigment mixed with a
binder of linseed oil)
acrylic paint (pigment suspended
in an acrylic polymer emulsion
binder
and uses water as the vehicle)
watercolor paint (pigment and a
binder of gum Arabic, a watersoluble
compound made from the sap of
the acacia tree)
C) Sculpture
D) Installation art
- This category includes drawings, paintings,
sculptures, photographs and, in the last decade,
new media that are in museum collections and
sold through commercial art galleries.
A) -the simplest and most efficient way to
communicate visual ideas, and for centuries
charcoal, chalk, graphite and paper have
been adequate enough tools to launch some
of the most profound. The traditional role of
drawing was to make sketches for larger
compositions to be manifest as paintings,
sculpture or even architecture. Because of its
relative immediacy, this function for drawing
continues today.
B) -the application of pigments to a support
surface that establishes an image, design or
decoration. In art the term ‘painting’ describes
both the act and the result. Most painting is
created with pigment in liquid form and
applied with a brush. Exceptions to this are
found in Navajo sand painting and Tibetan
mandala painting, where powdered pigments
are used. Painting as a medium has survived
for thousands of years and is, along with
drawing and sculpture, one of the oldest
creative mediums. The power in great
painting is that it transcends perceptions to
reflect emotional, psychological, even
spiritual levels of the human condition
-Painting mediums are extremely versatile
because they can be applied to many
different surfaces (called supports) including
paper, wood, canvas, plaster, clay, lacquer
and concrete. Because paint is usually
applied in a liquid or semi-liquid state it has
the ability to soak into porous support
material, which can, over time, weaken and
damage it.
C) Sculpture is any three-dimensional artistic
rendition of a creator’s thoughts or emotions.
The art of shaping or molding something of
any shape or size of any possible material is
called sculpting. A person who makes
sculptures or statues is called a sculptor.
-Sculpture is one of the branches of visual art
that is executed in three dimensions. The
process of sculpting, for the product to be of
good quality, is usually made through carving
(taking away from the material) and molding
(adding to the material). Clay, stone, ceramic,
wood, and other kinds of material may be
used. However, in this increasingly
modernizing world, the sculpting process may
freely be performed with any kind of material
or process available. The means of carving
and molding may be used on a wide range of
materials. A sculpture made of stone will
outlast another that was made of weaker
material. A lot of ancient cultures are
represented by their remaining sculptures
(aside from the art of pottery), but the
tradition of carving on wood may be lost
forever. Most of the ancient sculptures were
painted with bright colors that have already
faded. Sculptures have been a central point
of religious devotion in many cultures. Most
of the bigger sculptures that were too
expensive for private individuals to have had
made were actually symbols of religion and
politics.
D) -Installation art utilizes multiple objects,
often from various mediums, and takes up
entire spaces. It can be generic or site
specific. Because of their relative complexity,
installations can address aesthetic and
narrative ideas on a larger scale than
traditional sculpture.
-What makes installation art different from
sculpture or other traditional art forms is that
it is a complete unified experience, rather
than a display of separate, individual
artworks. The focus on how the viewer
experiences the work and the desire to
provide an intense experience for them is a
dominant theme in installation art.
2. Popular Culture
A) Signage
B) Media arts
-This category contains the many products and
images we are exposed to every day. In the
industrialized world, this includes posters, graffiti,
advertising, popular music, television and digital
imagery, magazines, books and movies (as
distinguished from film, which we’ll examine in a
different context later in the course). Also
included are cars, celebrity status and all the
ideas and attitudes that help define the
contemporary period of a particular culture.
-Handbills posted on telephone poles or the
sides of buildings are graphic, colorful and
informative, but they also deliver a street level
texture to the urban environment most of us live
in. Public murals serve this same purpose. They
put an aesthetic stamp on an otherwise bland
and industrialized landscape.
A) -is a design or the use of signs and
symbols to deliver a message to a certain
demographic, usually for sales or advocacy
reasons. A sign is a combination of signs or
the amalgamation of a group of signs. This
form of media became popular in 1975 to
1980.
-Signs are any type of visual graphics that
were created to impart a message to the
people, usually road signs or the entrance
and exit to a building. They can be
differentiated based on their location and
intention, from banners, billboards, and
murals, to smaller street signs, street name
signs, sandwich boards, and lawn signs.
Newer signs may be rendered with digital or
electronic means. The main goal of a signage
is to communicate, to present information that
guides the receiver of the information in
formulating a decision.
B) Media art refers to artworks that depend
on a technological component to function.
The term “media” applies to any
communication device used to transmit and
store information. By incorporating emerging
technologies into their artworks, artists using
new media are constantly redefining the
traditional categories of art. Media art
includes numerous disciplines such as digital
art, multimedia art, web art, sound art, and
video art. Blog designs, memes, cartoons,
and advertisements are only a few examples
of media art.
3. Craft
- Craft is a category of art that shows a high
degree of skilled workmanship in its production.
Craft works are normally associated with
utilitarian purposes, but can be aesthetic works in
themselves, often highly decorated. Handmade
furniture and glassware, fine metalworking and
leather goods are other examples of craft.