ALIGNMENT MATRIX
School of Business Administration
MELE 104 Special Topic in Marketing Management
Legend:
L-Lecture
P- Practice
O-Opportunity
PROGRAM OUTCOMES
1.
Perform the basic functions of
management such as planning,
organizing, staffing, directing, and
controlling.
MELE
104
P
COURSE OUTCOMES (CO)
LEARNING OUTCOMES (LO)
At the end of the course, given relevant
situations, the student should be able to:
1. Performs the basic functions of
management such as planning, organizing,
staffing, directing, and controlling.
At the end of the unit, given relevant situations,
the student should be able to:
a. Develop the ability to analyze market trends,
consumer behavior, and competitive landscapes
to formulate effective marketing strategies.
L
b. Gain proficiency in digital marketing tools and
platforms, including social media, content
marketing, search engine optimization (SEO),
and online advertising.
PO
c. Stay updated with the latest trends and
advancements in the marketing field, such as
influencer marketing, augmented reality, voice
search, and sustainability-focused marketing.
L
d. Understand the ethical implications of
marketing decisions and consider social
responsibility when developing and executing
marketing strategies.
PROGRAM OUTCOMES
MELE
104
COURSE OUTCOMES (CO)
At the end of the course, given relevant
situations, the student should be able to:
P
2.
Apply the basic concepts that
underlie each of the functional areas
of business (marketing, finance,
human resources management,
information technology, and
strategic management) and employ these
concepts in various business situations.
P
2. Applies the basic concepts that underlie
each of the functional areas of business
(marketing, finance, human resources
management, information technology, and
strategic management) and employ these
concepts in various business situations.
LEARNING OUTCOMES (LO)
At the end of the unit, given relevant situations,
the student should be able to:
e. Demonstrate proficiency in strategic planning,
creative campaign design, data-driven decisionmaking, ethical considerations, and effective
communication.
a. Apply foundational concepts from diverse
business areas (marketing, finance, human
resources management, information technology,
and strategic management) to develop
comprehensive marketing strategies that align
with overall organizational goals and objectives.
PO
b. Evaluate complex business situations and
challenges, utilizing knowledge from various
functional areas to identify opportunities and
create effective marketing solutions that
contribute to organizational success.
PO
c. Demonstrate an understanding of financial
principles by incorporating cost analysis,
budgeting considerations, and revenue
projections into marketing strategies and
decision-making processes.
PO
d. Utilize information technology concepts to
implement digital marketing strategies, including
data analytics, customer relationship
management (CRM) systems, and online
platforms, to enhance customer engagement and
drive results.
PROGRAM OUTCOMES
3. Select the proper decision-making tools to
critically, analytically and creatively solve
problems and drive results.
MELE
104
P
P
COURSE OUTCOMES (CO)
LEARNING OUTCOMES (LO)
At the end of the course, given relevant
situations, the student should be able to:
3. Selects the proper decision-making tools to
critically, analytically, and creatively solve
problems and drive results.
At the end of the unit, given relevant situations,
the student should be able to:
a. Assess a range of decision-making tools and
techniques, selecting appropriate methods based
on the specific marketing context to address
complex business challenges effectively.
b. Apply analytical thinking to dissect marketing
problems and opportunities, utilizing chosen
decision-making tools to gather relevant data,
identify patterns, and uncover insights that inform
strategic marketing decisions.
P
c. Employ creative thinking and innovative
approaches when applying decision-making
tools, devising unique and inventive solutions to
marketing challenges that differentiate the
organization in the competitive marketplace.
P
d. Utilize data-driven decision-making tools to
analyze market trends, consumer behavior, and
performance metrics, translating insights into
actionable marketing strategies that drive
measurable results.
P
e. Systematically compare and contrast different
marketing alternatives using decision-making
tools, considering factors such as costeffectiveness, feasibility, and potential impact on
market share and brand equity.
P
f. Effectively communicate decision-making
processes and outcomes, presenting informed
recommendations and justifying choices to
PROGRAM OUTCOMES
MELE
104
COURSE OUTCOMES (CO)
At the end of the course, given relevant
situations, the student should be able to:
LEARNING OUTCOMES (LO)
At the end of the unit, given relevant situations,
the student should be able to:
stakeholders through clear and persuasive
communication.
PROGRAM OUTCOMES
4. Plan and implement business related
activities.
MELE
104
P
P
P
PO
PO
P
COURSE OUTCOMES (CO)
At the end of the course, given relevant
situations, the student should be able to:
4. Planning and implementing businessrelated activities.
LEARNING OUTCOMES (LO)
At the end of the unit, given relevant situations,
the student should be able to:
a. Create detailed marketing plans that outline
objectives, strategies, tactics, and timelines,
demonstrating the ability to effectively plan
marketing activities aligned with broader
business goals.
b. Apply market segmentation and customer
profiling techniques to identify specific target
audiences for marketing campaigns, ensuring
precision in resource allocation and messaging.
c. Utilize budgeting and resource allocation
techniques to strategically allocate financial and
human resources for marketing activities,
optimizing the use of available assets.
d. Develop the skills to lead and coordinate
cross-functional teams involved in marketing
initiatives, ensuring efficient collaboration among
professionals from different functional areas.
e. Develop systems to monitor the progress of
marketing activities, track key performance
indicators (KPIs), and make timely adjustments
to ensure successful implementation and desired
outcomes.
f. Develop flexibility and adaptability in
implementing marketing activities, adjusting
strategies as needed to respond to changing
market conditions, consumer preferences, and
competitive landscapes.
PROGRAM OUTCOMES
5. Articulate and discuss the latest
developments in the specific field of
practice.
MELE
104
P
PO
P
PO
P
COURSE OUTCOMES (CO)
At the end of the course, given relevant
situations, the student should be able to:
5. Articulating and discussing the latest
developments in the specific field of
practice.
LEARNING OUTCOMES (LO)
At the end of the unit, given relevant situations,
the student should be able to:
a. Engage in informed discussions about
innovative marketing strategies, technologies,
and approaches that are reshaping the marketing
landscape, showcasing a deep understanding of
their potential benefits and challenges.
b. Assess the implications of technological
advancements, such as AI, data analytics, and
automation, on marketing practices, discussing
how these innovations can enhance customer
engagement, personalization, and campaign
effectiveness.
c. Articulate the growing importance of
sustainability and ethical considerations in
marketing, engaging in thoughtful discussions
about responsible marketing practices and their
impact on brand reputation and consumer loyalty.
d. Discuss the digital transformation of marketing,
exploring the shift toward online platforms, social
media, influencer marketing, and e-commerce,
and evaluating their role in connecting with and
engaging customers.
e. Articulate the implications of evolving
regulatory frameworks, such as data privacy and
marketing ethics laws, on marketing practices,
and engage in thoughtful discussions about
compliance and adaptation.
PROGRAM OUTCOMES
6. Effectively communicate orally and in writing
using both English and Filipino.
MELE
104
P
COURSE OUTCOMES (CO)
LEARNING OUTCOMES (LO)
At the end of the course, given relevant
situations, the student should be able to:
At the end of the unit, given relevant situations,
the student should be able to:
6. Effectively communicate orally and in
writing using both English and Filipino.
a. Produce well-structured and persuasive written
materials in both languages, including marketing
proposals, reports, promotional materials, and
digital content, showcasing proficiency in
conveying ideas effectively.
P
b. Articulate marketing messaging accurately and
creatively in both English and Filipino, ensuring
consistent brand messaging and resonance with
target audiences in different language contexts.
PO
c. Participate confidently in discussions, debates,
and brainstorming sessions related to marketing
management topics in both languages, fostering
active engagement and contributing insightful
perspectives.
PROGRAM OUTCOMES
MELE
104
COURSE OUTCOMES (CO)
At the end of the course, given relevant
situations, the student should be able to:
e. Analyze how language choices impact
marketing communication effectiveness,
discussing the role of language in shaping brand
perception, engagement, and customer loyalty.
P
P
At the end of the unit, given relevant situations,
the student should be able to:
d. Develop engaging digital content, such as blog
posts, social media updates, and email marketing
campaigns, in both English and Filipino,
optimizing online engagement with diverse
audiences.
PO
7. Work effectively and independently in multidisciplinary and multi-cultural teams.
LEARNING OUTCOMES (LO)
7. Works effectively and independently in
multi-disciplinary and multi-cultural teams.
a. Demonstrate the ability to collaborate
harmoniously with team members from diverse
cultural backgrounds, fostering an inclusive and
respectful environment that values differing
perspectives.
PO
b. Exhibit leadership qualities by taking the lead
when required and contributing as a team player
in different roles, showcasing adaptability and
versatility in various team dynamics.
PO
c. Participate in allocating roles and
responsibilities within cross-functional teams,
ensuring each member's skills and strengths are
effectively utilized to achieve collective goals.
PO
d. Communicate effectively with team members
from different disciplines, translating complex
PROGRAM OUTCOMES
MELE
104
COURSE OUTCOMES (CO)
At the end of the course, given relevant
situations, the student should be able to:
P
8. Act in recognition of professional, social,
and ethical responsibility.
P
LEARNING OUTCOMES (LO)
At the end of the unit, given relevant situations,
the student should be able to:
marketing concepts into accessible language and
fostering mutual understanding.
e. Demonstrate negotiation skills when resolving
conflicts or differing viewpoints within
multidisciplinary teams, maintaining a
collaborative atmosphere, and focusing on
shared objectives.
8. Acts in recognition of professional, social,
and ethical responsibility.
a. Apply ethical considerations in marketing
decision-making, demonstrating a strong
awareness of social and environmental
responsibilities and ensuring that marketing
strategies align with ethical standards and
principles.
L
b. Recognize the social impact of marketing
campaigns and strategies, evaluate potential
implications on diverse stakeholders, and engage
in responsible marketing practices that contribute
positively to society.
PO
c. Prioritize consumer well-being by designing
marketing campaigns that provide accurate
information, promote transparent communication,
and uphold the highest standards of integrity in
all customer interactions.
PROGRAM OUTCOMES
MELE
104
COURSE OUTCOMES (CO)
At the end of the course, given relevant
situations, the student should be able to:
e. Engage in ethical decision-making processes
when faced with challenging marketing
dilemmas, critically analyzing options and
choosing courses of action that uphold ethical
principles.
P
f. Encourage healthy competition in the
marketplace by engaging in fair and ethical
marketing practices, avoiding strategies that
harm competitors or misrepresent their offerings.
P
Preserve and promote “Filipino historical
and cultural heritage”.
P
PO
At the end of the unit, given relevant situations,
the student should be able to:
d. Integrate sustainability principles into
marketing strategies, promoting environmentally
responsible practices and considering the
environmental impact of product development,
packaging, and distribution.
P
9.
LEARNING OUTCOMES (LO)
9.
Preserves and promotes “Filipino
historical and cultural heritage”
a. Infuse Filipino historical and cultural heritage
into marketing strategies, demonstrating an
understanding of local traditions, values, and
cultural nuances to create campaigns that
resonate authentically with Filipino audiences.
b. Develop marketing campaigns that celebrate
and showcase Filipino identity, highlighting
unique cultural elements, traditions, and historical
narratives that evoke a sense of pride and
connection among local consumers.
PROGRAM OUTCOMES
MELE
104
COURSE OUTCOMES (CO)
At the end of the course, given relevant
situations, the student should be able to:
PO
P
10. Analyze the business environment for
strategic direction.
P
PO
L
L
10.
Analyzing the business environment for
strategic direction.
LEARNING OUTCOMES (LO)
At the end of the unit, given relevant situations,
the student should be able to:
c. Collaborate with indigenous communities and
local artisans to integrate traditional
craftsmanship, art forms, and cultural symbols
into marketing materials, supporting and
promoting their heritage.
d. Implement marketing initiatives that contribute
to the preservation and revitalization of traditional
practices, such as local crafts, festivals, and
rituals, fostering a renewed appreciation for
Filipino heritage.
a. Develop the ability to conduct thorough
environmental scans, analyzing both internal and
external factors that impact marketing strategies,
and utilizing insights to guide strategic direction.
b. Analyze current and emerging market trends,
including consumer preferences, competitive
dynamics, technological advancements, and
socio-economic shifts, to inform the development
of forward-thinking marketing strategies.
c. Evaluate the competitive landscape by
assessing the strengths, weaknesses,
opportunities, and threats posed by competitors,
identifying areas for differentiation and
competitive advantage.
d. Evaluate regulatory and legal factors that may
impact marketing initiatives, ensuring compliance
with relevant laws and industry standards while
minimizing legal risks.
PROGRAM OUTCOMES
MELE
104
COURSE OUTCOMES (CO)
At the end of the course, given relevant
situations, the student should be able to:
P
PO
11. Prepare organizational plans.
PO
P
PO
PO
LEARNING OUTCOMES (LO)
At the end of the unit, given relevant situations,
the student should be able to:
e. Apply economic analysis to assess
macroeconomic indicators, inflation rates, and
consumer spending patterns, informing pricing
strategies and marketing tactics that align with
economic conditions.
f. Utilize market research and analysis to identify
potential opportunities and gaps in the market,
guiding the development of innovative marketing
campaigns that address unmet needs.
11.
Prepares organizational plans.
a. Acquire the skills to create comprehensive
marketing plans that outline clear objectives,
strategies, tactics, and timelines, aligning with
overall organizational goals and objectives.
b. Articulate specific, measurable, achievable,
relevant, and time-bound (SMART) goals within
marketing plans, ensuring clarity and focus on
results-oriented outcomes.
c. Apply market segmentation techniques to
identify and target specific audiences for
marketing campaigns, tailoring strategies to
address the unique needs and preferences of
different customer segments.
d. Integrate the marketing mix elements (product,
price, place, promotion) into organizational plans,
ensuring a cohesive and balanced approach to
marketing strategy development.
PROGRAM OUTCOMES
MELE
104
COURSE OUTCOMES (CO)
At the end of the course, given relevant
situations, the student should be able to:
PO
12. Innovate business ideas based on emerging
industry
PO
P
PO
P
P
12.
Innovates business
emerging industry
ideas
based
LEARNING OUTCOMES (LO)
At the end of the unit, given relevant situations,
the student should be able to:
e. Develop marketing plans that are closely
aligned with the broader organizational strategy,
considering factors such as mission, vision, and
corporate values to ensure consistency and
synergy.
on a. Cultivate creativity and ideation skills to
generate unique and innovative business ideas
that capitalize on emerging industry trends,
envisioning new products, services, and business
models.
b. Apply design thinking principles to ideation and
innovation, empathizing with customer needs,
prototyping ideas, and iterating on solutions to
create customer-centric offerings.
c. Assess the market viability of innovative
business ideas, conducting feasibility analyses,
market research, and competitive assessments
to determine the potential for success.
d. Analyze customer adoption patterns and
behavior shifts associated with emerging industry
trends, designing marketing strategies that
facilitate smooth customer onboarding and
acceptance.
e. Develop compelling value propositions for
innovative business ideas, clearly articulating
how the offerings meet customer needs, solve
problems, and deliver unique benefits.
PROGRAM OUTCOMES
13. Manage a strategic business unit for
economic sustainability
MELE
104
P
P
P
PO
PO
COURSE OUTCOMES (CO)
LEARNING OUTCOMES (LO)
At the end of the course, given relevant
situations, the student should be able to:
At the end of the unit, given relevant situations,
the student should be able to:
13.
a. Acquire the skills to develop and implement
economic sustainability strategies within a
strategic business unit, focusing on long-term
financial viability, growth, and profitability.
Managing a strategic business unit for
economic sustainability.
b. Utilize market research and data analysis to
make informed decisions that support economic
sustainability, ensuring that marketing efforts are
aligned with evolving consumer demands and
preferences.
c. Optimize pricing strategies to balance revenue
generation and customer affordability, taking into
consideration market positioning, cost structures,
and perceived value.
d. Engage stakeholders, including employees,
customers, suppliers, and partners, in initiatives
that support economic sustainability and align
with shared values.
e. Collaborate with cross-functional teams,
including finance, operations, and sales, to
ensure alignment of economic sustainability
strategies with overall organizational goals.
PROGRAM OUTCOMES
14. Conduct business research about
Special Topic in Marketing Management
MELE
104
P
P
PO
P
PO
COURSE OUTCOMES (CO)
LEARNING OUTCOMES (LO)
At the end of the course, given relevant
situations, the student should be able to:
At the end of the unit, given relevant situations,
the student should be able to:
14. Conducts business research
a. Design a comprehensive research framework
that outlines research objectives, research
questions, hypotheses, and variables, providing a
structured roadmap for the research study.
b. Conduct an extensive literature review within
the special topic area, identifying key theories,
frameworks, and existing research to inform the
development of a research framework.
c. Collect relevant primary and secondary data
using methods such as surveys, interviews,
observations, content analysis, or archival
research, ensuring data quality and validity.
d. Apply advanced data analysis techniques
appropriate for the research study, utilizing
statistical tools, qualitative analysis software, or
other analytical approaches to derive meaningful
insights.
e. Communicate research findings effectively
through scholarly writing, presenting research
results in a clear, organized, and academically
rigorous manner suitable for academic
publications and presentations.
P
f. Apply research insights and recommendations
to address real-world challenges and issues
PROGRAM OUTCOMES
MELE
104
COURSE OUTCOMES (CO)
At the end of the course, given relevant
situations, the student should be able to:
15. For professional institutions: demonstrate a
service orientation in one’s profession.
15.
For professional institutions:
demonstrates service orientation in one’s
profession.
For colleges: to types of employment,
development activities, and public
discourses, particularly in response
to the needs of the communities, one
serves.
16. For colleges: to participate in various types
of employment, development activities, and
public discourses, particularly in response
to the needs of the communities, one
serves.
16.
17. For universities: generates new knowledge
using research and development projects.
17. For universities: generating a new
knowledge using research and
development projects.
18. Adopt the Franciscan CORE values in the
practice of the Business Administration
profession.
18. Adopt the Franciscan CORE values in the
practice of the nursing profession.
LEARNING OUTCOMES (LO)
At the end of the unit, given relevant situations,
the student should be able to:
within Marketing Management, demonstrating the
practical relevance of the research.
a. Demonstrate an excellent service orientation
to their profession, committed to providing
outstanding service to clients or customers.
a. Be capable of actively participating in
diverse employment opportunities,
engaging in personal and professional
development activities, and contributing to
public discourses in ways that address the
specific needs of the communities they
serve.
a. Graduates will be proficient in generating new
knowledge through research and
development projects, fostering innovation
and contributing to the advancement of their
respective fields
a.
Apply the Franciscan core values of
commitment, opportunity, respect, and
excellence in the practice of the business
profession.
b.
Personify an assertive, empowered, and
an independent leader who embodies
personal and professional integrity.
c.
Communicate effectively in collaborating with
different business professionals,
organizations, groups, and clientele in
ensuring quality in the delivery of business
PROGRAM OUTCOMES
MELE
104
COURSE OUTCOMES (CO)
At the end of the course, given relevant
situations, the student should be able to:
LEARNING OUTCOMES (LO)
At the end of the unit, given relevant situations,
the student should be able to:
services in local and international settings.
d.
Engage in professional business practice
by-laws, legal, ethical, and moral principles
manifesting responsible citizenship and love
for the country.
e.
Exemplify selflessness, humility, and
respect with an emphasis on the Filipino
family values and service orientation in the
delivery of emphatic business care.
f.
Commit self to lifelong learning through
active participation in research, innovation,
and continuing education in the promotion of
personal and professional growth.