Marketing Plan Amul Acharya Mridula Sthapit Nirveek Adhikari Saurav Panta Sweta Sah 01 About us Background Elite Event We offer a wide range of services to ensure that your event runs smoothly from start to finish. We can assist with event design and concept development. Our goal is to make the planning process as stress-free as possible for our clients, so they can relax and enjoy the event. Mridula Sthapit Saurav Panta Operational Manager Logistic Manager Amul Acharya Marketing Manager Nirveek Adhikari Sweta Sah Public Relation Manager Finance Manager Management Team Vision To be the leading Event Management Company in Nepal that delivers high quality, valuedriven services while focusing on the uniqueness of our clients’ project. Mission To ensure client satisfaction and loyalty as we deliver personal and unique experiences that are beyond expectation and create long term loyal relationships by consistently providing outstanding service that creates an overall extraordinary event experience. 02 Financial Projection 02 INCOME STATEMENT 02 Balance Sheet 03 Segmentation, Targeting and Positioning Segmentation Mercury is the closest planet to the Sun and the smallest one in the Solar System—it’s only a bit larger than the Moon Target Market ● ● ● ● ● ● Write your goal here Write your goal here Write your goal here Write your goal here Write your goal here Write your goal here Positioning ● ● ● ● ● ● Write your goal here Write your goal here Write your goal here Write your goal here Write your goal here Write your goal here 04 Value Proposition Canvas Marketing Mix PLACE • Physical store at Naxal • Online booking through company website and social media. • PRICE PRODUCT event planning services for social and corporate events MARKETING MIX PROMOTION • Advertisement • Influencer and social media Marketing • Relationship Marketing • Competitive pricing • Cost plus pricing 05 SWOT Analysis SWOT analysis S Strengths W Weaknesses O Opportunities T Mercury is the closest planet to the Sun Saturn is composed of hydrogen and helium Jupiter doesn’t have a solid surface Threats Despite being red, Mars is a cold place What sets us apart? Venus Venus has a beautiful name and is the second planet from the Sun Jupiter Jupiter is a gas giant and the biggest planet in the Solar System Buyer persona profile Bio Motivations Age: 28 Gender: Female Location: United States Education: Teaching degree Neptune 70% Saturn 85% Skills 20% Earth Interests 35% Jupiter 60% Mars Ceres 60% Mercury 80% Pluto 40% Competitor analysis Mercury Venus Mars Mercury is the closest planet to the Sun Venus is the second planet from the Sun Despite being red, Mars is a cold place Jupiter Saturn Neptune It’s the biggest planet in the Solar System Saturn is a gas giant and has several rings It’s the farthest planet from the Sun Strategy Goal Key action 1 Key action 2 Mercury is the closest planet to the Sun Despite being red, Mars is a cold place Moon Jupiter Saturn Neptune The Moon is Earth’s It’s the biggest planet Saturn is a gas giant It’s the farthest planet only natural satellite in the Solar System and has rings from the Sun Timeline Saturn Mercury Saturn was named after a Roman god Mercury is the closest planet to the Sun Jupiter Mars Jupiter is the biggest planet of them all Despite being red, Mars is a cold place Financial Highlights Total Capital: 10,00,000 Total Debt: 5,50,000 Thank you for the attention !
