MNGT 7 – STRATEGIC MANAGEMENT, 2ND SEMESTER A.Y. 2021-2022
STRATEGIC PLAN PROPOSAL
Identify a business that your group would like to venture into. Preferably from any of these industries: food
processing, agri-business (cacao, coffee, high value crops, livestock production), tourism, tourism support
(hotel and accommodation, restaurant, coffee shop, transportation), Information and Communication
Technology. Businesses that do not belong to these industries will be accepted subject to review, as long
as the business is not purely trading or buy and sell.
Requirement:
1.
2.
3.
4.
5.
6.
Agree on a trade name
Determine the form of business and justify your choice
Discuss the nature of the business and the possible product/service offering
Proposed location and justify your choice of location
Define your target market: (Primary and Secondary)
Identify your competitors and potential competitors and discuss their current product/service
offering. Discuss also your understanding of their existing market.
7. Time Frame should be 2022-2027
8. Strategic Framework or Strategic Direction
a. Statement of Philosophy.
- Provide a brief and concise explanation
b. Core Values
- provide a brief, concise description of the chosen your core values)
c. Vision Statement
d. Mission Statement
CONTENT
STRATEGIC PLAN PROPOSAL
Group Members:
I.
INTRODUCTION
a. TRADE NAME:
b. FORM OF BUSINESS: (Sole Proprietorship, Partnership, Corporation)
c. NATURE OF THE BUSINESS:
d. PROPOSED LOCATION:
e. MARKET
f. COMPETITORS IN THE AREA
II.
STRATEGIC DIRECTION
a. VISION STATEMENT
b. MISSION STATEMENT
c. CORE VALUES
d. STATEMENT OF PHILOSOPHY
-
Deadline: 1 April 2023
Group work. Only one output per group, each group member will have to upload their output
individually on Quipper for Grading Purposes.
RUBRICS FOR GRADING YOUR STRATEGIC PLAN PROPOSAL
Content &
Development
(30 pts)
Excellent (30-27)
Good (26-21)
Fair (20-15)
Poor (14-0)
- Content is concise, brief,
accurate, and persuasive.
- Major points are stated
clearly and are well
supported.
- Content is accurate and
persuasive.
- Major points are stated.
- Content is not
comprehensive and /or
persuasive.
- Major points are
addressed, but not well
supported.
- Content is incomplete.
- Major points are not clear
and /or persuasive.
Organization
& Structure
(10 pts)
Excellent (10-9)
Good (8-7)
Fair (6-5)
Poor (4-0)
-Structure of the paper is
clear and easy to follow.
- Paragraph transitions are
logical and maintain the flow
of thought throughout the
paper.
- Structure is mostly clear
and easy to follow.
- Paragraph transitions are
present.
- Structure of the paper is
not easy to follow.
- Paragraph transitions need
improvement.
- Organization and structure
detract from the message of
the writer.
- Paragraphs are disjointed
and lack transition of
thoughts.
Grammar,
Punctuation
& Spelling
(5 pts)
Excellent (10-9)
Good (8-7)
Fair (6-5)
Poor (4-0)
- Rules of grammar, usage,
and punctuation are
followed; spelling is correct.
- Language is clear and
precise; sentences display
consistently strong, varied
structure.
- Rules of grammar, usage,
and punctuation are
followed with minor errors.
Spelling is correct.
- Paper contains few
grammatical, punctuation
and spelling errors.
- Language lacks clarity or
includes the use of some
jargon or conversational
tone.
- Paper contains numerous
grammatical, punctuation,
and spelling errors.
- Language uses jargon or
conversational tone.
Format
(5 pts)
- Paper follows all
designated guidelines.
- Paper is the appropriate
length as described for the
assignment.
-Format enhances
readability of paper.
- Paper follows designated
guidelines.
- Paper is the appropriate
length as described for the
assignment.
-Format is good.
- Paper follows most
guidelines.
- Paper is over/ under word
length.
- Paper lacks many elements
of correct formatting.
- Paper is inadequate /
excessive in length.
-Paper is not double spaced
TOTAL
(50 pts)