Consumer Behavior is the study of consumers regarding their buying perception
or choice(s) regarding a specific product. Moreover, the results from these studies are
used by firms, to formulate tactics on how they will effectively market their products.
Based on this short yet precise definition, the significance of the said course can be seen,
especially for us, as business administration students, who ought to be in the corporate
and entrepreneurship world in the near future. Moreover, as a student specializing in the
business field, with research papers to be accomplished in some major courses, studying
Consumer Behavior is vital for me, because, I can and should utilize the learnings from
this to effectively finish my research and thesis. I hope to complete these, not just become
a reference for future researchers, but rather create an impact in the business world.
Furthermore, if I will be an employee as a marketer, it is critical for me to help the company
I will be working for, with their marketing strategies. With enough comprehension from
this course, I can definitely apply it and propose various interventions and solutions to
boost our marketability and sales. Finally, I can see the importance of this, God-willing, in
my future business, to make it profitable, since the findings in consumer behavior would
and should be solely based on facts and careful research.
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