INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 1 - Be Top of Mind
1 - According to the speaker, how can you make money using social
media?
Escolha a opção correta e anote.
[ ] 1) by writing a blog
[ ] 2) by developing relationships with people
[ ] 3) by sending a lot of e-mails
[ ] 4) by posting a lot of commercials
2 - Why is it important to post good content in social media?
Escolha a opção correta e anote.
[ ] 1) so that you can make a lot of friends
[ ] 2) so that you can practice your writing skills
[ ] 3) so that people will see you as an expert
[ ] 4) so that you will get money from advertising
3 - Why is it important to be "top of mind" in social media?
Escolha a opção correta e anote.
[ ] 1) because it means that people trust you
[ ] 2) because it means that you are always online
[ ] 3) because it helps you stay in touch with relatives abroad
[ ] 4) because it helps you get free Internet access
✏ Complete
1 - _______ money on the Internet by _____ people to know, like and trust
you.
[ ] 1) Did/getting
[ ] 2) Make/getting
[ ] 3) Done/make
✏ Traduza as palavras abaixo
UTILIZE ______________________________
DEMAND ______________________________
DEVELOP ______________________________
REQUEST ______________________________
CONTENT ______________________________
 Diálogo do vídeo
- Don't tell anyone but there are really
only four steps.
- One, nd people. Two, give content.
- Three, capture their information.
Four, stay in touch so you can sell
them stuff.
- Here's another breakthrough in
social media.
- You do not make money with social
media.
- You make money by doing business
with people that know, like and trust
you.
- You market with social media to
develop relationships with people...
- ...so they will know, like and trust
you.
- Then, and only then, will they buy
from you.
- Instead of overloading yourself with
thousands of social media sites,...
- ...you can use some of the most
popular search engine - friendly sites
to accomplish these tasks.
- Find people interested in your
products or services with the search
tools...
- ...from the 355 million people on
Facebook,...
- ...the 35 million business people on
LinkedIn,...
- ...or the estimated 50 million people
who will be using Twitter by the end of
the year.
- Provide content, not commercials.
- Content on the sites like the second
most utilized search engine, YouTube.
- You could also write articles for
online magazines like Ezine...
- ...or make your own mini website or
lenses on Squidoo.
- You can make a blog or set up
HubPages...
- ...or do about anything that delivers
content like how-to videos or...
- ...frequently asked questions about
your area of expertise.
- You then make a lead capture page...
- ...which offers people something of
high perceived value, an ethical
bribe...
- ...for giving you their name and e-
mail.
- This will allow you to send e-mails or
newsletters and stay in touch with
people...
- ...who have requested more
information from you...
- ...and now see you as an expert.
- What does all of this do?
- One, it makes you credible. Two,
increases referrals.
- Three, builds new relationships.
- Four, demands higher prices. Five,
gives you outstanding visibility.
- Six, it increases familiarity. Seven,
builds trust.
- Eight, you can then offer your
product or services.
- Nine, because you are the perceived
expert.
- In other words, it makes you "top of
mind."
- It helps people know, like and trust
you.
- Congratulations. You now get it.
That's social media marketing.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 1 - Buying From a Wall
1 - How was Tesco doing in Korea?
Escolha a opção correta e anote.
[ ] 1) It didn't have enough customers.
[ ] 2) It couldn't keep up with its competitor.
[ ] 3) Its services were available to a few people only.
[ ] 4) Its product selection were limited.
2 - What did Tesco do in order to improve its business?
Escolha a opção correta e anote.
[ ] 1) It made its supermarket bigger.
[ ] 2) It offered more products.
[ ] 3) It increased its advertising.
[ ] 4) It established an online store.
3 - How did Tesco's new strategy affect customers?
Escolha a opção correta e anote.
[ ] 1) It forced them to buy smartphones.
[ ] 2) It required them to ride the subway every day.
[ ] 3) It became harder for them to buy things.
[ ] 4) It made shopping more convenient for them.
✏ Complete
1 - Retailer Tesco ____ with a clever way to _____ with supermarkets in
Korea.
[ ] 1) came to/complete
[ ] 2) camo/compete
[ ] 3) came up/compete
✏ Traduza as palavras abaixo
STRUGGLE ______________________________
OPERATE ______________________________
STORE ______________________________
CATCH UP ______________________________
MARGIN ______________________________
 Diálogo do vídeo
- Hello everybody, welcome back to
"Here's an Idea",...
- ...a minute and a half or so of
marketing insight.
- I'm Hal Brice.
- Today, I wanna share one of the
coolest marketing things I've seen in
quite a while.
- This is a case study from Tesco out of
Korea.
- Now, Tesco is that big global retailer
based in England...
- ...but they actually operate all around
the world.
- Their stores in Korea however, were
struggling...
- ...because their main competitor out
- stored them by a large margin...
- ...and they couldn't build stores fast
enough to catch up.
- So they ask themselves the
question:...
- ...how can we become number one
without having to build stores?
- And their answer was to create
virtual stores.
- Take a look at this.
- What they did was that they put in
these Korean subways these virtual
stores that were basically at
billboards.
- And it looked like a grocery store.
- While they're waiting for their train
to come in,...
- ...customers walk up to the store...
- ...and punch a picture of the product
they want with their QR code that's
on each product.
- That goes into their shopping cart on
their phone which then is in turn sent
to Tesco.
- And by the time they get home from
work,...
- ...right behind them comes the guy
from Tesco with their products.
- It really takes a lot of stress out of
shopping,...
- ...and it allows them to take time
which would be normally dead time,...
- ...and actually turn it into productive
time.
- So, that's just a sample of where the
world of smartphones and things like
QR codes are going,...
- ...taking a lot of the hassle out of
shopping.
- So, if you are a retailer, the question
for you is...
- ...do you have a mobile strategy?
- If not, it's time to get one.
- That's "Here's an Idea."
- Thanks for watching.
- I'm Hal Brice.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 1 - Tweet About Your Business
1 - Based on the video, who should use Twitter?
Escolha a opção correta e anote.
[ ] 1) companies and shoppers
[ ] 2) informers and followers
[ ] 3) businesses and insiders
[ ] 4) Twitter's partners
2 - What is the rst step in using Twitter for business?
Escolha a opção correta e anote.
[ ] 1) make an account
[ ] 2) break the news
[ ] 3) post information
[ ] 4) build relationships
3 - How does the woman describe Twitter?
Escolha a opção correta e anote.
[ ] 1) There are too many steps to follow.
[ ] 2) It's a fast way to reach out to customers.
[ ] 3) It takes a lot of time to learn.
[ ] 4) It's easy-to-use but has no real value.
✏ Complete
1 - The video shows _____ to promote your company and connect with
your customers _____.
[ ] 1) with/inline
[ ] 2) how/online
[ ] 3) hor/of ine
✏ Traduza as palavras abaixo
CLICK ______________________________
BEHIND-THE-SCENES ______________________________
LINK ______________________________
ON-SCREEN ______________________________
GATHER ______________________________
Observações:
 Diálogo do vídeo
- How to Use Twitter for Business.
- Twitter is a perfect t for consumers
and businesses alike.
- With this powerful, easy-to-use
communications platform,...
- ...you can quickly share information,
gather intelligence,...
- ...and build real-time and long-term
relationships with customers and
partners.
- Follow these tips to start seeing real
value.
- Step one: Create a company pro le.
- Go to Twitter.Com and click "Sign up
now."
- Then, type your company name in
the "Full name" and "Username"
boxes,...
- ...and follow the on-screen
instructions to set up your account.
- Step two: Personalize the pro le to
give your company a face.
- In "Settings," upload a picture...
- ...and add the names of people who
will be tweeting on the account.
- Step three: Start building
relationships.
- Write Twitter updates, called
"tweets," about breaking business
news,...
- ...post links to sites or articles your
followers might be interested in,...
- ...repost other tweets you like, and
make followers feel like insiders...
- ...with behind-the-scenes looks at
your company.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 2 - Mobile Marketing Matters
1 - Which of the following marketing tactics is not considered as
outdated?
Escolha a opção correta e anote.
[ ] 1) mobile ads
[ ] 2) yellow pages
[ ] 3) direct mail
[ ] 4) newspaper ads
2 - According to the video, what's the best way to market your products?
Escolha a opção correta e anote.
[ ] 1) Go mobile marketing.
[ ] 2) Offer more discounts to the customers.
[ ] 3) Hire more marketing people.
[ ] 4) Pay more for newspaper ads.
3 - Who is the target audience of this video?
Escolha a opção correta e anote.
[ ] 1) business owners
[ ] 2) customers
[ ] 3) teachers
[ ] 4) students
✏ Complete
1 - As a restaurant ____, it's important to ____how and where to ____your
customers.
[ ] 1) customer/know/get
[ ] 2) owner/know/reach
[ ] 3) server/know/reach
✏ Traduza as palavras abaixo
TEXT MESSAGE ______________________________
GUARANTEE ______________________________
REACH ______________________________
CONVERT ______________________________
WASTE ______________________________
Observações:
 Diálogo do vídeo
- Is your restaurant still stuck in the
past with outdated marketing tactics?
- Look, direct mail, newspaper ads and
the yellow pages have all died, R.I.P.
- News ash: Your customers have
gone mobile,...
- ...and if you're not marketing to them
on their mobile devices,...
- ...you're leaving a huge amount of
money on the table.
- Mobile coupons receive a 25%
higher redemption rate than Internet
coupons,...
- ...with ten times greater redemption
rate than traditional coupons.
- Text messages are read 95% of the
time,...
- ...so you can reach your customers
anywhere at any time instantly.
- Now, you're guaranteed that your
message reaches your customer.
- Mobile searches related to
restaurants have a conversion rate of
90%,...
- ...with 64% converting within the
hour.
- Mobile promotions increase sales,...
- ...while saving tons of money
otherwise wasted...
- ...on old, outdated marketing tactics
that simply don't work any longer.
- Your customers are mobile right
now, waiting on your business to
evolve.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 2 - More Likes and Tweets for a Better
Business
1 - What does the company need to do in order to grow?
Escolha a opção correta e anote.
[ ] 1) organize online contests
[ ] 2) offer product delivery
[ ] 3) hire additional employees
[ ] 4) appear on social media sites
2 - Why did the company hire social media strategists?
Escolha a opção correta e anote.
[ ] 1) to run a business outside an of ce
[ ] 2) to get more people to become friends
[ ] 3) to train employees to use the Internet
[ ] 4) to spread information about a business
3 - What did the person suggest that the company do to expand into new
markets?
Escolha a opção correta e anote.
[ ] 1) The company should use a delivery service.
[ ] 2) The company should overcome competition.
[ ] 3) The company should cut down costs.
[ ] 4) The company should create other products.
✏ Complete
1 - Social media _____ not always ______ a positive outcome when used in
____ exposure for a company.
[ ] 1) done/produced/increasing
[ ] 2) does/did/increasing
[ ] 3) does/produce/increasing
✏ Traduza as palavras abaixo
EXPAND ______________________________
BOOST ______________________________
SOCIAL MEDIA ______________________________
RADIATOR ______________________________
RUN ______________________________
Observações:
 Diálogo do vídeo
- To grow, we have to boost our social
media visibility.
- More likes, more tweets.
- So beginning today, my son Brock
and his whole team...
- ...will be our new senior social media
strategists.
- Any questions?
- Since we make radiator valves,...
- ...wouldn't it be better if we just let
FedEx help us to expand to new
markets?
- I'd admit, that's better than a few
likes.
- I don't have the door code.
- He won a contest online to be CEO
for the day.
- How am I supposed to run a business
here without an of ce?
- Fast, reliable deliveries worldwide,
FedEx.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 2 - Google: Get Your Business Online
1 - Why do the people in the video keep saying "just one thing"?
Escolha a opção correta e anote.
[ ] 1) to show how hard it is to get companies online
[ ] 2) to emphasize the importance of the message
[ ] 3) to agree with what the others are saying
[ ] 4) to tell people that it happened not long ago
2 - Why is there an effort to get businesses online?
Escolha a opção correta e anote.
[ ] 1) Most people in the US run businesses.
[ ] 2) More than half of them don't have websites.
[ ] 3) Google is paying for the project.
[ ] 4) The number of students on the Web has risen.
3 - How does having a website create jobs?
Escolha a opção correta e anote.
[ ] 1) by getting in touch with your relatives
[ ] 2) by focusing on the local market
[ ] 3) by expanding the reach of businesses
[ ] 4) by supporting the community
✏ Complete
1 - More jobs are created _____more businesses ____online.
[ ] 1) which/is
[ ] 2) when/are
[ ] 3) who/its
✏ Traduza as palavras abaixo
LOCAL ______________________________
JOB ______________________________
HIRE ______________________________
SHOP ______________________________
SUPPORT ______________________________
Observações:
 Diálogo do vídeo
- If there's one thing you do today.
- If there's one thing you do today.
- Just one thing.
- Just one thing.
- One thing.
- Get your local business online.
- Get online.
- 15 million businesses do not have a
website.
- That's 58 percent of all US
businesses.
- The more businesses we get online,
the more jobs we create.
- What if every business could hire
just one person?
- That's a lot of new jobs.
- I went from 1 employee to 24.
- The Web took us from a local shop to
a global business.
- Over 50 percent of our students
come from the Web.
- You can help in a big way.
- In a big way.
- You might own a business,...
- ...or know a friend of family member
who does.
- If there's one thing you do today...
- Tell your mother,...
- ...your brother,...
- ...a sister,...
- ...your cousin,...
- ...your uncle,...
- ...a friend...
- ...or amigo,...
- ...your ex,...
- ...there's just one thing.
- One thing.
- Let's support our local community.
- LC's Bar-B-Q.
- The Book Rack.
- Touch Vinyl.
- The Jungle.
- Icon Architecture.
- The Gown Gallery.
- Caraballo Locksmith.
- El Diablo Moto Shop.
- Let's jumpstart America.
- If there's one thing you do today.
- Just one thing.
- Get a business online.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 3 - What Is a Startup?
1 - What is being discussed in the video?
Escolha a opção correta e anote.
[ ] 1) becoming a great startup of the year
[ ] 2) working in Google
[ ] 3) putting up a company
[ ] 4) completing a project
2 - According to the video, how can one become a great startup?
Escolha a opção correta e anote.
[ ] 1) To be a great startup, one should have a big capital.
[ ] 2) To be a great startup, one should talk about one's mother.
[ ] 3) To be a great startup, one should have full time passion and love in what one
does.
[ ] 4) To be a great startup, one should put up a company like Google.
3Escolha a opção correta e anote.
✏ Complete
1 - Bring in the passion and focus you need to be a ______company.
[ ] 1) successful
[ ] 2) successfull
[ ] 3) succesfull
✏ Traduza as palavras abaixo
SHOT ______________________________
GET TO ______________________________
ADVERTISEMENT ______________________________
PROJECT ______________________________
CONSIDER ______________________________
Observações:
 Diálogo do vídeo
- A startup of the year, in order to be a
great startup, to be a great
entrepreneur,...
- ...you've got to be in this 25/7.
- That you're on this, this is your fulltime passion and your love.
- This isn't, "Well, I'm working at
Google and on the side I've got this
little project."
- Or, "I'm at an ad agency but I'm
dabbling in this."
- This is you know, you'd sell your
mother for a shot at this.
- Not, I don't mean this, it's "Startup of
the Year."
- I would think that would be the other
thing,...
- ...that "Startup of the Year" wouldn't
be considered a win to this person.
- That's like nice, but the win to this
person is this company.
- And that there's just no other
distraction from this company...
- ...kind of has to make and then not do
anything.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 3 - A Budget for Newlyweds
1 - Why is it important for married couples to have a budget?
Escolha a opção correta e anote.
[ ] 1) so that they can stop working
[ ] 2) so that they can avoid ghts about money
[ ] 3) so that they can spend all of their money
[ ] 4) so that they can start a business
2 - According to the video, if you were married, how much should you
put in your joint account?
Escolha a opção correta e anote.
[ ] 1) 100 percent of your salary
[ ] 2) 20 percent of your salary
[ ] 3) 75 percent of your salary
[ ] 4) half of your salary
3 - How can a married person enjoy his or her salary?
Escolha a opção correta e anote.
[ ] 1) by working overtime
[ ] 2) by using credit cards
[ ] 3) by having a fun fund
[ ] 4) by having a lot of debt
✏ Complete
1 - Newlyweds can ______ ghts over money with this simple budget.
[ ] 1) avoid
[ ] 2) have
[ ] 3) keep
✏ Traduza as palavras abaixo
TAKE HOME ______________________________
UTILITY ______________________________
OPTION ______________________________
______________________________
FOUNDER ______________________________
ULTIMATELY ______________________________
Observações:
 Diálogo do vídeo
- ?I'm Alexa von Tobel the founder and
CEO of LearnVest.com,...
- ...the leading site for women and
their money.
- When you're getting married, how
are you really supposed to join your
nances?
- Some people opt to completely join
their accounts entirely.
- Others opt to keep them completely
separate.
- My favorite option though is a hybrid
model.
- Here's how I think about it.
- Let's say you take home 4,000
dollars a month and he takes home
3,000 dollars a month.
- What you would do is each puts 75
percent of what you take home into
an "our" account.
- That would give you about 5,250
dollars each month for rent, utilities,...
- ...a vacation that you're striving for,...
- ...but that really lets you live your
lives together and spend together.
- Each of you would then take 25
percent of what you take home and
that would mean...
- ...you would have about 1,000 dollars
in your own separate "fun" fund...
- ...and he would have about 750.
- With that, you can do whatever you
want.
- That's the money for you to go out
with your friends,...
- ...to go for drinks at bars, to buy him
a present, to pay for your pet,...
- ...whatever it is that you wanna do...
- ...and frankly, why you work so hard
to make your own money.
- This is a great way to join your
nances that keeps you free from
ghts...
- ...has a solid foundation and
ultimately lets you live your richest
life.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 3 - United Problem Solvers
1 - According to the video, the company wants to do the following
except:
Escolha a opção correta e anote.
[ ] 1) help ask questions
[ ] 2) give global access to businesses
[ ] 3) help solve problems
[ ] 4) help startup businesses
2 - In the video, what was another word used to describe problems?
Escolha a opção correta e anote.
[ ] 1) obstacles
[ ] 2) opportunities
[ ] 3) unfortunate events
[ ] 4) hurdles
3Escolha a opção correta e anote.
✏ Complete
1 - When you _____ to solve your problems you _____a great opportunity
to _____ yourself better.
[ ] 1) try/have/know
[ ] 2) tried/have/know
[ ] 3) trying/have/known
✏ Traduza as palavras abaixo
PULL OFF ______________________________
PROBLEM SOLVING ______________________________
PUSH ______________________________
OPPORTUNITY ______________________________
SURE ______________________________
Observações:
 Diálogo do vídeo
- We want your sticky notes,
sketchbooks, and scribbles.
- Bring us those things you're not sure
how to pull off...
- ...and you're even less sure who to
ask...
- ...because we're in the "pushing
what's possible" business,...
- ...the "how do I get this startup off
the ground" business,...
- ...the "taking your business global"
business.
- We're in the problem solving
business.
- More than 400,000 people around
the world.
- Ready to help you solve problems
while they're still called
"opportunities".
- From guring it out to getting it
done,...
- ...we're here to help.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 4 - Baby Wolf of Wall Street
1 - What do you think the boy does?
Escolha a opção correta e anote.
[ ] 1) He is an underwear model.
[ ] 2) He manages a website.
[ ] 3) He buys and sells stocks.
[ ] 4) He lives with wolves.
2Escolha a opção correta e anote.
✏ Complete
1 - The E*TRADE Baby _____ to his girlfriend about the importance of
building a _____ portfolio.
[ ] 1) talks/diversi ed
[ ] 2) talks/diversifed
[ ] 3) talk/diversifeid
✏ Traduza as palavras abaixo
WELL ______________________________
OVER ______________________________
MARKET ______________________________
BUILD ______________________________
DIVERSIFY ______________________________
Observações:
 Diálogo do vídeo
- So, yeah. Sorry about last night.
- I just don't understand why you
didn't call.
- Yeah. Well, I was on E*Trade.
- You know, diversifying my portfolio,
taking control, like a wolf.
- Right.
- What's that?
- There's volatility in the market?
Taken care of, wolf style.
- And that milkaholic Lindsay wasn't
over?
- Lindsay?
- Milk... what?
- Build a diversi ed portfolio at
E*TRADE.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 4 - Cheap Food at McDonald�??s
1 - According to John Betts, why is the food at McDonald's cheap?
Escolha a opção correta e anote.
[ ] 1) because they have a lot of customers
[ ] 2) because they want to help the poor
[ ] 3) because they buy ingredients in bulk
[ ] 4) because McDonald's menu is limited
2 - How does buying in bulk bene t shoppers?
Escolha a opção correta e anote.
[ ] 1) It lets them meet big companies.
[ ] 2) It helps them nd great deals.
[ ] 3) It helps them build their credit.
[ ] 4) It lets them stock up on food.
3 - What is McDonald's particularly proud of?
Escolha a opção correta e anote.
[ ] 1) offering value meals with cute toys
[ ] 2) having high pro t in the past years
[ ] 3) offering affordable and delicious food
[ ] 4) having the world's most popular CEO
✏ Complete
1 - A CEO explains how savings _____buying in bulk ______customers.
[ ] 1) by/predicts
[ ] 2) for/prejudices
[ ] 3) from/bene ts
✏ Traduza as palavras abaixo
PASS ALONG ______________________________
POUND ______________________________
SUPPLIER ______________________________
QUALITY ______________________________
CONTAINER ______________________________
Observações:
 Diálogo do vídeo
- Let's see, our next question is from
Joanne S. from Toronto, Ontario who's
asking,...
- ..."Why is the food at McDonald's so
cheap?"
- Well, hi Joanne, I'm John Betts,
president of McDonald's here in
Canada.
- You ask a great question.
- And if you think about when you go
out and shop for the family,...
- ...when you buy those large
containers with lots of whatever it is
that you're buying,...
- ...you know you can often get them at
a cheaper price...
- ...because you're buying in bulk.
- Well, when you buy for 1400
restaurants in Canada,...
- ...you get some great deals that we
love to pass along to our customers.
- Last year, we bought 70 million
pounds of ground beef,...
- ...65 million Canadian grade A eggs.
- That's a lot of buying power.
- We're buying from some of the great
suppliers that you have an
opportunity to buy from here in
Canada as well,...
- ...such as Renee's, Cargill, Saputo,
Coke, Heinz, and many more.
- The opportunity to pass along these
savings to our customers is one of the
things that we pride ourselves at
McDonald's.
- It's about providing great quality,
great tasting food at a great value.
- And when you buy in bulk like we do,
you can pass along the savings and
that's exactly what we do.
- Thanks for the question, Joanne!
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 4 - FedEx vs. Carrier Pigeons
1 - What is the video about?
Escolha a opção correta e anote.
[ ] 1) cooking pigeons for dinner
[ ] 2) nding the best shipping method
[ ] 3) being a mailman
[ ] 4) keeping pigeons as pets
2 - Why did they add GPS and night vision tools to the carrier pigeons?
Escolha a opção correta e anote.
[ ] 1) to help the carrier pigeons deliver things
[ ] 2) to help the carrier pigeons lay eggs
[ ] 3) to help the carrier pigeons nd trees
[ ] 4) to help the carrier pigeons build nests
3 - What shipping method did the characters choose at the end of the
video?
Escolha a opção correta e anote.
[ ] 1) They chose carrier pigeons.
[ ] 2) They chose horses.
[ ] 3) They chose camels.
[ ] 4) They chose FedEx.
✏ Complete
1 - A company ______ using birds to ____shipping problems but _____
decides to get FedEx.
[ ] 1) tryed/solves/then
[ ] 2) tries/solve/then
[ ] 3) tried/solves/than
✏ Traduza as palavras abaixo
HEAD OFF ______________________________
CARRIER ______________________________
SWITCH ______________________________
GET SOMETHING STRAIGHT ______________________________
SOLVE ______________________________
Observações:
 Diálogo do vídeo
- So, let me get this straight.
- You've solved all of our shipping
problems with pigeons?
- Carrier pigeons, sir.
- Isn't this a little outdated?
- No. These babies are equipped with
GPS and night vision.
- This little guy's headed off to
Cleveland.
- Amazing! What about the big stuff?
- That's been taken care of.
- Wow!
- Let's switch to FedEx.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 5 - The Eight Secrets of Success
1 - What is the man's presentation about?
Escolha a opção correta e anote.
[ ] 1) how to be healthy
[ ] 2) the beauty of life
[ ] 3) how to succeed
[ ] 4) how to be happy
2 - How did the man research about success?
Escolha a opção correta e anote.
[ ] 1) by sur ng the Internet
[ ] 2) by reading books
[ ] 3) by keeping a journal
[ ] 4) by interviewing people
3 - According to the video, how do people become rich?
Escolha a opção correta e anote.
[ ] 1) by being self-centered
[ ] 2) by working in another country
[ ] 3) by serving something of value
[ ] 4) by doing something ordinary
✏ Complete
1 - A success analyst shares why makes people ______.
[ ] 1) succeed
[ ] 2) succeeds
[ ] 3) succeeded
✏ Traduza as palavras abaixo
PUT SOMETHING DOWN ______________________________
MAKE SOMETHING TICK ______________________________
PRIVILEGE ______________________________
PRESSURE ______________________________
PERSISTENCE ______________________________
 Diálogo do vídeo
- This is really a two-hour
presentation I give to high school
students, cut down to three minutes.
- And it all started one day on a plane,
on my way to TED seven years ago.
- And in the seat next to me was a high
school student, a teenager,...
- ...and she came from a really poor
family.
- And she wanted to make something
of her life, and she asked me a simple
little question.
- She said, "What leads to success?"
- And I felt really badly, because I
couldn't give her a good answer.
- So I get off the plane, and I come to
TED.
- And I think, "Jeez, I'm in the middle
of a room with successful people!"
- "So, why don't I ask them what
helped them succeed and pass it on to
kids?"
- So here we are, seven years, 500
interviews later,...
- ...and I'm gonna tell you what really
leads to success and makes TEDsters
tick.
- And the rst thing is passion.
- Freeman Thomas says, "I'm driven by
my passion."
- TEDsters do it for love, they don't do
it for money.
- Carol Coletta says, "I would pay
someone to do what I do."
- And the interesting thing is, if you do
it for love, the money comes anyway.
- Work!
- Rupert Murdoch said to me, "It's all
hard work."
- "Nothing comes easily."
- "But I have a lot of fun."
- Did he say fun? Rupert?
- Yes!
- TEDsters do have fun working.
- And they work hard.
- I gured, they're not workaholics,...
- ...they're workafrolics.
- Good!
- Alex Garden says, "To be successful,
put your nose down in something and
get damn good at it."
- There's no magic; it's practice,
practice, practice.
- And it's focus.
- Norman Jewison said to me, "I think
it all has to do with focusing yourself
on one thing."
- And push!
- David Gallo says, "Push yourself.
- Physically, mentally, you've got to
push, push, push."
- You gotta push through shyness and
self-doubt.
- Goldie Hawn says, "I always had selfdoubts."
- "I wasn't good enough, I wasn't smart
enough."
- "I didn't think I'd make it."
- Now, it's not always easy to push
yourself, and that's why they invented
mothers.
- Frank Gehry said to me, "My mother
pushed me."
- Serve!
- Sherwin Nuland says, "It was a
privilege to serve as a doctor."
- Now, a lot of kids tell me they want
to be millionaires.
- And the rst thing I say to them is,
"Okay well, you can't serve yourself,..."
- "...you gotta serve others something
of value,..."
- "...because that's the way people
really get rich."
- Ideas. TEDster Bill Gates says, "I had
an idea,..."
- "...founding the rst microcomputer
software company."
- I'd say it was a pretty good idea.
- And there's no magic to creativity in
coming up with ideas; it's just doing
some very simple things.
- And I give lots of evidence.
- Persist.
- Joe Kraus says, "Persistence is the
number one reason for our success."
- You gotta persist through failure.
- You've got to persist through CRAP...
- ...which of course means "Criticism,
Rejection, Assholes and Pressure."
- So, the big ant, the answer to this
question is simple:...
- ...pay 4,000 bucks and come to TED.
- Or failing that, do the eight things
and trust me,...
- ...these are the big eight things that
lead to success.
- Thank you, TEDsters for all your
interviews!
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 5 - I am a Street Photographer
1 - According to the speaker, how did he become a street photographer?
Escolha a opção correta e anote.
[ ] 1) he rst had a camera
[ ] 2) he started to get serious about life
[ ] 3) he could not nd a job
[ ] 4) he enrolled in a photography class
2 - According to the speaker, what do people do when they see not-sogood things on the street?
Escolha a opção correta e anote.
[ ] 1) They offer help.
[ ] 2) They scream.
[ ] 3) They go on strike.
[ ] 4) They ignore it.
3 - What does the speaker want to convey in this video?
Escolha a opção correta e anote.
[ ] 1) He wants to touch lives with his photographs.
[ ] 2) He wants to learn more about photography.
[ ] 3) He wants to earn a lot of money.
[ ] 4) He wants to become famous.
✏ Complete
1 - A street _____ explains why he loves _____ photos of the on the street.
[ ] 1) photographer/takes/person
[ ] 2) photografer/take/peoples
[ ] 3) photographer/taking/people
✏ Traduza as palavras abaixo
WEALTHY ______________________________
TURN A BLIND EYE ______________________________
OUT THERE ______________________________
PROVERBIAL ______________________________
GOAL ______________________________
Observações:
 Diálogo do vídeo
- My name is Ronald Corbin and I am a
street photographer.
- 32 years ago, on January 10th 1980,
I became sober.
- I'm the proverbial y on the wall with
a camera.
- I photograph what I see, okay.
- And what I see is not always
beautiful.
- I love to shoot people that people
turn a blind eye to when they walk
down the street.
- Like, "I don't want to look at that."
- Well, I want to throw that in your
face...
- ...because this is what is out there.
- This was my life's goal.
- I am far from wealthy.
- I live paycheck to paycheck, hand-tomouth,...
- ...but at least I hope in some small
way it has some meaning to other
people.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 5 - Airline Crew Exchange Program
1 - Which company is being discussed in the video?
Escolha a opção correta e anote.
[ ] 1) Virgin
[ ] 2) JetBlue
[ ] 3) Orange
[ ] 4) Delta
2 - What is the purpose of the exchange program?
Escolha a opção correta e anote.
[ ] 1) to learn new languages
[ ] 2) to visit popular destinations
[ ] 3) to experience other cultures
[ ] 4) to meet families
3 - What does Sarah enjoy about the company she works for?
Escolha a opção correta e anote.
[ ] 1) the colorful of ce
[ ] 2) the quiet location
[ ] 3) the delicious food
[ ] 4) the lively atmosphere
✏ Complete
1 - Two crew members ____ Virgin Australia _____ about working in
America ______of an exchange program.
[ ] 1) for/talked/in part
[ ] 2) to/talks/at part
[ ] 3) from/talk/as part
✏ Traduza as palavras abaixo
BRAND ______________________________
FANTASTIC ______________________________
EXCHANGE ______________________________
FRESH ______________________________
ATMOSPHERE ______________________________
Observações:
 Diálogo do vídeo
- ?I'm Bianca Currington.
- I am in America on an exchange
program with Virgin America.
- Virgin Blue, Virgin America have
swapped crew for one year,...
- ...to experience each other's culture
and differences in work.
- I'm Sarah.
- I'm 26 years old.
- I am from Western Australia, a place
called Perth.
- Virgin America is such a great
company to work for.
- They are so young, they're so fresh,
they're so vibrant,...
- ...and they make you want to support
them in every single way,...
- ...because you work in such a vibrant
atmosphere,...
- ...you can't help be that person as
well.
- It's a fantastic opportunity to be able
to live somewhere else for a year,...
- ...and enjoy that time and see how
the other Virgin brands work.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 6 - I Design Socks
1 - Who is Harold?
Escolha a opção correta e anote.
[ ] 1) a teacher
[ ] 2) a student
[ ] 3) a designer
[ ] 4) a telephone operator
2 - What did Harold feel when he could do what he wanted to do?
Escolha a opção correta e anote.
[ ] 1) joyful
[ ] 2) sad
[ ] 3) angry
[ ] 4) upset
3 - What happened to Harold's phone?
Escolha a opção correta e anote.
[ ] 1) It was stolen by Paul.
[ ] 2) It hit a sh.
[ ] 3) It got wet.
[ ] 4) It fell in a bag of rice.
✏ Complete
1 - A 25-year-old man talks about ____joy of designing socks as
____primary source of income.
[ ] 1) his/his
[ ] 2) his/him
[ ] 3) his/her
✏ Traduza as palavras abaixo
SAVE ______________________________
STRESS OUT ______________________________
FISH OUT ______________________________
TOTALLY ______________________________
SEAM ______________________________
Observações:
 Diálogo do vídeo
- I'm 25 years old,...
- ...I live in Los Angeles, and I design
socks for a living.
- They're cut and sew, which is
different than most socks.
- It creates these like really beautiful
seams on the back of the foot and
around the foot.
- I'm happy that I get to do what I want
to do,...
- ...and stressed out whether or not it's
actually gonna work out.
- When I was at a bar with my friends
dancing and I was really drunk,...
- ...and I dropped my phone into the
toilet.
- And when I shed it out, I rinsed it
off with water...
- ...and I put it in a bag of rice to try to
save it.
- And it totally worked, but the only
thing that was wrong with the phone...
- ...is it would repeatedly text people
the letter P.
- And so I thought it was kind of ironic
that I like dropped it in pee.
- It was texting people P.
- You know what I mean?
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 6 - Funny Of
ce Behavior
1 - What was considered awkward in the video?
Escolha a opção correta e anote.
[ ] 1) getting addicted to caffeine
[ ] 2) introducing a friend to a coworker
[ ] 3) eating sweets
[ ] 4) having a crush on a coworker
2 - According to the video, which of these will you most likely be
addicted to?
Escolha a opção correta e anote.
[ ] 1) juice
[ ] 2) bread
[ ] 3) coffee
[ ] 4) water
3 - Which among these will make you fat in the of ce?
Escolha a opção correta e anote.
[ ] 1) Facebook
[ ] 2) sweets
[ ] 3) soda
[ ] 4) caffeine
✏ Complete
1 - In the video there _____some things that you ________do when you're in
an of ce.
[ ] 1) are/must
[ ] 2) are/only
[ ] 3) are/should
✏ Traduza as palavras abaixo
BOND ______________________________
FRIEND ______________________________
AWKWARD ______________________________
STRANGE ______________________________
COWORKER ______________________________
 Diálogo do vídeo
- This is an of ce.
- It is where many of you will spend
the majority of your waking life.
- And these are the things that will
inevitably happen while you're there.
- Regardless of your best intentions,
you will develop an addiction to
caffeine.
- No matter what your relationship
status,...
- ...you will develop some sort of crush
on a coworker.
- You will fall into one of two camps:
the people who are always freezing...
- ...or the people who are constantly
hot.
- You will start with one personal item
in your of ce drawer...
- ...and then one day you'll open it up
and realize your entire life is in there.
- Someone in your of ce will creep
you out.
- And you will bond with someone else
over mutually being creeped out.
- You will get exceptionally good at
hiding Facebook on your computer.
- At some point, you will hear one of
your coworkers pooping.
- That will be a low point.
- You'll come face to face with a
coworker in a restroom...
- ...and realize that they don't wash
their hands and that will change
everything.
- You'll gain at least ve pounds of fat
from all the birthday cookies,...
- ...cakes and red velvet cupcakes that
keep oating around.
- And just when you try to cut down
on the sweets,...
- ...your coworkers will pull you back
in.
- You will fantasize about doing
unspeakably strange things to your
coworkers.
- At some point, you'll bring a personal
friend to visit...
- ...and it will be unexpectedly
awkward to introduce them to anyone
you work with.
- You will get really excited about
being good at some small task...
- ...and then hate it once everyone else
starts asking you to do it for them.
- And you will form a group of friends
in that of ce...
- ...who will make every day a whole
lot better.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 6 - One Thing at a Time
1 - What does the video discuss?
Escolha a opção correta e anote.
[ ] 1) sending messages by email
[ ] 2) dealing with of ce tasks
[ ] 3) delivering a presentation
[ ] 4) going to work on time
2 - Why shouldn't people switch tasks so often?
Escolha a opção correta e anote.
[ ] 1) because it will slow down the of ce computer
[ ] 2) because it will take more time to nish something
[ ] 3) because it will make a lot of people upset
[ ] 4) because it will shut down business operations
3 - According to the video, how could people get a job done?
Escolha a opção correta e anote.
[ ] 1) by switching off the Internet
[ ] 2) by creating distractions
[ ] 3) by focusing on one task
[ ] 4) by attending presentations
✏ Complete
1 - Find out why people who focus on _____task get more things done
than those who ______.
[ ] 1) many/don't
[ ] 2) two/don't
[ ] 3) one/multitask
✏ Traduza as palavras abaixo
TASK ______________________________
SHUT DOWN ______________________________
INTERRUPT ______________________________
SLIDE ______________________________
CRUNCH ______________________________
Observações:
 Diálogo do vídeo
- In an of ce or on the Internet where
distraction is abound,...
- ...switching tasks so often can cost
hours.
- A recent study showed that
employees who were interrupted
while working on a task...
- ...could take up to 25 minutes to get
back to the thing that they started.
- If you've got work that requires your
full attention...
- ...like researching, writing or number
crunching,...
- ...stop juggling and start singletasking.
- For example, if you've got e-mails
coming in...
- ...but you've got to get together
these slides for the presentation,...
- ...shut down your e-mail client.
- Finish the slides rst, then attend to
the e-mail.
- You'll get the job done a lot faster...
- ...than the juggler who switches
between the slides and the e-mail
constantly.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 7 - A Model Photographer
1 - What does Jay do?
Escolha a opção correta e anote.
[ ] 1) She's a photographer and a model.
[ ] 2) She's a teacher.
[ ] 3) She sells cats.
[ ] 4) She buys contact lenses.
2 - What does Jay model?
Escolha a opção correta e anote.
[ ] 1) beauty products
[ ] 2) body parts
[ ] 3) clothes
[ ] 4) photos
3 - Why does Jay compare herself to a cat?
Escolha a opção correta e anote.
[ ] 1) because just like a cat, she's also very independent
[ ] 2) because just like a cat, she has no limbs
[ ] 3) because just like a cat, she has nine lives
[ ] 4) because just like a cat, she is very energetic
✏ Complete
1 - Jay is a _____and a body model ___.
[ ] 1) photografer/to
[ ] 2) photografher/two
[ ] 3) photographer/too
✏ Traduza as palavras abaixo
INDEPENDENT ______________________________
SUSTAINABLE ______________________________
COMMERCIAL ______________________________
LIMB ______________________________
STILL LIFE ______________________________
Observações:
 Diálogo do vídeo
- Hi, I'm Jay.
- I'm 24 years old from Brooklyn, New
York.
- I'm a still life photographer and I just
started a nonpro t organization...
- ...with a friend for sustainable living
in New York.
- And I am sometimes commercial and
body parts model.
- So the body parts that I model are
hands, legs and feet.
- My rst couple of jobs, I'm like "Oh,
this is really easy."
- I go in for a few hours and I get to
make money off just having limbs.
- But actually you have to really use
your whole body.
- It's not just really one part of your
body.
- I was doing an ad for Target and I was
holding a contact lens...
- ...and it's like a super close-up macro
shot.
- I'm like standing there for, I don't
know, probably a few minutes just
holding this contact lens.
- And I put so much energy and focus
into this one nger.
- Yeah, I thought about getting a fulltime job somewhere,...
- ...I just can't imagine myself doing a
normal commute from 9 to 5 or
something.
- I like to be able to do what I want to
do when I want to do it.
- I'm a cat person, so I'm very
independent.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 7 - The Skate Park Engineer
1 - How much was the budget for this project?
Escolha a opção correta e anote.
[ ] 1) none
[ ] 2) a thousand dollars
[ ] 3) ten dollars
[ ] 4) a hundred dollars
2 - What did the man leave behind for this project?
Escolha a opção correta e anote.
[ ] 1) his life
[ ] 2) his hobbies
[ ] 3) his job
[ ] 4) his family
3 - What is temporary according to the video?
Escolha a opção correta e anote.
[ ] 1) life
[ ] 2) skateboarding
[ ] 3) the environment
[ ] 4) the park
✏ Complete
1 - ______ engineer gives up his job _____ his dreams come true.
[ ] 1) An/to make
[ ] 2) A/making
[ ] 3) As/done
✏ Traduza as palavras abaixo
PLYWOOD ______________________________
LEASE ______________________________
EXHIBITION ______________________________
BUZZ ______________________________
SKATEBOARD ______________________________
Observações:
 Diálogo do vídeo
- The DIY aspects of skateboarding
started from day one.
- So I entered a competition for a
three-month lease on a piece of land
in East London.
- After I won the project,...
- ...I suddenly realized I had no budget
and only four weeks to build it.
- I threw away a job in engineering and
started all again to have a go at this.
- Welcome to Frontside.
- We've got the main sort of street
course on this left here.
- The white boards are from a local art
exhibition.
- The ply we managed to get from
McGrath's around the corner.
- Standing in the park now watching it
well-used is a massive buzz.
- I love the vibes here.
- This is where we spend most of our
days at.
- We think this place is amazing
considering it's all built by hand and
stuff.
- Yeah, the skate park's only
temporary.
- I just hope that some of the things
the kids have learned...
- ...and some of the memories they've
got are a little bit more permanent.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 7 - Odd Jobs That Pay Well
1 - Which best describes the topic of this video?
Escolha a opção correta e anote.
[ ] 1) volunteer work
[ ] 2) dangerous careers
[ ] 3) unusual jobs
[ ] 4) professional training
2 - According to the video, what affects the income of a hot dog vendor?
Escolha a opção correta e anote.
[ ] 1) hotdog avors
[ ] 2) location
[ ] 3) size of the food cart
[ ] 4) time of the year
3 - Aside from the salary, why should you consider being a cruise ship
entertainer?
Escolha a opção correta e anote.
[ ] 1) so that you can have regular work hours
[ ] 2) so that you can pay less taxes
[ ] 3) so that you can travel the world
[ ] 4) so that you can repair boats
✏ Complete
1 - What _______be more shocking about _____ odd jobs is how much
people are ____ for it.
[ ] 1) will/this/paided
[ ] 2) were/these/paids
[ ] 3) could/these/paid
✏ Traduza as palavras abaixo
TAKE IN ______________________________
PRESERVE ______________________________
FORMAL ______________________________
SET UP ______________________________
EARN ______________________________
Observações:
 Diálogo do vídeo
- ?Tired of your boring of ce job?
- Then consider these ve odd jobs
that pay surprisingly well according to
Forbes.
- Number ve: Preserving human
remains may not sound like a fun
profession,...
- ...but on average, embalmers make
43,680 dollars a year.
- Some of the top performers can
make over 60,000 dollars annually.
- Number four: How about setting up
a food cart on a busy city street?
- You may laugh, but hot dog vendors
can make anywhere...
- ...from 30,000 dollars to 100,000
dollars a year, depending on the
location.
- Number three: Tasting ice cream all
day sounds like a dream job.
- And there are indeed formal ice
cream tasters out there.
- On average, they take in a salary of
about 56,000 dollars a year.
- Number two: You don't need to have
a beautiful face and perfect body to
become a model.
- Showcase a hand, foot or any other
body part...
- ...and you could earn as much as a
thousand dollars for a single modeling
assignment.
- Number one: Those with dancing,
singing or other similar talents...
- ...can try out to be a cruise ship
entertainer.
- On top of earning 3,000 to 4,500
dollars a month,...
- ...you, of course, get to sail around
the world as well.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 8 - Fashion Is a Cool Thing
1 - Where did Juliette come from?
Escolha a opção correta e anote.
[ ] 1) California
[ ] 2) Canada
[ ] 3) South America
[ ] 4) Australia
2 - What does she do?
Escolha a opção correta e anote.
[ ] 1) She goes to college.
[ ] 2) She sells clothes.
[ ] 3) She is a celebrity.
[ ] 4) She works in a fashion company.
3 - What does she like about being in a fashion company?
Escolha a opção correta e anote.
[ ] 1) She likes celebrities.
[ ] 2) She likes taking photos of famous people.
[ ] 3) She likes the constant change.
[ ] 4) She likes studying a lot.
✏ Complete
1 - Juliette, a young lady _____LA, shares ___ experience working in ___
fashion company.
[ ] 1) from/her/a
[ ] 2) to/hers/a
[ ] 3) for/his/an
✏ Traduza as palavras abaixo
SATISFY ______________________________
CONSTANTLY ______________________________
UPS AND DOWNS ______________________________
PREMIERE ______________________________
DEFINITELY ______________________________
Observações:
 Diálogo do vídeo
- I'm born and raised in LA.
- I'm 19.
- I'm working, I'm not going to college.
- It's a big choice to make, but I'm
satis ed with it.
- I'm working for a fashion company
and I'm doing celebrity PR for them.
- It has its ups and downs.
- It's de nitely a challenging job.
- We do our best to dress everyone.
- And we're constantly ltering
through requests that we get from
different stylists...
- ...for premieres or for award shows
or photocalls, things like that.
- It's a lot of emailing, but it's fun.
- I think that fashion is a really cool
thing...
- ...because it's constantly changing
and it doesn't really ever take a break.
- Once you've seen one season or one
collection,...
- ...within a couple of months there's a
new one.
- So, it's fun to just always have
something new.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 8 - Real-life Space Cadets
1 - What is the video about?
Escolha a opção correta e anote.
[ ] 1) a school
[ ] 2) a farm
[ ] 3) a job
[ ] 4) a shopping mall
2 - Why are the engineers called space cadets?
Escolha a opção correta e anote.
[ ] 1) because they are from outer space
[ ] 2) because they live in the Space Station
[ ] 3) because they are former astronauts
[ ] 4) because they are part of a space mission
3 - How do the engineer feel about their work?
Escolha a opção correta e anote.
[ ] 1) happy
[ ] 2) angry
[ ] 3) disappointed
[ ] 4) sad
✏ Complete
1 - Engineers talk _______working for the Mars Rover mission.
[ ] 1) in
[ ] 2) about
[ ] 3) with
✏ Traduza as palavras abaixo
ROVER ______________________________
INSTRUMENT ______________________________
ENGINEER ______________________________
ULTIMATELY ______________________________
DOWN-TO-EARTH ______________________________
Observações:
 Diálogo do vídeo
- These are the space cadets,...
- ...young engineers with a job that's
quite literally out of this world.
- They've turned their dreams of
working in space into a down-to-earth
career.
- I love working in the Mars Rover
mission because it is very cool.
- And I think most people in the world
would agree that working on a
mission...
- ...that's ultimately going to trundle
around on Mars is pretty cool.
- The coolest thing about this job is
that you are driving a spacecraft...
- ...which is in another planet.
- I mean, how cool is that?
- Just, I think, ve years ago, my
biggest dream would be,...
- ...was actually, just to touch
something that was going to space.
- And now I'm working with
instruments that are going to space.
- It's unbelievable.
-
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 8 - Giant Rubber Duck Artist
1 - What most likely is Florentijn Hofman's job?
Escolha a opção correta e anote.
[ ] 1) an engineering student
[ ] 2) a public servant
[ ] 3) an advertiser
[ ] 4) a sculptor
2 - According to the video, what does it mean when an object is "scaled"?
Escolha a opção correta e anote.
[ ] 1) Its weight is measured.
[ ] 2) Its size is decreased.
[ ] 3) Its weight is removed.
[ ] 4) Its size is increased.
3 - Why does Florentijn Hofman think that size is important?
Escolha a opção correta e anote.
[ ] 1) because he has to compete with many things
[ ] 2) because he requires lots of weight
[ ] 3) because he needs lots of space
[ ] 4) because he wants to become popular
✏ Complete
1 - Meet a Dutch _____who turns everyday objects into ______ sculptures.
[ ] 1) business man/eye-having
[ ] 2) actor/eye-taking
[ ] 3) artist/eye-catching
✏ Traduza as palavras abaixo
SCULPTURE ______________________________
PUBLIC ______________________________
SCALE ______________________________
ADVERTISEMENT ______________________________
ARCHITECTURE ______________________________
Observações:
 Diálogo do vídeo
- Well, my name is Florentijn Hofman.
- I live and work in Rotterdam, the
Netherlands, and I work in public
space.
- My sculptures are huge most of the
time.
- Well, the size of my objects are very
important...
- ...because I have to compete with
architecture...
- ...and I have to compete with
humans.
- I have to compete with squares of a
city.
- And I have to compete with
advertisement.
- If you scale like a y, like this size,
you see a y.
- And it changes the city, so I think
scale is very important.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 9 - Being a Google Intern
1 - What is the video about?
Escolha a opção correta e anote.
[ ] 1) Google's newest products
[ ] 2) Google's newest playground
[ ] 3) interns' rst impression of Google
[ ] 4) interns' love for Steve Jobs
2 - How did one of the interns feel when he saw the campus grounds?
Escolha a opção correta e anote.
[ ] 1) afraid
[ ] 2) sleepy
[ ] 3) bored
[ ] 4) amazed
3 - According to one of the speakers, what should interns be unafraid of?
Escolha a opção correta e anote.
[ ] 1) success
[ ] 2) change
[ ] 3) interviews
[ ] 4) failure
✏ Complete
1 - New interns describe how they ____when they rst saw Google's
headquarters.
[ ] 1) fell
[ ] 2) feel
[ ] 3) felt
✏ Traduza as palavras abaixo
AFRAID ______________________________
CAMPUS ______________________________
IMPACT ______________________________
ECCENTRIC ______________________________
ENVIRONMENT ______________________________
Observações:
 Diálogo do vídeo
- The rst time I saw the campus was...
- It was incredible.
- There's volleyball nets and colorful
umbrellas and you see people walking
their dogs.
- It feels kind of like a playground.
- A big playground.
- The atmosphere around Google is
de nitely very eccentric but also very
academic.
- At Google, we actually do have the
ability to make more of an impact on
people...
- ...and more of a change in one year
than many people do in their lifetimes.
- It's an environment in which very
few limitations are placed on...
- ...where your mind can be during the
day.
- You're all starting your teams this
week,...
- ...and some great advice is to not be
afraid to fail.
- But we wanna ip that around a little
bit and say, "Don't be afraid to
succeed."
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 9 - Celebrity Advice for Girls
1 - What should young girls remember about womanhood?
Escolha a opção correta e anote.
[ ] 1) It's inside of them.
[ ] 2) It's only for the rich.
[ ] 3) It's not a good thing.
[ ] 4) It's only for adults.
2 - Why should young girls learn to love their aws?
Escolha a opção correta e anote.
[ ] 1) because their aws make them richer
[ ] 2) because their aws make them stand out
[ ] 3) because their aws make them con dent
[ ] 4) because their aws make them intelligent
3 - Why should young girls never quit?
Escolha a opção correta e anote.
[ ] 1) It's the only way to nd a good husband.
[ ] 2) It's the only way to achieve their goals.
[ ] 3) It's the only way to succeed in Hollywood.
[ ] 4) It's the only way to meet new friends.
✏ Complete
1 - Famous actresses ______young _____ to keep ghting for their goals and
dreams.
[ ] 1) courage/woman
[ ] 2) encourage/women
[ ] 3) discourage/womans
✏ Traduza as palavras abaixo
INSTINCT ______________________________
DIFFERENTIATE ______________________________
IGNORE ______________________________
INTEGRITY ______________________________
EMBRACE ______________________________
Observações:
 Diálogo do vídeo
- What advice would you give to the
young girls of the world?
- To not live someone else's life and
someone else's idea of what
womanhood is.
- Womanhood is you.
- Womanhood is everything that's
inside of you.
- Be absolutely who you are and stick
to your instinct and your guts...
- ...and don't try and be like other
people.
- And don't take the Nike campaigns
and the Victoria's Secret campaigns...
- ...and think you need bigger boobs or
a better butt,...
- ...or you need a tighter ab or
whatever else.
- Be happy with who you are and love
your insecurities...
- ...because when you grow up, I think
that's what's gonna make you you.
- It's gonna differentiate you from the
group.
- So, that's what my mom's always told
me.
- I followed it.
- Yes, its gonna be a struggle and yes,
you're gonna hear a lot of nos before
you hear a yes,...
- ...but learn to enjoy the process and
embrace it and have fun with it.
- Work hard, be so good they can't
ignore you.
- Keep to your morals, keep to your
integrity and don't stop ghting,...
- ...because ultimately, for any dream,
for any goal, it takes a lifetime.
- And why wouldn't you wanna give it
that?
- Its not a race, it's a journey, and enjoy
the journey.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 9 - SEM NOME
1 - What makes Elisany Silva special?
Escolha a opção correta e anote.
[ ] 1) her voice
[ ] 2) her height
[ ] 3) her face
[ ] 4) her IQ
2 - Why did Elisany quit school?
Escolha a opção correta e anote.
[ ] 1) she did not have money
[ ] 2) she needed to work
[ ] 3) she got married
[ ] 4) she did not t in the school bus
3 - How does Elisany feel about her appearance now?
Escolha a opção correta e anote.
[ ] 1) She is bored with it.
[ ] 2) She hates it.
[ ] 3) She wants to change it.
[ ] 4) She likes it.
✏ Complete
1 - The girl in the vÃdeo is ______ than most girls.
[ ] 1) tall
[ ] 2) taller
[ ] 3) tallest
✏ Traduza as palavras abaixo
TOMOGRAPHY ______________________________
BASK ______________________________
RUNWAY ______________________________
TUMOR ______________________________
PLAGUE ______________________________
Observações:
 Diálogo do vídeo
- ?Elisany Silva towers above her
sisters.
- The 14-year-old measures in at six
feet and nine inches...
- ...or just over two meters and she
wants to be a model.
- I think my size, my body which is very
slim, my tiny waist,...
- ...everyone who sees me tells me I
could either be a basketball player or
a model.
- But I'd rather be a model.
- But life for the Brazilian teen in a
poor beachside neighborhood in
Braganza...
- ...is not without serious challenges.
- Silva was forced to quit school
because she's too tall to ride the bus...
- ...and constant headaches and
muscle pain plague her.
- Silva's mother Ana Maria Cruz
noticed her daughter's rapid growth
when she was 11 years old.
- The doctors suspect I have a tumor
in my pituitary gland...
- ...and suggest that I undergo a laser
tomography, but I never got a chance
to do it.
- Silva's runway debut is scheduled for
late September.
- The teen's story has attracted a
massive media attention and she's
basking in the limelight.
- Now I like to be a tall girl.
- It calls people's attention.
- Everyone looks at me, takes photos,
lms.
- And with any luck, her modeling
career could soar to amazing heights.
- Tara Cleary, Reuters.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 10 - SEM NOME
1 - What was being shown in the video?
Escolha a opção correta e anote.
[ ] 1) a school party
[ ] 2) an of ce presentation
[ ] 3) a house tour
[ ] 4) an outdoor game
2 - Why was the speaker surprised by the young boy's bedroom?
Escolha a opção correta e anote.
[ ] 1) It was equipped with gadgets.
[ ] 2) It was lled with stuffed animals.
[ ] 3) It was as big as his own home.
[ ] 4) It was very messy.
3 - What was the goal of the young boy?
Escolha a opção correta e anote.
[ ] 1) to invent mobile apps
[ ] 2) to improve the world
[ ] 3) to get into college
[ ] 4) to become famous
✏ Complete
1 - The kid in the video uses a ____ to _____.
[ ] 1) room/mediate
[ ] 2) room/mediation
[ ] 3) room/meditate
✏ Traduza as palavras abaixo
APARTMENT ______________________________
DEAL ______________________________
DRIVE ______________________________
BEDROOM ______________________________
MEDITATE ______________________________
Observações:
 Diálogo do vídeo
- Let's take a look inside the home of
one of the many tech entrepreneurial
giants...
- ...living in the Mission District.
- Come on up!
- You're younger than I thought you'd
be.
- What's your name?
- Max.
- Max?
- I bought the place in 2011 when the
market was down.
- You must've been two or three when
you made that deal.
- You have a lot of really nice stuff
here.
- What's your favorite piece in the
house?
- There.
- Over there?
- My friend made it,...
- ...he's six.
- So, you have two guest bedrooms
here?
- For sleepovers!
- This is your bedroom?
- Yeah.
- Wow!
- This is like the size of my apartment.
- This is where I like to meditate.
- Excuse me for a second.
- How are you so driven?
- What?
- I said, how are you so driven?
- I just want to make the world a
better place.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 10 - Make Your Own Video
1 - What did the speaker do?
Escolha a opção correta e anote.
[ ] 1) She asked a question.
[ ] 2) She gave technical tips.
[ ] 3) She shared her own story.
[ ] 4) She criticized an audience.
2 - According to the speaker, what should you be mindful of when
wearing a microphone?
Escolha a opção correta e anote.
[ ] 1) physical appearance
[ ] 2) background noise
[ ] 3) things to say when making a presentation
[ ] 4) objects that may cause interruptions
3 - According to the speaker, what should you do when making your own
video?
Escolha a opção correta e anote.
[ ] 1) Make everything simple.
[ ] 2) Make everything scary.
[ ] 3) Make everything hard.
[ ] 4) Make everything entertaining.
✏ Complete
1 - The video shows some _____tips to help you make your ____videos.
[ ] 1) bad/only
[ ] 2) help/its
[ ] 3) helpful/own
✏ Traduza as palavras abaixo
SLANG ______________________________
______________________________
TERM ______________________________
AUDIENCE ______________________________
MICROPHONE ______________________________
Observações:
 Diálogo do vídeo
- ?Hi, I'm Merrin from The Small
Business Geeks and I'm gonna show
you some technical tips...
- ...and how to present yourself on
video.
- Technical Tip: Audio.
- If you're wearing a microphone,
make sure that you don't play around
with it...
- ...and be real mindful of things like
jewelry that will be very distracting if,
for some reason,...
- ...they knock against the microphone.
- Presentation Tip: Use language that
everyone can understand.
- Simple words, nothing too long,
nothing too big unless that's your
speci c target audience.
- For example, a doctor might need to
use technical terms but otherwise
keep it simple,...
- ...don't use too much slang.
- Well, hopefully you nd those tips
helpful.
- Now, you can start making your own
professional style videos.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 10 - Passport to Life After College
1 - What did the woman not learn in the Wurtele Center for Work and
Life?
Escolha a opção correta e anote.
[ ] 1) proper English pronunciation
[ ] 2) how to speak German uently
[ ] 3) cooking and changing a tire
[ ] 4) how to handle job interviews
2 - Why did she mention "completing a project by dropping it"?
Escolha a opção correta e anote.
[ ] 1) to show that she was not a good student
[ ] 2) to make her speech seem mysterious
[ ] 3) to give an example of what she was talking about
[ ] 4) to describe Smith education
3Escolha a opção correta e anote.
✏ Complete
1 - The speaker told the ___ to rede ne success in their ___ with what
they have ___ and ___abilities.
[ ] 1) graduates/lives/learnt/their
[ ] 2) graduated/lifes/learnt/theirs
[ ] 3) graduate/lives/learn/theirs
✏ Traduza as palavras abaixo
LADDER ______________________________
DISCLOSURE ______________________________
SKILL ______________________________
COMMENCEMENT ______________________________
DESPERATELY ______________________________
 Diálogo do vídeo
- Getting to know you has made me
feel very protective of you,...
- ...especially because I have two
daughters who are about your age,
college-aged kids.
- And it has also made me realize that
you don't need protection...
- ...because you're absolutely ready
and prepared to take on the world.
- And if you have attended the
Wurtele Center for Work and Life,...
- ...you even have a "Passport to Life
after Smith,"...
- ...with the opportunity to learn
things like job interviewing skills,...
- ...how to balance a budget, cook a
healthy meal, and even change a tire.
- So you can consider my speech today
a continuation of the "Passport to Life
after Smith,"...
- ...though in the interest of full
disclosure, I can't cook and de nitely
cannot change a tire.
- But part of life after Smith will be
deciding what things do you want to
put your energy into...
- ...and what things you don't.
- It was a big revelation for me...
- ...when I realized that I didn't have to
complete everything I thought I
wanted to do,...
- ...like learning German or becoming a
good skier or learning to cook.
- Indeed, I realized that you can
complete a project by dropping it.
- Now, commencement speakers are
traditionally expected to tell
graduates...
- ...how to get out there and climb the
ladder of success.
- But I want to ask you instead to
rede ne success...
- ...because the world you are headed
into desperately needs it...
- ...and because you are up to it.
- Your education at Smith has made it
unequivocally clear...
- ...that you are entitled to take your
place in the world on equal footing...
- ...in every eld and at the top of
every eld.
- But what I urge you to do...
- ...is not just to take your place at the
top of the world, but to change the
world.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 11 - HK: The Heart of Asian Business
1 - What is the speaker doing in the video?
Escolha a opção correta e anote.
[ ] 1) He is promoting a new company.
[ ] 2) He is promoting a new product.
[ ] 3) He is promoting business in a country.
[ ] 4) He is promoting tourism in a region.
2 - According to the speaker, why does he consider Hong Kong as a
springboard to China?
Escolha a opção correta e anote.
[ ] 1) because Hong Kong has very nice roads
[ ] 2) because Hong Kong is located near mainland China
[ ] 3) because Hong Kong is controlled by China
[ ] 4) because Hong Kong has a very small market
3 - What did the speaker say about UK companies in Hong Kong?
Escolha a opção correta e anote.
[ ] 1) Many UK companies moved from Britain to Hong Kong.
[ ] 2) Many UK companies imported products from China.
[ ] 3) Many UK companies only hired Asian employees.
[ ] 4) Many UK companies established of ces in Hong Kong.
✏ Complete
1 - A British government representative outlines the ____why Hong Kong
____ a great place to start _|__- business.
[ ] 1) reasons/is/a
[ ] 2) whats/are/an
[ ] 3) becouses/are/a
✏ Traduza as palavras abaixo
SPRINGBOARD ______________________________
RETAIN ______________________________
DYNAMIC ______________________________
HUB ______________________________
TRANSPARENT ______________________________
Observações:
 Diálogo do vídeo
- Dynamic, vibrant and accessible,...
- ...Hong Kong is Asia's biggest
international trading hub.
- Doing business in Hong Kong is as
simple as one, two, three:...
- ...one country, two systems, three
opportunities.
- One country:...
- Hong Kong is part of China...
- ...and has bene ted hugely from
China's rapid economic growth in
recent years.
- Two systems:...
- Hong Kong has retained its unique
East meets West identity.
- It's a great place to do business,...
- ...one of the most open economies in
the world,...
- ...great IPR protection, transparent
government.
- Three opportunities:...
- First, Hong Kong is a major market in
its own right,...
- ...the UK's second largest market in
Asia in 2009.
- Second, Hong Kong is a springboard
into mainland China.
- It's an attractive route, given the
proximity to the mainland...
- ...and the ease of doing business
here.
- Third, several hundred UK
companies have their Asia-Paci c
headquarters here in Hong Kong.
- If you're serious about doing
business in Asia,...
- ...come to Hong Kong, the heart of
Asian business.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 11 - Korea, the Asian Tiger
1 - How can companies respond to tech-savvy Koreans?
Escolha a opção correta e anote.
[ ] 1) by building a factory near Samsung
[ ] 2) by partnering with British companies
[ ] 3) by relying on tarrifs to succeed
[ ] 4) by having an online presence
2 - Which sectors in Korea can provide good business opportunities?
Escolha a opção correta e anote.
[ ] 1) construction, entertainment and chemicals
[ ] 2) ICT, agriculture and manufacturing
[ ] 3) retail, tourism and the cultural industry
[ ] 4) services, technology and the green economy
3 - How will the EU-Korea Free Trade Agreement affect business in
Korea?
Escolha a opção correta e anote.
[ ] 1) It will change business signi cantly.
[ ] 2) British companies will earn more money.
[ ] 3) It will have little effect.
[ ] 4) It will be business as usual.
✏ Complete
1 - Korea's economic _____ makes it one of the ____ success stories in the
business world.
[ ] 1) growth/greatest
[ ] 2) grow/greater
[ ] 3) great/greatter
✏ Traduza as palavras abaixo
VIBRANT ______________________________
SPRUCE UP ______________________________
SAVVY ______________________________
FLAT SCREEN ______________________________
SECTOR ______________________________
Observações:
 Diálogo do vídeo
- The Republic of Korea is the 15th
largest economy in the world...
- ...and the fourth largest in Asia.
- The economy is booming, and there's
never been a better time to be here.
- This is a high-tech society with a tech
savvy culture.
- Most Koreans spend at least two
hours a day on the Internet,...
- ...and home shopping is extremely
popular.
- More than 125 British companies
such as Standard Chartered, TESCO,
Veritas, and Diageo...
- ...have a presence in Korea.
- Opportunities exist for British
companies in many sectors.
- The Republic of Korea has a vibrant
ICT industry...
- ...and makes leading edge at
screens, mobile phones and PCs.
- And the at screen supply chain, the
UK company, Edwards,...
- ...will spruce up a manufacturing
plant in Korea...
- ...to be near to Samsung, its main
supplier.
- President Lee's Low Carbon Green
Growth Strategy...
- ...means opportunities for British
designers in building sustainable
buildings...
- ...as well as those in the low carbon
supply chain.
- The EU-Korea Free Trade
Agreement...
- ...will radically alter the way we do
business with Korea.
- 97 percent of tariffs will fall away
within three years.
- Some will fall away on
implementation.
- The service sector will also bene t.
- There has never been a better time
to do business in Korea.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 11 - Meeting Japanese Businessmen
1 - Who would be interested in this video?
Escolha a opção correta e anote.
[ ] 1) Japanese tourists
[ ] 2) English language learners
[ ] 3) foreign businesspeople
[ ] 4) party hosts
2 - How should people bow in a business meeting?
Escolha a opção correta e anote.
[ ] 1) de nitely
[ ] 2) sincerely
[ ] 3) happily
[ ] 4) quickly
3 - What should a person do if he or she is given a business card?
Escolha a opção correta e anote.
[ ] 1) Keep it in your wallet.
[ ] 2) Take some time to look at it.
[ ] 3) Place it inside your pocket.
[ ] 4) Put it on top of the table.
✏ Complete
1 - Know ____Japanese customs to make your business meeting go ____.
[ ] 1) thase/smoothed
[ ] 2) this/smooth
[ ] 3) these/smoothly
✏ Traduza as palavras abaixo
SINCERELY ______________________________
CONDUCT ______________________________
PAY ATTENTION ______________________________
BUSINESSMAN ______________________________
CUSTOM ______________________________
Observações:
 Diálogo do vídeo
- People ask me often about how to
conduct themselves in a Japanese
business meeting.
- First thing is the bow or shake
question.
- You know, bowing is very important
and you should de nitely learn how to
bow sincerely in Japan...
- ...but often Japanese businessmen
want to shake your hand, of course.
- But bowing for them is second
nature so they might bow and shake
at the same time.
- Be exible.
- Bow, shake, do whatever your
counterpart wants you to do.
- But then, when you sit down, pay
attention because you will be directed
to a proper seat.
- There's a proper seat for everyone in
a Japanese business meeting:...
- ...according to position and whether
you're the host or the guest.
- So look and you'll be guided, take
your proper seat.
- And of course, business cards are
always important.
- You get a business card, you study it.
- You don't just put it away.
- Give yours graciously.
- Take the one from your counterpart
and study it.
- Take note of his position.
- Even make conversation out of it if
you can.
- Finally, giving and receiving gifts.
- Gifts are great, Japanese people like
to present you with something...
- ...and it will be really good for you to
have something.
- Any little gift is appreciated and it
shows you understand Japanese
customs.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 12 - Covering Asian Business
1 - What is Nikkei Asian Review?
Escolha a opção correta e anote.
[ ] 1) a game
[ ] 2) a school
[ ] 3) a publication
[ ] 4) a TV show
2 - According to the video, what can one learn from Nikkei Asian
Review?
Escolha a opção correta e anote.
[ ] 1) English lessons
[ ] 2) business insights
[ ] 3) movie reviews
[ ] 4) travel tips
3 - According to the video, what should one do to learn more about the
Asian business?
Escolha a opção correta e anote.
[ ] 1) One should read the news online.
[ ] 2) One should watch a funny movie.
[ ] 3) One should go to Tokyo.
[ ] 4) One should interview a businessman.
✏ Complete
1 - No one _____ Asian business the way Nikkei _____.
[ ] 1) transforms/does
[ ] 2) transforms/doesn't
[ ] 3) transformed/do
✏ Traduza as palavras abaixo
PUBLICATION ______________________________
ON THE GROUND ______________________________
EXTENSIVE ______________________________
TRANSFORM ______________________________
NETWORK ______________________________
Observações:
 Diálogo do vídeo
- Why does the world need the new
weekly publication covering Asian
business?
- Because there are stories in Asia
that are yet to be told.
- Stories that will transform the way
we do business and the way we live.
- There are stories that are only told
to locals, stories that cross borders,...
- ...stories that connect one side of
Asia to another in ways that are not
always obvious.
- We're here to tell those stories.
- With reporters on the ground and
more locations across Asia...
- ...than any other business
publication,...
- ...and with a network of contributors,
that includes captains of industry,
academics,...
- ...and political leaders from across
the region,...
- ...all backed by Nikkei's extensive
editorial unit in Tokyo,...
- ...this English language publication
would bring you analysis and insights
from Asia...
- ...from the inside out, in print, on our
website and our new tablet and
mobile device.
- So, when it comes to business in Asia,
see what others don't.
- Nikkei Asian Review.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 12 - Small But Rich Singapore
1 - What is the size of Singapore compared to other Southeast Asian
countries?
Escolha a opção correta e anote.
[ ] 1) It is the tiniest in economy.
[ ] 2) It is the largest in population.
[ ] 3) It is smallest in the area.
[ ] 4) It is biggest in the area.
2 - How was the wealth of Singapore measured in the video?
Escolha a opção correta e anote.
[ ] 1) by per capita GDP
[ ] 2) by land size
[ ] 3) by the number of people
[ ] 4) by the language spoken
3 - Who mainly lives in Singapore?
Escolha a opção correta e anote.
[ ] 1) Malaysian people
[ ] 2) Indonesian people
[ ] 3) English people
[ ] 4) Chinese people
✏ Complete
1 - The city-state of Singapore is one of the ____and fastest developing
_____ in the world.
[ ] 1) richer/countrys
[ ] 2) richested/countreys
[ ] 3) richest/countries
✏ Traduza as palavras abaixo
PER CAPITA ______________________________
INDEPENDENCE ______________________________
HAVEN ______________________________
PENINSULA ______________________________
PRAGMATIC ______________________________
Observações:
 Diálogo do vídeo
- Singapore, the island nation which
has emerged as a shopping and
entertainment haven,...
- ...is located 137 kilometers north of
equator...
- ...and at the southern tip of the
Malay Peninsula.
- It lies in the north of Indonesia and
south of Malaysia.
- There are very few city - states
remaining in the world...
- ...and Singapore is one of them.
- Also, it is the smallest country in the
whole of Southeast Asia,...
- ...with an area of 704 square
kilometers.
- With consistent growth and
development,...
- ...facilitated by pragmatic economic
measures, fueled by foreign direct
investment,...
- ...the standard of living of the people
in Singapore has increased a lot since
its independence.
- Singapore is the 17th wealthiest
country of the world in terms of per
capita GDP.
- Singapore's population is around
4.68 million.
- Though Chinese forms the majority
of the population,...
- ...the country's of cial language is
English.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 12 - China Is Eating More Meat 1
1 - What will the shopper "never give up"?
Escolha a opção correta e anote.
[ ] 1) eating pork
[ ] 2) turning green
[ ] 3) being a vegan
[ ] 4) eating chicken
2 - Why are Chinese people eating more meat?
Escolha a opção correta e anote.
[ ] 1) They now have money to buy it.
[ ] 2) It made them strong.
[ ] 3) Vegetables were rationed.
[ ] 4) Vegans were given little food.
3 - Why is the growing demand for meat in China good for American
agriculture?
Escolha a opção correta e anote.
[ ] 1) China will import more meat from the U.S.
[ ] 2) Chinese livestock will become healthy.
[ ] 3) The U.S. will sell more soybeans.
[ ] 4) The U.S. will dominate world trade.
✏ Complete
1 - An expert explains the rapid ____ of Chinese food _____, especially in
meat and soybeans.
[ ] 1) growth/consumption
[ ] 2) grown/consumion
[ ] 3) grow/consumition
✏ Traduza as palavras abaixo
LUXURY ______________________________
______________________________
RATION ______________________________
FIVEFOLD ______________________________
MIRACULOUS ______________________________
 Diálogo do vídeo
- The price of pork, China's favorite
meat, rose sharply this year...
- ...that's forced many to cut back.
- But this shopper jokes she'll never
give it up.
- If people don't eat pork then their
faces turn green, the color of
vegetables.
- You have to eat meat.
- No meat, no strength.
- But meat was a luxury in China just a
few decades ago.
- Food was strictly rationed until the
1980s.
- Chinese ate meat only once or twice
a month...
- ...when Chinese Academy of Social
Sciences Economist Zhu Ling was
growing up.
- Only during Chinese New Year could
we get 250 grams of pork each.
- And I recall I could only get 750
grams of cooking oil per year.
- Deng Xiaoping's economic reforms
in the 1980s set the stage for China's
miraculous growth.
- "And as happens everywhere, when
people emerge from poverty,..."
- "...the Chinese began to eat better,"
Zhu says.
- This was an era of change and
improvement in food consumption.
- Basically, apart from vegans,
everybody, every family has seen an
increase in meat and seafood
consumption.
- Chinese pork consumption has more
than doubled since 1990...
- ...and chicken consumption is up
vefold.
- Livestock need to eat, too.
- So, feeding those rapidly growing
herds and ocks...
- ...has quickly made China the world's
most voracious consumer of
soybeans.
- According to US Department of
Agriculture Analyst Hui Jiang,...
- ..."Ten to 15 years ago, China
imported almost virtually no soybeans
at all."
- And so, since the mid-1990s Chinese
imports have grown drastically...
- ...to today, dominating over half of
the total world trade in soybeans.
- This has been positive for American
agriculture.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 13 - Facebook Is a Gold Mine
1 - What did the speaker explain in the video?
Escolha a opção correta e anote.
[ ] 1) the history of Facebook
[ ] 2) the huge number of Facebook users
[ ] 3) the bene ts of doing an online business
[ ] 4) the bene ts of running ads on Facebook
2 - Who most likely was the target audience of this presentation?
Escolha a opção correta e anote.
[ ] 1) the teachers
[ ] 2) the advertisers
[ ] 3) the students
[ ] 4) the celebrities
3 - According to the video, how can Facebook help advertisers gain more
customers?
Escolha a opção correta e anote.
[ ] 1) People like to use Facebook.
[ ] 2) Advertisers pay a lot to advertise their products and services.
[ ] 3) Advertisers will get nothing from Facebook.
[ ] 4) Advertisers will learn more about their target audience.
✏ Complete
1 - The video _____ Mark Zuckerberg _____the bene ts of Facebook to
advertisers.
[ ] 1) has/explains
[ ] 2) is/explained
[ ] 3) has/explaining
✏ Traduza as palavras abaixo
REVENUE ______________________________
LIFEBLOOD ______________________________
AGGREGATE ______________________________
ACCUMULATION ______________________________
DEMOGRAPHIC ______________________________
Observações:
 Diálogo do vídeo
- Today, even with the most advanced
advertising systems that exist,...
- ...they only have estimates of what
someone's gender might be...
- ...or what someone's age might be or
what they might be interested in.
- But on Facebook, we know exactly
what gender someone is.
- And exactly how old they are, and
exactly what they're interested in.
- At a presentation to advertisers in
2007,...
- Mark Zuckerberg pitched the
bene ts of Facebook's vast database.
- When you run ads on Facebook,...
- ...you're also gonna learn a lot about
the audience that you're reaching.
- And a lot of this you're gonna be able
to do directly...
- ...to the messages that you send to
them and the content that they
upload.
- But the rest, we're gonna do...
- ...by aggregating nonpersonal
identi able information about the
users that you're reaching.
- Facebook's lifeblood and the heart
of its revenue model...
- ...is the accumulation of data its users
volunteer, including their interests or
likes.
- Advertisers, who helped boost
Facebook's revenue...
- ...to an estimated 1.4 billion dollars in
2010,...
- ...buy access to that gold mine of
anonymous demographic
information,...
- ...enabling them to reach a
remarkably speci c and well targeted
audience.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 13 - SEM NOME
1 - According to Jonathan Ive, why are ideas fragile?
Escolha a opção correta e anote.
[ ] 1) They break under pressure.
[ ] 2) They are hard to understand.
[ ] 3) They are hard to implement.
[ ] 4) They are very easy to miss.
2 - Why is Tim Berners-Lee an in uential person?
Escolha a opção correta e anote.
[ ] 1) He invented social media.
[ ] 2) He invented the WWW.
[ ] 3) He invented the computer.
[ ] 4) He invented the Macbook.
3 - According to him, how can people turn ideas into real products?
Escolha a opção correta e anote.
[ ] 1) by being famous
[ ] 2) by being wealthy
[ ] 3) by being cowardly
[ ] 4) by being curious
✏ Complete
1 - In an interview, a _____ senior product designer explains _____ he chose
to live and work in America.
[ ] 1) Turkish/when
[ ] 2) British/why
[ ] 3) German/how
✏ Traduza as palavras abaixo
TENTATIVE ______________________________
FRAGILE ______________________________
INVENT ______________________________
CONSPICUOUS ______________________________
INQUISITIVENESS ______________________________
Observações:
 Diálogo do vídeo
- It could be said that the two most
in uential Britons of the past 30
years...
- ...are Tim Berners-Lee, who invented
the World Wide Web,...
- ...and you, who have given us the
iPod and all the train of Apple
products.
- And yet you both choose to live and
work in America.
- I wonder if that says something
about Britain, or more importantly
about America.
- I think that there's just a conspicuous
lack of cynicism and skepticism.
- And ideas are so fragile, aren't they?
- It's so easy to sort of miss an idea...
- ...because they can be so quiet, or to
snuff an idea out.
- I think that the sense of the
inquisitiveness and the willingness to
try is so important for design,...
- ...for developing those tentative,
fragile ideas into a real product.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 13 - Eric Schmidt Dances to Gangnam Style
1 - What dance craze did Google's executive chairman perform?
Escolha a opção correta e anote.
[ ] 1) Gangnam style
[ ] 2) hiphop
[ ] 3) cha-cha
[ ] 4) Macarena
2 - Who taught the chairman the dance lesson?
Escolha a opção correta e anote.
[ ] 1) Steve Jobs
[ ] 2) Katy Perry
[ ] 3) Lady Gaga
[ ] 4) Psy
3 - Which social media could help boost the music industry?
Escolha a opção correta e anote.
[ ] 1) LinkedIn
[ ] 2) YouTube
[ ] 3) Facebook
[ ] 4) Instagram
✏ Complete
1 - Google's executive chairman ___ the moves to this famous Korean pop
song from ___ singer, Psy.
[ ] 1) learned/it
[ ] 2) learns/its
[ ] 3) learnes/it is
✏ Traduza as palavras abaixo
VIRAL ______________________________
CRAZE ______________________________
POP ______________________________
EXECUTIVE ______________________________
INTERNATIONAL ______________________________
Observações:
 Diálogo do vídeo
- Google Executive Chairman Eric
Schmidt is showing off his lighter
side...
- ...by going Gangnam style.
- While visiting Seoul, Schmidt got a
dance lesson from South Korean pop
star Psy,...
- ...the man behind "Gangnam Style"
song and the dance craze.
- The two also talked about viral
videos and how YouTube can help the
music industry.
- You may recall that Google's
YouTube helped make the song an
international hit.
- The of cial video has received nearly
300 million views in just over two
months.
- No word on how many hits that
video of Eric Schmidt has gotten.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 14 - Surprising Billionaires
1 - According to the video, why are these billionaires not famous?
Escolha a opção correta e anote.
[ ] 1) They avoid being interviewed.
[ ] 2) They spend most of their time abroad.
[ ] 3) They are busy people.
[ ] 4) They use aliases.
2 - Who are these billionaires?
Escolha a opção correta e anote.
[ ] 1) famous celebrities
[ ] 2) famous authors
[ ] 3) politicians
[ ] 4) businessmen
3 - What best describes a billionaire?
Escolha a opção correta e anote.
[ ] 1) smart
[ ] 2) famous
[ ] 3) very rich
[ ] 4) brave
✏ Complete
1 - These people try to _____ interviews to _____ their families _____ the
limelights.
[ ] 1) avoid/take out/out of
[ ] 2) avoid/keep/out of
[ ] 3) have/keep/in
✏ Traduza as palavras abaixo
HAVE SOMETHING IN COMMON ______________________________
COFOUND ______________________________
BILLIONAIRE ______________________________
CONSOLE ______________________________
SHAREHOLDER ______________________________
 Diálogo do vídeo
- What do Nintendo, Garmin,
Anheuser-Busch InBev and
Bloomberg all have in common?
- They all are recognizable brands,...
- ...but what you might not know is
that all of them have been founded or
run by billionaires.
- Billionaires you may never have
heard of.
- Hiroshi Yamauchi from Japan turned
Mario and Luigi into household
names.
- Yamauchi is credited with turning
Nintendo from a small card company...
- ...into a multibillion dollar video
console entertainment system.
- The former president is currently the
largest individual shareholder.
- For a lot of these people, they're just
normal people, down-to-earth
people...
- ...and they want to keep their
families and their children out of the
limelight...
- ...so they actively avoid giving
interviews...
- ...and that's part of the reason why
you haven't heard of them.
- Then, there's Brazilian beer brewing
billionaire, Jorge Paulo Lemann.
- A strategic investment in 1989...
- ...allowed this billionaire to have a
controlling stake in Anheuser-Busch
InBev,...
- ...which produces famous global
brands like Stella, Becks and of course
Budweiser.
- This billionaire helped revolutionize
the navigation market.
- Min Kao cofounded Garmin in 1989
and is credited for developing GPS
technology...
- ...that turned into Garmin's original
product line.
- Today he runs business development
for the company.
- And everyone knows billionaire Mike
Bloomberg,...
- ...but his cofounder Thomas Secunda
ies under the radar.
- Thomas Secunda was more of a
programmer and he helped to build
the prototype...
- ...that became the now ubiquitous
Bloomberg terminal.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 14 - SEM NOME
1 - According to Eric Schmidt, what will be the biggest trend in 2014?
Escolha a opção correta e anote.
[ ] 1) pop music
[ ] 2) 3D movies
[ ] 3) mobile devices
[ ] 4) video games
2 - How did the mobile industry succeed?
Escolha a opção correta e anote.
[ ] 1) More people bought personal computers.
[ ] 2) More people bought mobile devices.
[ ] 3) More people wanted to sleep.
[ ] 4) More people wanted to travel.
3 - How would the accessibility of genetic records affect the eld of
health?
Escolha a opção correta e anote.
[ ] 1) More discoveries in cancer treatment will be made.
[ ] 2) More cancer patients will afford chemotherapy.
[ ] 3) Fewer people will be aware of cancer treatment.
[ ] 4) Fewer people will be susceptible to cancer.
✏ Complete
1 - The executive chairman of Google explained the _____consumer
trends for the year of 2014.
[ ] 1) big
[ ] 2) bigger
[ ] 3) biggest
✏ Traduza as palavras abaixo
DISRUPTOR ______________________________
CONSUMER ______________________________
RANK ______________________________
SUPERCOMPUTER ______________________________
TABLET ______________________________
Observações:
 Diálogo do vídeo
- ?I'm Eric Schmidt, Executive
Chairman of Google.
- The biggest change for consumers is
going to be that everyone's gonna
have a smartphone.
- And the fact that so many people are
connected to what is essentially a
supercomputer...
- ...means a whole new generation of
applications around entertainment,...
- ...education, social life, those kinds of
things.
- The trend has been that mobile was
winning; it's now won.
- There are more tablets and phones
being sold than personal computers,...
- ...people are moving to this new
architecture very fast.
- The biggest disruptor that we're sure
about...
- ...is the arrival of big data and
machine intelligence everywhere.
- So the ability to nd people, to talk
speci cally to them,...
- ...to judge them, to rank what they're
doing,...
- ...to decide what to do with your
products, changes every business
globally.
- The biggest disruption that we don't
really know what's gonna happen...
- ...is probably in the genetics area.
- The ability to have personal genetic
records...
- ...and ability to start gathering all of
the gene sequencing into places...
- ...will yield discoveries in cancer
treatment and diagnostics over the
next year...
- ...that are unfathomably important.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 14 - Bill Gates: Making Capitalism More
Creative
1 - According to Bill Gates, capitalism has bene ted whom?
Escolha a opção correta e anote.
[ ] 1) those who are famous
[ ] 2) those who work for the government
[ ] 3) those who are poor
[ ] 4) those who are rich
2 - According to Bill Gates, how can people make capitalism more
creative?
Escolha a opção correta e anote.
[ ] 1) by decreasing the price of commodities
[ ] 2) by making colorful posters about it
[ ] 3) by increasing the price of commodities
[ ] 4) by focusing on the needs of the poor
3 - According to Bill Gates, how can corporations help reduce
improverishment?
Escolha a opção correta e anote.
[ ] 1) by hosting game shows for the poor
[ ] 2) by establishing nonpro t organizations
[ ] 3) by giving out free food and making donations
[ ] 4) by using their resources and innovation power
✏ Complete
1 - A former CEO explains how companies ____help ___ the ____ of the
poor.
[ ] 1) can't/improved/live
[ ] 2) can/improve/lives
[ ] 3) must/improven/lifes
✏ Traduza as palavras abaixo
DISPARITY ______________________________
WELL-OFF ______________________________
CORPORATION ______________________________
TIMELY ______________________________
REDUCE ______________________________
Observações:
 Diálogo do vídeo
- Hi I'm Rick Stengel. I'm the editor of
Time Magazine and I am here with Bill
Gates...
- ...to talk about his story for Time this
week.
- Welcome Bill.
- Thank you.
- It's all about your big idea of creative
capitalism. I'd love you to tell our
readers...
- ...what creative capitalism is.
- Well, capitalism has done a great job
for the people who are well-off.
- But if we look at the disparity
between the poorest and the rest of
the world, that gap is growing.
- And so the question is, can we take
some of the carrying and innovation
power, the resources...
- ...of corporations and get them to
focus more of that on the needs of the
poorest?
- And it's very timely, because
whether it's breakthroughs in
medicine...
- ...or using cellphones in creative
ways,...
- ...new forms of banking, food with
better nutrition,...
- ...there are clearly some things that
these large companies with their...
- ...great resources and their
innovation power,...
- ...if we get them to apply that more
signi cantly for those with the most
need,...
- ...that we can reduce
impoverishment far faster than simply
relying on government alone.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 15 - Money Is Great but It's not Enough
1 - What was the man recovering from while he started working at Wall
Street?
Escolha a opção correta e anote.
[ ] 1) drug addiction and alcoholism
[ ] 2) sports addiction
[ ] 3) video game addiction
[ ] 4) shopping addiction
2 - How would you describe the man's job at the beginning?
Escolha a opção correta e anote.
[ ] 1) underpaying
[ ] 2) poor
[ ] 3) unfair
[ ] 4) pro table
3 - Why did the man leave such a career?
Escolha a opção correta e anote.
[ ] 1) because of emptiness
[ ] 2) because of alcohol
[ ] 3) because of drugs
[ ] 4) because the money wasn't enough
✏ Complete
1 - A former Wall Street trader shares why he _____ from making millions.
[ ] 1) got in
[ ] 2) walked away
[ ] 3) walked in
✏ Traduza as palavras abaixo
INTERNSHIP ______________________________
BONUS ______________________________
______________________________
PAYCHECK ______________________________
CRUCIAL ______________________________
ENVY ______________________________
 Diálogo do vídeo
- My rst job on Wall Street was a
summer internship at Credit Suisse
First Boston.
- And I was 22 and I was like a total
mess.
- I ended up getting sober from drugs
and alcohol...
- ...and calling this counselor who
started working with me on the
spiritual path.
- I started on Wall Street and my rst
bonus was 40,000 dollars.
- And I was so excited.
- I mean, can you imagine like for the
rst time getting this check...
- ...that all of a sudden, it means I'm
not living paycheck to paycheck...
- ...and I just felt like okay for the rst
time in my life.
- I had this super cool life...
- ...and I was kind of making more and
more money and rising up the ranks,...
- ...but at the same time, ve years into
my career on Wall Street,...
- ...I'd come in and I'd sit at my desk
and I would just be consumed with
envy and jealousy.
- And I would look at these guys
around me that made so much more
money than I did.
- And even though all of a sudden I
was making 500,000 dollars or
1,000,000 dollars that year,...
- ...I'd look at the guys that were
making 2 million or 10 million.
- And I'd just like burn with envy.
- So, that's when I started to get a
sense that, "Maybe this is like an
addiction."
- So, what's the point of this?
- You know, you're spending your
whole life being really smart...
- ...and making these really crucial
decisions,...
- ...but at the end of the day, all you're
doing is sort of making more money
with money.
- When I was on Wall Street, the most
important thing in the world for me...
- ...was whether or not I was gonna
make one or two million dollars that
year.
- And the longer I've spent away from
Wall Street,...
- ...the more I've come to see how sort
of distorted that was.
- And I'm not saying that money is bad.
- Money is great and it's always better
to have more money than less money.
- If you're like me and you have this
hole in your heart,...
- ...this sort of brokenness inside,...
- ...and are trying to x it by proving to
the world that you or I is valuable,...
- ...it just doesn't work.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 15 - Beating Up Your Competitors
1 - What does the video provide?
Escolha a opção correta e anote.
[ ] 1) a complaint
[ ] 2) a warning
[ ] 3) advice
[ ] 4) an advertisement
2 - What does the speaker in the video hope to achieve?
Escolha a opção correta e anote.
[ ] 1) to have a bigger shop
[ ] 2) to have a successful business
[ ] 3) to have fewer customers
[ ] 4) to have less competition
3 - According to the speaker, how should a business owner follow up
with customers about a product?
Escolha a opção correta e anote.
[ ] 1) by contacting them online
[ ] 2) by visiting them in their homes
[ ] 3) by giving them discounts
[ ] 4) by following them to the store
✏ Complete
1 - With ___business tips you can be an industry all-star.
[ ] 1) these
[ ] 2) that
[ ] 3) this
✏ Traduza as palavras abaixo
HOST ______________________________
______________________________
INTIMIDATE ______________________________
FORUM ______________________________
BLOG ______________________________
Observações:
 Diálogo do vídeo
- As a small business, sharing the eld
with big-league competitors can be
intimidating.
- Here are three tips to help ensure
that your small business is an industry
all-star...
- ...even among the giants.
- One, be an information hub.
- Be a one-stop shop for news and
knowledge relevant to your industry.
- Start a blog with tips and tricks for
success...
- ...and share valuable info on Twitter,
Facebook and in LinkedIn forums.
- Share information of ine by
speaking at an industry event or
conference.
- Two, focus on the community.
- Engage with a local community to
build support for your small business.
- Your business could provide free
business advice,...
- ...do volunteer work for a local
charity or host a community event,...
- ...giving your small business a
friendly, relatable face.
- Three, be proactive about delivering
great customer service.
- Follow-up with customers to see
how this product or service is working
for them.
- Make customer service easy to reach
and allow customers to get in touch
with you in multiple ways.
- By phone, live chat, Twitter,
Facebook or any other method that's
relevant for your audience.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 15 - Top Tips for Entrepreneurs
1 - What is the speaker giving?
Escolha a opção correta e anote.
[ ] 1) complaint
[ ] 2) money
[ ] 3) advice
[ ] 4) business
2 - What does the speaker believe in when it comes to business?
Escolha a opção correta e anote.
[ ] 1) karma
[ ] 2) wealth
[ ] 3) customers
[ ] 4) intelligence
3 - Why should an entrepreneur not solicit feedback from people who
are close to you?
Escolha a opção correta e anote.
[ ] 1) It could stop your business from moving forward.
[ ] 2) It could stop your business from operating.
[ ] 3) It could stop your business from getting customers.
[ ] 4) It could stop your business from becoming known.
✏ Complete
1 - A young female billionaire ____her ____of the startups trade.
[ ] 1) sheres/trips
[ ] 2) shares/tricks
[ ] 3) sheres/tips
✏ Traduza as palavras abaixo
REHEARSE ______________________________
ENTREPRENEUR ______________________________
AUTHENTIC ______________________________
GUT ______________________________
KARMA ______________________________
Observações:
 Diálogo do vídeo
- My biggest tips for an entrepreneur
would be to differentiate yourself.
- Why are you different? What's
important about you?
- Why does the customer need you?
- And really have that really rehearsed
and ready to go.
- You got to visualize where you are
headed and be very clear about it.
- Take a Polaroid picture of where
you're gonna be in a few years.
- You've got to trust your gut even
through the process of being able to
afford advisers...
- ...and people with all this experience.
- Still, check in with your gut along the
way.
- It's very important to be authentic,...
- ...and to be truly who you are from
the beginning, all through the process.
- The consumer will react to that;...
- ...treating people kindly...
- ...and being fair throughout the
process,...
- I believe in karma in business and it's
really worked out for us here at
Spanx.
- I also think you should embrace what
you don't know especially in the
beginning...
- ...because what you don't know can
become your greatest asset.
- It ensures that you'll absolutely be
doing things different from everybody
else.
- Don't solicit feedback on your
product, your idea or your business
just for validation purposes.
- Be really careful about that.
- You want to tell the people that can
help move your idea forward.
- But if you're just looking to your
friend, co-worker, husband, wife for
validation,...
- ...be careful because out of love and
concern, a lot of people will express
some concerns,...
- ...and it can stop a lot of multimilliondollar ideas right in their tracks in the
beginning.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 16 - Hype Is a Drug
1 - What is the video about?
Escolha a opção correta e anote.
[ ] 1) the source of hype
[ ] 2) the consequences of hype
[ ] 3) the meaning of hype
[ ] 4) the kinds of hype
2 - How did the man describe hype?
Escolha a opção correta e anote.
[ ] 1) It lasts for a long time.
[ ] 2) It is always good for business.
[ ] 3) It is never good for business.
[ ] 4) It is dif cult to resist.
3 - Which best describes the companies mentioned in the video?
Escolha a opção correta e anote.
[ ] 1) popular
[ ] 2) large
[ ] 3) old
[ ] 4) unknown
✏ Complete
1 - A businessman ____that popularity _____consequences and you should
think _____ building hype.
[ ] 1) thinks/have/after
[ ] 2) think/has/after
[ ] 3) thinks/has/before
✏ Traduza as palavras abaixo
______________________________
HYPE ______________________________
GO THROUGH ______________________________
DRUG ______________________________
RESIST ______________________________
LIVE WITH ______________________________
Observações:
 Diálogo do vídeo
- What do you think about the role of
hype?
- I mean, we've gone through several
companies now, Tumbler, Twitter,
Foursquare, Zynga;...
- ...all very hyped at different times,
then all have struggled with that hype
at times.
- What do you do now when you see
one of your companies getting hyped?
- Well, it's a drug.
- As the entrepreneur, you can't resist
it.
- But it will bite you in the ass every
time.
- So if you choose to build your
company on hype,...
- ...then you're gonna have to live with
the consequences.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 16 - Business Meeting Etiquette
1 - Why is it important to have pen, paper and information before a
business meeting?
Escolha a opção correta e anote.
[ ] 1) so that you can be in charge
[ ] 2) so that you will be prepared and look professional
[ ] 3) so that you can lend them to people
[ ] 4) so that you can pass notes to your friends
2 - When you arrive early to a meeting, what does that say about you?
Escolha a opção correta e anote.
[ ] 1) you have focus and respect
[ ] 2) you live near the meeting venue
[ ] 3) you have no other place to be
[ ] 4) you drive quickly
3 - What should you do after the meeting has completed?
Escolha a opção correta e anote.
[ ] 1) Put your work away and socialize with everyone.
[ ] 2) Have after-dinner drinks with the group.
[ ] 3) Make notes on the meeting and keep track of the duties.
[ ] 4) Leave the meeting right away.
✏ Complete
1 - Learn how to behave _______in your next business meeting.
[ ] 1) professionalty
[ ] 2) professionaly
[ ] 3) professionally
✏ Traduza as palavras abaixo
ELIMINATE ______________________________
GAME FACE ______________________________
PERTINENT ______________________________
SUCCEED ______________________________
SOCIALIZE ______________________________
 Diálogo do vídeo
- When it comes to succeeding
professionally, attention to detail
counts for a lot.
- Learn the rules of etiquette in time
for your next business meeting.
- You will need preparation,
punctuality, proper dress, manners,...
- ...completion of tasks and a thank
you note.
- Step one: Be prepared with pen and
paper and any pertinent information...
- ...that will help contribute to the
meeting.
- Practice attention to detail for
meetings...
- ...so that you don't have to leave the
room for something you forgot.
- Business meetings are for sharing
information, not socializing.
- Act professional.
- Step two: Get there at least ve
minutes early and wear your game
face.
- Punctuality conveys appropriate
focus and respect.
- Step three: Once the meeting begins,
leave the PDA and phone in your
pocket...
- ...to eliminate the slightest chance of
diversion or interruption.
- Step four: If you're not running or
presenting at the meeting,...
- ...hold your peace until the meeting
breaks up...
- ...or wait until the principal invites
comments.
- Don't interrupt others and raise your
hand if you have questions,...
- ...which should be pithy and relevant
to everyone in attendance.
- Step ve: Show manners and pay
attention.
- Don't drum, tap, dget, ip through
the reading material, or cast looks
around.
- Step six: Go easy on alcohol and food
at catered meetings and conferences.
- You are there to do business, not ll
up as if it were a party.
- Keep your eye on the ball.
- Step seven: Maintain etiquette even
after the meeting by completing
tasks...
- ...assigned as goals during the
discussion as quickly as possible.
- File meeting notes afterwards to
keep track of and report on later.
- Did you know?
- The rst business cards, called
visiting cards, announced the arrival
of the aristocracy.
- Used as a social convention among
the elites...
- ...during the reign of Louis XIV in the
17th century,...
- ...they eventually became today's
business cards.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 16 - John Sweeney: How to Come Up with
More and Better Ideas
1 - Why did the man repeat the word "practice" three times?
Escolha a opção correta e anote.
[ ] 1) to show how many times you need to do it
[ ] 2) to emphasize the need for ideas
[ ] 3) to represent business, athletics and the arts
[ ] 4) to say how important it is
2 - According to the man, who practices a lot?
Escolha a opção correta e anote.
[ ] 1) everyone
[ ] 2) actors and improvisors
[ ] 3) artists and athletes
[ ] 4) employees and businessmen
3 - What mistake do groups often commit?
Escolha a opção correta e anote.
[ ] 1) putting a plan immediately into action
[ ] 2) practicing too frequently
[ ] 3) joining a non-work conversation
[ ] 4) warming up for innovation
✏ Complete
1 - A man explains _____ constant practice can help people ____ of more
creative ______.
[ ] 1) when/knowledge/idea
[ ] 2) what/know/ideais
[ ] 3) why/think/ideas
✏ Traduza as palavras abaixo
ENDEAVOR ______________________________
GLARING ______________________________
WARM UP ______________________________
BUILT-IN ______________________________
ALLOTMENT ______________________________
Observações:
 Diálogo do vídeo
- I believe that the best way to
increase your ability to come up with
more and better ideas...
- ...is to simply practice, practice,
practice.
- If we compare the world of business
to the worlds of athletics and the
arts,...
- ...one glaring difference shines
through.
- In athletics and in most artistic
endeavors, we practice much more
than we perform.
- As a college football player, I would
practice for two months before the
rst game...
- ...and then ve times a week for one
game on Saturday.
- As an actor and improvisor, I've
learned that practicing and warming
up before I perform...
- ...is as important as my performance
skills or talents.
- One of the simple things we can do
to make sure that we take the time to
practice our innovation skills...
- ...is to create project models and
schedules that have built-in
components...
- ...and time allotments for idea
generation and re nement.
- Too often I see groups moving
directly to the implementation stage
or the action steps of the process.
- Practicing innovation can be easy.
- You can simply commit to a twominute brainstorming session before
each meeting.
- Warming up for innovation, it can be
as utilitarian as asking everyone to
turn off their cell phones...
- ...and engaging in a non-work
conversation before the meeting
begins.
- You'll be surprised at what can
happen.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 17 - Get Stuff Done
1 - According to the video, how could people easily accomplish tasks?
Escolha a opção correta e anote.
[ ] 1) by training to be a ninja
[ ] 2) by collecting folders
[ ] 3) by following a process
[ ] 4) by asking for help
2 - If a lot of things need to be done, what should a person do?
Escolha a opção correta e anote.
[ ] 1) remember them always
[ ] 2) store them inside boxes
[ ] 3) do them whenever they come to mind
[ ] 4) make note of them on paper
3 - What should people do if they can't get tasks done through different
steps?
Escolha a opção correta e anote.
[ ] 1) They should turn them into projects.
[ ] 2) They should stop doing them.
[ ] 3) They should ask someone else to do them.
[ ] 4) They should put them inside an inbox.
✏ Complete
1 - Finish your tasks right away by _______simple tips.
[ ] 1) following these
[ ] 2) folowing these
[ ] 3) following this
✏ Traduza as palavras abaixo
COMPLETE ______________________________
SERIES ______________________________
COLLECT ______________________________
WRITE DOWN ______________________________
KNOCK OUT ______________________________
Observações:
 Diálogo do vídeo
- If you want to be a ninja at getting
things done, you need a system.
- Here are some tips.
- First, collect everything you have to
do in one place.
- This is a big brain dump where you
can write down any task that comes to
mind.
- Whenever you think of something
you have to do,...
- ...don't store it in your prefrontal
cortex.
- Write it down.
- We call this your "inbox."
- Next, put things from your inbox into
a place you know you will look at, at
the right time.
- This might be your calendar, a
shopping list or in a project folder.
- Speaking of projects, if a task can't
be done without a series of steps,...
- ...then you need to turn that task into
a project...
- ...by brainstorming every individual
step required to complete that
project.
- Start practicing these simple things
and you'll nd that your mind is clear...
- ...and you're knocking out tasks one
at a time.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 17 - Get Your Work Done
1 - What does "procrastinate" mean?
Escolha a opção correta e anote.
[ ] 1) to come to work really late
[ ] 2) to spend long hours in the of ce
[ ] 3) to sleep during business hours
[ ] 4) to delay what needs to be done
2 - According to the speaker, what does procrastination create?
Escolha a opção correta e anote.
[ ] 1) a fear of falling behind
[ ] 2) a need for additional work
[ ] 3) a feeling of motivation
[ ] 4) a task for other employees
3 - When a person puts off something that needs to be done, what
should he or she do instead?
Escolha a opção correta e anote.
[ ] 1) start looking for another job
[ ] 2) leave the of ce to rest at home
[ ] 3) nish other less important tasks
[ ] 4) review on what needs to be done
✏ Complete
1 - ______wasting time in the of ce ___following these simple tips.
[ ] 1) Keep/been
[ ] 2) When/be
[ ] 3) Avoid/by
✏ Traduza as palavras abaixo
PROCRASTINATE ______________________________
EFFICIENT ______________________________
PIECE OF CAKE ______________________________
MOTIVATION ______________________________
DREADFUL ______________________________
Observações:
 Diálogo do vídeo
- Procrastination is a huge
productivity problem with no obvious
solution.
- No matter how smart and ef cient
you work,...
- ...you're always gonna procrastinate
in some way or another.
- Just because you're procrastinating,
doesn't mean you're lazy or wasting
time.
- In fact, procrastination actually
creates time and motivation.
- When you're procrastinating, in
comparison to the dreadful thing
you're putting off,...
- ...everything else seems like a piece
of cake.
- Take advantage of that.
- Clean off your desk, empty your
email inbox,...
- ...brainstorm a new project, write a
"Thank you" note.
- You'll still feel bad about not doing
the report,...
- ...but at least you'll feel good about
getting something done.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 17 - Organize Your Desk
1 - What should a person keep in mind before organizing a desk?
Escolha a opção correta e anote.
[ ] 1) The person should know what he or she will use it for.
[ ] 2) The person should choose a desk made of cheap material.
[ ] 3) The person should choose an expensive type of furniture.
[ ] 4) The person should know if he or she will even use it.
2 - What should be done with les that aren't needed daily?
Escolha a opção correta e anote.
[ ] 1) They should be stored away.
[ ] 2) They should be on top of the desk.
[ ] 3) They should be thrown away.
[ ] 4) They should be within arm's reach.
3 - Why should the desk be preserved as a "work only" space?
Escolha a opção correta e anote.
[ ] 1) so that the person could learn how to manage time
[ ] 2) so that the person could stay in the of ce longer
[ ] 3) so that the person could work ef ciently
[ ] 4) so that the person could keep his or her job
✏ Complete
1 - The video shows how to keep your work space in order and ____ more
things ___ with these simple tips.
[ ] 1) get/done
[ ] 2) got/did
[ ] 3) go/do
✏ Traduza as palavras abaixo
DESKTOP ______________________________
WORKSPACE ______________________________
CLEAN SLATE ______________________________
MICRO ______________________________
CLOSE AT HAND ______________________________
Observações:
 Diálogo do vídeo
- The desk is the main hub of any
workspace,...
- ...so the key thing to do before
organizing your desk...
- ...is to gure out what the main
purpose is of that micro workspace...
- ...that you're gonna be sitting at for
most of your day.
- What are the main activities you're
gonna be doing,...
- ...and what are you gonna need close
at hand?
- The next thing to do is start with a
clean slate.
- Clear off your desktop, clear out any
drawers, anything around the desk.
- Start with a clean slate and build up
from there.
- The next thing to do is keep
frequently used items close at hand.
- Whether that's an inbox, an outbox,
action les, a stapler, a pen,...
- ...whatever you're gonna need on a
day-to-day basis.
- Next, le anything unnecessary out
of sight.
- If you don't need them on a daily or a
regular basis,...
- ...you don't need it within arm's
reach.
- Keep that space free and clear so
you can get in and out easily...
- ...and do your job without any extra
stress or headaches.
- Lastly, preserve your desk as a workonly space.
- It's really important that the things
on and around your desk...
- ...are all there to help you get your
job done and be ef cient and
effective.
- If you keep these tips in mind,...
- ...you'll be able to keep your desk and
your workspace as a whole, more
organized,...
- ...and you'll be able to have a much
more productive work experience.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 18 - Work, Stand Up, Sit Down, Repeat
1 - What makes this standing desk special?
Escolha a opção correta e anote.
[ ] 1) It has a built-in computer and touchscreen.
[ ] 2) It goes up and down every now and then.
[ ] 3) It comes with a free of ce chair.
[ ] 4) It talks and reminds you of appointments.
2 - What are the effects of sitting down too long?
Escolha a opção correta e anote.
[ ] 1) It could increase the risk of heart disease.
[ ] 2) It makes a person lazy.
[ ] 3) It makes a person unproductive.
[ ] 4) It makes a person less intelligent.
3 - The M1 was designed so that:
Escolha a opção correta e anote.
[ ] 1) people will have fewer backaches and other pains
[ ] 2) people will not have to worry about exercise
[ ] 3) people will have a new gadget to brag about
[ ] 4) people will not have to sit down the entire work day
✏ Complete
1 - The big ____ with the M1 is that you work ____standing up.
[ ] 1) difference/when
[ ] 2) difference/while
[ ] 3) different/when
✏ Traduza as palavras abaixo
CONTRIBUTE ______________________________
SMART ______________________________
METHOD ______________________________
COMFORTABLE ______________________________
LUXURY ______________________________
Observações:
 Diálogo do vídeo
- There's a new boss in my life.
- You're looking at it.
- Yup, it's a desk.
- The Stir Kinetic M1 is a standing
desk,...
- ...the kind that gets you up out of the
comfy of ce chair...
- ...that doctors say can contribute to
heart disease and obesity.
- In case you haven't heard, sitting is
the new smoking.
- But this standing desk isn't like the
others.
- It's part-robot.
- All day long, the M1 logs my ups and
downs and coaxes me to get moving.
- They call it a smart desk.
- I also call it a luxury because the M1
costs a cool $2990.
- When the M1 wants me to stand up,
it starts heaving.
- They call this move a whisper breath.
- I double-tap the screen and up we
go.
- My reward for 20 minutes of
standing is another whisper breath.
- Double-tap, and we're headed back
down.
- This method is effective.
- The M1's makers say that only 30%
of people with ordinary movable
desks actually use them daily.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 18 - The Surprising Science of Motivation
1 - What did Microsoft start in the mid-1990s?
Escolha a opção correta e anote.
[ ] 1) a series of video games
[ ] 2) a list of new ice cream avors
[ ] 3) a reference for information
[ ] 4) a line of toys
2 - Who wrote and edited thousands of articles?
Escolha a opção correta e anote.
[ ] 1) aliens
[ ] 2) experts
[ ] 3) computers
[ ] 4) robots
3 - What do people behind Wikipedia get for their work?
Escolha a opção correta e anote.
[ ] 1) hundreds of dollars
[ ] 2) hundreds of Yen
[ ] 3) nothing
[ ] 4) hundreds of Euros
✏ Complete
1 - The writer Daniel Pink compares _____ and doing what one ____ for ___.
[ ] 1) being paid/likes/free
[ ] 2) be paid/likes/no free
[ ] 3) being pay/like/no charge
✏ Traduza as palavras abaixo
SOBER ______________________________
ENCYCLOPEDIA ______________________________
ECONOMIST ______________________________
DEPLOY ______________________________
BUDGET ______________________________
Observações:
 Diálogo do vídeo
- The mid-1990s, Microsoft started an
encyclopedia called Encarta.
- They had deployed all the right
incentives.
- All the right incentives.
- They paid professionals to write and
edit thousands of articles.
- Well-compensated managers
oversaw the whole thing to make sure
it came in on budget and on time.
- A few years later, another
encyclopedia got started.
- Different model, right?
- Do it for fun.
- No one gets paid a cent or a Euro or a
Yen.
- Do it because you like to do it.
- Now if you had, just ten years ago,
gone to an economist anywhere...
- ...and said, "Hey, I got these two
different models for creating an
encyclopedia."
- If they went head-to-head, who
would win?
- Ten years ago, you could not have
found a single, sober economist
anywhere on planet Earth,...
- ...who would have predicted the
Wikipedia model.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 18 - Social Networking in the Of
ce
1 - According to the video, how does social networking affect work
productivity?
Escolha a opção correta e anote.
[ ] 1) Social networking decreases productivity.
[ ] 2) Social networking has no effect on productivity.
[ ] 3) Social networking is needed for productivity.
[ ] 4) Social networking improves productivity.
2 - What is a professional advantage of social networks?
Escolha a opção correta e anote.
[ ] 1) Social networks help companies nd job candidates.
[ ] 2) Social networks help companies save time.
[ ] 3) Social networks help companies earn money.
[ ] 4) Social networks help companies expand.
3 - How are some companies responding to social networking?
Escolha a opção correta e anote.
[ ] 1) by banning cellphones at work
[ ] 2) by banning social networks at work
[ ] 3) by asking employees to pay for using the Internet
[ ] 4) by banning computers at work
✏ Complete
1 - Logging on to _____ sites while at work may cost ______ a lot of money.
[ ] 1) social networking/busines
[ ] 2) social networking/businesses
[ ] 3) socials networks/busineses
✏ Traduza as palavras abaixo
LOG ON ______________________________
UPDATE ______________________________
CONSULTANT ______________________________
ESTIMATE ______________________________
CONCENTRATE ______________________________
 Diálogo do vídeo
- In the US, 77% of workers who have
a Facebook account...
- ...say they check their updates at
work.
- In the United Kingdom,...
- ...a similar survey of workers shows
57% regularly log on to social
networks,...
- ...resulting in 40 minutes of lost
worker productivity per day.
- Philip Wicks is a consultant at
London-based technology research
rm, Morse PLC.
- It isn't just something that you can
just do for half an hour during a lunch
break...
- ...but all through the day and because
of that, it has a huge impact...
- ...because people just aren't
necessarily concentrating on what
they should be during the day.
- Wicks estimates social networking
during of ce hours...
- ...costs businesses in the UK about
two and a quarter billion dollars a
year.
- Workplace consultants say the
losses will grow as social and blogging
sites attract even more users.
- Some workers say networking sites
are helpful in exchanging ideas,
boosting morale,...
- ...or nding the right candidate for
the job.
- Certainly, LinkedIn on the
professional level...
- ...is a very useful tool in connecting
with other professionals.
- But others argue online socializing is
best left outside the of ce.
- If you want to spend time on the
weekends on it or in the evenings, it's
ne.
- But, I think most people are probably
too busy,...
- ...should be too busy, to do it at work
anyways.
- Studies show the amount of time
people spend on social networking
and blogging sites...
- ...has tripled since last year.
- Employers are ghting back.
- A recent survey shows 54% of US
companies...
- ...have already banned social
networking and blogging while on the
job.
- Mil Arcega, VOA News.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 19 - What's in a Logo?
1 - Who is the target audience of this video?
Escolha a opção correta e anote.
[ ] 1) businessmen
[ ] 2) doctors
[ ] 3) students
[ ] 4) teachers
2 - What should one remember when designing a company logo?
Escolha a opção correta e anote.
[ ] 1) Make it simple and not too trendy.
[ ] 2) Redesign it every year.
[ ] 3) Copy other companie's logo.
[ ] 4) Make it colorful and big.
3 - What happens when a company keeps changing its logo?
Escolha a opção correta e anote.
[ ] 1) It won't do any good for the branding.
[ ] 2) It will make the customers happy.
[ ] 3) The company will become famous.
[ ] 4) There will be more jobs for the advertisers.
✏ Complete
1 - We learned some tips on ____to design a company ____ with this video.
[ ] 1) why/trademark
[ ] 2) how/logo
[ ] 3) when/copyright
✏ Traduza as palavras abaixo
REDESIGN ______________________________
STREAMLINE ______________________________
BILLBOARD ______________________________
GUIDELINE ______________________________
NITPICK ______________________________
Observações:
 Diálogo do vídeo
- What's in a logo?
- When the Gap went for a radical
redesign of their classic logo,...
- ...the backlash was fast and furious.
- When you're thinking about a logo
for your business,...
- ...follow these basic guidelines to
make sure you're headed in the right
direction.
- Go for classic instead of trendy,...
- ...because constantly changing your
logo won't do any favors for your
branding.
- Stick with clean and streamlined.
- Focus on a key image and company
name.
- Keep in mind that your logo has to
translate in lots of different sizes,...
- ...from a product label to a billboard.
- Choose your colors carefully...
- ...and make sure they jive with
everything from your website to
product packaging.
- Don't be afraid to nitpick over
details...
- ...or go back to the drawing board if
you just aren't feeling it.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 19 - The Perfect Business Gift
1 - What is the least important characteristic of a business gift?
Escolha a opção correta e anote.
[ ] 1) price
[ ] 2) availability
[ ] 3) size
[ ] 4) thoughtfulness
2 - Why do most people give business gifts?
Escolha a opção correta e anote.
[ ] 1) to show their appreciation
[ ] 2) to feel loved
[ ] 3) to promote their company
[ ] 4) to ask for help
3 - What gift do investors want to receive?
Escolha a opção correta e anote.
[ ] 1) some whiskey
[ ] 2) more money
[ ] 3) relief from stress
[ ] 4) a day off
✏ Complete
1 - Avoid giving the _____ gift to your ____ by keeping these important
things ______.
[ ] 1) choosen/employees and investos/in head
[ ] 2) wrong/employees and investors/in mind
[ ] 3) right/employed and investors/in mind
✏ Traduza as palavras abaixo
REDEEM ______________________________
DESCENDING ORDER ______________________________
PROMOTIONAL ______________________________
ACQUIRE ______________________________
THROW IN ______________________________
Observações:
 Diálogo do vídeo
- Key Technical Matters: Business
Gifts
- Characteristics of a great business
gift, in descending order: ...
- ...Thoughtful, dif cult to acquire,
expensive, extremely large.
- Connotations of a great business
gift, in descending order:
- Thank you.
- It's great being your partner.
- Please.
- I'm begging you here.
- I spent hours whittling your likeness
into a piece of oak.
- No gift cards.
- No coupons for "Free hugs to be
redeemed at any time."
- Anything with your company's logo
on it is not a gift.
- A promotional watch is not a gift.
- A promotional shirt is not a gift.
- A promotional pen is not a gift.
- A promotional stress relief hand
globe is absolutely not a gift.
- It's also not an effective weapon
against stress.
- At the end of the day, an employee
only really wants one kind of gift:...
- ...a day off.
- Investors only want one kind of gift,
too:...
- ...a return...
- ...and maybe an interesting bottle of
whiskey.
- Oh, what the hell, maybe throw in a
couple of those shirts for the kids,...
- ...but mostly, a return.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 19 - How to Close a Meeting
1 - What should you do at the end of all meetings no matter how dif cult
it was?
Escolha a opção correta e anote.
[ ] 1) have a toast
[ ] 2) shake hands and say something nice
[ ] 3) kiss everyone on the cheek
[ ] 4) hug everyone in the room
2 - When you close a meeting and are seeing your guests out, what
should you not talk about?
Escolha a opção correta e anote.
[ ] 1) their bosses
[ ] 2) religion and politics
[ ] 3) what was talked about in the meeting
[ ] 4) their families and after work activities
3 - What type of attitude should you have at the end of your meetings?
Escolha a opção correta e anote.
[ ] 1) tired
[ ] 2) angry
[ ] 3) frustrated
[ ] 4) hopeful
✏ Complete
1 - Just because ____ done with your presentation ___ mean that the
meeting's ______.
[ ] 1) you are/don't/overed
[ ] 2) you're/doesn't/over
[ ] 3) your/not/was over
✏ Traduza as palavras abaixo
ELEVATOR ______________________________
CONTENTIOUS ______________________________
WRAP UP ______________________________
COUNTERPART ______________________________
HAND OUT ______________________________
Observações:
 Diálogo do vídeo
- Key Technical Matters: How to Leave
a Meeting.
- No matter how contentious the
meeting,...
- ...always shake hands with your
counterparts while looking them in
the eye...
- ...and saying something positive.
- No hugs.
- No high ves.
- No butt slaps.
- If you're hosting the meeting,...
- ...see your guests out as far as the
door or elevator.
- Talk about anything except what you
just met about.
- After a great meeting, don't say,
"Great meeting!"
- After a bad meeting, don't say, "Bad
meeting!"
- After a ho-hum meeting, don't say,
"Ho-hum meeting."
- In fact, never under any
circumstances say "ho-hum" ever.
- Do not say, "Hey, let's be careful out
there,"...
- ...unless you just wrapped up a
meeting with your fellow police
of cers.
- Do not hand out gold stars to those
who did a good job.
- Even metaphorically.
- The best attitude to have while
leaving a meeting room is hopeful.
- The second best attitude to have is
kind of hopeful.
- Do not tout the quality of your
doodling...
- ...unless it's of remarkably high
quality with ne lines and a certain
panache.
- Leave the last doughnut.
- You can go back in a few minutes and
grab it after everyone's walked away,...
- ...but for now, just walk away from
the doughnut.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 20 - What Is Business Ethnography?
1 - How was the word "ethnography" described in the video?
Escolha a opção correta e anote.
[ ] 1) a cure for diabetes
[ ] 2) a type of business plan
[ ] 3) a type of observational research
[ ] 4) a new teaching strategy
2 - According to the video, what are "unarticulated needs"?
Escolha a opção correta e anote.
[ ] 1) things that customers buy often
[ ] 2) things that customers demand from businesses
[ ] 3) things that customers don't need
[ ] 4) things that customers don't even think about
3 - According to the video, how can businesses understand customers'
needs?
Escolha a opção correta e anote.
[ ] 1) through surveys
[ ] 2) through interviews
[ ] 3) through observation
[ ] 4) through commercials
✏ Complete
1 - ______to the video _____ is a great method of studying your ____.
[ ] 1) Accordingly/interviewing/customs
[ ] 2) Accordly/interviews/customes
[ ] 3) Accordingly/observation/customers
✏ Traduza as palavras abaixo
ALL THE WAY ______________________________
NOTION ______________________________
ANTHROPOLOGY ______________________________
UNARTICULATED ______________________________
DIVISION ______________________________
 Diálogo do vídeo
- An increasingly popular technique in
new product development...
- ...is what has come to be known as
"ethnography".
- A term that grew out of the eld of
anthropology...
- ..and it's just an academic-sounding
word for observational research.
- Why do it? Well, I think the notion is
that sometimes there's a huge
departure...
- ...between what people say they do
versus what they actually do.
- And the only way we would know
this, of course, is through observation.
- Another problem is that there are
some needs that we refer to as
unarticulated needs.
- There are things the customer
doesn't even think about,...
- ...and in a straight conversational
interview, might never bring up.
- I'll give a couple of examples of that.
We were, many years ago,...
- ...working with a division of Baxter
on a new dialysis machine.
- And one of the things that no
customer ever brought up but which
we observed is...
- ...that during a dialysis treatment,
the nurses have to be writing a lot of
things down.
- And they seem to be going ridiculous
distances across the clinic...
- ...just to nd a at surface on which
to write something down.
- Nobody ever brought it up, but we
observed it time and time again.
- And what my client ultimately did
was they put a at shelf on top of the
machine...
- ...that was just incredibly popular,
even though it had been totally
unarticulated.
- Now, of course, once you've brought
it up with people, yeah, they
recognized it immediately.
- "Yeah, I always go all the way over to
the nurses station just to write
something down."
- There's also, again, this disconnect
between what they do and what they
say they do.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 20 - A Regulated Economy Is Better
1 - What is the effect of capitalism?
Escolha a opção correta e anote.
[ ] 1) It causes poverty.
[ ] 2) It brings joy to the government.
[ ] 3) It creates global problems.
[ ] 4) It increases taxes and controls banks.
2 - How is capitalism described in the video?
Escolha a opção correta e anote.
[ ] 1) It served as a role model for the people.
[ ] 2) It's favored by the people.
[ ] 3) It's considered a problem.
[ ] 4) It helped improve the economy.
3Escolha a opção correta e anote.
✏ Complete
1 - A regulated economy is _____because it can ____the country and its
inhabitants.
[ ] 1) better/help
[ ] 2) bestter/rich
[ ] 3) bester/richier
✏ Traduza as palavras abaixo
FINANCIAL ______________________________
DEREGULATION ______________________________
CAPITALISM ______________________________
REGULATE ______________________________
MARKET ECONOMY ______________________________
Observações:
 Diálogo do vídeo
- Look, we had something which we've
called capitalism from the 1930s until
around 1980,...
- ...which was a fairly tame, somewhat
regulated system, where banks were...
- ...heavily regulated. Where taxes on
the rich were pretty high...
- ...but it was still a market economy.
- Then, we went into the age of
Reagan,...
- ...which is the age of deregulation,
government is never the solution, it's
always the problem.
- "Wild West" capitalism among the
nancial markets.
- We're probably going back to
something more like the capitalism I
grew up in,...
- ...which was still capitalism but not
quite as freewheeling.
- They either scrutinized or regulated.
- And that's not such a terrible thing.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 20 - Designer Goods for Less
1 - What could people nd at Kelsey's Kloset?
Escolha a opção correta e anote.
[ ] 1) designer items
[ ] 2) school supplies
[ ] 3) learning materials
[ ] 4) home furniture
2 - How did Kelsey's Kloset begin?
Escolha a opção correta e anote.
[ ] 1) by selling used clothes
[ ] 2) by selling old closets
[ ] 3) by selling gardening products
[ ] 4) by selling fresh fruits
3 - Why did Kelsey start a business?
Escolha a opção correta e anote.
[ ] 1) because it's what her sisters told her to do
[ ] 2) because it's what her parents wanted
[ ] 3) because it's what she studied about in school
[ ] 4) because it's what she loves to do
✏ Complete
1 - Kelsey's Kloset offers _____used designer shoes, bags and accessories
at ____ prices.
[ ] 1) slightly/lower
[ ] 2) slightlie/lowie
[ ] 3) sligtly/slower
✏ Traduza as palavras abaixo
PURSUE ______________________________
PASSIONATE ______________________________
LEARNING CURVE ______________________________
SECONDHAND ______________________________
ENTREPRENEUR ______________________________
Observações:
 Diálogo do vídeo
- The Cherry Tree Shopping Center in
Scaggsville has a new tenant.
- Kelsey's Kloset offers secondhand
designer clothes, accessories and
handbags.
- People can bring their goods in to
sell them for cash...
- ...or come to shop for them at
discount prices.
- The store started with Kelsey and
her sisters' own gently used clothes...
- ...and has grown in the nearly two
months it's been open.
- The store is open seven days a
week...
- ...and there's a learning curve to
running a small business, of course,...
- ...but Kelsey is picking it up quickly
because it's something she's
passionate about.
- It's really hard, you live and you
learn.
- So, as you make mistakes, you just
get right back up and keep trying.
- Kelsey graduated at the age of 16
from an online high school...
- ...in order to free herself up to start
pursuing her dreams.
- She encourages any other young
entrepreneur to do the same.
- I hope to open another Kelsey's
Kloset somewhere in the future.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 21 - What Happened to McDonald's?
1 - Why did McDonald's add items on their menu?
Escolha a opção correta e anote.
[ ] 1) Taco Bell and Starbucks were doing it.
[ ] 2) Customers were tired of eating the same food.
[ ] 3) They wanted to get new customers.
[ ] 4) There were not enough items to choose from.
2 - Why should McDonald's develop their own mobile app?
Escolha a opção correta e anote.
[ ] 1) Its competitors are not using it.
[ ] 2) It only costs two million dollars.
[ ] 3) It can increase sales.
[ ] 4) It can attract investment.
3 - Why were store owners unhappy with McDonald's?
Escolha a opção correta e anote.
[ ] 1) Their stores were making less money.
[ ] 2) McDonald's didn't offer bene ts.
[ ] 3) The bad PR affected them the most.
[ ] 4) They raised the wages of workers.
✏ Complete
1 - This was what McDonald's ____to do to solve ___problems.
[ ] 1) needs/its
[ ] 2) needed/it's
[ ] 3) needs/it is
✏ Traduza as palavras abaixo
FRANCHISE ______________________________
LURE ______________________________
RACK UP ______________________________
CLAMOR ______________________________
IN A ROW ______________________________
Observações:
 Diálogo do vídeo
- McDonald's has a problem.
- People are eating less and less of
their food...
- ...and same-store sales in the US
have declined for the past six quarters
in a row.
- Here are four of McDonald's biggest
missteps of recent months.
- McDonald's has been adding lots of
new items to its menu in an attempt to
lure new customers.
- The problem is, that menu is now too
big and unwieldy for its own good.
- As fast-food workers in cities across
the US clamor for a boost to their
barely minimum wages,...
- ...McDonald's has taken the brunt of
the PR quagmire.
- In response, the company has said
that it will raise workers' pay...
- ...to at least $1 above local minimum
wages...
- ...and even offer vacation bene ts.
- It's not just employees who are
disgruntled; it's store owners too.
- A recent survey found that the
relationship between McDonald's and
its US franchise owners...
- ...is the worst it's been in over a
decade.
- Opening up a McDonald's requires
an investment of about one or two
million dollars.
- Finally, the company is missing a big
opportunity in mobile.
- Fast-food companies like Taco Bell
and Starbucks...
- ...have shown what a good mobile
app can do for sales.
- Customers ordering via Taco Bell's
app, for example,...
- ...rack up bills averaging 20% higher
than regular orders.
- McDonald's has lagged behind its
competitors...
- ...but is expected to release a global
app this summer.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 21 - My Business Failed
1 - Who is the target audience of this video?
Escolha a opção correta e anote.
[ ] 1) students
[ ] 2) entrepreneurs
[ ] 3) politicians
[ ] 4) hot dog lovers
2 - How did the public react to the idea of a germfree hot dog stand?
Escolha a opção correta e anote.
[ ] 1) They thought it was funny.
[ ] 2) They complained about the price.
[ ] 3) They didn't react at all.
[ ] 4) They didn't like the money handling part.
3 - What happened when an employee took the customer's wallet?
Escolha a opção correta e anote.
[ ] 1) The customer took his wallet back.
[ ] 2) The customer demanded for a refund.
[ ] 3) The customer didn't know about it.
[ ] 4) The customer felt irritated.
✏ Complete
1 - A young _____explained how his business idea ____.
[ ] 1) businesman/fails
[ ] 2) businessman/failed
[ ] 3) businessmen/fail
✏ Traduza as palavras abaixo
ANNOY ______________________________
CONTRAPTION ______________________________
HANDS-FREE ______________________________
STAND ______________________________
OUTDOOR ______________________________
Observações:
 Diálogo do vídeo
- One of my least popular ideas was
for a completely germfree hot dog
stand.
- At outdoor food carts, it's easy for
germs to transfer from money to your
food.
- So to completely eliminate this,...
- ...I designed a hands-free method to
apply condiments to the wiener.
- Also, there would be a second
employee whose only job is to handle
the money.
- What are you doing with the wallet?
- We're doing a germfree experience
so you don't handle your own money.
- Oh, really?
- But people were a bit annoyed with
the money handling part.
- Can I have my wallet back?
- And the hands-free onion dispenser
proved to be problematic as well.
- So you have to up, one up, one down.
- When it hits the table, the onions will
fall.
- Now drop it, keep dropping it.
- Up and down, drop it fast.
- This is not gonna work.
- That's nothing to do with the
contraption.
- If you drop a hot dog, you drop a hot
dog.
- The public just wasn't ready for the
germfree hot dog experience,...
- ...so I laid the concept to rest.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 21 - 'Too Big to Fail' Enterprises
1 - Why did lawmakers want to reform legislation on large nancial
institutions?
Escolha a opção correta e anote.
[ ] 1) Regulation limited the growth of banks.
[ ] 2) The current rules were not enough.
[ ] 3) The smaller banks could not compete.
[ ] 4) Big banks didn't pay any taxes.
2 - What will the regulation of big banks be based on?
Escolha a opção correta e anote.
[ ] 1) whether they have more liabilities than assets
[ ] 2) whether they have any assets or liabilities
[ ] 3) how much they are connected to Lehman Brothers
[ ] 4) whether they have a long yardstick
3 - Why did John Maggs say that "they were making it up as they went
along"?
Escolha a opção correta e anote.
[ ] 1) to prove how careful the banks were
[ ] 2) to explain that the reforms were minor
[ ] 3) to emphasize the need for more regulation
[ ] 4) to show that the US knew what it was doing
✏ Complete
1 - US _____are considering reforms for large nancial ____.
[ ] 1) lawmakers/institutions
[ ] 2) laumakers/tuitions
[ ] 3) lawmakers/instituitions
✏ Traduza as palavras abaixo
ASSET ______________________________
LEGISLATION ______________________________
BAILOUT ______________________________
ENTERPRISE ______________________________
INSTITUTION ______________________________
Observações:
 Diálogo do vídeo
- Lawmakers in the United States are
considering nancial reform
legislation for large institutions.
- Among the ideas being considered is
to set up an oversight council.
- One that would identify and monitor
the so-called, "Too Big to Fail"
enterprises.
- Large rms such as Bank of America,
JPMorgan Chase, Citigroup and Wells
Fargo...
- ...would be subjected to greater
regulation.
- It'll be a series of different yardsticks
that have to do with their assets...
- ...and their liabilities.
- And it'll be the relationship between
those two.
- And it'll be the kinds of assets they
have,...
- ...and the kinds of liabilities they
have.
- The largest institutions worth tens of
billions of dollars...
- ...might be asked to contribute to a
federal dissolution fund,...
- ...that would be used for potential
future nancial rm bailouts.
- And those institutions might be
asked to keep more money in their
reserves.
- Another idea under consideration
would give regulators the ability...
- ...to dismantle large nancial
groups,...
- ...that might be in trouble or are on
the verge of collapse.
- Such has happened to Lehman
Brothers, and insurer American
International Group.
- John Maggs covers the economy and
taxes for the National Journal.
- Think of it as a kind of, you know,
bankruptcy process for nancial rms.
- There was no such procedure in
place during this recent crisis,...
- ...so they were making it up as they
went along.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 22 - China Overtakes Japan
1 - How did China overtake Japan's economy?
Escolha a opção correta e anote.
[ ] 1) They asked for money from the World Bank.
[ ] 2) They had the biggest automobile market.
[ ] 3) They sold the most gadgets for 10 years.
[ ] 4) People worldwide bought stuff that are made from China.
2 - What is the effect of China becoming a superpower?
Escolha a opção correta e anote.
[ ] 1) They are now the richest country in the world.
[ ] 2) They're the key in pulling out other countries from recession.
[ ] 3) They will win the Olympics as the overall champions.
[ ] 4) No one can defeat them in a war.
3 - How did China help other countries from recession?
Escolha a opção correta e anote.
[ ] 1) China bought raw materials from other countries.
[ ] 2) It lent money to other countries.
[ ] 3) It gave donations worldwide.
[ ] 4) It sold discounted products to other countries.
✏ Complete
1 - With its ____, China takes the number ___ spot from Japan as an
economic _____.
[ ] 1) growth/two/superpower
[ ] 2) growth/two/superpowered
[ ] 3) grow/too/superpower
✏ Traduza as palavras abaixo
TRANSITION ______________________________
POWERHOUSE ______________________________
ANALYST ______________________________
RECESSION ______________________________
SUPERPOWER ______________________________
Observações:
 Diálogo do vídeo
- After more than four decades as a
manufacturing and nancial
powerhouse,...
- ...Japan's decline con rms China's
emergence as an economic
superpower.
- Although analysts said it was only a
matter of time...
- ...before China took the number two
spot from Japan,...
- ...the speed of the transition
surprised many in Tokyo.
- I knew the time would come one day,
but I did not think it would be this
soon.
- Analysts say China's growth played
the key role in pulling the world out of
a global recession.
- Already this year, China has become
the biggest market for automobiles.
- And according to another study,...
- ...the world's largest consumer of
energy.
- Lewis Cowles is senior economist of
the China of ce of the World Bank.
- China's growth is having increasingly
an impact on many other regions of
the world.
- In part, that is via the things that
China buys...
- ...commodities, technology, capital
goods from Germany,...
- ...but more commodities from
countries like Australia and Brazil,
many other emerging markets.
- Beijing residents expected this day
would come,...
- ...but Victor Gao, director of China's
National Association of International
Studies,...
- ...warns against reading too much
into the latest gures.
- First of all, GDP is only one way to
look at the economy...
- ...and there is also a very important
criteria that is the quality of the GDP.
- For example, when China surpasses
Japan as an economy,...
- ...when we look at the Japanese
economy,...
- ...I would personally say we still have
a lot to learn from the Japanese.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 22 - Can Mayer Save Yahoo?
1 - What did Marissa Mayer get?
Escolha a opção correta e anote.
[ ] 1) a new phone
[ ] 2) Yahoo's top position
[ ] 3) a new car
[ ] 4) a new mansion
2 - How would you describe Marissa Mayer's background?
Escolha a opção correta e anote.
[ ] 1) boring
[ ] 2) impressive
[ ] 3) dull
[ ] 4) below average
3 - Why was Marissa Mayer hired?
Escolha a opção correta e anote.
[ ] 1) to design a new brand of cosmetics
[ ] 2) to improve Yahoo
[ ] 3) to talk to Yahoo's top executives
[ ] 4) to do a fashion show
✏ Complete
1 - A former Google ______ takes ____the leadership of one of the ____
search companies.
[ ] 1) executive/over/biggest
[ ] 2) owner/at/bigger
[ ] 3) CEO/over/big
✏ Traduza as palavras abaixo
SIMPLISTIC ______________________________
INTERIM ______________________________
HERCULEAN ______________________________
TENURE ______________________________
CHARISMATIC ______________________________
 Diálogo do vídeo
- Longtime Google executive Marissa
Mayer is trading one search company
for another.
- On Tuesday, Mayer begins a new job
as CEO at Yahoo.
- On Monday, she resigned from her
VP post at Google.
- She was the company's rst female
hire.
- Right now is a great time to be a
woman in tech, but there's not enough
women in tech.
- During her 13-year tenure, Mayer
oversaw many of Google's most
successful products.
- She's credited with making the
simplistic look of Google's home
page...
- ...with Gmail, with maps now, with
location, with doing things in a very
clean,...
- ...elegant style, and that is something
Yahoo certainly can use.
- Yahoo, a one-time tech darling, now
ranks a distant third in market share
for search.
- Mayer will be the sixth person to
occupy the CEO of ce in the past ve
years.
- And though she is experienced,
charismatic, well-spoken and has the
technical chops,...
- ...turning Yahoo around will require a
Herculean effort.
- She's 37, she was number 20
employee at Google, I think she's
worth quite a bit of money.
- What kind of better challenge could
there be?
- To me, it seems like a huge
opportunity. This could be a total
career-de ning moment for her.
- In a press release from Yahoo, Ms.
Mayer said,...
- ..."There is a lot to do and I can't wait
to get started."
- The hiring news surprised many tech
analysts...
- ...who assumed Interim CEO Ross
Levinsohn would be appointed to take
the helm permanently.
- And Mayer's name never appeared
on any shortlist.
- In San Francisco, I'm Sumi Das,
cnet.com for CBS News.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 22 - Twinkies' Maker Closes Down
1 - Why would the company end its business operations?
Escolha a opção correta e anote.
[ ] 1) because it was merging with another company
[ ] 2) because it has sold out its products
[ ] 3) because the workers went on strike
[ ] 4) because the products weren't selling anymore
2 - What made the workers of the company begin a strike?
Escolha a opção correta e anote.
[ ] 1) They rejected a contract that will cut their wages.
[ ] 2) They didn't want to work for the company anymore.
[ ] 3) They were overworked.
[ ] 4) They wanted a salary raise.
3 - At the end of the video, what was the company's resolution?
Escolha a opção correta e anote.
[ ] 1) The entire company will be sold.
[ ] 2) It will sell its products to other companies.
[ ] 3) It will merge with another company.
[ ] 4) It will not go out of business anymore.
✏ Complete
1 - The producer of one of America's ______ popular ____ food items is at
risk of closing ____.
[ ] 1) must/junki/it
[ ] 2) big/junkye/up
[ ] 3) most/junk/down
✏ Traduza as palavras abaixo
JUNK FOOD ______________________________
STRIKE ______________________________
CONTRACT ______________________________
FILE ______________________________
OUT OF BUSINESS ______________________________
Observações:
 Diálogo do vídeo
- It's the end of the line for one of the
icons of American junk food culture.
- Hostess, the company behind
Twinkies, HoHos, those shaggy pink
snowball cupcakes,...
- ...and Wonderbread has suspended
bakery operations at its factories and
plans to go out of business.
- The company led for Chapter 11
Protection in January...
- ...and recently warned its 18,500
employees...
- ...it would end business operations
and sell off its assets...
- ...if workers refused to end the strike
that began last week.
- Thousands of members of the
Bakery, Confectionery, Tobacco
Workers, and Grain Millers
International Union...
- ...began the strike after rejecting a
contract that would have cut wages
and bene ts.
- Founded in 1930, Hostess plans to
sell its snack cake and bread brands to
other vendors,...
- ...which means that we may not have
seen the last of the Twinkie or the
Ding Dong.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 23 - The Baristapist
1 - What does a barista do?
Escolha a opção correta e anote.
[ ] 1) She serves coffee.
[ ] 2) She writes poems.
[ ] 3) She washes cars.
[ ] 4) She bakes cookies.
2 - Where does a barista work?
Escolha a opção correta e anote.
[ ] 1) in a movie theater
[ ] 2) in a bookstore
[ ] 3) in a coffee shop
[ ] 4) in a restaurant
3 - What does the woman in the video like doing aside from being a
barista?
Escolha a opção correta e anote.
[ ] 1) She likes to own a restaurant.
[ ] 2) She likes to become a therapist.
[ ] 3) She likes to party.
[ ] 4) She likes to become a doctor.
✏ Complete
1 - Meet Theresa, a professional _____and an unlicensed ______, she calls
herself a_____ .
[ ] 1) therapist/baristapist/barista
[ ] 2) barista/therapist/baristapist
[ ] 3) barista/baristapist/therapist
✏ Traduza as palavras abaixo
THERAPY ______________________________
LICENSE ______________________________
PILL ______________________________
CALLING ______________________________
BARISTA ______________________________
Observações:
 Diálogo do vídeo
- There are two things in this world
that I'm the best at,...
- ...being a professional barista and
being an unlicensed therapist.
- If I can do them at the same time,
why wouldn't I?
- I do things that real therapists can't.
- I'm too old for this stool.
- Get me out of here!
- Get me out of here!
- You're welcome.
- I listen with my eyes, and I heal with
my hands.
- They come for the brownies, but
they stay because there are pills in
them.
- Secret recipe.
- I love my job.
- I get to be a therapist without all the
boring parts.
- Pouring coffee is beneath me.
- I have a higher calling.
- Have you heard about the healing
powers of shock therapy?
- No, what's it about?
- I'm the baristapist, and you don't
need a license for that...
- ...except for the one that I embroider.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 23 - Why I Became a Veterinarian
1 - What does the speaker think about her job as a veterinarian?
Escolha a opção correta e anote.
[ ] 1) She thinks that it is pro table.
[ ] 2) She thinks that it is boring.
[ ] 3) She thinks that it is rewarding.
[ ] 4) She thinks that it is dangerous.
2 - Which sentence best descibes a veterinarian's work day?
Escolha a opção correta e anote.
[ ] 1) Every day at work is boring.
[ ] 2) Every day at work is scary.
[ ] 3) No two days are the same.
[ ] 4) The same things happen every day.
3 - How does the veterinarian feel about her patients?
Escolha a opção correta e anote.
[ ] 1) She thinks they are cute.
[ ] 2) She wants to cure them.
[ ] 3) She wants to adopt all of them.
[ ] 4) She does not like animals.
✏ Complete
1 - For this ____, it's rewarding to be of help to ____ but real joy comes
from the ____of work that she ___.
[ ] 1) veterinarian/animals/kind/does
[ ] 2) veterinerian/persons/type/did
[ ] 3) veteran/peoples/kindly/do
✏ Traduza as palavras abaixo
VETERINARIAN ______________________________
PUPPY ______________________________
REWARD ______________________________
PART ______________________________
CURE ______________________________
Observações:
 Diálogo do vídeo
- My name is Dr. Karen Shane, I am a
veterinarian.
- The best part about being a
veterinarian is interacting with
animals...
- ...and also being able to cure them
and treat their illnesses.
- Every day that I come to work I am
rewarded with a new reason for why I
became a veterinarian.
- The most exciting thing about being
a veterinarian is that no two days are
the same.
- I will see healthy puppies and kittens
as well as patients that come in for
surgeries.
-
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 23 - How to Be a Stand-Up Comedian
1 - Which of the following is not a tip for becoming a stand-up comic?
Escolha a opção correta e anote.
[ ] 1) Get on stage often.
[ ] 2) Ask your audience for comments.
[ ] 3) Rehearse your material.
[ ] 4) Write original material.
2 - What do you have to do if you're not getting any laughs?
Escolha a opção correta e anote.
[ ] 1) Start laughing.
[ ] 2) Change your material.
[ ] 3) Quit and stop the show.
[ ] 4) Try the same joke again.
3 - Where will you learn the most about being a stand-up comedian?
Escolha a opção correta e anote.
[ ] 1) from the internet
[ ] 2) from professional comedians
[ ] 3) from reading books
[ ] 4) from watching shows
✏ Complete
1 - Bring out your _____comic and check out these tips on ____the next
great _____
[ ] 1) inter/becoming/comediant
[ ] 2) inner/becoming/comedian
[ ] 3) int/becaming/comediante
✏ Traduza as palavras abaixo
SPONTANEOUS ______________________________
ROUTINE ______________________________
MENTOR ______________________________
COMIC ______________________________
IMMEDIATELY ______________________________
Observações:
 Diálogo do vídeo
- Try these tips to take your act out of
your living room and in front of a live
audience.
- Step 1: Write original material for
your routine.
- Whenever inspiration strikes, write
it down immediately.
- Step 2: Develop your act by
rehearsing your material and nding
an original voice.
- Study successful comedians for tips
on delivery, timing, and attitude.
- Step 3: Get on stage often.
- It's critical for a stand-up to practice
before an audience as much as
possible.
- Step 4: Read the audience.
- If you're not getting laughs, shift
gears.
- Be prepared to stray from your
material...
- ...and improvise to mine comedy
from spontaneous situations, and
defuse hecklers.
- Step 5: Record your set when you
have it down, and make a DVD.
- Professional comics send these to
comedy clubs around the country as a
way to audition for a booking.
- Step 6: Show respect to fellow
comedians and club owners.
- Staying in good graces is crucial if
you want to continue to work.
- Step 7: Have one or more seasoned
comics as a mentor.
- Most professional comics learned a
lot about the business from hanging
out with older comics,...
- ...and listening to their words of
wisdom.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 24 - How to Be a Good Singer
1 - What is the video about?
Escolha a opção correta e anote.
[ ] 1) tips on nding a singing bird
[ ] 2) a guide to doing something properly
[ ] 3) directions on going to a certain place
[ ] 4) a manual to becoming a celebrity
2 - Who would be interested in watching this video?
Escolha a opção correta e anote.
[ ] 1) people who love singers
[ ] 2) people who want to sing
[ ] 3) people who exercise
[ ] 4) people who work in farms
3 - According to the video, why should a person listen to other
performances?
Escolha a opção correta e anote.
[ ] 1) because it helps in training the person's voice and ears
[ ] 2) because it helps in copying a style and appearance
[ ] 3) because it helps in getting the person lots of fans
[ ] 4) because it helps in creating ideas in writing a song
✏ Complete
1 - The narrator shares tips on how to develop one's singing voice.
✏ Traduza as palavras abaixo
TALENT ______________________________
SONGBIRD ______________________________
MIMIC ______________________________
STARLING ______________________________
DIAPHRAGM ______________________________
Observações:
 Diálogo do vídeo
- If your inner songbird just won't sing,
in key that is,...
- ...follow these tips to become a
singing starling.
- You will need a voice, ears, and a
vocal coach.
- Optional: water.
- Step one: Breathe deeply and with
your diaphragm.
- This will take practice, patience, and
stomach muscles.
- Strengthen your stomach with
exercises such as sit-ups.
- Step two: Stand up straight when
warming up for a song.
- Practice in front of the mirror.
- Step three: Relax your shoulders,
loosen your muscles and get ready to
project your soul.
- Step four: Warm up your voice by
putting your lips together and
vibrating them like a horse.
- While making that noise, sing scales.
- Avoid dairy products or thick
beverages before performances and
drink a lot of water.
- Step ve: Listen to other vocal
performances and try to mimic the
performer,...
- ...this will help train your voice and
your ear.
- Step six: Hire a professional vocal
coach if you feel you need additional
instruction.
- This person can offer you valuable
tips and set you on your way to
becoming a soaring songbird.
- Did you know? Most people are
capable of three octaves.
- Exceptional talents are known to
reach four or ve octaves, but that is
very rare.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 24 - A Doctor's Life
1 - Which of the following is not included in the daily activities of the
doctor?
Escolha a opção correta e anote.
[ ] 1) seeing walk-in patients
[ ] 2) doing lab experiments
[ ] 3) attending emergencies
[ ] 4) checking lab results
2 - What could be said about the process of becoming a doctor?
Escolha a opção correta e anote.
[ ] 1) It takes a lot of years and effort.
[ ] 2) It requires you to have really high grades.
[ ] 3) It doesn't need a postgraduate degree.
[ ] 4) It's a very easy process.
3 - Why did Dr. Tan want to become a doctor?
Escolha a opção correta e anote.
[ ] 1) He wanted to help people.
[ ] 2) He wanted to talk to a lot of people.
[ ] 3) He wanted to earn a lot of money.
[ ] 4) He wanted to run a hospital.
✏ Complete
1 - A general practitioner shares his ___ routine, ___ motivations and what
it takes ____a doctor.
[ ] 1) dainy/its/to by
[ ] 2) dailly/her/for be
[ ] 3) daily/his/to be
✏ Traduza as palavras abaixo
CHARACTERISTIC ______________________________
COMPASSION ______________________________
GENERAL PRACTITIONER ______________________________
POSTGRADUATE ______________________________
STRAIGHTAWAY ______________________________
Observações:
 Diálogo do vídeo
- We've all seen those doctor shows
like Grey's Anatomy and Scrubs,...
- ...but what is it really like to be a
doctor?
- Today, I'm catching up with Dr. Tan, a
local general practitioner,...
- ...to nd out what the reality of being
a doctor is really like.
- Jesse.
- Dr. Tan.
- Hi.
- And so, as a GP, what's a typical day
look like for you?
- Yeah, so it starts off in the morning.
- I come in, greet the staff, check my
results,...
- ...and to see if there's any urgent
results that need action straightaway.
- And then I see the patients
throughout the day,...
- ...and deal with any walk-ins or any
emergencies as they come along.
- And so, why did you wanna become a
doctor?
- I really wanted to help patients and
help people,...
- ...and that's where I will nd, being a
doctor, you can help them the most.
- What characteristics does someone
need to be a doctor?
- You need to be caring, show
compassion,...
- ...be a really good people's person
and work hard at what you're doing.
- And so, from school to today, what
does someone need to do to get to
where you are?
- You have to really work hard in high
school,...
- ...do a bachelor's degree, do a
postgraduate degree in medicine,...
- ...and then spend a few years in the
hospital as an intern, as a resident.
- And then you can apply to general
practice,...
- ...do three more years of training,
before you can sit your exams...
- ...and become a fully quali ed GP.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 24 - Becoming a Fire
ghter
1 - What does the video discuss?
Escolha a opção correta e anote.
[ ] 1) preparing for a career
[ ] 2) putting out a re
[ ] 3) nishing a college degree
[ ] 4) looking for a job
2 - According to the video, which is not part of becoming a re ghter?
Escolha a opção correta e anote.
[ ] 1) graduating from college
[ ] 2) taking written exams
[ ] 3) becoming physically t
[ ] 4) completing training programs
3 - In America, what do people think of re ghting?
Escolha a opção correta e anote.
[ ] 1) It is a temporary job.
[ ] 2) It is a very healthy job.
[ ] 3) It is respectable job.
[ ] 4) It is a good-paying job.
✏ Complete
1 - The video contains informations and directions for those who want
to become a _____.
[ ] 1) re ghter
[ ] 2) faire ghter
[ ] 3) re gter
✏ Traduza as palavras abaixo
CERTIFY ______________________________
DIPLOMA ______________________________
STAMINA ______________________________
PROCEDURE ______________________________
MULTIPLE ______________________________
Observações:
 Diálogo do vídeo
- Prepare for extreme conditioning
and self-sacri ce...
- ...to join one of the most valued
professions in the world.
- You will need: Education, strength
and stamina, and bravery.
- Optional: Military service.
- Step 1: Educate yourself about
re ghting...
- ...by reading books and asking
questions of re ghters.
- Step 2: Achieve a high school
diploma or GED...
- ...by the age of 18 to qualify to
become a re ghter.
- Online re ghting programs
accommodate those trying to change
careers.
- Step 3: Maintain superior physical
condition through rigorous exercises...
- ...to prepare for re ghting
demands.
- Step 4: Prepare for and take written
re department exams.
- The test can be taken multiple times.
- Step 5: Register for and pass a
medical exam and drug screen.
- Fire ghters are often certi ed
medical technicians,...
- ...so look for CPR classes and
emergency training.
- Step 6: Complete re ghter training,
including prevention, technique,...
- ...hazardous material education, and
emergency medical procedures.
- Step 7: Complete the department's
probationary employment, which is
three to six months,...
- ...and you will be a full- edged
re ghter.
- Did you know?
- A recent survey found re ghting to
be the most respected career in
America.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 25 - Tips for Making Presentations Better
1 - What is the video about?
Escolha a opção correta e anote.
[ ] 1) It gives advice about improving relationships.
[ ] 2) It gives advice about improving presentations.
[ ] 3) It gives advice about improving budgets.
[ ] 4) It gives advice about improving time management.
2 - According to Saundra, what is the most important part of the
presentation?
Escolha a opção correta e anote.
[ ] 1) your dress
[ ] 2) your visual aids
[ ] 3) your introduction
[ ] 4) your voice
3 - What do you need to do before an oral presentation?
Escolha a opção correta e anote.
[ ] 1) Prepare your budget and your schedule.
[ ] 2) Prepare your visual aids and your voice.
[ ] 3) Prepare your venue and your audience.
[ ] 4) Prepare your material and your appearance.
✏ Complete
1 - Learn some tips on ____a speaker should do ____ presentations.
[ ] 1) how/before and after
[ ] 2) what/before and during
[ ] 3) what/during and after
✏ Traduza as palavras abaixo
HUMOR ______________________________
ORAL ______________________________
VISUAL ______________________________
REINSTATE ______________________________
ATTIRE ______________________________
 Diálogo do vídeo
- Hi, Saundra Diardichuk here with
Watchmojo.
- Giving oral presentations is a big
part of the business world...
- ...and today I'm gonna share with you
some tips to help make your
presentations a little bit better.
- Whether we're talking about Bill
Clinton, Steve Jobs or Anthony
Robbins,...
- ...introductions are key to your
presentations.
- The rst thing that you want to do is
let your audience know why they're
there.
- Then, you wanna grab their
attention.
- A good way to grab their attention is
by using humor.
- Now for the middle and closing part
of your presentation.
- We're talking about the middle part,
now this is the heart of your message.
- What you wanna do is be clear, don't
rush through and just keep it simple.
- And in your closing, you wanna
reinstate your key points...
- ...and you want to come up with a
nice conclusion.
- Be aware that an average listener's
attention span is six to eight minutes...
- ...so what you wanna do with your
presentation is use some visuals...
- ...such as a PowerPoint presentation
or a video clip.
- It'll make a world of difference.
- In a nutshell, here are ve things you
should remember in giving an oral
presentation.
- The rst one is be prepared.
- Make sure you read, research and
rehearse your material in advance.
- The second one is dress the part.
- Make sure you choose your clothing
wisely, business attire is appropriate.
- Third is use good hygiene.
- For women, you could use a little bit
of makeup and make sure you
de nitely use some lipstick.
- And for men, make sure that you
shave.
- In your speech, don't forget to use
humor and speak with clarity and
conviction.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 25 - Wow Them With Your Presentation
1 - Why are business presentations important communication tools?
Escolha a opção correta e anote.
[ ] 1) because they can help you hire employees
[ ] 2) because they can help you get a promotion
[ ] 3) because they can help you get good grades
[ ] 4) because they can help get your idea across
2 - How can you ensure the success of your presentation?
Escolha a opção correta e anote.
[ ] 1) by preparing brochures and handouts
[ ] 2) by practicing as much as you can
[ ] 3) by reading up on economic trends
[ ] 4) by making PowerPoint presentations
3 - Why are laser pointers great presentation tools?
Escolha a opção correta e anote.
[ ] 1) They can help you keep track of time.
[ ] 2) They can help you make a good impression.
[ ] 3) They can help you explain pie charts.
[ ] 4) They can help you emphasize key points.
✏ Complete
1 - Practicing allows you to perfect _____technique and ____any
shortcomings.
[ ] 1) you're/take
[ ] 2) youre/have
[ ] 3) your/avoid
✏ Traduza as palavras abaixo
PERSUASIVE ______________________________
OVERUSE ______________________________
PROJECTOR ______________________________
ANCILLARY ______________________________
UNRULY ______________________________
Observações:
 Diálogo do vídeo
- The business presentation: one of
the most important communication
tools.
- Without it, getting your big idea
across is almost impossible.
- The key part of any presentation is
you, the presenter,...
- ...who should practice as much as
possible.
- This will allow you to perfect your
technique...
- ...and avoid any shortcomings.
- On the big day, remember, rst
impressions count.
- Show you are focused,...
- ...proud,...
- ...and without fear.
- Remember, technology is your
friend.
- The overhead projector, for example,
should only be used to wedge open a
door,...
- ...weigh down notes or silence an
unruly audience member.
- In the presentation itself, less is
more.
- Color and sound should be used, but
not overused.
- Employ graphics and video to
enhance and inform,...
- ...but make sure it is relevant to the
subject matter.
- Additionally, don't forget ancillary
support items such as concise and
helpful handouts.
- Try to resist the temptation to
overcomplicate them.
- And also, when stressing key points,
never underestimate the power of a
laser pointer...
- ...or even just a humble stick.
- With all these helpful tips, you will
be able to deliver a memorable and
persuasive business presentation.
- Just remember, be pithy and to the
point.
- Don't go on too long, as the overall
effect may be diminished.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 25 - The Presentation Secrets of Steve Jobs
2
1 - Why do numbers have to be made "meaningful"?
Escolha a opção correta e anote.
[ ] 1) They are often lled with emotion and ideas.
[ ] 2) It's easy to understand what they mean.
[ ] 3) Numbers have more meaning than words do.
[ ] 4) The audience may not see why they're important.
2 - How was Jobs' presentation slides described?
Escolha a opção correta e anote.
[ ] 1) packed with words
[ ] 2) detailed and complicated
[ ] 3) nice to look at
[ ] 4) low-tech
3 - How does Jobs make the audience feel that they've been given
something more?
Escolha a opção correta e anote.
[ ] 1) by saying "one more thing"
[ ] 2) by putting products in manila envelopes
[ ] 3) by using little text
[ ] 4) by hiring bands
✏ Complete
1 - A communications coach shares the _____that ____Steve Jobs a great
speaker.
[ ] 1) technic/made
[ ] 2) techniques/made
[ ] 3) techniques/make
✏ Traduza as palavras abaixo
KNACK ______________________________
______________________________
SYNCHRONIZE ______________________________
______________________________
EBB AND FLOW ______________________________
 Diálogo do vídeo
- Remember, Jobs isn't selling
hardware; he's selling an experience.
- If you offer numbers and statistics,
make them meaningful.
- We have sold four million iPhones to
date.
- If you divide 4 million by 200 days,
that's 20,000 iPhones every day on
average.
- Numbers don't mean much unless
they're placed in context.
- Managers, connect the dots for your
listeners.
- Recently I worked with a company
that launched a 12 Gigabyte memory
card; 12 Gigabytes!
- That number doesn't mean much to
most people, so we put it into context.
- We said, "That's enough memory to
listen to your music while traveling to
the moon and back."
- Now, 12 gigs mean something to me;
make numbers meaningful.
- One of the most effective elements
of the Steve Jobs presentation is that
they are easy on the eyes.
- His presentations are visual and
simple.
- While most speakers ll their slides
with mind-numbing data and text and
charts,...
- ...Jobs does just the opposite.
- He uses very little text and usually
one, maybe two images per slide.
- You see, you want to paint a picture
for your audience without
overwhelming them.
- Inspiring presentations are short on
bullet points and big on visuals.
- If you really want your presentation
to pop, treat it like a show...
- ...with ebbs and ows, themes and
transitions.
- Jobs includes video clips,
demonstrations and guests.
- He also has a knack for dramatic
air; that's very effective.
- For example, when introducing the
MacBook Air, Jobs drew cheers by
opening...
- ...a manila interof ce envelope and
holding the laptop out for everyone to
see.
- This is the new MacBook Air and you
can get a feel for how thin it is.
- What is the one memorable moment
of your presentation?
- Identify it ahead of time then build
up to it.
- With a little help from our friends,
everything will work today.
- And nally rehearse, rehearse and
rehearse some more.
- Let me show you how easy that is
now.
- Steve Jobs makes it look easy
because he spends hours rehearsing.
- He cannot pull off an intricate
presentation with video clips and
demonstrations,...
- ...and outside speakers without
practice.
- The result: a presentation that is
perfectly synchronized and looks, yes,
effortless.
- Now, the average business person
does not have the resources to create
a Steve Jobs extravaganza.
- But you do have time to rehearse.
- The greatest presenters do it and so
should you.
- Oh and one more thing: at the end of
most presentations...
- ...Jobs adds to the drama by saying
"And one more thing".
- One last thing.
- He then adds a new product or a
feature, sometimes just introduces a
band.
- This not only heightens the
excitement,...
- ...it also leaves your audience feeling
they've been given an added bonus.
- The point is, Steve Jobs approaches
each presentation as an event:...
- ...a production with a strong opening,
product demonstrations in the
middle...
- ...and a strong conclusion and yes,
even an encore, that "one more thing."
- I wish you a dazzling presentation.
- For more information, go to
BNET.com.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 26 - Don't Fidget in Your Interview
1 - What best summarizes this video?
Escolha a opção correta e anote.
[ ] 1) Body language should be a skill.
[ ] 2) An applicant should be aware of body language.
[ ] 3) Body language releases energy called adaptors.
[ ] 4) Body language will give an impression that you are not t for the position.
2 - How can you tell that a person is nervous?
Escolha a opção correta e anote.
[ ] 1) when a person looks at the interviewer intently
[ ] 2) when a person says nothing
[ ] 3) when a person is dgeting or squirming
[ ] 4) when a person is energetic
3 - How should a person handle dgeting during an interview?
Escolha a opção correta e anote.
[ ] 1) by leaving the room
[ ] 2) by hiding it
[ ] 3) by apologizing for it
[ ] 4) by speaking more loudly
✏ Complete
1 - In a job _____one should _____ dgeting because it shows ______ and low
self-con dence, this may take ____the chance to get the job.
[ ] 1) interview/avoid/nervousness/away
[ ] 2) interview/have/nervousless/to you
[ ] 3) interviewer/avoid/nervous/to him
✏ Traduza as palavras abaixo
LINGO ______________________________
WRING ______________________________
SABOTAGE ______________________________
SQUIRM ______________________________
MASK ______________________________
Observações:
 Diálogo do vídeo
- There are many things that can
sabotage you at a job interview.
- A swearword tattooed across your
knuckles,...
- ...drunken karaoke videos on your
MySpace page...
- ...or having ever worked for hotnewz.
- Just kidding.
- But one you may not be aware of is
your body language.
- Greg Hartley, author of Body
Language Expert, explains.
- About 85% of everything you say is
not with words.
- It's with the tone of your voice,...
- ...with your body language, with how
you sit, with the way you look at
someone.
- When you go to a job interview, one
of the rst things to remember...
- ...is the younger you are, the more
energy you are liable to have.
- And that energy will lead through
things called adaptors.
- For those of us who aren't up on our
body language lingo, adaptors means
dgeting.
- You might pull your neck if it's a
woman or if it's a guy you may wring
your hands or rub your thighs...
- ...and that's the release of energy
that shows that you are
uncomfortable.
- You need to learn to mask those.
- So remember, if you're squirming
more than a two-year-old watching
Seize band,...
- ...they may not want you to manage
the big account.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 26 - Hire Me: A Video Resume
1 - What is this video about?
Escolha a opção correta e anote.
[ ] 1) an interview based on a resume
[ ] 2) tips on how to make good resumes
[ ] 3) a musical presentation of a resume
[ ] 4) an interview with a famous performer
2 - Why did the man present his resume through music?
Escolha a opção correta e anote.
[ ] 1) he's a song writer so he wrote one for his resume
[ ] 2) he thought it would be unique and more appealing
[ ] 3) his father advised him to do it
[ ] 4) he was not serious about applying for the job
3 - What tone did the man use in this video?
Escolha a opção correta e anote.
[ ] 1) humorous
[ ] 2) threatening
[ ] 3) persuasive
[ ] 4) formal
✏ Complete
1 - A young ____presents his ____ and resume in the form of a music video
and ___companies to hire him.
[ ] 1) men/covert letter/pursue
[ ] 2) mom/conver letter/pursues
[ ] 3) man/cover letter/persuades
✏ Traduza as palavras abaixo
YEARN ______________________________
CLICHE ______________________________
ITERATION ______________________________
SUMMA CUM LAUDE ______________________________
PERSEVERE ______________________________
 Diálogo do vídeo
- All these cover letters are the same, I
need to try something new.
- To whom it may concern, in regards
to your job that I yearn.
- For weeks I've tried to launch a
career and all I can do is persevere.
- I'll convey my quali cations through
this acoustic guitar iteration.
- So pencil in some notes, you better,
this ain't your cliche cover letter.
- Went to Bentley University, got
summa cum laude in a marketing
degree.
- As for skills, I'm pretty darn creative,
detail-focused and mighty persuasive.
- I'm a middle child with a sister and a
brother so it's no surprise I work well
with others.
- I had four internships, all of them
unpaid.
- Not really what you want when you
got nancial aid.
- So hire me, yeah, yeah.
- But I won't work for free, no, no.
- I'll bring value to your company.
- So hire me.
- I've done some projects on the side
like marketing for GreatPaths and
SocialVibe.
- Conducted focus groups in Bentley's
CMT or worked with president,
founder and VP.
- So in conclusion, I've had some
experience.
- I'm con dent in my abilities, for
serious.
- I've got a lot to offer just give me a
position.
- To your team, I'll make a solid
addition.
- Went to Bentley University, got
summa cum laude in a marketing
degree.
- I also do graphic design on
Photoshop with pointers I picked up
from my illustrator pop.
- Took four semesters of Japanese...
- ...that might be of interest if your
company is overseas.
- And that's all I've really got to say in
this musical cover letter slash resume.
- So hire me, yeah, yeah.
- But I won't work for free, no, no.
- I'll bring value to your company.
- So hire me.
- Oh yeah, hire me.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 26 - Con
dence Gets You the Job
1 - What best summarizes the video?
Escolha a opção correta e anote.
[ ] 1) The correct body language helps you get promoted.
[ ] 2) The correct body language improves your relationships.
[ ] 3) The correct body language helps you communicate better.
[ ] 4) The correct body language helps you appear competent during an interview.
2 - According to the video, what does a nod mean?
Escolha a opção correta e anote.
[ ] 1) anger
[ ] 2) distraction
[ ] 3) agreement
[ ] 4) boredom
3 - Why is it important to leave an interview with your head held high?
Escolha a opção correta e anote.
[ ] 1) so that the interviewer will remember you
[ ] 2) in order to appear humble
[ ] 3) in order to appear con dent
[ ] 4) so that the interviewer will like you
✏ Complete
1 - The video showed some tips on how to do ____on your job interview
using body _____ and expressions.
[ ] 1) well/language
[ ] 2) good/linguage
[ ] 3) bad/lingage
✏ Traduza as palavras abaixo
OVERDO ______________________________
DELIBERATELY ______________________________
ENUNCIATE ______________________________
FIDGET ______________________________
GLANCE ______________________________
 Diálogo do vídeo
- Watch that posture!
- When it comes to rst impressions,
your body language goes a long way...
- ...in conveying con dence and
competence.
- Learning how to carry yourself
during a job interview...
- ...may mean the difference between
being written off and being
remembered.
- You will need a strong walk, a rm
grip, a connection and clarity.
- Step one. Walk in, make eye contact
and deliver a handshake with a rm
grip,...
- ...looking your interviewer right in
the eye.
- Con dent body language suggests
you are the perfect candidate for the
job.
- Step two. Sit up straight with your
feet rmly on the oor.
- Don't rock, drum ngers, glance
around or shake your foot.
- Slumping, dgeting or apparent
impatience comes off as low selfesteem, or worse, disinterest.
- Step three. Connect with your
interviewer.
- Nod, use your hands while talking
and be enthusiastic...
- ...without overdoing it to the point of
distraction or insincerity.
- Step four. Enunciate clearly, taking
time to consider questions.
- Convey the sincerity they can expect
you to bring to the job.
- Speak slowly, deliberately, with
resonance and con dence.
- Step ve. Smile once in a while.
- Be personable and feel free to ask
questions,...
- ...taking control so that the interview
becomes a relaxed conversation.
- Mirror the interviewer's body
language, which is known as a joining
technique.
- If their arms and/or legs are crossed
or closed, do the same.
- If they move their hands when they
speak, they're considered open.
- Step six. Walk out with purpose and
strength.
- No matter how you feel you've done,
leave with your head held high.
- Did you know?
- From 2006 through 2008, the
number of Americans...
- ...receiving outplacement support
after a layoff increased by 50 percent.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 27 - Dating in the Workplace
1 - Why is dating in the workplace pretty common?
Escolha a opção correta e anote.
[ ] 1) because coworkers have different interests
[ ] 2) because coworkers have similar ages
[ ] 3) because coworkers spend a lot of time together
[ ] 4) because coworkers have the same income
2 - According to the video, how do many employers react to dating in the
workplace?
Escolha a opção correta e anote.
[ ] 1) Many employers give more tasks to employees who are dating coworkers.
[ ] 2) Many employers do not approve of dating in the workplace.
[ ] 3) Many employers support dating in the workplace.
[ ] 4) Many employers give bonuses to employess who are dating coworkers.
3 - According to the video how can dating in the workplace affect
productivity?
Escolha a opção correta e anote.
[ ] 1) It can slow down productivity.
[ ] 2) It can improve productivity.
[ ] 3) It can stop productivity.
[ ] 4) It has no effect on productivity.
✏ Complete
1 - Dating a coworker can ____certain legal and professional _______.
[ ] 1) create/challenges
[ ] 2) be/challenger
[ ] 3) do/challenger
✏ Traduza as palavras abaixo
ARGUE ______________________________
COWORKER ______________________________
BREACH ______________________________
FORBID ______________________________
SUPERVISOR ______________________________
Observações:
 Diálogo do vídeo
- Dating in the workplace is pretty
common.
- You spend a lot of time together,
have similar career interests...
- ...and may even work on projects
together.
- However, dating a coworker can
create certain legal and professional
challenges.
- Many employers forbid dating
among coworkers,...
- ...especially between supervisors and
their subordinates,...
- ...and they often have a legal right to
do so.
- Workplace romances may result in a
breach of con dentiality, reduced
objectivity,...
- ...slowed productivity, claims of
preferential treatment, arguing on the
job...
- ...and even charges of sexual
harassment.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 27 - How to Make Work-Life Balance Work
2
1 - What's the speaker's ideal day like?
Escolha a opção correta e anote.
[ ] 1) to have time to relax, be with his family and work shorter hours
[ ] 2) to be able to relax and work at the same time
[ ] 3) to be able to eat his favorite food while working
[ ] 4) to travel around the world
2 - According to the speaker, what can the government do to help the
people achieve work-life balance?
Escolha a opção correta e anote.
[ ] 1) nothing
[ ] 2) require companies to allow their employess to work from home
[ ] 3) require companies to allow their employees to take a long vacation
[ ] 4) implement a law about it
3 - According to the speaker, who is responsible for designing your life?
Escolha a opção correta e anote.
[ ] 1) your mother
[ ] 2) your boss
[ ] 3) your colleague
[ ] 4) you
✏ Complete
1 - Nigel Marsh points out the importance of _____ control of our lives
and having the time frame to make a _____.
[ ] 1) taking/good balance
[ ] 2) takes/ bad balance
[ ] 3) take/big balance
✏ Traduza as palavras abaixo
INHERENTLY ______________________________
WORKPLACE ______________________________
ELONGATE ______________________________
ASPIRE ______________________________
ENFORCE ______________________________
 Diálogo do vídeo
- The second observation I'd like to
make is we need to face the truth...
- ...that governments and corporations
aren't going to solve this issue for us.
- We should stop looking outside.
- It's up to us as individuals to take
control and responsibility...
- ...for the type of lives that we want to
lead.
- If you don't design your life, someone
else will design it for you,...
- ...and you may just not like their idea
of balance.
- It's particularly important,...
- ...this isn't on the World Wide Web is
it, I'm about to get red...
- ...it's particularly important that you
never put the quality of your life...
- ...in the hands of a commercial
corporation.
- Now, I'm not talking here just about
the bad companies,...
- ...the abattoirs of the human soul as I
call them.
- I'm talking about all companies.
- Because commercial companies are
inherently designed to get as much
out of you as they can get away with.
- It's in their nature, it's in their DNA,
it's what they do...
- ...even the good, well-intentioned
companies.
- On the one hand, putting childcare
facilities in the workplace is
wonderful and enlightened.
- On the other hand, it's a nightmare.
- It just means you spend more time at
the bloody of ce.
- We have to be responsible for
setting and enforcing the boundaries
that we want in our life.
- The third observation is we have to
be careful with the time frame...
- ...that we choose upon which to
judge our balance.
- Before I went back to work after my
year at home,...
- ...I sat down and I wrote out a
detailed, step-by-step description...
- ...of the ideal balanced day that I
aspired to.
- And it went like this:...
- Wake up well rested after a good
night's sleep.
- Have sex.
- Walk the dog.
- Have breakfast with my wife and
children.
- Have sex again.
- Drive the kids to school on the way
to the of ce.
- Do three hours of work.
- Play sport with a friend at lunch
time.
- Do another three hours of work.
- Meet some mates in the pub for an
early evening drink.
- Drive home for dinner with my wife
and kids.
- Meditate for half an hour.
- Have sex.
- Walk the dog.
- Have sex again.
- Go to bed.
- How often do you think I have that
day?
- We need to be realistic.
- You can't do it all in one day.
- We need to elongate the time frame
upon which we judge the balance in
our life,...
- ...but we need to elongate it without
falling into the trap of...
- ...the "I'll have a life when I retire,"...
- ..."when my kids have left home,"...
- ..."when my wife has divorced me,"...
- ..."my health is failing,"...
- ..."I've got no mates or interests left."
- A day is too short, after I retire it's
too long.
- There's got to be a middle way.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 27 - Deciding on a Career
1 - What is the second step in deciding on a career?
Escolha a opção correta e anote.
[ ] 1) ignoring what you feel about the job
[ ] 2) knowing how much money the job offers
[ ] 3) learning about the job and the company
[ ] 4) nding out if the job gives you joy
2 - Why does the man say that "often the fantasy doesn't match the
reality"?
Escolha a opção correta e anote.
[ ] 1) We never want to have our dream job.
[ ] 2) Some jobs are not challenging.
[ ] 3) Most jobs demand too little of us.
[ ] 4) We sometimes expect too much from a job.
3 - What two things should you consider when deciding on a career?
Escolha a opção correta e anote.
[ ] 1) whether it gives you joy or happiness
[ ] 2) what you think and what you feel
[ ] 3) what is real and what you think
[ ] 4) what feels right and what gives you joy
✏ Complete
1 - A life coach provides _____tips on guring out the best _____for you.
[ ] 1) helpfull/joyful
[ ] 2) helpless/joy
[ ] 3) helpful/job
✏ Traduza as palavras abaixo
FEEDBACK ______________________________
PAYOFF ______________________________
DUE DILIGENCE ______________________________
GO DOWN THAT ROAD ______________________________
RATIONAL ______________________________
 Diálogo do vídeo
- If you wanna know how to decide if a
career opportunity is a good one,...
- ...there are several things you have to
take into consideration.
- Number 1: Does it make your heart
sing?
- The number one feedback system
that you were given at birth is joy.
- If you're not experiencing joy as you
think about doing something and as
you pursue doing it,...
- ...then it's off course for you.
- You also wanna put your rational
mind to work.
- You want it to do some due diligence.
- Ask other people who've gone down
that road before.
- What was it like?
- What did they have to do?
- What were some of the costs of that
path?
- What were some of the payoffs and
the bene ts,...
- ...and really get a sense of what it
would be like to do that.
- Sometimes, you can go and do an
internship...
- ...or you can work for a friend in their
restaurant just to see if you like it,...
- ...'cause often the fantasy doesn't
match the reality.
- And the other thing is to simply trust
yourself.
- You know deep inside what's true for
you.
- And if you'll take a few minutes and
go inside, we call it meditation,...
- ...and just ask and sit with the
question, and see what kind of
feelings come up.
- Does this feel right?
- So do all the rational research,...
- ...but then ultimately bring it back
into your heart...
- ...and decide, "Does this feel good for
me?"
- And if it makes sense up here and it
feels good, then step into it.
- Just lean into it and see what
happens.
- Pursue it.
- No decision is forever.
- You can always change if it's not
what you want.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 28 - 10 Facts About Left-Handers
1 - Who are Bill Clinton and George H.W. Bush?
Escolha a opção correta e anote.
[ ] 1) police of cers
[ ] 2) stars
[ ] 3) leaders
[ ] 4) teachers
2 - What happens if a left-handed person watches a horror movie?
Escolha a opção correta e anote.
[ ] 1) This person will become brave.
[ ] 2) This person will become happy.
[ ] 3) This person will become afraid.
[ ] 4) This person will relax.
3 - What would a left-handed person likely do after arriving at a party?
Escolha a opção correta e anote.
[ ] 1) This person would go around and say hi.
[ ] 2) This person would make friends right away.
[ ] 3) This person would be alone at rst.
[ ] 4) This person would start a conversation with a stranger.
✏ Complete
1 - These ten surprising things about left-handers include ________.
[ ] 1) famous people, emotions and intelligence
[ ] 2) femous people, emotions and intelligence
[ ] 3) famous people, emoticons and intelliget
✏ Traduza as palavras abaixo
FETUS ______________________________
SLEW ______________________________
MULTITUDE ______________________________
HEMISPHERE ______________________________
LEFTY ______________________________
Observações:
 Diálogo do vídeo
- Number 10: Many recent presidents
have been lefties.
- They include President Obama, Bill
Clinton, George H. W. Bush and
Gerald Ford.
- Number 9: It's decided early on.
- Studies have shown that whatever
hand one uses most as a 10-week-old
fetus...
- ...is the one they'll favor for the rest
of their lives.
- Number 8: lefties are more likely to
experience fear.
- Number 7: older women are more
likely to have a lefty baby.
- Number 6: It's a family thing.
- Among the more famous relations to
have a slew of them is Britain's royal
family.
- Number 5: Lefties are faster
thinkers.
- Information travels more quickly
between their hemispheres,...
- ...making them more ef cient in a
multitude of tasks, including
multitasking.
- Number 4: The left-handed club has
many famous members.
- They include Bill Gates, Oprah
Winfrey, Lady Gaga, Angelina Jolie,
and Nicole Kidman.
- Number 3: They tend to run hot.
- As in, on the angry side.
- Number 2: speech sounds different
to lefties.
- Number 1: Southpaws tend to be
more inhibited.
- A university study revealed that lefthanded participants...
- ...were more likely to express anxiety,
shyness or embarrassment...
- ...when faced with an unfamiliar
situation.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 28 - Multilingualism Bene
ts the Brain
1 - What is the video about?
Escolha a opção correta e anote.
[ ] 1) the advantages of studying in a foreign country
[ ] 2) the advantages of having your own language school
[ ] 3) the advantages of proper diet and regular exercise
[ ] 4) the advantages of speaking more than one language
2 - What did the researchers in the video discover?
Escolha a opção correta e anote.
[ ] 1) Multilingualism bene ts doctors and nurses.
[ ] 2) Multilingualism bene ts young adults only.
[ ] 3) Multilingualism bene ts people of all ages.
[ ] 4) Multilingualism bene ts developing countries.
3 - Why is learning more languages bene cial?
Escolha a opção correta e anote.
[ ] 1) It improves career opportunities.
[ ] 2) It helps people nd better jobs.
[ ] 3) It promotes world peace.
[ ] 4) It enhances cognitive function.
✏ Complete
1 - Research shows that ______people perform better on _____tasks.
[ ] 1) multilingual/cognitive
[ ] 2) polilingual/cogsnitive
[ ] 3) multilingual/cogsnitive
✏ Traduza as palavras abaixo
BILINGUAL ______________________________
ANALYSIS ______________________________
COGNITIVE ______________________________
CONCLUDE ______________________________
TOUT ______________________________
Observações:
 Diálogo do vídeo
- The cognitive bene ts of speaking a
second language have been touted for
years.
- But many monolingual adults think
that their moment has passed.
- A new study in the analysis of
neurology says it's not the case.
- Researchers studied 853 people who
took an intelligence test in 1947 at
age 11...
- ...and then were tested again
recently in their 70s.
- They found that bilingual speakers
perform much better than expected...
- ...on the later cognitive tasks given
their scores on the 1947 test,...
- ...and people who spoke three
languages performed even better.
- That was true no matter their IQs...
- ...or if the speakers had learned the
languages before or after they were
18.
- Researchers concluded that learning
an additional language...
- ...may have brain bene ts
comparable to physical tness and not
smoking.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 28 - How Naps Work
1 - Why are naps good for the body?
Escolha a opção correta e anote.
[ ] 1) Naps improve digestion.
[ ] 2) Naps make us eat less.
[ ] 3) Naps give us a power boost.
[ ] 4) Naps increase intelligence.
2 - Why do we need to understand our sleep cycle?
Escolha a opção correta e anote.
[ ] 1) to enjoy the bene ts of a nap
[ ] 2) to sleep earlier than before
[ ] 3) to stop having nightmares
[ ] 4) to get higher grades on tests
3 - Why do some people dream during brief naps?
Escolha a opção correta e anote.
[ ] 1) because they're always having nightmares
[ ] 2) because they love daydreaming
[ ] 3) because they're not getting enough sleep
[ ] 4) because they're pretending to be asleep
✏ Complete
1 - If you don't feel refreshed after a ______, you're probably doing it ____.
[ ] 1) nap/wrong
[ ] 2) sleep/rigtht
[ ] 3) drowzy/right
✏ Traduza as palavras abaixo
REAP ______________________________
INCREMENT ______________________________
ALERT ______________________________
CIRCADIAN ______________________________
NAP ______________________________
Observações:
 Diálogo do vídeo
- I'm gonna take a nap.
- Awesome.
- Naps have been proven to make
some people more alert and give their
brains a power boost.
- If you're not experiencing those
results, you might be doing it wrong.
- Sleep scientists say that there's a
right way to nap,...
- ...and understanding the body's
natural sleep cycle is a key factor in
reaping the bene ts.
- There are two kinds of sleep which
together last approximately 90 to 120
minutes,...
- ...namely non-rapid eye movement
followed by rapid eye movement.
- During non-rapid eye movement,
you experience two phases.
- The rst is light and intermediate,
and the second is a deep slow-wave
sleep.
- Wake up during a deep sleep, and
you may take some time to feel alert.
- Rapid eye movement is where
dreams happen, and if you're
experiencing that in a brief nap,...
- ...you've got a bigger problem
because that means you're sleep
deprived.
- Experts say that 10 to 20 minutes is
the right duration to make a person
feel awake.
- The next increments are 60 and 90
minutes,...
- ...as those are in sync with the stage
duration of the sleep cycle.
- Regardless of the duration, it's best if
the nap occurs between 1 and 4 PM...
- ...in line with your body's natural
circadian rhythms.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 29 - Customers Are Unique
1 - How did companies view customers?
Escolha a opção correta e anote.
[ ] 1) They helped companies build a smarter planet.
[ ] 2) People provided them with online revenue.
[ ] 3) They thought people were all the same.
[ ] 4) People were a source of business insight.
2 - What are retailers in the US and Japan now doing?
Escolha a opção correta e anote.
[ ] 1) They are reviewing the products they offer.
[ ] 2) They are making customers more different.
[ ] 3) They are using research to increase sales.
[ ] 4) They are nding out what people talk about.
3 - How should customers be treated?
Escolha a opção correta e anote.
[ ] 1) as builders
[ ] 2) as transactions
[ ] 3) as numbers
[ ] 4) as individuals
✏ Complete
1 - IBM helps companies _____their revenue by _____that their customers
are not all the ___.
[ ] 1) increate/acknowledged/equal
[ ] 2) increase/acknowledging/same
[ ] 3) increaze/knowledging/one
✏ Traduza as palavras abaixo
DEMOGRAPHICS ______________________________
INCREASE ______________________________
TRANSACTION ______________________________
UNIQUE ______________________________
RETAILER ______________________________
Observações:
 Diálogo do vídeo
- Companies used to view us as
demographics...
- ...because they couldn't see what
made people different.
- Today, retailers from the US to Japan
are using analytics to nd insight in
social chatter,...
- ...reviews and sales transactions,...
- ...helping some companies increase
online revenue up to 50 percent...
- ...by offering customers an
experience as unique as they are.
- That's what I'm working on.
- I'm an IBMer. Let's build a smarter
planet.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 29 - O Maior Segredo da Amazon
1 - What is one of the best things that Amazon's CEO has done?
Escolha a opção correta e anote.
[ ] 1) He has built a popular mobile app.
[ ] 2) He has hired a lot of employees.
[ ] 3) He has kept their products cheap.
[ ] 4) He has reduced Amazon's expenses.
2 - Why does Amazon keep products at low prices?
Escolha a opção correta e anote.
[ ] 1) They get pro t when employees leave the company.
[ ] 2) They get pro t when people use their products.
[ ] 3) They get pro t when they join big conferences.
[ ] 4) They get pro t when people sign up for their app.
3 - What makes Amazon different from other companies?
Escolha a opção correta e anote.
[ ] 1) Other companies pro t from selling devices.
[ ] 2) Other companies pro t from mobile apps.
[ ] 3) Other companies have more than one CEO.
[ ] 4) Other companies offer cheaper products.
✏ Complete
1 - Amazon gets its pro ts from a ______way, by selling _____than other
companies and then having the products ______.
[ ] 1) nonconventional/cheaper/used
[ ] 2) nonconventional/impensive/sell
[ ] 3) conventional/cheapest/sale
✏ Traduza as palavras abaixo
PREMIUM ______________________________
UNDERCUT ______________________________
BREAK-EVEN ______________________________
NONPREMIUM ______________________________
HARDWARE ______________________________
STRATEGY ______________________________
Observações:
 Diálogo do vídeo
- One of the things you've done so
well at Amazon is you've undercut all
of your rivals...
- ...by keeping the prices low.
- Does that same strategy apply to
tablets?
- Yes, our approach is premium
products at nonpremium prices.
- So, we sell the hardware at breakeven.
- So we don't try to make any money
when we sell this hardware.
- And we hope to make money when
people use the devices, not when they
buy the devices.
- And so that's a very different
approach from most companies.
- Most companies are building quite a
bit of pro t into the sale of these
devices.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 29 - Apple Wins $1 Billion Lawsuit
1 - What was the charge against Samsung?
Escolha a opção correta e anote.
[ ] 1) corruption
[ ] 2) false advertising
[ ] 3) copyright infringement
[ ] 4) libel
2 - How much will Samsung owe in damages?
Escolha a opção correta e anote.
[ ] 1) none
[ ] 2) a thousand dollars
[ ] 3) more than a billion
[ ] 4) less than a million
3 - What other company led a charge against Samsung?
Escolha a opção correta e anote.
[ ] 1) Sony
[ ] 2) Microsoft
[ ] 3) Sharp
[ ] 4) Toyota
✏ Complete
1 - A leading _____company wins the _____battle against its competitor.
[ ] 1) electronics/court
[ ] 2) cars/law
[ ] 3) mechanics/eua
✏ Traduza as palavras abaixo
INFRINGE ______________________________
PUBLICIZE ______________________________
PATENT ______________________________
INEVITABLE ______________________________
JURY ______________________________
Observações:
 Diálogo do vídeo
- What's up everybody?
- Daemon Hat eld here with IGN
News.
- In the highly publicized Apple versus
Samsung case,...
- ... the jury has ruled largely in favor
of Apple,...
- ... nding Samsung guilty of willfully
infringing Apple patents.
- The jury arrived at the decision after
a very short deliberation.
- More than a few wild developments
surfaced during the case,...
- including a 130-page document that
Samsung used...
- ...to compare their phones to the
iPhone...
- ...and a judge asking an Apple
attorney if he was on crack.
- The court claims that Samsung
slavishly copied the iPhone.
- The jury has ruled that many
Samsung devices from the S2...
- ...to the Infuse 4G were infringing on
Apple's patents,...
- ...patents which Apple argued added
perceived value to its phones.
- Samsung will owe Apple more than
one billion in damages.
- You heard that right: one billion
dollars.
- An appeal is all but inevitable.
- On September 20th, there will be a
ruling on injunctions...
- which will determine if and which
Samsung phones...
- ...will need to be pulled from the
market.
- This isn't the rst time that Samsung
has been found infringing on patents.
- In 2009, in the major case versus
Sharp,...
- ...Samsung was banned from selling
and advertising...
- ...a wide variety of its LCD devices.
- No word yet on whether or not that
Apple attorney was actually on crack.
- As soon as I have con rmation either
way, I'll let you know right here at
IGN.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 30 - The Number One Fast Food
1 - What's being featured in the video?
Escolha a opção correta e anote.
[ ] 1) a movie
[ ] 2) a car
[ ] 3) a book
[ ] 4) a company
2 - Which of the following words best describes McDonald's?
Escolha a opção correta e anote.
[ ] 1) struggling
[ ] 2) successful
[ ] 3) none of the above
[ ] 4) closing down
3 - Based on the video, what makes McDonald's the number one fast
food chain?
Escolha a opção correta e anote.
[ ] 1) It has the highest sales.
[ ] 2) It has the kindest staff.
[ ] 3) It has the cleanest restaurant.
[ ] 4) It has the most delicious fries.
✏ Complete
1 - When we talk about _____, _______ is the number one fast food
company in the ____.
[ ] 1) sails/McDonald/world
[ ] 2) sales/McDonald's/world
[ ] 3) seils/McDonalds/word
✏ Traduza as palavras abaixo
RUN ______________________________
OUTLET ______________________________
EATERY ______________________________
PROFILE ______________________________
FAST FOOD ______________________________
Observações:
 Diálogo do vídeo
- I'm Christie Duffy for SmarTrend
News.
- McDonald's is the world's number
one fast food company by sales,...
- ...with more than 32,400 restaurants
serving burgers and fries in more than
100 countries.
- There are nearly 14,000 McDonald's
locations in the United States.
- The popular chain is well-known for
its Big Macs, Quarter Pounders, and
Chicken McNuggets.
- Most of the outlets are freestanding
units offering dine-in and drivethrough service,...
- ...but McDonald's also has many
eateries located in airports, retail
areas, and other high-traf c locations.
- About 80 percent of the restaurants
are run by franchisees or af liates.
- I'm Christie Duffy for SmarTrend
News.
- For more on McDonald's stock,
check our website:
www.tradethetrend.com.
- You can also nd more company
pro les on our YouTube channel:
TradeTheTrend.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 30 - Coca-Cola's Secret Formula
1 - What is the video explaining about Coca-Cola?
Escolha a opção correta e anote.
[ ] 1) its founder
[ ] 2) its secret to success
[ ] 3) its bene ts
[ ] 4) its history
2 - What did the pharmacist do to his secret formula?
Escolha a opção correta e anote.
[ ] 1) He changed it to a new one.
[ ] 2) He traded it for other information.
[ ] 3) He sold it to a businessman.
[ ] 4) He kept it.
3 - What did Asa Candler after buying Coca Cola?
Escolha a opção correta e anote.
[ ] 1) He put the syrup in plastic bottles.
[ ] 2) He created a unique logo.
[ ] 3) He formed the corporation to produce and distribute Coca-Cola.
[ ] 4) He made the product large in size.
✏ Complete
1 - Coca-Cola was created by ____, when an ____of the pharmacy mixed
the syrup with _____ water.
[ ] 1) money/owner/mineral
[ ] 2) planning/employee/puri ed
[ ] 3) accident/employee/carbonated
✏ Traduza as palavras abaixo
DISTRIBUTE ______________________________
THE REST IS HISTORY ______________________________
EXPERIMENT ______________________________
TRADEMARK ______________________________
INVENT ______________________________
Observações:
 Diálogo do vídeo
- Have you ever wondered about the
great mysteries of life?
- Like how the universe began,...
- ...who built the pyramids,...
- ...the secret formula for Coca-Cola.
- Some scientists believe there may be
a cosmic connection to these
mysteries.
- No one knows for sure, but we do
know that Coca-Cola has been around
since the beginning of time.
- Coca-Cola was invented right here in
the city of Atlanta over a hundred
years ago.
- Back in 1886, a pharmacist named
John Pemberton was experimenting
with a new recipe.
- He took some secret ingredients and
boiled them into a syrup.
- He thought it was pretty tasty.
- So, he took some to Jacob's
Pharmacy where they mixed the
syrup with plain water...
- ...and placed it on sale for ve cents a
glass.
- Legend has it, an employee of the
pharmacy accidentally mixed the
syrup with carbonated water....
- ...and served it over ice to a
customer.
- Well, the customer absolutely loved
it and the rest is history.
- Thus, was invented one of the
greatest refreshments of all time.
- Dr. Pemberton's accountant was
named Frank Robinson and it was his
idea to call this new drink "CocaCola."
- In fact, he created the now famous
trademark in his own handwriting.
- Dr. Pemberton never imagined the
incredible future of his creation.
- In 1888, he sold the secret formula
to a businessman named Asa
Candler,...
- Ah, okay.
- ...who later formed the corporation
to produce and distribute Coca-Cola.
- As more and more people discover
this delicious new refreshment,...
- ...Coca-Cola began to pop up all over
America.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 30 - Does Cargill Monopolize Grain?
1 - What industry is Cargill most likely under?
Escolha a opção correta e anote.
[ ] 1) technology
[ ] 2) medicine
[ ] 3) clothing
[ ] 4) agriculture
2 - What is being talked about in the video?
Escolha a opção correta e anote.
[ ] 1) Cargill's nancial success
[ ] 2) Cargill's perception on agriculture
[ ] 3) Cargill's pro ts
[ ] 4) Cargill's perception on monopoly
3 - What does the CEO say about the local agricultural setting?
Escolha a opção correta e anote.
[ ] 1) It's a manageable business.
[ ] 2) It's pro table.
[ ] 3) It's unreliable.
[ ] 4) It's a dif cult business.
✏ Complete
1 - The CEO of the world's ___ grain trader answers a viewer's question
regarding its supposed ____system.
[ ] 1) larger/socialist
[ ] 2) largest/capitalist
[ ] 3) large/communist
✏ Traduza as palavras abaixo
CAPITALIST ______________________________
PERCEIVE ______________________________
MONOPOLY ______________________________
EXPORTABLE ______________________________
CALORIE ______________________________
Observações:
 Diálogo do vídeo
- Alex Key says, "Tyranny is when
monopoly is contemplated, let alone
conspired;..."
- "...is Cargill on that slippery slope of
ugly capitalist exploitation?"
- It's a strange question but I've got to
ask you.
- I hope that's not how we are
perceived...
- ...and certainly I talked about the fact
that 85 percent of the world's calories
are highly local...
- ...so it's a very dif cult business.
- Most of the others, 40 percent of the
US's exportable wheat supplies...
- ...are governed or grown in countries
that have fairly sophisticated
governance models...
- ...over their exports as we've seen in
the last year.
- And so if you were to seek to...
- ..achieve a monopoly, you'd pick
much more promising places than a
highly fragmented business...
- ...that has enormous government
controls and some of the most
important origins.
- So my defense would be that the
nature and structure of the grain
trade...
- ...is such that it makes it very dif cult
for a single person to achieve...
- ...anything close to that status.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 31 - Steve Jobs
1 - According to the video, what would be the effect of everyone having
a computer?
Escolha a opção correta e anote.
[ ] 1) It would change the way people thought about technology.
[ ] 2) It would change the way people lived.
[ ] 3) It would change the way people behaved.
[ ] 4) It would change the way people played games.
2 - In the video, Steve Jobs was described as the following, except:
Escolha a opção correta e anote.
[ ] 1) a person who sees things differently
[ ] 2) an irresponsible father
[ ] 3) an insubordinate person
[ ] 4) a superstar
3 - Which statement best describes the video?
Escolha a opção correta e anote.
[ ] 1) Steve Jobs is a superstar.
[ ] 2) Steve Jobs was removed from his own company.
[ ] 3) Steve Jobs was not a very good person.
[ ] 4) Steve Jobs became famous for his ideas and how he changed the industry.
✏ Complete
1 - Steve Jobs was a ____superstar in the world of _____.
[ ] 1) famous/technology
[ ] 2) famously/technologie
[ ] 3) famous/technologyc
✏ Traduza as palavras abaixo
INSTRUCTION ______________________________
ALLY ______________________________
TECTONIC ______________________________
BOARD ______________________________
SUPERSTAR ______________________________
Observações:
 Diálogo do vídeo
- What if the computer was a beautiful
object,...
- ...something you wanna look at and
have in your home?
- And what if, instead of it being in the
right hands,...
- ...it was in everyone's hands?
- We'd be talking about the most
tectonic shift in the status quo since...
- Ever.
- We will know soon enough if you are
Leonardo da Vinci or just think you
are.
- You're the only one who sees the
world same way I do.
- No one sees the world the same way
you do.
- You're issuing contradictory
instructions,...
- ...you're insubordinate, you make
people miserable.
- The board believes you're no longer
necessary to this company.
- A comeback of a superstar.
- Co-founder Steven Jobs...
- Steve Jobs is returning to Apple.
- Two most signi cant events of the
20th century:...
- ...the Allies win the war and this.
- Ladies and gentlemen, Steve Jobs.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 31 - The Legacy of Steve Jobs
1 - What will Steve Jobs be remembered for?
Escolha a opção correta e anote.
[ ] 1) for not giving up
[ ] 2) for failing early in his career life
[ ] 3) for pushing boundaries of what gadgets could and should do
[ ] 4) for inventing different kinds of computers to compete with Windows
2 - What did Steve Jobs do during his ten-year hiatus?
Escolha a opção correta e anote.
[ ] 1) He invented the Mac.
[ ] 2) He built new gadgets.
[ ] 3) He took a vacation.
[ ] 4) He led two companies.
3 - Why were investors and the media frustrated with Apple under Jobs'
watch?
Escolha a opção correta e anote.
[ ] 1) because Steve Jobs was not nice to them
[ ] 2) because Apple was not successful with their products
[ ] 3) because Steve Jobs only presented his ideas once a year
[ ] 4) because Apple maintained a level of secrecy
✏ Complete
1 - Apple's co-founder will be _____ for pushing the boundaries of what
____ could and should do.
[ ] 1) remember/software
[ ] 2) forget/hardware
[ ] 3) remembered/gadgets
✏ Traduza as palavras abaixo
HIATUS ______________________________
SURPASS ______________________________
CONSUMER ______________________________
FALTER ______________________________
SCRAMBLE ______________________________
 Diálogo do vídeo
- Thanks for coming. Thank You!
- Steve Jobs was known to push the
boundaries of what gadgets could...
- ...and, in many people's eyes, should
do.
- A charismatic showman, Jobs
seemed to know what consumers
wanted long before they did.
- By introducing the rst user-friendly
personal computer to the masses,...
- ...he transformed a geeky hobbyist
obsession into a pillar of modern life.
- The Apple II, conceived in a garage
with Apple co-founder Steve Wozniak
and introduced in 1977,...
- ...sent IBM and others scrambling to
get their own PCs to market.
- By 1985, faltering sales and
competition from Windows PCs...
- ...forced Jobs from the company he
helped found.
- During his ten-year hiatus, Jobs led
two companies.
- NeXT, a computer company that
formed the basis for Apple's current
software platform, OS X...
- ...and Pixar, the computer animation
studio famous for the "Toy Story"
movies.
- Jobs maintained two roles upon his
return to Apple in 1997:...
- ...CEO of Pixar and CEO of Apple.
- He eventually sold Pixar to Disney
for so much stock...
- ...that he became Disney's largest
individual shareholder.
- On stage, in his uniform of jeans and
a black turtleneck...
- ...he'd entranced audiences with new
Macs, iPhones and iPads.
- All of these helped make Apple the
largest tech company in the world,...
- ...surpassing longtime rival Microsoft
in May of 2010.
- Jobs didn't dream up these
inventions.
- His genius was in spotting and
bringing new technologies to the
masses.
- In the 1996 PBS series "Triumph of
the Nerds",...
- ...Jobs said Apple has always been
shameless about stealing great ideas.
- Under Jobs's watch, Apple
maintained a level of secrecy...
- ...that regularly frustrated investors
and the media.
- But he also led Apple to balloon into
the second largest company of any
kind...
- ...in the United States by market
value.
- Jobs resigned as CEO in August of
2011 after several health related
leaves of absence,...
- ...including a liver transplant and
treatment for pancreatic cancer.
- Steven Paul Jobs is survived by his
biological sister Mona Simpson,...
- ...daughter Lisa Brennan-Jobs, and
his wife Laurene Powell, and their
three children.
- Sandy Kozel, The Associated Press.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 31 - The Legacy of Nintendo's Visionary
1 - Who is being described in the video?
Escolha a opção correta e anote.
[ ] 1) a business executive
[ ] 2) a technician
[ ] 3) a hero
[ ] 4) a politician
2 - What made Hiroshi Yamauchi famous?
Escolha a opção correta e anote.
[ ] 1) He was known for his bravery.
[ ] 2) He wrote a best-selling book.
[ ] 3) He developed iconic games and devices.
[ ] 4) He starred in a blockbuster movie.
3 - Which of these games Hiroshi Yamauchi did not create?
Escolha a opção correta e anote.
[ ] 1) Game Boy
[ ] 2) Super Mario
[ ] 3) Nintendo
[ ] 4) PlayStation
✏ Complete
1 - A CEO ____develop video games and _____ that are now ____ of popular
culture.
[ ] 1) helpest/device/parts
[ ] 2) helped/devices/part
[ ] 3) help/deviced/parte
✏ Traduza as palavras abaixo
ICONIC ______________________________
PIONEER ______________________________
PRAISE ______________________________
OVERSEE ______________________________
PASS AWAY ______________________________
Observações:
 Diálogo do vídeo
- ?Nintendo visionary Hiroshi
Yamauchi has died at the age of 85.
- He passed away Thursday from
pneumonia at a hospital in central
Japan.
- Yamauchi transformed Nintendo
from a small card playing company
into a video game giant.
- He led the company for more than
50 years, serving as its CEO.
- He was once the richest man in
Japan with a net worth of more than
ve billion dollars.
- He oversaw some of the most
successful and revolutionary game
consoles of his time.
- We all remember the Super
Nintendo in 1991,...
- ....the Game Boy, the rst
mainstream portable gamer, and the
Nintendo 64, the rst 3D console.
- We'll also remember the iconic
games Nintendo brought to
households around the world.
- Games like Super Mario, Zelda and
Donkey Kong were legendary.
- Not only was he famous for the
games and consoles he helped
pioneer,...
- ...but perhaps one of his greatest
achievements was the N64 controller.
- It was the rst to include a joystick
alongside buttons.
- It was highly praised and became the
model for future gaming consoles.
- An editor for Computer and Video
Games magazine said...
- ..."You cannot overestimate the
in uence the man had on the games
industry."
- The company said a funeral for
Yamauchi will take place Sunday.
- For Newsy, I'm Micah Sargent,
multiple sources, a broader view.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 32 - Nintendo CEO Passes Away
1 - What caused the CEO's death?
Escolha a opção correta e anote.
[ ] 1) because of nancial problems
[ ] 2) because of a car crash
[ ] 3) because of a hiking accident
[ ] 4) because of a bile duct tumor
2 - Why did he miss last year's shareholders' meeting?
Escolha a opção correta e anote.
[ ] 1) He decided to resign.
[ ] 2) He was on vacation.
[ ] 3) He lost all his money.
[ ] 4) He had a surgery.
3 - Why was CEO Iwata very popular among Nintendo fans?
Escolha a opção correta e anote.
[ ] 1) He was the face of Nintendo.
[ ] 2) He gave fans many discounts.
[ ] 3) He invented the PlayStation.
[ ] 4) He gave fans his autograph.
✏ Complete
1 - Satoru Iwata was known for _____ Nintendo Direct, and ___ death was
felt by all fans.
[ ] 1) creating/her
[ ] 2) idealizing/him
[ ] 3) hosting/his
✏ Traduza as palavras abaixo
ANNOUNCE ______________________________
DISAPPOINT ______________________________
CULT FOLLOWING ______________________________
SHAREHOLDER ______________________________
COME THROUGH ______________________________
Observações:
 Diálogo do vídeo
- Nintendo announced Sunday that
company president and CEO Satoru
Iwata has died.
- He was 55.
- The press release said the cause of
death was "a bile duct growth."
- Just last year, Iwata took time off for
similar health issues,...
- ...missing the annual shareholders'
meeting.
- In that time, he underwent surgery
and told shareholders he came
through it well.
- Iwata was extremely popular with
Nintendo fans thanks to his position in
the company.
- He made himself the public face of
Nintendo...
- ...by hosting regular fan-focused
company updates called "Nintendo
Direct."
- Directory to you.
- Iwata also enjoyed a sort of cult
following from many Nintendo fans,...
- ...and never disappointed when
making an appearance at big events.
- Iwata had been president since
2002.
- For Newsy, I'm Leah Becerra.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 32 - Twinkies Make Sweet Comeback
1 - What are Twinkies?
Escolha a opção correta e anote.
[ ] 1) a type of make up
[ ] 2) a type of toy
[ ] 3) a type of junk food
[ ] 4) a type of eye movement
2 - Why was the production of Twinkies halted in November?
Escolha a opção correta e anote.
[ ] 1) because many employees quit their jobs
[ ] 2) because the company went bankrupt
[ ] 3) because Twinkies were not selling well
[ ] 4) because junk food was banned in American stores
3 - How did Twinkies make their way back into the market?
Escolha a opção correta e anote.
[ ] 1) Two rms purchased the rights to produce them.
[ ] 2) Former Twinkies' employees began selling them on Ebay.
[ ] 3) Old Twinkies' stock were being sold at a higher price.
[ ] 4) Private bakeries began making their own version of the Twinkies.
✏ Complete
1 - A popular ____is returning to store shelves ___ to its new owners.
[ ] 1) desert/because
[ ] 2) dessert/thanks
[ ] 3) dissert/why
✏ Traduza as palavras abaixo
UNIONIZE ______________________________
HALT ______________________________
BANK ON ______________________________
BELEAGUER ______________________________
COMEBACK ______________________________
Observações:
 Diálogo do vídeo
- You can stop going to eBay for your
Twinkie x because they're back!
- The iconic American junk food
returns to store shelves on July 15th...
- ...in what its new owners are calling
the sweetest comeback in the history
of ever.
- Beleaguered Hostess Brands went
bankrupt last November...
- ...after it couldn't come to terms with
its unionized workforce,...
- ...leading to a halt in production
which caused a Twinkie panic last
year.
- Private equity rms Metropoulos &
Co. and Apollo Global Management...
- ...purchased the rights to Twinkie
and other Hostess cakes.
- The new owners are banking on
Twinkie's nostalgic cult following...
- ...for a blockbuster boom in sales this
summer.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 32 - The Internet in 1969
1 - How was online shopping described in the video?
Escolha a opção correta e anote.
[ ] 1) Women add items to a shopping cart.
[ ] 2) Women choose items from their phones
[ ] 3) Women use e-wallets and credit cards.
[ ] 4) Women select items from a screen.
2 - Which of the following was mentioned as a feature of the "household
monitor screen" in the video?
Escolha a opção correta e anote.
[ ] 1) It can store huge amounts of information.
[ ] 2) It can monitor other areas of the house.
[ ] 3) It can display accurate weather forecasts.
[ ] 4) It can process complicated math equations.
3 - Which of the following matches the video's description of how
people communicate instantly?
Escolha a opção correta e anote.
[ ] 1) They will use an electronic mailing device.
[ ] 2) They will log on to social media websites.
[ ] 3) They will use advanced messaging apps.
[ ] 4) They will set up online video conferences.
✏ Complete
1 - Imagine how today's ____ would be described to people ___ back in the
60s.
[ ] 1) technologie/live
[ ] 2) technologi/li ng
[ ] 3) technology/living
✏ Traduza as palavras abaixo
DEBIT ______________________________
BACKUP ______________________________
CARRY OUT ______________________________
CHANNEL ______________________________
WARE ______________________________
Observações:
 Diálogo do vídeo
- Fingertip shopping will be one of the
many homemakers' conveniences.
- This video console will be channeled
into the store of her choice.
- There, a camera will scan a display of
wares, which she will select by push
button.
- Another part of this console is a
household monitor screen,...
- ...which maintains a watch on critical
areas in the house, swimming pool or
yard.
- What the wife selects on her console
will be paid for by the husband at his
counterpart console.
- All bills and transactions will be
carried out electronically.
- A central bank computer will debit
the family's account the amount of
purchases...
- ...and credit the department store,
for example,...
- ...informing the family's home
computer at the same time.
- Father, at the touch of a button,
receives an instantaneous printed
copy of his budget,...
- ...the amount of taxes he owes, the
payments left on the car and so forth.
- All documents and household
records are available on the video
screen for immediate reference.
- Also at his disposal is an electronic
correspondence machine, or home
post of ce,...
- ...which allows for instant written
communication between individuals
anywhere in the world.
- To maintain these and hundreds of
complex electronic circuits,...
- ...a monitor checks all circuits every
few seconds...
- ...and serves a backup circuit if and
when trouble develops...
- ...and alerts the communal service
agency for replacement.
-
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 33 - Pay Starbucks With Your Phone
1 - Why did Starbucks invest 25 million dollars?
Escolha a opção correta e anote.
[ ] 1) to create a different product
[ ] 2) to pay back some customers
[ ] 3) to introduce a new buying method
[ ] 4) to expand its business
2 - What is Square?
Escolha a opção correta e anote.
[ ] 1) a tablet brand
[ ] 2) a payment system
[ ] 3) a coffee mix
[ ] 4) a mobile phone
3 - What does Square do?
Escolha a opção correta e anote.
[ ] 1) It provides credit cards to customers.
[ ] 2) It gives different shapes to customers.
[ ] 3) It allows people to pay with their mobile devices.
[ ] 4) It permits people to change wallets all the time.
✏ Complete
1 - A global _____ company nds a way to make their products more ____
to customers.
[ ] 1) coffee/accessible
[ ] 2) cafe/accessible
[ ] 3) coffe/accessivel
✏ Traduza as palavras abaixo
TRACTION ______________________________
PEDIGREE ______________________________
COFOUND ______________________________
______________________________
ATTACHMENT ______________________________
Observações:
 Diálogo do vídeo
- Where goes Starbucks, so goes the
nation.
- Or so they hope.
- Starbucks has invested 25 million
dollars in Square, the electronic
payment service.
- Square allows customers to pay with
their mobile phone...
- ...and businesses to receive credit
card payments through smartphones
and tablets...
- ...via a card reader attachment.
- And it's got a good tech pedigree in
founder Jack Dorsey,...
- ...who also cofounded a little social
media company called Twitter.
- Dorsey hopes the partnership quote
"gives Square new visibility, driving
more customers to opt in."
- Of course, Square still faces
competition from other services,...
- ...including the well-established
Paypal and iSettle.
- Whichever company gains the most
traction, the future is now.
- Even if you leave your wallet at
home, your phone can still get you
that double latte.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 33 - Sony Undercuts Microsoft in Console
Battle
1 - What did Sony do to beat Microsoft when they both introduced their
online gaming products?
Escolha a opção correta e anote.
[ ] 1) Sony's new PlayStation 4 has better features compared to its rival's.
[ ] 2) Sony priced its new PlayStation 4 substantially below its rival's Xbox One.
[ ] 3) Sony partnered with Microsoft in selling its online gaming products.
[ ] 4) Sony marketed its new online gaming product to the global market.
2 - According to the video, what best describes Sony as a company?
Escolha a opção correta e anote.
[ ] 1) It sells secondhand gaming products.
[ ] 2) It offers big discounts to the gamers.
[ ] 3) It requires its employees to use smartphones.
[ ] 4) It is a for-pro t company.
3 - According to the video, how would the consumer respond if the
company made him happy?
Escolha a opção correta e anote.
[ ] 1) He would respond with loyalty.
[ ] 2) He would make more money.
[ ] 3) He would play more games.
[ ] 4) He would attract more users.
✏ Complete
1 - Sony ____ Microsoft as they both introduced ____ online gaming
products to the ____.
[ ] 1) beat/her/marketing
[ ] 2) beast/his/market
[ ] 3) beats/their/market
✏ Traduza as palavras abaixo
HEAD-TO-HEAD ______________________________
WAVER ______________________________
EXPO ______________________________
PUT OUT ______________________________
SYNONYMOUS ______________________________
Observações:
 Diálogo do vídeo
- Gamers' Ground Zero, the Electronic
Entertainment Expo in Los Angeles...
- ...and Sony and Microsoft go headto-head.
- In an aggressive move, Sony has
priced its new PlayStation 4...
- ...substantially below its rival's Xbox
One.
- The Japanese company also said that
its console will run secondhand
games...
- ...and won't require an always on
Internet connection, unlike
Microsoft's.
- Allowing Sony to crow,...
- PlayStation is synonymous with
gaming, that's our DNA.
- We've always put the consumer rst
and obviously we're for-pro t
company,...
- ...we're in business to make money,...
- ...but if you make the consumers
happy, the consumers will respond
with loyalty.
- And I really think we focused on that
consumer value...
- ...from the rst PlayStation that we
ever put out there...
- ...and we've never wavered from
that.
- The markets reacted in a similar way
to the gamers.
- Sony's shares rose, Microsoft's fell.
- Both companies are hoping their
latest offerings...
- ...will attract new fans and retain
users...
- ...who are increasingly playing games
on smartphones and other mobile
devices.
- Both will have their consoles in the
shops before the year-end holidays.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 33 - Integrating YouTube into an Application
1 - What is the purpose of this video?
Escolha a opção correta e anote.
[ ] 1) to show a selection of YouTube videos
[ ] 2) to compare YouTube with other websites
[ ] 3) to explain how YouTube APIs are used
[ ] 4) to report YouTube's previous earnings
2 - How do data APIs improve search results?
Escolha a opção correta e anote.
[ ] 1) by allowing users to bookmark their favorite videos
[ ] 2) by retrieving results and displaying them in apps
[ ] 3) by teaching users how to use the right search terms
[ ] 4) by helping users generate any query they want
3 - How can users implement deeper customizations?
Escolha a opção correta e anote.
[ ] 1) by using YouTube's latest version
[ ] 2) by using YouTube's chromeless player
[ ] 3) by hiring a skilled web designer
[ ] 4) by learning the basics of coding
✏ Complete
1 - YouTube's APIs ___users to do a wide ____ of operations and
customizations.
[ ] 1) alaw/brand
[ ] 2) allow/breadth
[ ] 3) all low/breath
✏ Traduza as palavras abaixo
PLAYLIST ______________________________
BREADTH ______________________________
SLIDESHOW ______________________________
AUTHORIZE ______________________________
 Diálogo do vídeo
- Hi. In this video, I'm going to give you
a quick overview of what you can do
with the YouTube APIs.
- First of all, we all know what
YouTube is, right?
- Millions of videos uploaded from all
around the world at your ngertips.
- The YouTube APIs allow you to
integrate YouTube into your
application.
- There are two main APIs:...
- ...the data API and the player APIs.
- The data API is a RESTful API that
allows you to do a wide breadth of
operations:...
- ...searching, pulling back user
information, uploading videos,
creating playlists, and much more.
- I'll go over the two most popular use
cases, "search" and "upload", and
show you some examples.
- First up, search.
- I'm sure you've all searched for your
favorite video on YouTube.com.
- Using the API, you can send a query
for a search term like you would on
the site,...
- ...and retrieve a feed of results in
XML,...
- ...which you could then display in
your application how you want.
- Another big operation is upload.
- Your users can upload their videos to
YouTube through your application.
- For example, animoto.com is a
slideshow creation site.
- Once their users create a slideshow,
they have an option to export to
YouTube.
- They use the API to authorize the
user to the YouTube account,...
- ...and then send the video over.
- You can get started with the data API
with one of our open source client
libraries.
- We have them for PHP, Java, .NET,
and Python.
- They make parsing feeds and
handling authentication much easier.
- I should also point out that, while we
don't have a JavaScript client library,...
- ...we do offer JSON as an alternative
format to XML...
- ...so you can easily parse responses
with JavaScript.
- Now, on to the player APIs.
- The player APIs give you control
over the YouTube - embedded player.
- You can issue commands like "stop",
"pause", and "play";...
- ...listen for events, like air events...
- ...or which state the player is in, and
poll status,...
- ...like how far into the video the user
is.
- Here's an example of an application
that's using the player APIs to sync up
this lecture with the slides.
- If you wanna do even deeper
customizations, use our chromeless
player.
- It's just a video box with no buttons
that you can control with the player
APIs.
- You can skin the player to match the
look and feel of your application,
much like in these examples.
- For even more examples, check out
our app gallery.
- And once you've built something,
show us by submitting yours.
- This has only been a quick
overview,...
- ...but nd all the rest of the details on
code.google.com,...
- ...and ask your questions in our
forum.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 34 - Twitter Trouble
1 - What is the video about?
Escolha a opção correta e anote.
[ ] 1) Two friends arguing over video games
[ ] 2) Two friends arguing over music
[ ] 3) Two friends arguing over an online service
[ ] 4) Two friends arguing over books
2 - How does Darren feel about tweeting?
Escolha a opção correta e anote.
[ ] 1) He is excited.
[ ] 2) He is uninterested.
[ ] 3) He is addicted.
[ ] 4) He is happy.
3 - How does Greg feel about tweeting?
Escolha a opção correta e anote.
[ ] 1) He hates it.
[ ] 2) He thinks it's a waste of time.
[ ] 3) He is addicted.
[ ] 4) He nds it boring.
✏ Complete
1 - An animated comedy about a man _____ against the ___ to Twitter _____
life away.
[ ] 1) strugglin/pressure/her
[ ] 2) struggling/pressure/his
[ ] 3) strugling/presurre/its
✏ Traduza as palavras abaixo
HOLD ON ______________________________
 Diálogo do vídeo
- Did you get my tweets? I just twoted
all over the place.
- Huh? What's Twitter?
- Huh! Just the latest social
networking, microbloggy thingy.
- Nah. I'm not interested.
- Damn it Darren!
- You are young, hip, tech-savvy,
twentysomething and I will not let you
turn into my father.
- Come on!
- Where are you taking me?
- Into the Twittersphere.
- Twitter.
- Whoa!
- What is this place?
- It's a magical world.
- With Twitter, you can tell everyone
what you're doing or thinking at all
times...
- ...no matter how trivial, mundane, or
embarrassing.
- Who are they talking to?
- No one and everyone.
- Darren, this is how our generation
communicates now.
- With detached, bite-sized yippity
yap.
- Okay, it seems like twittering is just
randomly bragging about your
unexceptional life.
- Oh, now you're getting it.
- Twitter!
- Greg, you seem like a normal guy.
Why are you doing this?
- 'Cause it's like I'm hanging out with
my friends all the time!
- Just found a parking space.
- But if they were really your friends,
wouldn't they call you personally to
see how you're doing?
- Ah, well...
- Ah, shut up!
- Friends don't just randomly shout
into the darkness and hope someone's
listening.
- What are you trying to say?
- Pick your next words wisely.
- None of you have any friends!
- No!
- You bastard! You summoned the Fail
Whale.
- People, you do exist but you've
become reliant on this constant selfaf rmation.
- You're addicts! You need help!
- You're right. We wasted our lives.
- Greg, Greg, Greg, Greg, Greg.
- Oh God, Greg, Greg are you all right?
It's gonna be okay.
- It's gonna be okay. We're gonna get
you help. Are you all right?
- Yeah, yeah. Hold on, I've got to
twitter about this.
- Ugh!
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 34 - Encyclopedia Britannica Goes Fully
Digital
1 - What's new with the Encyclopedia Britannica?
Escolha a opção correta e anote.
[ ] 1) It's gone digital.
[ ] 2) It has a new 3d book cover.
[ ] 3) It's more focused on agriculture now.
[ ] 4) It's gone bankrupt.
2 - For how long has Encyclopedia been in the book business?
Escolha a opção correta e anote.
[ ] 1) over 200 years
[ ] 2) over 1000 years
[ ] 3) over 10 years
[ ] 4) over a millennium
3 - What promo is Encyclopedia giving for going online?
Escolha a opção correta e anote.
[ ] 1) tickets for two to Europe
[ ] 2) cash prizes
[ ] 3) free online access for a week
[ ] 4) hard copies of limited edition books
✏ Complete
1 - The world's _____ encyclopedia can and will ____ be accessed online as
it _____ decide to stop publishing it.
[ ] 1) older/only/viewers
[ ] 2) oldested/also/readers
[ ] 3) oldest/only/publishers
✏ Traduza as palavras abaixo
REFLECT ______________________________
WAY BACK ______________________________
HARD COPY ______________________________
PUBLISHER ______________________________
VENERABLE ______________________________
Observações:
 Diálogo do vídeo
- Congratulations, book nerds!
- Your 2010 hard copy edition of
Encyclopedia Britannica may someday
be collectible.
- The venerable company has
announced it will stop publishing new
editions for the rst time...
- ...since it started over 200 years ago
in Edinburgh, Scotland.
- The reason?
- Britannica has gone digital and
publishers say it's time to retire the
version...
- ...that can also double as a weight set.
- This has nothing to do with
Wikipedia or Google,...
- ...the Encyclopedia Britannica Inc.
President told the Associated Press.
- Instead the company, which claims
its online version currently serves
over 100 million people worldwide,...
- ...says the move re ects the fact that
its digital sales are the future.
- Hard copy sales peaked at 120,000
sets way back in 1990.
- To celebrate the transition,
Britannica will offer a week's free
access to its online content,...
- ...written and edited by the likes of
Bill Clinton and Desmond Tutu.
- Will Britannica also get that geeky
kid from the 90s to do a set of online
ads for the digital versions?
- We hope so!
- Nobody knows this is the greatest
encyclopedia in the world.
- Help me get a B+.
- Why another name?
- Too long!
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 34 - The Intel Geek Party in Paris
1 - How did the man describe the Intel Greek Party?
Escolha a opção correta e anote.
[ ] 1) boring
[ ] 2) ordinary
[ ] 3) scary
[ ] 4) exciting
2 - How did he describe the people he met during the party?
Escolha a opção correta e anote.
[ ] 1) intimidating
[ ] 2) unwelcoming
[ ] 3) boastful
[ ] 4) inventive
3 - How does Armella Leung's dream booth work?
Escolha a opção correta e anote.
[ ] 1) It collects people's dreams.
[ ] 2) It helps prevent nightmares.
[ ] 3) It projects people's dreams.
[ ] 4) It connects people's minds.
✏ Complete
1 - A party ___ you display and share the things ___ invented with
____inventors.
[ ] 1) when/you're/no other
[ ] 2) which/you'r/another
[ ] 3) where/you've/other
✏ Traduza as palavras abaixo
COME ACROSS ______________________________
BLAST ______________________________
NERD ______________________________
DISPLAY ______________________________
HENCE ______________________________
Observações:
 Diálogo do vídeo
- Last night, I went to a party called
"The Intel Geek Party" and it was a
blast.
- I expected a bunch of nerds playing
with their computer all night...
- ...but instead, I came across
incredibly creative people.
- Hence, this "Dream booth" invented
by Armella Leung,...
- ...who calls herself a "multi medium
graphic designer".
- It's made of a pillow on which
dreams are displayed by a video
projector.
- And of course, since the pillow has
also built-in sensors,...
- ...you can actually interact with your
dreams.
- Who said computers are boring?
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 35 - Top Five Job Interview Mistakes
1 - What does the video teach the viewers?
Escolha a opção correta e anote.
[ ] 1) following company rules
[ ] 2) scheduling an of ce meeting
[ ] 3) preparing for college graduation
[ ] 4) avoiding mistakes on a job interview
2 - Why is it necessary to know something about the company a person
is applying for?
Escolha a opção correta e anote.
[ ] 1) to talk over the interviewer
[ ] 2) to determine its location
[ ] 3) to hold a discussion about its operations
[ ] 4) to know how it expands
3 - Why should you not talk about money early in the interview?
Escolha a opção correta e anote.
[ ] 1) It would appear that you don't care about the job.
[ ] 2) It would make you a demanding person.
[ ] 3) It would show that you will take advantage of others.
[ ] 4) It would turn off the interviewer.
✏ Complete
1 - _____ your chances of getting hired by avoiding these interview _____.
[ ] 1) Destroy/steps
[ ] 2) Decrease/fases
[ ] 3) Improve/missteps
✏ Traduza as palavras abaixo
WELL-INFORMED ______________________________
RAMBLE ______________________________
SPEAK VOLUMES ______________________________
CONVERSATION ______________________________
ETHIC ______________________________
 Diálogo do vídeo
- Thousands of students are
graduating every semester.
- But there are only so many jobs.
- What are employers looking for?
- Having a great attitude, a strong
work ethic,...
- ...great communication skills,
enthusiasm, analytical skills,...
- ...those are some of the top ve skills
that we've seen employers say are
very important.
- You know what to do according to
your personality.
- Here's what not to do.
- 36 percent of employers think the
number one mistake people make...
- ...on an interview is talking too much.
- Be careful not to talk over the
interviewer.
- The meeting should be a two-way
conversation,...
- ...and many people try to cover up
their nervousness by rambling.
- Another common mistake people
make is not doing their homework.
- You must learn as much as possible
about the company prior to an
interview.
- Otherwise, you will not be able to
hold a well-informed discussion about
the company.
- Hurry up!
- You are late.
- Your car broke down.
- The traf c is really bad.
- Your dog is sick.
- These are no excuses in the eyes of
employers.
- If you are late for the interview, he
can be sure you will be late for work.
- Don't start talking about money too
soon into the interview.
- If the company sees you as someone
who just wants the money...
- ...and does not necessarily care
about the job, you will be at a
disadvantage.
- The way you dress can speak
volumes to someone who's meeting
you for the rst time.
- Don't sabotage yourself by showing
up to the interview like this.
- It wouldn't matter even if you're a
professional inside.
- Stomach butter ies are to be
expected,...
- ...but you can reduce your stress
level by avoiding the above mistakes.
- Be cool, calm and con dent, and you
will be on your way to success.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 35 - We Are Our Choices
1 - What does the narrator want to convey in the rst sentence?
Escolha a opção correta e anote.
[ ] 1) You are in charge of your own life.
[ ] 2) There is happiness in everything.
[ ] 3) Everyone can be successful.
[ ] 4) Love is everywhere.
2 - According to the video, who is behind the choices we make?
Escolha a opção correta e anote.
[ ] 1) our parents
[ ] 2) ourselves
[ ] 3) the president
[ ] 4) our parents
3 - What sentence best summarizes the video?
Escolha a opção correta e anote.
[ ] 1) Life is full of questions.
[ ] 2) We are all good at making stories.
[ ] 3) Our life depends on the choices we make.
[ ] 4) We are in charge of other people's lives.
✏ Complete
1 - Amazon's founder and CEO explains _____ choices dictate their ____.
[ ] 1) when people's/succes and happines
[ ] 2) why people/sucess and hapiness
[ ] 3) how people's/success and happiness
✏ Traduza as palavras abaixo
BLUFF ______________________________
FROM SCRATCH ______________________________
SWASHBUCKLING ______________________________
CONVICTION ______________________________
CYNIC ______________________________
Observações:
 Diálogo do vídeo
- Tomorrow, in a very real sense, your
life,...
- ...the life you author from scratch on
your own, begins.
- How will you use your gifts?
- What choices will you make?
- Will inertia be your guide or will you
follow your passions?
- Will you follow dogma or will you be
original?
- Will you choose a life of ease or a life
of service and adventure?
- Will you wilt under criticism or will
you follow your convictions?
- Will you bluff it out when you're
wrong or will you apologize?
- Will you guard your heart against
rejection or will you act when you fall
in love?
- Will you play it safe or will you be a
little bit swashbuckling?
- When it's tough, will you give up or
will you be relentless?
- Will you be a cynic or will you be a
builder?
- Will you be clever at the expense of
others or will you be kind?
- I will hazard a prediction.
- When you are 80 years old and in a
quiet moment of re ection,...
- ...narrating for only yourself,...
- ...the most personal version of your
life story,...
- ...the telling that will be most
compact and meaningful,...
- ...will be the series of choices you
have made.
- In the end, we are our choices.
- Build yourself a great story.
- Thank you and good luck.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 35 - An Awkward Video Resume
1 - What is George Turnbull trying to do?
Escolha a opção correta e anote.
[ ] 1) become a model
[ ] 2) win a chess game
[ ] 3) ask for a salary raise
[ ] 4) get a job
2 - What should an applicant highlight in a video resume?
Escolha a opção correta e anote.
[ ] 1) attitude towards work
[ ] 2) personal interests
[ ] 3) salary demands
[ ] 4) expectations from a relationship
3 - How does George Turnbull feel about himself?
Escolha a opção correta e anote.
[ ] 1) unsure
[ ] 2) arrogant
[ ] 3) ashamed
[ ] 4) con dent
✏ Complete
1 - The man made his ___ stand out from the rest in a ___ way with this
video.
[ ] 1) curry/unic
[ ] 2) curricolom/uniqe
[ ] 3) resume/unique
✏ Traduza as palavras abaixo
DELETERIOUS ______________________________
CORPORATE ______________________________
DECUBITAL ______________________________
DECADENT ______________________________
BLEND INTO ______________________________
Observações:
 Diálogo do vídeo
- Hey, I'm George Turnbull and I want
to be your next employee.
- Now, you're asking yourself, "Who is
this guy?"
- Let me tell you why I'm the man for
the job.
- I've wanted to work since I was a
little kid.
- I've got nowhere to go during the
day and I'm not in it for the money.
- But if you think about it that's
exactly why you should pay me more.
- To be the best, you need to stay one
step ahead of the pack.
- Most people run in the morning but I
run before bed just to keep my edge.
- To be great I think you need to know
what it's like to win and lose,...
- ...and this is why I play chess against
myself.
- I'm reading the dictionary, typically
in a decubital position by the re.
- I feel like these cerebral calisthenics
will prevent the deleterious declivity
into mental decrepitude.
- I'm on the Ds.
- Checkmate!
- You decadent dastard!
- To succeed, you need to look the part
and I'm like a chameleon.
- I can blend into any situation.
- Of ce parties.
- Casual Friday.
- Power lunches.
- Corporate events. Hey.
- If you're still not sure about hiring
George Turnbull, just ask yourself this
one question.
- Where do you see your company in
ve years?
- References available upon request.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 36 - Top Internships: Citigroup
1 - Who most likely would be interested in watching this video?
Escolha a opção correta e anote.
[ ] 1) bank account holders
[ ] 2) summer tourists
[ ] 3) banking students
[ ] 4) chief executive of cers
2 - What did Citigroup offer during the summer?
Escolha a opção correta e anote.
[ ] 1) nancial services
[ ] 2) bank accounts
[ ] 3) internships
[ ] 4) city tours
3 - Where can interested individuals submit their application?
Escolha a opção correta e anote.
[ ] 1) at the post of ce
[ ] 2) on the Internet
[ ] 3) at the human resources department
[ ] 4) in the school's admission of ce
✏ Complete
1 - An ___with a nancial services corporation ___ students gain valuable
experience in the ____.
[ ] 1) schoolarship/help/internet industry
[ ] 2) internship/helps/banking industry
[ ] 3) workship/helped/money industry
✏ Traduza as palavras abaixo
STAFF ______________________________
BANKER ______________________________
HIT THE GROUND RUNNING ______________________________
SENIOR ______________________________
ROBUST ______________________________
 Diálogo do vídeo
- When I interned with Citigroup in
summer of 2005, I was in the Financial
Entrepreneurs Group.
- It was a great experience.
- I got to learn a lot.
- I was actually able to work on some
live transactions.
- Everyone wants to be on that live
media, buy-side transaction,...
- ...and to the extent that that's
possible,...
- ...you had to be at a rm where
they're doing a lot of different types
of deals.
- As long as you understand what
you're doing and are interested in the
work,...
- ...you'll have a great summer
experience and you'll get a full-time
offer.
- We have one of the highest offer
rates on Wall Street.
- We have about 80 to 90 percent of
our summer interns, depending on the
program,...
- ...will be extended offers to join us
full-time.
- It's a very select process that we go
through to identify the best interns
we can.
- And we want them here to work as
analysts...
- ...to see what it's like to be in the job
full-time.
- They're not guests.
- They're not making copies.
- They're working on models.
- They're working on live transactions.
- They really get to see what the job of
an investment banker will be like...
- ...during the course of their ten-week
internship.
- We have an incredibly robust social
calendar for our interns over the
summer.
- Part of what we want them to do is
get to know the organization and our
people,...
- ...so we'll run lots of events for them
to do that.
- But we also want them to get to
know New York City,...
- ...if they're going to be staffed here,
or the branch of ces where they're
living.
- So it'll be a lot of opportunities to see
the city, go to Broadway plays, et
cetera.
- Our most senior professionals,
including our CEO Chuck Prince and
Bob Rubin,...
- ...will come and speak to our interns
over the course of the summer.
- So anything we can do to get them
comfortable with the organization as
a whole...
- ...we're absolutely trying to do.
- We have upwards of 12 different
opportunities...
- ...a student might be able to choose
from for the summer.
- Sales and trading, investment
banking, corporate banking, capital
markets, technology,...
- ...operations, GTS, private banking,
investment research, our nance
division...
- ...as well as various other programs
within our Citibank consumer
businesses.
- I think the most important thing is
just to hit the ground running.
- You have to be ready for anything
that comes up.
- You have to be excited and very
passionate about the industry.
- You want to make sure that people
give you a good rep...
- ...going into your rst and second
week on the job because you only
have ten weeks.
- And that ten weeks is up in a ash...
- ...especially when you're working the
top hours that we work in investment
banking.
- I think the rst thing any student has
to do applying for an internship...
- ...is to make sure their entire
application is submitted online.
- In this technology-driven age,...
- ...it's important that you have all of
your information in the right place.
- Online is the rst start.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 36 - The Perfect Cover Letter
1 - What is the video about?
Escolha a opção correta e anote.
[ ] 1) the ingredients of a great portfolio
[ ] 2) the ingredients of a good job interview
[ ] 3) the ingredients of a good cover letter
[ ] 4) the ingredients of great teamwork
2 - According to the video, how should you start a cover letter?
Escolha a opção correta e anote.
[ ] 1) by describing your quali cations
[ ] 2) by saying how you found out about the job opening
[ ] 3) by mentioning your character references
[ ] 4) by praising the company
3 - Why should you avoid reusing a cover letter?
Escolha a opção correta e anote.
[ ] 1) because each job vacancy is unique
[ ] 2) because the HR managers will notice
[ ] 3) because job vacancies are the same
[ ] 4) because you need to recycle paper
✏ Complete
1 - Impress the interviewer and _____ from the rest with the perfect ____.
[ ] 1) get out/cover lather
[ ] 2) go out/cover letter
[ ] 3) stand out/cover letter
✏ Traduza as palavras abaixo
QUANTIFY ______________________________
SALUTATION ______________________________
TAILOR ______________________________
VACANCY ______________________________
ACCOMPLISHMENT ______________________________
 Diálogo do vídeo
- The GMP Group.
- Secrets to Success.
- "Writing the Perfect Cover Letter."
- There's a job you really want.
- Question is, how do you get one foot
in the door?
- Well, the rst step is to have an
awesome cover letter.
- A cover letter is a great opportunity
to tailor your quali cations to a job
opening.
- Think of it as a summary of your
resume.
- It's objective is to generate interest
in a reviewer...
- ...to look at your detailed resume and
get an interview.
- Some HR professionals think a cover
letter is not important,...
- ...but we know it can give you an
edge over others.
- Now, here are a few tips to help you
prepare that perfect cover letter.
- Tip number 1: Address to the right
person.
- Avoid general salutations such as,
"Dear HR Manager."
- Don't be cold.
- Be personal.
- Find out who is in charge and
address your document to the right
person.
- Tip number 2: Make your cover
letter concise.
- Don't overwrite.
- Keep it to three paragraphs and have
all your information within one A4
page.
- Start the letter by telling HR how
you learned about the organization
and the job opening.
- If the company is good, sing its
praises.
- A little bootlicking goes a long way.
- In paragraph two, justify why you are
perfect for the job...
- ...and how you can contribute to the
company.
- You should also include your
education quali cation and previous
job accomplishments.
- Remember to quantify your
accomplishments with evidence such
as statistics and awards.
- The nal paragraph is where you
leave that positive, lasting
impression...
- ...by reaf rming your interest in the
job.
- Remember to include your contact
details, and most importantly,...
- ...don't forget to thank the reviewer.
- Tip number 3: Never reuse your
cover letter.
- Each job vacancy is unique.
- You should therefore customize your
cover letter accordingly.
- Don't be lazy!
- So to summarize the ingredients of a
good cover letter.
- Number 1: Address to the right
person.
- Number 2: Keep it concise.
- And nally, number 3: Never reuse
your cover letter.
- Watch other episodes of Secrets to
Success and learn more helpful tips
today.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 36 - How to Negotiate a Salary
1 - What does the speaker mainly discuss?
Escolha a opção correta e anote.
[ ] 1) asking for vacation time
[ ] 2) negotiating payment for work
[ ] 3) arguing about an issue
[ ] 4) showing research skills
2 - When should an applicant bring up salary?
Escolha a opção correta e anote.
[ ] 1) early in the interview
[ ] 2) before meeting the interviewer
[ ] 3) during a job offer
[ ] 4) when the employer gives less of what you want
3 - What should an applicant do if a potential employer does not agree
with the amount requested?
Escolha a opção correta e anote.
[ ] 1) accept what is being given
[ ] 2) end the conversation
[ ] 3) turn down the job
[ ] 4) ask for other bene ts
✏ Complete
1 - With this video you can learn how to __ a great salary ___ putting the
job ___ at risk.
[ ] 1) get/with/offers
[ ] 2) get/without/offer
[ ] 3) go/with/offering
✏ Traduza as palavras abaixo
COGENT ______________________________
SNAG ______________________________
WIGGLE ROOM ______________________________
NEGOTIABLE ______________________________
 Diálogo do vídeo
- Learn how to snag a great salary
without putting the job offer in
jeopardy.
- You will need national and regional
salary data, patience, an asking price...
- ...convincing arguments, con dence
and potential compromises.
- Step one: Find out what similar
positions pay both nationally and in
your region...
- ...by typing "salary comparison" into
a search engine...
- ...for websites that provide this
information.
- Step two: Wait to discuss salary...
- ...until the interviewer has indicated
interest in offering you the job.
- Otherwise, you risk alienating them
right off the bat.
- Step three: Try to get them to tip
their hand rst by asking what the
position pays.
- Generally, the rst person to name a
number...
- ...is the one who will be on the losing
end of the negotiation.
- Asking for the salary range gives you
both some wiggle room.
- Step four: If they insist you give your
salary requirements rst,...
- ...give them the number you arrived
at based on your experience, your
salary history,...
- ...and the research you've done on
the market value of similar positions
in your region.
- Then add another ten percent for
good measure.
- If your number is negotiable, say so.
- Step ve: Once they make a rm
offer, see if you can push it higher...
- ...by offering a polite, cogent
argument for why you are worth more
to them.
- Back up the argument with
quantitative evidence...
- ...relating to the business you'll bring
to the company...
- ...or how you'll save money by
improving ef ciency.
- Exude con dence.
- If you enter the negotiation feeling
like you don't deserve a higher
salary,...
- ...your potential employer will know
you aren't going to argue when they
offer you less.
- Step six: After they counter your
argument, remain quiet for a beat or
two,...
- ...as though you're pondering what
they've said.
- The ensuing and uncomfortable
silence just might prompt them to
cough up some more dough.
- Step seven: They're not budging?
- Try to negotiate other perks like
more vacation time.
- If they are asking you to take a
signi cant pay cut,...
- ...see if you can negotiate a four-day
workweek or working from home.
- Did you know? Women who
consistently negotiate their salary
increases...
- ...earn at least one million dollars
more throughout their careers...
- ...than women who just accept what
is offered, according to one study.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 37 - A White Shirt and a Striped Tie
1 - What shirt color makes you look professional in a dark-colored suit?
Escolha a opção correta e anote.
[ ] 1) gold
[ ] 2) pink
[ ] 3) white
[ ] 4) orange
2 - What should be partnered with the white shirt and dark suit?
Escolha a opção correta e anote.
[ ] 1) a bowtie
[ ] 2) a red belt
[ ] 3) a striped tie
[ ] 4) suspenders
3 - What does the video teach?
Escolha a opção correta e anote.
[ ] 1) how to save money
[ ] 2) how to become rich
[ ] 3) how to dress professionally
[ ] 4) how to x broken watches
✏ Complete
1 - Clothes with a good combination of ____and ____show that a person is
___ and means business.
[ ] 1) design/color/formal
[ ] 2) design/price/great
[ ] 3) design/color/informal
✏ Traduza as palavras abaixo
STRIPE ______________________________
LET DOWN ______________________________
SLOUCH ______________________________
PROFESSIONAL ______________________________
NEGATE ______________________________
Observações:
 Diálogo do vídeo
- It's almost like an oxymoron.
- You're in a dark, powerful suit and
then you negated it by wearing a very
soft, blue tie.
- Now, which one of these two men do
you think looks the most professional?
- Which one looks like an expert?
- Everybody's pointing over in the
direction of this man.
- So, white shirt and a striped tie is a
nice combination for any Realtor...
- ...because the white shirt says, "I'm
formal, I'm professional."
- "I'm not going to be a slouch."
- "I'm not going to let anybody down."
- And the striped tie gives a certain
friendliness.
- And it gives a businesslike look also.
- So, I advise that he give up sort of
dusky-colored shirts.
- Either wear a French blue shirt; a
blue and white striped shirt is
perfectly nice.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 37 - How to Remember People's Names
1 - According to the video, what is the rst thing to do when trying to
remember a person's name?
Escolha a opção correta e anote.
[ ] 1) breathe deeply and relax
[ ] 2) look the person in the eye
[ ] 3) associate the person with something
[ ] 4) eat a lot of food
2 - How can playing Scrabble or Sudoku help a person remember names?
Escolha a opção correta e anote.
[ ] 1) it uses more senses
[ ] 2) it gives the name signi cance
[ ] 3) the fun helps better retention
[ ] 4) it strengthens neural pathways
3 - What should we NOT do when trying to remember a name?
Escolha a opção correta e anote.
[ ] 1) tell ourselves to remember the name
[ ] 2) associate the name with something else
[ ] 3) try to recall the name while we're hungry
[ ] 4) say the name out loud
✏ Complete
1 - Overcome the _____ of your working ___ and remember names ___ with
these simple tips.
[ ] 1) ilimitations/memorie/fastly
[ ] 2) unlimitations/head/hardly
[ ] 3) limitations/memory/easily
✏ Traduza as palavras abaixo
ENZYME ______________________________
ACTIVATE ______________________________
PURGE ______________________________
RECALL ______________________________
BUFFET ______________________________
 Diálogo do vídeo
- The only thing worse than forgetting
someone's name is calling them by the
wrong one.
- Learn how to lock people's names
into your brain with these tricks.
- You will need: deep breathing, eye
contact, visualization and imagination.
- Step one: Take a few deep breaths
before you're introduced to someone.
- When you're stressed out, the brain
activates an enzyme that impairs
short-term memory,...
- ...reducing the chances that you'll
remember what you hear.
- Step two: Look the person in the eye
as they say their name.
- Research shows that making eye
contact with the speaker doubles your
retention.
- If you're at a party, wait until all the
introductions are made before you hit
the buffet.
- A Yale study found that memory is
best on an empty stomach.
- Step three: Say the person's name
out loud when you rst learn it,...
- ...as in, "Nice to meet you, John."
- Repeating the name activates the
auditory part of the brain,...
- ...and the more senses you use the
better chance you have of retaining
information.
- Step four: When you are told a name,
say to yourself, "I will remember that
his name is John."
- Our brains have a lter that purges
information they consider
unimportant.
- By giving the name extra
signi cance, your brain will be more
likely to retain it.
- Exercising your brain with games like
Scrabble, crossword puzzles and
Sudoku...
- ...improves memory by
strengthening neural pathways and
creating new ones.
- Step ve: Take a tip from President
Teddy Roosevelt, who was renowned
for his name recall.
- His secret?
- Picturing the person's name written
across their forehead when he was
rst told it.
- Step six: Think up a word association
that will help you recall the name.
- Remember Mrs. Lion by picturing
her with a mane and a tail.
- Envision a guy named Arnold as the
Terminator...
- ...especially if he's scrawny.
- The sillier the association, the better
it'll stick.
- Did you know?
- The average person forgets half of
what he's heard within 30 minutes.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 37 - Protect Your Computer from
Hasselhoff
1 - What is the goal of the video?
Escolha a opção correta e anote.
[ ] 1) to promote a new song
[ ] 2) to promote a product
[ ] 3) to promote a movie
[ ] 4) to promote an actor
2 - How was the oscillating fan used in the video?
Escolha a opção correta e anote.
[ ] 1) to represent David Hasselhoff's hair
[ ] 2) to represent your computer password
[ ] 3) to represent your daily food choices
[ ] 4) to represent David Hasselhoff's idea
3 - Why does David Hasselhoff hate oscillating fans?
Escolha a opção correta e anote.
[ ] 1) They make him feel sad.
[ ] 2) They mess up his hair.
[ ] 3) They mess up his clothes.
[ ] 4) They make him feel cold.
✏ Complete
1 - David Hasselhoff _______ cyber criminal that gets ___ by Norton
Internet Security 2011.
[ ] 1) on of the best/passed
[ ] 2) plays the role of a/denied
[ ] 3) is the best/allowed
✏ Traduza as palavras abaixo
______________________________
IMAGINE ______________________________
OSCILLATE ______________________________
MUSS ______________________________
CYBER ______________________________
______________________________
Observações:
 Diálogo do vídeo
- Imagine this oscillating fan is your
computer password...
- ...and David Hasselhoff is a cyber
criminal.
- David Hasselhoff does not like your
oscillating fan.
- Oscillating fans muss hair and no one
musses the Hoff's hair.
- The oscillating fan, not knowing any
better, continues to gently oscillate
and fan.
- Now, you have a choice.
- Do you allow Hasselhoff to have his
way with your oscillating fan...
- ...or do you deny it?
- Oh, a pretzel.
- Protect your oscillating fan from
David Hasselhoff.
- Deny digital dangers with Norton
Internet Security 2011.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 38 - I Care But Not That Much
1 - Negotiating was described as the statements below, except:
Escolha a opção correta e anote.
[ ] 1) It's about turning a "no" into a "yes".
[ ] 2) It's the lifeblood of relationships.
[ ] 3) It's about earning a lot of money.
[ ] 4) It's about the game of life.
2 - What is the best way to make a deal, according to the speaker?
Escolha a opção correta e anote.
[ ] 1) to use attery and discounts
[ ] 2) to convince the other person that he needs it
[ ] 3) to boost the other person's self-esteem
[ ] 4) to show the other person the other side of the deal
3 - Which of the following could best describe what the title means?
Escolha a opção correta e anote.
[ ] 1) People involved in negotiations should think more about their customers.
[ ] 2) People involved in negotiations should only think of themselves.
[ ] 3) People involved in negotiations should learn to distance themselves enough to
gain perspective.
[ ] 4) People involved in negotiations shouldn't care about their customers.
✏ Complete
1 - A personal manager explains how staying ____and ____helps him win
negotiations
[ ] 1) con dent/pretty
[ ] 2) strong/fast
[ ] 3) con dent/relaxed
✏ Traduza as palavras abaixo
MEAGER ______________________________
SUBSTANTIAL ______________________________
CONVEY ______________________________
RECONCILE ______________________________
 Diálogo do vídeo
- I come here to speak to you today
about a subject...
- ...that all of you know a great deal
about and that is negotiation.
- I said to you earlier that it is a game
of life.
- It is something that all of us do.
- Negotiating is selling.
- It is about the reconciling of
difference, resolving disputes,...
- ...managing con ict, establishing or
adjusting relationships.
- If you talk about leadership, which is
getting people to do voluntarily...
- ...those things that must be done,
you're really talking about
negotiating.
- As I indicated earlier, selling is about
negotiating.
- It is getting people who are reluctant
about products or services,...
- ...who can't make up their mind, and
having them move from reluctance to
commitment.
- From no to yes, that's what
negotiating is about.
- And as I indicated to you, it is the
game of life.
- It is the lifeblood of relationships.
- Please note I keep using the term
"game" because I like you to see it that
way.
- Because a game is where you care,
really care, but not that much.
- Now, why do I say that?
- Because who is the worst person
that you negotiate for?
- I believe the answer is yourself.
- I know that's true in my case.
- I earn a substantial living by
negotiating on behalf of others.
- I try to have as my clients very
wealthy entrepreneurs,...
- ...large corporations with money to
spend.
- And I operate on their behalf in
dealmaking.
- The way I am compensated is like in a
meager, a modest percentage of an
enormous deal.
- This works out well for myself and
my family.
- And so I must be pretty good at
doing that.
- Yet when I negotiate on behalf of
myself, I'm close to inept.
- I'm pathetic.
- Now, why is that the case?
- Do you believe it is because I'm
lacking in self-esteem?
- Let me assure that is not so.
- I like me one heck of a lot.
- In fact, if I could be more effective
for myself and less effective to you,...
- ...I would prefer it that way.
- But in truth, I am better for you.
- Why?
- Because I don't even know you. I
mean, I care about you, but not that
much.
- And that attitude tends to give me
altitude and perspective.
- All of you in this room know that the
single best way to make a good deal...
- ...is to convey to the other side, "I can
live without this deal."
- In other words, as the great
negotiator Kenny Rogers once said in
a song,...
- ..."You gotta know when to hold them
and once in a while be prepared to
fold them and walk away."
- And if the other side just senses you
might fold them and walk away,...
- ...they don't let you fold them and
walk away.
- And so the operative attitude for
success and satisfaction in all of life's
negotiations...
- ...is to care, but not that much.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 38 - The Right Way to Shake Hands
1 - Why is it important to have a good handshake?
Escolha a opção correta e anote.
[ ] 1) so that people will think you look silly
[ ] 2) so that you will make a good rst impression
[ ] 3) so that people will feel how strong you are
[ ] 4) so that people will see your nail polish
2 - What kind of handshake does the speaker recommend?
Escolha a opção correta e anote.
[ ] 1) with limp ngers
[ ] 2) with a very forceful grip
[ ] 3) with three ngers and a weak grip
[ ] 4) with parallel ngers and one grip
3 - How can you get out of an awkward handshake?
Escolha a opção correta e anote.
[ ] 1) by pushing the other person away
[ ] 2) by pulling your hand away
[ ] 3) by saying, "Excuse me."
[ ] 4) by shouting at the other person
✏ Complete
1 - Author Melissa Kirsch shows how to avoid making a _____ with a bad
handshake.
[ ] 1) great impression
[ ] 2) bad impression
[ ] 3) good impression
✏ Traduza as palavras abaixo
HANDGRIP ______________________________
PITFALL ______________________________
MOXIE ______________________________
______________________________
PARALLEL ______________________________
 Diálogo do vídeo
- Hi, I'm Katrina Szish for
howdini.com.
- Nothing makes a bad rst impression
like a bad handshake.
- Here to show us how to avoid that
pitfall is Melissa Kirsch,...
- ...the author of "The Girl's Guide to
Absolutely Everything".
- Thanks for joining us, Melissa.
- Thanks for having me.
- One thing that you say is most
important about a handshake has
nothing to do with the hands.
- It's in the gaze: you don't want to be
giving that come-hither glance.
- So, you don't want to be looking
down at your papers on the desk or
anything.
- You want to be making eye contact
with the person that you're meeting.
- Okay, now tell me about the grip.
- Some people have spaghetti hands.
- Some people will be trying too hard
to crush you.
- What's the proper balance?
- We want parallel ngers, strong
hand, strong arm; reach in, grip.
- Okay.
- No shaking, just one grip like this.
- Okay, so no shaking, so shaking
hands doesn't mean shaking my hand.
- Exactly. It's not Hands Across
America. It's not Red Rover. It's one
shake.
- Exactly, no violence, no. We don't
want to rip anybody's arm off.
- It's just one shake down like this.
- Okay. Now, I know some people tend
to give a very little delicate
handshake.
- No mincing handshakes.
- We all shook hands with somebody
who has all of the moxie of a dead
trout.
- You want parallel ngers; tight,
strong, muscular arm and hand.
- What about the shaking? It's called
the handshake.
- Again, some people like to really
shake their hands up and down.
- It really should be called a handgrip.
- We don't want any pumping, any
ailing: just one, quick grip.
- Now, what if somebody starts
pumping and you're trying just to
grip?
- How do you stop them from their
overzealous handshaking?
- Pull that hand out of there.
- Just get out of the situation.
- Exactly. It may be uncomfortable for
a moment, but get yourself out of the
situation.
- Now, this last question is something
that, I think,...
- ...everyone must admit has happened
to them even though they don't want
to:...
- ...you want to shake someone's
hands, but your hands are kind of
clammy. What do you do?
- It happens to the best of us.
- A discreet rubbing off of the palms
on the skirt or the pants will alleviate
that problem.
- But, of course, you don't want just
your other hand shake or to see that
you are wiping your palm.
- Exactly. It has to be a stealth move.
- Discretion is key.
- Right.
- Okay well, before I say goodbye let's
practice a perfect handshake.
- Hopefully, I'll do this right.
- Thank you for joining us, Melissa.
- Thanks for having me.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 38 - Overcoming a Dif
cult Situation
1 - What does the video teach viewers how to do?
Escolha a opção correta e anote.
[ ] 1) forget about the past
[ ] 2) deal with challenges
[ ] 3) make daily work easier
[ ] 4) sharpen people's memories
2 - According to the video, why was it easier to remember failures?
Escolha a opção correta e anote.
[ ] 1) because they appeared on social media
[ ] 2) because they affected everyone in the family
[ ] 3) because they made people uncomfortable
[ ] 4) because they caused people to bully others
3 - How can remembering simple successes help people?
Escolha a opção correta e anote.
[ ] 1) It makes people feel powerful.
[ ] 2) It makes people feel con dent.
[ ] 3) It makes people feel better than everyone else.
[ ] 4) It makes people brag their achievements.
✏ Complete
1 - A ____ speaker encourages people to focus on the ____ and not on the
___ in order to achieve success
[ ] 1) nacional/positives/negatives
[ ] 2) motivational/positives/negatives
[ ] 3) business/negatives/positives
✏ Traduza as palavras abaixo
RECITE ______________________________
GYM ______________________________
HEIGHTEN ______________________________
SELF-ESTEEM ______________________________
MEMORABLE ______________________________
 Diálogo do vídeo
- Getting over a dif cult situation isn't
always easy.
- Our brains tend to lock in memories
when an event causes strong
emotions...
- ...and negative emotions are very
strong.
- And memories of them can come
back to us quickly when things are
going badly.
- So much of what we recall about our
past is what didn't go well.
- Think of a failure from childhood or
even high school.
- Remember that you were completely
embarrassed in front of your gym
class...
- ...or the time you forgot your poem in
the middle of reciting it.
- It really stuck with you, didn't it?
- That's because you were really
uncomfortable.
- Your brain chemicals were ready to
lock that memory into place.
- Probably to prevent you from doing
the same thing again.
- But you've had a lot of successes,
too. They just aren't as memorable.
- Unless they were extraordinary, they
didn't come with a heightened
emotional state.
- So, they weren't etched into your
memory.
- So, what's the big deal?
- The problem is focusing on your
failures negatively affects your selfesteem.
- And that prevents you from taking
the risk you need to be successful,...
- ...especially in your work life.
- You have to train your mind to recall
the simple successes you've been
having your whole life.
- When you consciously recognize
your successes, it helps plant the
positive in your mind...
- ...and you can do it by writing a
victory log.
- Everyday, write down one or more
successes and log it into your longterm memory.
- You can also look back on your life
and list all the successes that you can
recall.
- When you're having a tough day, you
can reread your success list for
genuine boost of con dence.
Observações:
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 39 - Focus on Work
1 - What is the main goal of this video?
Escolha a opção correta e anote.
[ ] 1) to talk about education
[ ] 2) to prove a new theory
[ ] 3) to explain how the brain works
[ ] 4) to promote a new product
2 - How does Xerox's new product work?
Escolha a opção correta e anote.
[ ] 1) It analyzes your likes and dislikes.
[ ] 2) It analyzes your Microsoft Outlook.
[ ] 3) It produces copies of documents.
[ ] 4) It checks your brain's signals.
3 - How does it help users focus on real business?
Escolha a opção correta e anote.
[ ] 1) by creating a new business plan
[ ] 2) by detecting potential obstacles
[ ] 3) by suggesting new employees
[ ] 4) by giving them encouragement
✏ Complete
1 - Xerox developed a ___ that allows people to nish ____ daily tasks.
[ ] 1) program/valued
[ ] 2) software/important
[ ] 3) prograamm/importants
✏ Traduza as palavras abaixo
PROCUREMENT ______________________________
WORKDAY ______________________________
BUSINESSPERSON ______________________________
______________________________
BREAKTHROUGH ______________________________
Observações:
 Diálogo do vídeo
- The modern workday is no longer a
sensible, reasonably paced 9 to 5.
- Today, business is a 24/7 blitz,
stacked end-to-end...
- ...with win-wins, net-nets, synergy
and low-hanging fruit.
- But what effect does all this have on
a businessperson's most important
tool:...
- ...their brain?
- Is it even possible for it to remain
focused on what should matter
most:...
- ...your real business?
- Introducing Business of Your Brain,...
- ...brought to you by Xerox.
- It's one of many ways we're helping
you to get ready for real business,...
- ...and is a breakthrough in unproven
completely unscienti c mental
activity analysis.
- What does it do?
- Business of Your Brain probes the
depths of your cerebral cortex,...
- ...well, technically your Microsoft
Outlook, which is kind of like a
cerebral cortex,...
- ...to analyze your brain's workday
activities, con dentially, of course,...
- ...and detect potential obstacles to
your ability to focus on real business,...
- ...obstacles such as e-mails long
enough to be published in hardcover,...
- ...11 PM brainstorming sessions,
overuse of mind-numbing cliches...
- ...like "action item" or "push the
envelope",...
- ...and that guy in procurement who
sends you 50 e-mails a day just to say
thanks.
- Business of Your Brain...
- ...is just one way Xerox is trying to
help you focus on what's really
important:...
- ...your real business.
- Xerox's Business of Your Brain.
- Be the of ce genius.
- Tell your friends and coworkers to
download it free today.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 39 - Praise Your Employees
1 - What is the video about?
Escolha a opção correta e anote.
[ ] 1) how to hire employees
[ ] 2) tips on praising employees
[ ] 3) ways to re employees
[ ] 4) making company logos
2 - Which among these should you avoid when praising employees?
Escolha a opção correta e anote.
[ ] 1) saying "good job"
[ ] 2) bear hugs
[ ] 3) complimenting their work
[ ] 4) saying nice words about their work
3 - Which among these is advisable when giving praise?
Escolha a opção correta e anote.
[ ] 1) giving very expensive gifts
[ ] 2) taking them out for a date
[ ] 3) giving bear hugs
[ ] 4) giving handwritten notes
✏ Complete
1 - Praise is a _____ tool to encourage and motivate ____.
[ ] 1) power/employer
[ ] 2) powerless/employees
[ ] 3) powerful/employees
✏ Traduza as palavras abaixo
IN ASCENDING ORDER ______________________________
NULLIFY ______________________________
CRITICISM ______________________________
HANDWRITTEN ______________________________
GET BACK TO ______________________________
Observações:
 Diálogo do vídeo
- Praise should not begin with the
phrase, "You da..." as in, "You da man."
- Ending an expression of praise with
the phrase, "and stuff" nulli es the
praise.
- Ending an expression of praise with
the phrase, "Now get back to work!"...
- ...also nulli es the praise.
- In ascending order of forcefulness:
- E-mail, face-to-face conversation,
handwritten note, bear hug.
- No bear hugs.
- A handwritten note is worth more
than $100 gift card.
- But probably not a $200 gift card.
- Easy on superlatives:...
- ...hardest working, most glorious,
awesomest, best smelling.
- Praise followed by criticism is not
praise.
- Praise followed by praise is probably
a little too much praise.
- Praise followed by criticism followed
by praise is a sandwich.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 39 - The Art of the Pitch
1 - What is the video about?
Escolha a opção correta e anote.
[ ] 1) the things to give people during a pitch
[ ] 2) the things to avoid when doing a pitch
[ ] 3) the things that clients love about a pitch
[ ] 4) the things to write down during a pitch
2 - Who is the intended audience of this video?
Escolha a opção correta e anote.
[ ] 1) the audience
[ ] 2) clients
[ ] 3) parents
[ ] 4) presenters
3 - According to the video, when should you end your pitch?
Escolha a opção correta e anote.
[ ] 1) when your audience falls asleep
[ ] 2) when you start talking too much or in a meaningless way
[ ] 3) when you start getting bored
[ ] 4) when you start getting hungry
✏ Complete
1 - The video has tips for you to keep ___ and deliver a successful sales
____.
[ ] 1) in mind/pit
[ ] 2) in mind/pitch
[ ] 3) in head/pith
✏ Traduza as palavras abaixo
BARKER ______________________________
JIBBER JABBER ______________________________
VEER ______________________________
BEAR WITH ______________________________
AMP ______________________________
Observações:
 Diálogo do vídeo
- Key Technical Matters: How to Pitch.
- The fact that you're amped is not
something that needs to be pointed
out to the "pitchee."
- Related: Never use the word
"pitchee."
- In business, a pitch should not
involve a pitching motion.
- It should also not involve a batting
motion.
- At no point should you say, "Now
bear with me here or please."
- At no point should you ask if anyone
is "picking up" what you're "putting
down" ...
- ...unless someone is literally picking
up objects that you're placing on a
surface.
- If your pitch is veering in the "spiel"
territory,...
- ...remind yourself that you're not a
carnival barker.
- If your pitch is veering in the
"claptrap" territory,...
- ...remind yourself that you're not in a
screwball comedy from the 1930s.
- If your pitch is veering in the "jibber
jabber" territory,...
- ...wrap the pitch while backing out of
the room quietly...
- ...because this partnership will
probably not be owering.
- Leave your card anyway.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - The Power of Brainstorming
1 - What is being discussed in the video?
Escolha a opção correta e anote.
[ ] 1) rockets
[ ] 2) brainstorming
[ ] 3) business strategies
[ ] 4) products
2 - According to the video, what's the rst point of value that
brainstorming gives us?
Escolha a opção correta e anote.
[ ] 1) It allows us to sell more products.
[ ] 2) It allows us to become famous.
[ ] 3) It allows us to create a huge volume of ideas at the beginning of our process.
[ ] 4) It allows us to nish our project.
3 - According to the video, when is it best to brainstorm?
Escolha a opção correta e anote.
[ ] 1) anytime
[ ] 2) at the beginning of a process
[ ] 3) at the end of a process
[ ] 4) only when your boss requires you to do it
✏ Complete
1 - John Sweeney explains the ____ of brainstorming in nding ___ ideas.
[ ] 1) importance/inovatetive
[ ] 2) importance/innovative
[ ] 3) important/inovative
✏ Traduza as palavras abaixo
IMPROVISOR ______________________________
BRAINSTORM ______________________________
PROPEL ______________________________
INNOVATION ______________________________
IMPLEMENT ______________________________
Observações:
 Diálogo do vídeo
- I think the point and true value of
brainstorming is often overlooked.
- In our innovation process, it's the
single most powerful tool that we use.
- The rst point of value that
brainstorming gives us is that it allows
us to create a huge volume of ideas...
- ...at the beginning of our process.
- And improvisors really understand
that we need to create a ton of ideas
in order to nd a few...
- ...exceptionally innovative ideas that
can actually be implemented.
- We use brainstorming to ll our idea
pot,...
- ...to give us the ammunition and the
fuel we need to move forward.
- Brainstorming allows us to gather all
of the different and diverse points of
view at the top of our process too.
- We absolutely know that the more
diverse we can be at the top of our
process,...
- ...the more robust and innovative our
solution will be.
- We use brainstorming to kick-start
our process.
- It's the rocket fuel that propels us
towards the next great innovative
idea.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - We Work Better in a Team
1 - Which among these is most likely to be Michelangelo's profession?
Escolha a opção correta e anote.
[ ] 1) sculptor
[ ] 2) painter
[ ] 3) singer
[ ] 4) actor
2 - Which among these is related to Edison's invention?
Escolha a opção correta e anote.
[ ] 1) water
[ ] 2) speed
[ ] 3) sound
[ ] 4) light
3 - Which among these best summarizes the video?
Escolha a opção correta e anote.
[ ] 1) Inventors are smart people.
[ ] 2) Men are good at science.
[ ] 3) Things get done easily through teamwork.
[ ] 4) Things are better done alone.
✏ Complete
1 - Working toward a common vision is easier _____.
[ ] 1) tough teamwork
[ ] 2) through teamwork
[ ] 3) throug teamwork
✏ Traduza as palavras abaixo
TELEGRAPH ______________________________
INCANDESCENT ______________________________
EMERGE ______________________________
BULK ______________________________
MOLD ______________________________
Observações:
 Diálogo do vídeo
- Michelangelo didn't paint the ceiling
of the Sistine Chapel alone.
- He created the design and did the
bulk of the painting...
- ...while his assistants contributed
less intricate areas,...
- ...prepared the plaster and even
created a new kind of mold resistant
paint.
- Thomas Edison didn't invent the light
bulb without help either.
- Others had already patented the
incandescent bulb years before him.
- Edison's real discovery was that a
special species of bamboo...
- ...had a higher resistance to
electricity than carbonized paper...
- ...and could produce light more
ef ciently as a result.
- Even Samuel Morse didn't invent the
telegraph on his own.
- It was a coinvention of Morse and
four other men...
- ...whose independent discoveries
came together to create the
telegraph.
- The truth is people work better
when they collaborate with others.
- Genius emerges from teams...
- ...and when teams ow, the results
are greater than the sum of their
parts.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - The Power of Teamwork
1 - What concept is being discussed in the video?
Escolha a opção correta e anote.
[ ] 1) the meaning ow
[ ] 2) the evolution of man
[ ] 3) cloud formation
[ ] 4) global warming
2 - What's the meaning of ow in the video?
Escolha a opção correta e anote.
[ ] 1) It's when waves of water hit the sand.
[ ] 2) It's when you spend time meaningfully on tasks.
[ ] 3) It's when you work at a young age.
[ ] 4) It's when water moves rapidly.
3 - What is being taught in the video?
Escolha a opção correta e anote.
[ ] 1) We should retire at a young age.
[ ] 2) We should work together as a team.
[ ] 3) We should start working at a young age.
[ ] 4) We should work alone.
✏ Complete
1 - People should ____ that a ___ can nish what an individual alone can't
do.
[ ] 1) realized/one
[ ] 2) realise/person
[ ] 3) realize/team
✏ Traduza as palavras abaixo
COMPLEX ______________________________
INNOVATIVE ______________________________
TEAMMATE ______________________________
CHARACTERIZE ______________________________
CLARITY ______________________________
Observações:
 Diálogo do vídeo
- What is ow?
- Flow is the experience you have on
these really satisfying days...
- ...when you're productive, con dent
and operating at your full potential.
- When a team is in ow it is
innovative, harmonious and
productive.
- Being part of it improves the
performance of each member.
- Psychologist, Mihaly
Csikszentmihalyi...
- ...writes that team ow is
characterized by ve things:...
- ...Clarity, knowing what's expected of
you.
- Centering, knowing that your
teammates are interested in what
you're doing.
- Choice, knowing that you have
options.
- Commitment, a sense of trust in your
team that lets you feel
unselfconscious.
- Challenge, increasingly complex
challenges to tackle.
- From revolutionary self-managed
teams with no leaders...
- ...to virtual teams spanning the
globe...
- ...while working around the clock to
collaborate digitally,...
- ...new technology has opened up a
wealth of possibilities...
- ...and put traditional limitations into
retirement.
- We want you to harness the power
of collaboration.
- Find better ways to create via
technology and work smarter every
day as a team,...
- ...stronger and more powerful than
any lone ranger.
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
✏ Traduza as palavras abaixo
Observações:
 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
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✏ Exercícios da aula 40 - SEM NOME
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Observações:
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INGLÊS PARA NEGÓCIOS
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✏ Exercícios da aula 40 - SEM NOME
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Observações:
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INGLÊS PARA NEGÓCIOS
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
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✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
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INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
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 Diálogo do vídeo
INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
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Observações:
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INGLÊS PARA NEGÓCIOS
Aluno:__________________________________
Data: ____ /____ /____
✏ Exercícios da aula 40 - SEM NOME
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