Tire 2 Shoes
Reclaiming Tires, Refashioning Shoes
MEMBERS
Userum bilal
Msci19111212
Noor Ul Fajar
Msci19111019
Memoona Shabir
Msci19111083
Muhammad Moosa
Msci19111183
Furqan Siraj
Msci19111209
Asma Abdul Salam
Msci19111050
Problem Statement

Tires2Shoes is an innovative project that addresses the urgent issue of plastic
pollution caused by discarded tires. We aim to repurpose worn-out tires into
stylish and sustainable shoes, reducing plastic waste and promoting a circular
economy. By transforming this environmental liability into a valuable
resource, we divert tires from landfills and give materials a second life,
reducing the demand for newly manufactured plastics and curbing their
environmental impact. Together, let's create a cleaner and greener future.
INTRODUCTION

Tires2Shoes is a sustainable venture in Pakistan that repurposes discarded
tires into eco-friendly footwear. By transforming waste into stylish and
durable shoes, we contribute to reducing plastic pollution, promoting a
circular economy, and creating employment opportunities in Rahim Yar Khan,
Punjab. Our mission is to empower individuals to make a positive impact on
the environment through responsible consumption and sustainable choices.
Together, we can create a cleaner and greener future by turning discarded
materials into valuable resources. Join us on this journey towards a more
sustainable and stylish world.
LOGO
INTRODUCTION
VISION

At Tires2Shoes, our vision is to
become a well-known and highly
regarded eco-friendly shoes brand
in Pakistan. We aspire to be
recognized as a pioneer in
sustainable footwear, making a
significant impact on the
environment and inspiring positive
change in the fashion industry.
MISSION

Our mission is to significantly
reduce plastic waste in Pakistan by
repurposing used tires and other
plastic materials into sustainable
footwear, diverting them from
landfills and minimizing their
environmental impact.
PRODUCTION PROCESS
Raw Material
Availability

Sourcing Fabrics
Locally

Collaboration with
Fabric Mills

Upcycling Materials

Local Waste Dumps
and Donations

Threads and
Accessories
Equipment Availability

Tire Cutting Machine

Autoclave Machine

Rubber Grinders

Molds

Heaters and Coolers
PRODUCTION PROCESS
Sole Production
Upper Part Production

Sole Production

Material Selection

Tire Cutting

Pattern Making

Vulcanization

Cutting and Assembly

Shaping and Finishing

Lasting and Attachment
Tire Exclusive Products

For specific products like sandals, slippers, or other designs where
tires serve as the primary material, the production process is tailored
accordingly. The tires are carefully shaped, cut, and modified to form
the entire product, eliminating the need for additional materials.
Skilled artisans craft straps, insoles, and other components using
recycled tire materials, resulting in unique and sustainable footwear
options.
TOP LEVEL MANAGEMENT
Board Of
Directors
Factory
Manager
SC Manager
Finance
Manager
Marketing &
Sales Manager
HR manager
MIDDLE LEVEL MANAGEMENT
Production Supervisor
Maintenance Technician
Quality Officer
Accounting Assistant
PRODUCTS
Formal Shoes
Running Shoes
Casual Shoes
Sandals and Slippers
Pakistani-style Footwear (e.g. Kheri)
MARKETING STRATEGIES
Promotional Strategies

Collaborations with Social Media Influencers and Brands

Engaging Social Media Presence

Online Advertising
Advertising Strategies

Social Media Pages

Online Marketing

Traditional Marketing

Influencer Marketing
MARKET ANALYSIS

The Pakistani footwear market holds significant growth potential, driven by a
large population, rising disposable income, and evolving fashion trends.
Consumers in Pakistan seek well-crafted shoes that offer comfort, durability,
and style, while also showing an increasing preference for sustainable and
socially responsible footwear. Distribution channels include physical retail
stores, e-commerce platforms, and traditional markets. To succeed in this
market, effective marketing and branding strategies are essential,
emphasizing product quality, sustainability initiatives, and cultural values,
along with collaborations with local influencers and celebrities to generate
brand awareness and credibility. A multi-channel approach can help reach
diverse consumer preferences and capture market share.
COMPETITOR ANALYSIS

In the Pakistani footwear market, we face competition from local
manufacturers, mainly focused on traditional footwear production like kheris
made from tires. However, our competitive advantage lies in our commitment
to superior craftsmanship, high-quality materials, and innovative designs,
including the incorporation of recycled tires into our footwear. By offering
value-based pricing, we can position ourselves as an attractive choice for
price-conscious consumers seeking superior and sustainable footwear. With
the opportunity to introduce innovative designs and leverage digital
marketing, we aim to establish a strong foothold in the market and
differentiate ourselves from local competitors.
SWOT ANALYSIS
STRENGTHS
• High-quality
craftsmanship
and sustainable
materials
• Unique and
innovative
designs
• Value-based
pricing and
brand
collaborations
WEAKNESSES
• New entrant
with limited
brand
recognition
• Limited market
share and
customer base
• Challenges in
scaling
production and
sourcing raw
materials
OPPORTUNITIES
• Growing
footwear market
with rising
disposable
income
• Increasing
demand for
sustainable
products
• E-commerce
expansion and
wider customer
reach
THREATS
• Fluctuating raw
material prices
and availability
• Economic and
political
instability
• Counterfeit
products and IP
infringement
PEST ANALYSIS
POLITICAL
FACTORS
• Government
regulations and
policies
affecting the
footwear
industry.
• Political
stability and
business
climate.
ECONOMICAL
FACTORS
• Economic
instability and
consumer
spending.
• Currency
exchange rates
and material
costs.
SOCIOCULTURE
FACTORS
• Changing
fashion trends
and consumer
preferences.
• Cultural
traditions and
demand for
sustainability.
TECHNOLOGICAL
FACTORS
• Advancements
in
manufacturing
technologies.
• E-commerce
and digital
marketing
opportunities.
• Innovation in
materials and
processes.
LEGAL STRUCTURE
Registration Process

Name Availability and Reservation

Preparation of Documents

Incorporation Fee

Stamp Duty and Fee

Legal Advisory and Professional Fees

Bank Account Opening

Tax Registration
Category
Amount (PKR)
Expenses
Raw Materials Cost
3,000,000
Labor Costs
1,500,000
Utility Bills
3,000,000
Transportation
1,000,000
Packaging
1,000,000
Marketing and Advertising
1,000,000
Construction Cost
5,000,000
Legal Cost
500,000
Total Expense
16,000,000
Assets
STARTUP COST
Current Assets
Inventory
3,000,000
Cash in Hand
1,000,000
Furniture and Fixtures
2,000,000
Fixed Assets
Property
7,000,000
Manufacturing Machineries
Module
500,000
Tire Cutting Machine
1,000,000
Autoclave Machine
1,000,000
Rubber Grinders
1,000,000
Heaters and Coolers
1,500,000
Total Machinery Cost
5,000,000
Total Assets
18,000,000
Total Startup Cost
Total Start-Cost
34,000,000
Liabilities
Accounts Payable
0
INCOME STATEMENT
BALANCE SHEET
CASH FLOW STATEMENT
CAPITAL BUDGETING TECNIQUES
CONCLUSION
Our shoe manufacturing company is well-positioned to capitalize on the growing
opportunities in the Pakistani footwear market. We focus on high-quality
craftsmanship, innovative designs, and sustainable practices to cater to diverse
consumer preferences. Leveraging various distribution channels and marketing
strategies, we aim to establish ourselves as a reliable and preferred footwear
brand. Despite potential challenges, our strengths, such as unique designs and
sustainable materials, will help us overcome obstacles and achieve success in the
market. We are confident in our ability to become a leading player in the
Pakistani footwear industry.
THANK YOU