A STUDY ON COST CONTROL IN FOOD AND BEVERAGE SERVICE WITH REFERENCE TO THE GATEWAY HOTEL, MANGALORE Summer Internship Project submitted in partial fulfilment of the requirement for the MASTERS DEGREE IN BUSINESS ADMINISTRATION (MBA) SUBMITTED BY: PRESTON CHARLES D’SOUZA 2116128 Under the guidance of MS. HARINAKSHI Assistant Professor ST ALOYSIUS COLLEGE (AUTONOMOUS) ALOYSIUS INSTITUTE OF MANAGEMENT AND INFORMATION AND TECHNOLOGY (AIMIT) MADOOR, MANGALORE-575022 2022-2023 CHAPTER 3 RESEARCH METHODOLOGY 3.1 Statement of the Problem The main aim of this research is to identify what are the various cost control methods and techniques that can be used to reduce the cost of food and beverage service. There are various factors involved in this aspect and we will be focusing on how some of these factors affect the revenue and cost of the food and beverage department. The hospital industry has various source of revenue but in our research, we will be only focusing on food and beverage service. The goal of this research is to provide insights to help the Hospitality business improve their food and beverage cost control measures. 3.2 Research Design Research design is the framework of research methods and techniques adopted by a researcher. The design allows researchers to zero down on research methodologies that are suitable for the topic matter and set up their studies up for success. A research design is a framework that has been designed to obtain answers to research questions. The study is mostly descriptive since, it is based on the internal records and the annual records of the company. Besides, information is obtained through observations and discussions held with the employees of the organisation. Further, the study is partly analytical because, it offers an appraisal of the financial accounts of The Gateway Hotel Mangalore. 3.3 Scope of the Study The study is based on the financial information of The Gateway Hotel. The study covers the period of 2012 to 2023 for analysing the various items like COGS, Revenue from sale of food and beverage, Purchases, Stock etc. The scope of the study involves identifying the various cost control methods, analysing the inventory control of the company and studying the behaviour of cost and revenue. This study finds out the cost efficiency of the organization and the various measures it takes to improve the cost control. The data of the past ten years are taken into account for the study. 3.4 Data Sources The collection of data for this research is based on both primary and secondary data. The primary data is based on the discussions held with the employees of the organization based on the various cost measures and techniques used. The secondary data is based on the financial statements of the Hotel in the last ten years. Majority of data used in this study will be based on secondary data. Primary Data: These data are normally gathered from the person who is related to the firm. Therefore, the additional information required for the project is collected through primary data i.e., information has been collected from the employees of the organization. Secondary Data: Secondary Data refers to the information or facts already accumulated such statistics are gathered with the objectives of information past status of any variable or the records accumulated and reported with the aid of some source is accessed and used for the objective of a study. Normally in research, the scholars collect published statistics, journals, annual reports and websites. 3.5 Statistical Tools and Techniques for Analysis The collection of data for the study is collected through the Company annual reports and other relevant documents. Cost of Goods Sold (COGS) Analysis Food Cost Percentage Inventory Turnover ratio Inventory Conversion period Gross Profit margin Trend Analysis 3.6 Limitations of the Study The data received from the company may not be accurate and may pose as a limitation for the study Some of the data like daily cost analysis which is required for determining the cost control is kept confidential by the company The study is basically based on the past data obtained from the financial statement of the Gateway Hotel; hence the figure may not hold good in future and the study may also suffer from the limitation inherent in the financial statements. The impact of covid has affected the actual operations of the company and so the data in the past 2 years may not be based on the normal operations of the company. It was a time-consuming process to separate the Cost and Revenue, of Room and Food & Beverage services. Since this study only focuses on Food and Beverage service it doesn’t focus on the other factors that affects the overall performance of the company CHAPTER 4 4.1 DATA ANALYSIS AND INTERPRETATION Calculation Of Cost of Goods Sold: 2013: Particulars Opening Stock Add: Purchases Less: Closing Stock Cost of Goods Sold ₹ in Lakhs 456.6 3563.84 355.17 3665.27 2014: Particulars Opening Stock Add: Purchases Less: Closing Stock Cost of Goods Sold ₹ in Lakhs 355.17 3993.74 351.24 3997.67 2015: Particulars Opening Stock Add: Purchases Less: Closing Stock Cost of Goods Sold ₹ in Lakhs 351.24 4337.47 380.71 4308 2016: Particulars Opening Stock Add: Purchases Less: Closing Stock Cost of Goods Sold ₹ in Lakhs 380.71 3716.98 463.13 3634.56 2017: Particulars Opening Stock Add: Purchases Less: Closing Stock Cost of Goods Sold ₹ in Lakhs 463.13 3686.96 428.73 3721.36 2018: Particulars Opening Stock Add: Purchases Less: Closing Stock Cost of Goods Sold ₹ in Lakhs 428.73 4063.98 448.66 4044.05 2019: Particulars Opening Stock Add: Purchases Less: Closing Stock Cost of Goods Sold ₹ in Lakhs 448.66 3630.11 372.03 3706.74 2020: Particulars Opening Stock Add: Purchases Less: Closing Stock Cost of Goods Sold ₹ in Lakhs 372.03 3155.25 486.22 3041.06 2021: Particulars Opening Stock Add: Purchases Less: Closing Stock Cost of Goods Sold ₹ in Lakhs 486.22 1457.11 433.11 1510.22 2022: Particulars Opening Stock Add: Purchases Less: Closing Stock Cost of Goods Sold ₹ in Lakhs 433.11 2121.89 366.92 2188.08 4.1 Trend Analysis Trend Analysis of Revenue and Cost of Goods Sold: Table 4.1.1 - Table showing Trend Analysis in Revenue and Cost of Goods Sold Year Ended 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Revenue (₹ in Lakhs) 12,577.66 13,888.46 13,637.79 13,459 14,094 15,983.29 15,568.24 13,198.54 5,547.82 9,737.75 COGS (₹ in Lakhs) 3,665.27 3997.67 3584.09 3634.56 3,721.36 4,044.05 3,706.74 3,041.06 1,510.22 2,188.08 Revenue (%) 100 110.42 108.42 107.01 112.05 127.07 123.77 104.93 44.11 77.42 COGS (%) 100 109.06 97.78 99.16 101.53 110.33 101.13 82.96 41.20 59.69 Chart 4.1.1 - Chart showing Trend Analysis in Revenue and Cost of Goods Sold Trend Analysis for Revenue and COGS 140,00 120,00 100,00 80,00 60,00 40,00 20,00 0,00 2013 2014 2015 2016 2017 Revenue (%) 2018 2019 2020 2021 2022 COGS (%) Interpretation: From 2013 to 2016, both revenue and COGS remained relatively stable, with slight fluctuations. However, starting from 2017, there was a notable increase in revenue, peaking in 2018 at 127.08%. This indicates a period of substantial growth for the company. From 2019 to 2021, there was a significant decline in revenue, hitting a low point of 44.11% in 2021. In contrast, COGS percentages decreased noticeably during this period, suggesting cost-saving measures implemented by the company. The year 2022 saw an increase in both revenue and COGS percentages, hinting at a potential recovery or growth phase for the company. Calculation Of Food Cost Percentage: 𝐹𝑜𝑜𝑑 𝐶𝑜𝑠𝑡 % = 𝐶𝑜𝑠𝑡 𝑜𝑓 𝑔𝑜𝑜𝑑𝑠 𝑠𝑜𝑙𝑑 𝑅𝑒𝑣𝑒𝑛𝑢𝑒 × 100 2013: 𝐹𝑜𝑜𝑑 𝐶𝑜𝑠𝑡 % = 3,665.27 × 100 = 29.4 % 12,577.66 2014: 𝐹𝑜𝑜𝑑 𝐶𝑜𝑠𝑡 % = 3,997.67 × 100 = 28.78% 13,888.46 2015: 2015 𝐹𝑜𝑜𝑑 𝐶𝑜𝑠𝑡 % = 4,308 × 100 = 31.59% 13,637.79 2016: 𝐹𝑜𝑜𝑑 𝐶𝑜𝑠𝑡 % = 3,634.56 × 100 = 27% 13,459 2017: 𝐹𝑜𝑜𝑑 𝐶𝑜𝑠𝑡 % = 3,721.36 × 100 = 26.40% 14,094 2018: 𝐹𝑜𝑜𝑑 𝐶𝑜𝑠𝑡 % = 4,044.05 × 100 = 25.30% 15,938.29 2019: 𝐹𝑜𝑜𝑑 𝐶𝑜𝑠𝑡 % = 4,706.74 × 100 = 23.81% 15,568.24 2020: 𝐹𝑜𝑜𝑑 𝐶𝑜𝑠𝑡 % = 3,041.06 × 100 = 23.04% 13,198.54 2021: 𝐹𝑜𝑜𝑑 𝐶𝑜𝑠𝑡 % = 1,510.22 × 100 = 27.22% 5,547.82 2022: 𝐹𝑜𝑜𝑑 𝐶𝑜𝑠𝑡 % = 2,188.08 × 100 = 22.47% 9,737.75 4.2 Variance Analysis Food Cost Percentage Analysis: Table 4.2.1 - Table showing Variance in Food Cost Percentage Year Ended 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Actual Food Cost % 29.14 28.78 31.59 27.00 26.40 25.30 23.81 23.04 27.22 22.47 Standard Food cost % 30 30 30 30 30 30 30 26 26 26 Variance 0.86 1.22 -1.59 3.00 3.60 4.70 6.19 2.96 -1.22 3.53 Chart 4.2.1 - Chart showing Variance in Food Cost Percentage Food Cost % 35,00 30,00 25,00 20,00 15,00 10,00 5,00 0,00 2013 2014 2015 2016 2017 Actual Food Cost % 2018 2019 2020 2021 2022 Standard Food cost % Interpretation: From the above chart we can see that the Actual cost is below the standard cost till 2014. In the year 2015 we can see that the Actual Cost is above the standard cost by 1.59%, which is a not helpful in cost control. But from 2016 to 2020 we can see that there is a consistent pattern of the Actual cost being lower than the standard cost. From 2019 the standard was set to 26% due to the changes caused by the COVID pandemic. In 2021 the actual cost is above the standard cost by 1.22% but it comes back down in 2022 indicating a positive pattern. Calculation of Gross Profit Margin Gross Profit Margin % = Revenue − Cost of Goods sold × 100 Revenue 2013: Gross Profit Margin % = 12,557.66 − 3,665.27 × 100 = 70.86% 12,557.66 2014: Gross Profit Margin % = 13,888.46 − 3,997.67 × 100 = 71.22% 13,888.46 2015: Gross Profit Margin % = 13,637.79 − 4,308 × 100 = 68.41% 13,637.79 2016: Gross Profit Margin % = 13,459 − 3,634.56 × 100 = 68.41% 13,459 2017: Gross Profit Margin % = 14,094 − 3,721.36 × 100 = 73.60% 14,094 2018: Gross Profit Margin % = 15,983.29 − 4,044.05 × 100 = 74.70% 15,983.29 2019: Gross Profit Margin % = 15,568.24 − 4,706.74 × 100 = 76.19% 15,568.24 2020: Gross Profit Margin % = 13,198.54 − 3041.06 × 100 = 76.96% 13,198.54 2021: Gross Profit Margin % = 5,547.82 − 1,510.22 × 100 = 72.78% 5,547.82 2022: Gross Profit Margin % = 9,737.75 − 2,188.08 × 100 = 77.53% 9,737.75 Gross Profit Margin Analysis: Table 4.2.2 - Table showing Variance in Gross Profit Margin Year Ended 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Gross Profit margin % 70.86 71.22 68.41 73 73.6 74.57 76.19 76.96 72.78 77.53 Standard % 70 70 70 70 70 70 70 70 70 70 Variance 0.86 1.22 -1.59 3 3.6 4.57 6.19 6.96 2.78 7.53 Chart 4.2.2 - Chart showing Variance in Gross Profit Margin Gross Profit Margin 80 78 76 74 72 70 68 66 64 62 2013 2014 2015 2016 2017 Gross Profit margin % 2018 2019 2020 2021 2022 Standard % Interpretation: From the above chart we can see that the Actual cost is below the standard cost till 2014. In the year 2015 we can see that the Actual Cost is above the standard cost by 1.59%, which is a not helpful in cost control. But from 2016 to 2020 we can see that there is a consistent pattern of the Actual cost being lower than the standard cost. From 2019 the standard was set to 26% due to the changes caused by the COVID pandemic. In 2021 the actual cost is above the standard cost by 1.22% but it comes back down in 2022 indicating a positive pattern. Calculation of Inventory Turnover Ratio Average Inventory = Opening Stock + Closing Stock 2 Inventory Turnover Ratio = Cost of Goods Average Inventory 2013: Average Inventory = 456.6 + 355.17 = 405.89 2 Inventory Turnover Ratio = 3,665.27 = 9.03 times 405.89 2014: Average Inventory = 355.17 + 351.24 = 353.21 2 Inventory Turnover Ratio = 3,997.67 = 11.32 times 353.21 2015: Average Inventory = 351.24 + 380.71 = 365.98 2 Inventory Turnover Ratio = 4,308 = 11.77 times 365.98 2016: Average Inventory = 380.71 + 463.13 = 421.92 2 Inventory Turnover Ratio = 3,634.56 = 8.61 times 421.92 2017: Average Inventory = 463.13 + 428.73 = 445.93 2 Inventory Turnover Ratio = 3,721.36 = 8.35 times 445.93 2018: Average Inventory = 428.73 + 448.66 = 438.70 2 Inventory Turnover Ratio = 4,044.05 = 9.22 times 438.70 2019: Average Inventory = 448.66 + 372.03 = 410.35 2 Inventory Turnover Ratio = 3706.74 = 9.03 times 410.35 2020: Average Inventory = 372.03 + 486.22 = 429.13 2 Inventory Turnover Ratio = 3041.06 = 7.09 times 429.13 2021: Average Inventory = 486.22 + 433.11 = 459.67 2 Inventory Turnover Ratio = 1510.22 = 3.29 times 459.67 2022: Average Inventory = 433.11 + 366.92 = 400.02 2 Inventory Turnover Ratio = 3997.67 = 5.47 times 400.02 4.3 Ratio Analysis Inventory Turnover Ratio Analysis: Table 4.3.1 - Table showing Inventory Turnover Ratio Year Ended 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Inventory Turnover Ratio 9.03 11.32 11.77 8.61 8.35 9.22 9.03 7.09 3.29 5.47 Chart 4.3.1 - Chart showing Inventory Turnover Ratio Inventory Turnover Ratio 14,00 12,00 10,00 8,00 6,00 4,00 2,00 0,00 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Interpretation: The normal standard for the inventory turnover ratio is from 5 to 9. We can see that most of the years are within this range indicating a good inventory control. We can see that in the years 2014 and 2015 it is above the range at 11.32 and 11.77 respectively indicating that it takes more in those years. We can also see that in the year 2021 it is below the standard at 3.29 times. This is due to the cause of changes that happened in the COVID pandemic. Calculation of Inventory Conversion period Inventory Coversion Period = 365 Inverntory Turnover Ratio 2013: Inventory Turnover Ratio = 365 = 40 days 9.03 2014: Inventory Turnover Ratio = 365 = 32 days 11.32 2015: Inventory Turnover Ratio = 365 = 31 days 11.77 2016: Inventory Turnover Ratio = 365 = 42 days 8.61 2017: Inventory Turnover Ratio = 365 = 44 days 8.35 2018: Inventory Turnover Ratio = 365 = 40 days 9.22 2019: Inventory Turnover Ratio = 365 = 40 days 9.03 2020: Inventory Turnover Ratio = 365 = 52 days 7.09 2021: Inventory Turnover Ratio = 365 = 111 days 3.29 2022: Inventory Turnover Ratio = 365 = 67 days 5.47 Inventory Conversion Period Analysis: Table 4.3.2 - Table showing Inventory Conversion period Inventory Conversion Period (days) 40 32 31 42 44 40 40 52 111 67 Year Ended 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Chart 4.3.2 - Chart showing Inventory Conversion period Inventory Conversion Period (days) 120 100 80 60 40 20 0 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Interpretation: The ideal conversion period is from 40 to 60 days. We can see that in most of the years this condition is met. But in the years 2021 and 2022 we can see a rise in the days, particularly in 2021 as it takes 111 days. This is very high than the ideal range. This was caused due to the excess stock kept during the COVID pandemic which took time to be into final goods to be sold. CHAPTER 5 5.1 DISCUSSION OF RESULTS AND MANAGERIAL IMPLICATIONS 5.1 Discussion of Results Budgets are a very crucial aspects in cost control as they help to set standards which can be compared with actual performance. These budgets can be compared with actual performance to determine the variance. Food cost percentage is a very commonly used calculation in food and beverage cost control as it helps to determine that portion of cost which is incurred in obtaining the raw materials and making the food. This can be compared with the revenue from food and beverage Inventory control makes sure that there is efficient utilization of resources. This makes sure that there is no wastage and costs are minimized. It is one of the cost techniques that is followed in most of the industries especially the Hotel industry. The gross profit margin is crucial for food and beverage cost control as it directly reflects the profitability of sales after accounting for direct costs. By monitoring the gross profit margin, businesses can evaluate the effectiveness of their cost control efforts and identify areas of improvement. It also helps in setting pricing strategies and making informed decisions to optimize costs and maintain a healthy financial position From 2013 to 2018, there is a consistent growth in revenue, with the highest increase occurring in 2018. However, starting from 2019, the revenue growth has been declining significantly, reaching its lowest point in 2021. This sharp drop in revenue could indicate a significant event or challenge that impacted the company's operations and financial performance. After 2021 the Revenue slowly starts to increase at a rate that is higher than the Cost of goods sold indicating that the Sales are coming back to normal The declining revenue growth combined with the fluctuations in COGS has likely impacted the company's profitability. The decreasing revenue growth and varying COGS percentages suggest that the company's profitability may have been affected negatively in recent years. In 2015, there was a significant negative variance (-1.59%) in food cost percentage. This could imply potential issues with effective cost control From 2016 to 2020, the actual food cost percentage remained mostly lower than the standard, suggesting improved cost control and potentially more efficient purchasing practices. In 2021, there was a negative variance (-1.22%), potentially indicating challenges in cost control during that period because of COVID 19. The inventory turnover ratio for most of the years falls within the standard range of 5 to 9. This indicates that the company generally maintains a reasonable balance between inventory levels and sales throughout the analysed period. In 2014, 2015, and 2018, the ratio exceeded the standard range. However, in 2021, the ratio fell significantly below the standard range. This indicates potential challenges in managing inventory efficiently. In some years, such as 2014, 2015, 2018, and 2019, the inventory conversion period falls within the ideal range of 40 to 60 days. This suggests that the company effectively manages its inventory, In 2016, 2017, and 2022, the conversion period exceeds 60 days, indicating potential inefficiencies in converting inventory into sales. The company's gross profit margin percentage has generally been higher than the standard percentage throughout the analysed period. This indicates that the company has been able to generate a healthy profit margin on its sales, exceeding the industry standard. 5.2 Managerial Implications When the company faces challenges in maintain revenue, they should take steps to keep their expenditure under control. The company has been suggested to reduce the expenditure as it increases every year. Decrease in expenses will increase the profitability. Since Cost of Goods sold is one of the factors fluctuating the revenue, it must be maintained in a satisfactory range. The company must make sure that Cost of Goods sold always remains below the revenue. Food cost percentage must be maintained within the standard by dealing with effective issues in the purchase of raw materials. A potential increase in sales relative to inventory levels or a decrease in average inventory, could impact cash flow, carrying costs, and overall operational efficiency. The company should effectively manage its inventory, maintain balance between stocking enough inventory to meet demand and avoiding excessive inventory levels. The Revenue and Cost of Goods sold must be maintained in such a way that the Gross Profit is always within the required standard. CONCLUSION AND FUTURE SCOPE OF RESEARCH Conclusion In the current market conditions, Cost control plays a very important role and it is the nerve of any organization, especially the Hospitality sector. The study of Cost control in the Food and Beverage service of The Gateway Hotel, Mangalore indicates that the Company’s Cost performance is satisfactory. Only in 2019-2021 the Company faced certain challenges due to the Covid pandemic. The Gateway Hotel, Mangalore provides goods service for their clients with their variety services. The modern technology in the hospitality industry is the reason for the improvement which has been seen in all departments of the hotel service. The trend analysis reveals that Revenue has always been above COGS which indicates good cost management. Food cost percentage has also been kept within the standard indication proper control of purchases and inventory. Gross profit has been maintained up to the required margin which indicates the consistency in the current profit position of the company. The suggestions provided through the study will help the company to improve the operational cost performance efficiently. Future Scope of Research The hospitality industry is becoming one of the most demandable industries in the world day by day. It plays a vital role for flourishing the business more. It is something which will remain for an unseen period and there is wide scope for improvisation through countless opportunities and uncertainty there is always scope for future research. As it is a service-based industry the executives are also very conscious about the level of service quality to ensure more customer satisfaction in order to increase their profit margin. This research can be helpful to the management in evaluating the cost control of the organization and. It can be used for academic purpose too. The data will be outdated in a few years and new data will be available which will provide opportunity for future researchers to analyses the new and updated data and get meaningful insights from it and draw conclusions.