Uploaded by Percyval Kabo Sifo

Premium Drip Proposal

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PREMIUM
DRIP
CLEANING
SERVICES
PREMIUM
DRIP
BUSINESS PROPOSAL
As presented by
Percyval Kabo Sifo
Business Proposal
Page 2
PREMIUM DRIP
CAR WASH
Executive
Summary
The dream is to establish one of the best
one stop cleaning services entity, which
entails to provide the local market with a
laundry mart, Residential and Office cleaning
services and lastly a Car Wash. But it
requires strategic planning a key
implementation choice, as we lack resources
to establish a complete organization during
inception stages. Therefore, the strategy to
commence with a subsidiary with low initially
capital costs but has high Return on
Investment, which is Premium Drip Car
Wash. With the already incurred costs we
estimate to spend an overall of P12,000.00
to develop the area to a fully furnished car
wash.
The Business
Premium Drip will be providing customers
with three services: exterior car washing, ,
interior cleaning, and detailing. Premium
Drip has no true competitors that are trying
to offer a high quality service for a
reasonable rate. Most are trying to compete
on price alone. Premium Drips' ability to
provide a high quality service, both in
regards to the actual washing as well as
customer service is all based on their ability
to find the best employees. Hiring the best
employees is cost effective because it
decreases HR costs associated with turnover
and other employee costs. Hiring the best
employees and making sure that they are
well taken care of ensures that they in turn
take care of the customers. Study after study
proves that a happy employee is far more
likely to provide the highest level of
customer service compared to an employee
who is not happy and feels that they are
being taken advantage of..
Business Proposal
Page 2
PREMIUM DRIP
CAR WASH
Target Market
Premium Drip will target three main groups
of customers: individual car owner and
leasers, car dealerships, and local
businesses. The surrounding area is quite
affluent, 40% of the residents earn over
P70,000 a year. Consequently, they have
nice cars and want them to look nice. There
are five different car dealerships within a
three-mile radius which will require car
washing services for the various fleets.
Lastly, there are many different local
businesses that have company cars and that
require clean appearances.
The
Management
The strength of Percyval's experience and
his family's name equity and assistance is
Premium Drips' competitive edge as well as
a significant asset.. Percyval has been
involved in the car wash business for the last
ten years. He has worked his way through
the industry and has been the manager for
the last five years overseeing operations of
P100,000.00 annually. Before the business
venture, Mark received his Honours degree
in Accounting & Finance from University of
Derby (Botswana Accountancy College). With
10 years invested in the community.
Currently pursuing a professional
qualification of becoming a Certified
Accountant through ACCA.
Business Proposal
Page 2
Market Analysis
Premium Drip is positioning itself as the
premier hand car wash serving the
Gaborone, Block 5 area. Percyval has
forecasted a 20% market share. The
business will generate a very high gross
margin and a modest net margin after year
one and comfortable margin after year
three. By year three the business will have
developed a respectable yearly net profit.
Personnel plan
Since car washing is a seasonal business,
with business increasing in the warm
summer months, and being busier on the
weekends than during the week, Soapy
Rides will rely on both temporary and parttime help. The company will hire one fulltime car wash/detail specialist and one fulltime car wash specialist when it opens for
business. Although it will rely on temporary
and part-time help, quality will not be
compromised, since all washers and
detailers will receive thorough training. The
company will also hire an administrative
assistant who will assist Mark with
paperwork and act as a receptionist
Economic
Benefits
Infrastructure: We plan to build a
structure that will not only add value to
the area but also assist the close entities
to gain more traffic to their
organisations.
Employment: We will employ only block 5
residents as to try give back to the
community
Social Corporate responsibility: We aim
to efficiently recognise our SCR and give
back to the community by offering our
space for block 5 meetings, assisting with
cleaning the area, in a nutshell we plan
to empower the future generations.
Business Proposal
Page 2
PREMIUM DRIP
CAR WASH
Objectives
To be viewed as a premium car wash and
detail service in East Meadow.
Maintain a very high gross profit margin.
Maintain a modest, steadily growing net
profit margin.
Expand to two locations after third year
of operation.
Price List
Normal sized car – P50.00
SUV – P60.00
Small Truck – P70
Large Truck P150.00
Residential Mat – From P100.00 to
P300.00
Economic
Benefits
Infrastructure: We plan to build a
structure that will not only add value to
the area but also assist the close entities
to gain more traffic to their
organizations.
Employment: We will employ only block 5
residents as to try give back to the
community
Social Corporate responsibility: We aim
to efficiently recognize our SCR and give
back to the community by offering our
space for block 5 meetings, assisting with
cleaning the area, in a nutshell we plan
to empower the future generations.
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