PREMIUM DRIP CLEANING SERVICES PREMIUM DRIP BUSINESS PROPOSAL As presented by Percyval Kabo Sifo Business Proposal Page 2 PREMIUM DRIP CAR WASH Executive Summary The dream is to establish one of the best one stop cleaning services entity, which entails to provide the local market with a laundry mart, Residential and Office cleaning services and lastly a Car Wash. But it requires strategic planning a key implementation choice, as we lack resources to establish a complete organization during inception stages. Therefore, the strategy to commence with a subsidiary with low initially capital costs but has high Return on Investment, which is Premium Drip Car Wash. With the already incurred costs we estimate to spend an overall of P12,000.00 to develop the area to a fully furnished car wash. The Business Premium Drip will be providing customers with three services: exterior car washing, , interior cleaning, and detailing. Premium Drip has no true competitors that are trying to offer a high quality service for a reasonable rate. Most are trying to compete on price alone. Premium Drips' ability to provide a high quality service, both in regards to the actual washing as well as customer service is all based on their ability to find the best employees. Hiring the best employees is cost effective because it decreases HR costs associated with turnover and other employee costs. Hiring the best employees and making sure that they are well taken care of ensures that they in turn take care of the customers. Study after study proves that a happy employee is far more likely to provide the highest level of customer service compared to an employee who is not happy and feels that they are being taken advantage of.. Business Proposal Page 2 PREMIUM DRIP CAR WASH Target Market Premium Drip will target three main groups of customers: individual car owner and leasers, car dealerships, and local businesses. The surrounding area is quite affluent, 40% of the residents earn over P70,000 a year. Consequently, they have nice cars and want them to look nice. There are five different car dealerships within a three-mile radius which will require car washing services for the various fleets. Lastly, there are many different local businesses that have company cars and that require clean appearances. The Management The strength of Percyval's experience and his family's name equity and assistance is Premium Drips' competitive edge as well as a significant asset.. Percyval has been involved in the car wash business for the last ten years. He has worked his way through the industry and has been the manager for the last five years overseeing operations of P100,000.00 annually. Before the business venture, Mark received his Honours degree in Accounting & Finance from University of Derby (Botswana Accountancy College). With 10 years invested in the community. Currently pursuing a professional qualification of becoming a Certified Accountant through ACCA. Business Proposal Page 2 Market Analysis Premium Drip is positioning itself as the premier hand car wash serving the Gaborone, Block 5 area. Percyval has forecasted a 20% market share. The business will generate a very high gross margin and a modest net margin after year one and comfortable margin after year three. By year three the business will have developed a respectable yearly net profit. Personnel plan Since car washing is a seasonal business, with business increasing in the warm summer months, and being busier on the weekends than during the week, Soapy Rides will rely on both temporary and parttime help. The company will hire one fulltime car wash/detail specialist and one fulltime car wash specialist when it opens for business. Although it will rely on temporary and part-time help, quality will not be compromised, since all washers and detailers will receive thorough training. The company will also hire an administrative assistant who will assist Mark with paperwork and act as a receptionist Economic Benefits Infrastructure: We plan to build a structure that will not only add value to the area but also assist the close entities to gain more traffic to their organisations. Employment: We will employ only block 5 residents as to try give back to the community Social Corporate responsibility: We aim to efficiently recognise our SCR and give back to the community by offering our space for block 5 meetings, assisting with cleaning the area, in a nutshell we plan to empower the future generations. Business Proposal Page 2 PREMIUM DRIP CAR WASH Objectives To be viewed as a premium car wash and detail service in East Meadow. Maintain a very high gross profit margin. Maintain a modest, steadily growing net profit margin. Expand to two locations after third year of operation. Price List Normal sized car – P50.00 SUV – P60.00 Small Truck – P70 Large Truck P150.00 Residential Mat – From P100.00 to P300.00 Economic Benefits Infrastructure: We plan to build a structure that will not only add value to the area but also assist the close entities to gain more traffic to their organizations. Employment: We will employ only block 5 residents as to try give back to the community Social Corporate responsibility: We aim to efficiently recognize our SCR and give back to the community by offering our space for block 5 meetings, assisting with cleaning the area, in a nutshell we plan to empower the future generations.
