Product Selection Process
Grigorios Moiras | February 9, 2021
Product Selection Strategy
Dont search for products with monthly
sales greater that what you can
afford.
Define Monthly
Budget.
Define the characteristics of the
customer audience and follow their
journey.
Product Research within Amazon - Helium 10
Online & Offline Stores
Helium 10 -> Niche
Calculate 20-30% COGS
Calculate about 1-3 Months of
Inventory.
Rougly 5-10% of Target revenue in
Launch Marketing Costs
Example
Monthly Revenue of 10,000-> 3,300
of COGS (30%)
3 months of Inventory: $10,000
Marketing Costs (10%): $100
Initial Investment of: $10100
Define Customer
Archetype
Product research Outside Amazon
Keyword searches in Pinterest will
show products that people like the
most and associate the most with
those keywords.
Pinterest
If for the same keywords Amazon
shows different product it might be
worth exploring using the PInterest
products in Amazon as a way to
differentiate visually, materially etc.
Alibaba search. Search most
relevant keyword.
Check Trade Assurance and
Verified Supplier.
Ingredients
1. Demand
2.Competition
3. Improvability
4. Seasonality
5. IPLI/Patenrs
6. Brand Potential
7. Profitability
Sales trend overtime
Search volume overtime
Competittion Analysis:
Check Reviews
Photos
Search external traffic
use similar web
Calculate Product Eligibility
Trademark check?
Dimensions?
Giftable->Nice to have
Keyword Competition
analysis
Define
Define Product
Product
Characteristics
Characteristics
Think about other
approaches
Age
Gender
Passions
Hobbies
Environment
Facebook Groups
Reddit
Lifestyle
Instagram
Check list of products
What should be the keyword
search volume?
Etsy
Kickstarter
Walmart
Blogs
The more intent the keyword
searches -> the better it will
convert
- Minimum Sell Price: 30
- Minimum Daily Sales:
- Min Monthly Rev: 20,000
- Max Product Weight: 5lbs
- Max Product Size 18"x18"x14"
- Max Review: 300
- Profit Margin: 40%
*Not a hard rule
Leading Retail Brands
Innovative
Crowdfuncing
Niche
HSN
kickstarter
Wanelo
The
Grommet
indiegogo
Fancy
Touch of
Modern
Pinterest
Etsy
Think about popular trending themes e.g. pineapple decor
Alibaba Keyword search:
should not bring many
results when searching for
our product
Brand Analytics
Note down product ideas
-
Avoid:
Difficult to inspect
Needs after-sale fix
Needs customer effot
Trending
Searched few ways
Brand dominated
" trust-heavy"
Bundling for the sake of
bundling
Use Magnet to see what are
the related keywords of top
listings for a certain
keyword
Ways to Differentiate
Segment Targeting or
Improvement Potential
Barrier to entry
Select Product
ROI & profitability calculation
Best and Worst case
scenario
Keyword Analysis
How many competitors are
doing really well with KW
optimization
Are there very few that are
doing well
Is their product offering
lacking and I can enter and
take a piece of the market?
Document:
Reasons for selection
Ideas for differentiation
ROI and Profitability estimations
Best case-Worst case scenario
Costs estimations
Keyword Analysis