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Do you share the assessment of the founders regarding potential of online care to
revolutionize the health care?
 Potential growth in the healthcare sector
 Industry growth is expected from 2.5 tri. To 4.5 tri. By
2018
 Reduce the administrative burden facing providers
and payors
 Ease of connectivity between patient and PCP
Название диаграммы
none of the above
it is less embarrassing
I may feel too ill to travel
I don't have to miss work
Saves on transport costs
No complicated instruction
Cheaper
Quicker than regural
Avoid further conttimination
appointment time reduction
Saves client's time
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•Flexibility of work
hours able to work
from home
•Consultation of
more patients
•Additional income
source
•Enable Retired
physicians to
practice
•Reduced initial
investment
Insurers
Physicians
Patient
•Ease of
convenience on a
demographic level
•Convenient and
time saving
•Confidentiality
•Ease of connection
with a specialist
and availability of
second opinion
•Cheaper than
traditional
consultation
•Build goodwill with
their members
•Reduced cost per
patient by 3.36$
monthly
•The platform will
enable them to
acquire potential
clients
•The convenient
process of billing
and admin works
2. What value do you see “team
edition” creating? What barrier to its
adoption do you foresee?
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•
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Values
Revolutionize the interactions between
the stakeholders
Follow-up time of patient visits will be
greatly reduced
Relieves medical licensing barriers that
most states have put up
Would leverage the companies existing
tech platform
Enable the company to become market
leader in online health care
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•
•
•
Barriers
Less sure about the right timing for the
launch of the service
Pitching Multiple services will hinder the
adoption of the core product to the insurer
Lack of acceptance of e-communication
due to confidentiality and data leakage
Scepticism about practical assessment of
patients due to lack of physical
examination
Which of the new product offerings did
you see as most promising?
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•
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ONLINE CARE KIOSK
Online kiosks at hospitals
Allow patients to consult online
while waiting at the hospital
Have preliminary information about
patients’ ailments
Consultation from remote places
Enables low-demand physicians to
consult across facilities
Retail Clinics
• Online kiosk at retail clinics
• Survey suggested preference of
patient to receive care from retail
clinics
• Usage of online platform during
unavailability on NP
• Enable patients to obtain an
immediate second opinion
If you were in the shoes of American well management, would you pursue any of the
next generations’ options (products or markets) in 2010, or would you just focus on
the core platform with the target market?
Stabilise the current core platform, and let users
get accustomed to the product offering.
Short Term:
 Introducing Team Edition
 Get user feedback about the product,
and analyse customer reaction.
 Integrating with offline markets like
hospitals, retail clinics, pharmacy
 Expansion in the US market
 International Expansion, U.K,
Australia, etc
 Introduction of virtual devices to get
primary diagnostic data