Business Plan
Travel Agency
LLC ,,WOW Travel Agency”
Autor: Alina Druta
Group: FB159
______________ _____
Teacher: N. Coselev
____________________
Chisinau, 2015
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Business Plan of the LLC “WOW Travel Agency”
(The plan contains confidential information that can not be reproduced,
distributed or used without the consent of the manager of the company)
Adresa: Republica Moldova, Chisinau. Str. Alba Iulia 27/3
Informaţii de contact:
Tel: (068) 32 22 23
Fax: (022) 32 22 23
E-mail: http://wowtravelagency.com
Name of the administrator: Druta Alina
Chisinau, 2014
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Content:
1.Summary…………………………………………………………..4
2.Bussiness description……………………………………………...5
3.Operational plan………………………………………………….7
4.Marketing plan……………………………………………………8
5. Management and staff ………………………………………….13
6.Financial plan……………………………………………………11
7.The SWOT analysis ……………………………………………..13
8.Annexes…………………………………………………………..14
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Summary
Limited liability company “Wow Travel Agency” is an entity which
will activate in the tertiary sector. It represent a company which will
provide touristic services. For the beginning, initial investments will be
very big, but will be but they will be recovered in short term.
Potential clients would be persons with medium or high income and
also legal entities.
This agency will activate in Chisinau, on the Alba Iulia 27/3 str. and
will offer services at the highest quality and also unique offers.
First of the main points of the agency will be the interior and exterior
design, which will attract the attention of the passers. The unique design
of the agency will make the passerby to want to enter in the office. The
second point is the easiness with which a costumer can choose his
perfect journey, because of the effectiveness of the staff. This two points
should be a strategy for attracting customers.
Motivation of the company has at its base the development of internal
and external tourism.
WOW Travel Agency wants to enter on the market with the following
purpose: to develop a new level in the tourism branch from Republic of
Moldova.
An important characteristic of the agency will be the staff. This will be,
obvious, very kindly, sympathetic, patient and of course good looking
and mannerly.
All of this will contribute positively to the image of the agency,
materializing in winning loyal clients.
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Bussiness description
“WOW Travel Agency” will start its activity on 22.06.2016.
The office of the company will be in Chisinau, on the Alba Iulia 27/3
str. and will be represented by Alina Druta as a general director.
The company will be founded in order to provide qualitative touristic
services in over 80 contries of the world. “WOW Travel Agency” will
offer excursions, trips and vacations for its clients and will ensure
security and comfortability. Also the agency will also offer individual
trips with different purposes for each kind of preferences even for the
purpose of restoring or improving health.
“WOW Travel Agency” will be a tour operator enterprise because it has
as main activity the organization and selling on their own, travel
packages or its components, direct or through intermediates.
The agency will offer:
- Qualified, kindly, sympathetic and patient staff.
- Online booking for the travel packages (airplane, hotels,
excursions)
- Medical insurance
- Appropriate services looking to the ratio quality-price
- Attractive excursions for adults and kids
- Treatments in the best hospitals and sanatoriums of the world
- A free excursion as a gift for the first 100 custumers (the excursion
is chosen according to the travel package chosen by the customer.
- Rapid responsiveness to potential arising problems.
We will be memers of:
ANAT- National Agency of Tourism Agencies from Moldova
IATA - International Air Transport Association
ADTM - Association of Tourism Development in Moldova
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The main objectives of the company are:
- To obtain the maximum profit through the satisfaction of the
customer needs.
- To open a successful enterprise.
- To develop trusting relationships with clients, so in this way to
achieve a good company promotion through them.
- To offer varied assortment of products and services to suit the
needs of all categories of consumers.
- To provide an unique interior and exterior design of the company’s
office.
- To ensure the easiness with which a costumer can choose his
perfect journey.
- To ensure the customers with very kindly, sympathetic, patient and
of course good looking and mannerly staff.
Operational Plan
Location: :WOW Travel Agency” will has its office in Chisinau on the
Alba Iulia 27/3 str.
There will occur all the future collaborations with hotels and partners
from all over the world; touristic offers; meetings with the customers;
etc.
The agency can open branches in Moldova or in other countries, in
terms of the formalities prescribed by law. The company is a VAT
payer.
I chose this kind of activity because tourism is growing in Moldova, and
because most people get to travel at least once a year (source:
statistica.md).
Beautification and the furniture of the office will be made by a unique
project combining refinement of contrasted colors and classic style
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(Annex 1), the furniture and technical equipment will be procured at a
high quality (manufactured by European standards)( Annex 2).
Staff:
The employees must have higher education proved by a diploma
offered after required graduation. Their remuneration is based on
objectives of the firm and their performances. For the staff motivation,
the firm will reward their efforts with bonuses and gifts, especially
during the holiday period.
Marketing Plan
In practice, marketing plays a key role because it creates on the one
hand, differentiation in consumers' minds, and on the other hand, creates
specific tools on accomplishment of strategic objectives, which results in
those “4P”:
Marketing analysis:
Tourism is one of the most important branches of economy, being also
the sector which records the highest growth rates in the European
economy.
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For firm’s satisfaction and success, I made the tourism market analysis.
After this analysis I set affordable prices for our customers, and
marketing strategies for highlighting “WOW Travel Agency”.
So, I decide to attract customers using:
-
Billboards which have to be placed in public places.
Letters of congratulations on the holidays.
Letters of thanks for our customers’ confidence.
Accessible web site with a lot of information.
A book with customers reviews, etc.
Customers
“WOW Travel Agency” aims to attract a large number of clients, both
national and international to promote domestic and international
tourism, regardless of age, social status or nationality.
The agency will satisfy customers’ needs by creating for each one an
individual travel package according to their lifestyle and preferences.
Competition:
“WOW Travel Agency” has the potential to become a leader on the
market place, due to the knowing of the over agencies’ weaknesses.
See the main competitors in Annex 3.
Services promotion:
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Promotion oriented to consumers follows:
-
Growth of the short-term sales.
Occupying a stable position on the market share.
Convincing the consumers to try the product.
Keeping away the consumer from the competitor’s products.
Retaining and rewarding loyal customers
Factors which influence on consumer behavior:
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- Cultural factors, which are represented by consumer’s culture,
subculture and its social class.
- Social factors, which include reference groups, roles, statuses and
family.
- Personal factors, which include age and life cycle stage,
occupation, lifestyle, economic circumstances, personality and
opinion of himself.
- Psychological factors, which are detrmined through motivation,
beliefs and attitudes.
Management and staff
“WOW Travel Agency” has a staff consisting of:
Ms. Druta Alina – 19 years, General Director and the founder of LLC
“WOW Travel Agency”. Is studying now Finance and Banks faculty at
ASEM.
Mrs. Lupu Mariana - 42 years, Deputy and Administrator. She is also
General Director and founder of LLC “Megaexpres”. Gratuated
Education, Psychology and Methodology of Primary Education faculty
at UPS “Ion Creanga”.
Mr. Druta Igor – 42 years, Top Manager at Advertaising department.
He is also Top Manager at LLC “Megaexpres”.
Mrs. Mihalachi Madalina – 21 years, General Accountant. Graduated
Accountant faculty at ASEM.
Dna Isac Mihaela - 24 years and Dna Carafizi Natalia- 25 years,
Senior at Ticketing department. Both graduated ASE Romania.
Mr. Aleco Andrei – 37 years, Top Manager at Outgoing department.
Graduated USM.
Mr. Toma Sergiu – 26 years Marketing Manager. Graduated BabeșBolyai University.
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To form a positive image and to preserve the prestige, the company will
adopt a policy of radical salaries, above average wage.
Besides the level of the salary, employees’ motivation will be achieved
by ensuring their job (contract 5 years). The entire staff will be hired
legally.
General Director
Druta Alina
8000 lei
Deputy
Lupu Mariana
5500 lei
Top Manager
Druta Igor
5000 lei
General Accountant
Mihalachi Madalina
4500 lei
Senior
Isac Mihaela
4500 lei
Senior
Carafizi Natalia
4500 lei
Top Manager
Aleco Andrei
4500 lei
Marketing Manager
Toma Sergiu
5000 lei
Financial Plan
The financial plan of the company “WOW Travel Agency” includes all
costs and company profits.
Investments:
Druta Alina
220000 lei
Lupu Mariana
195500 lei
Total investments
415500 lei
Start up costs:
Real estate:
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Acquisition
220000 lei
Renovation/Equipment
44000 lei
Other expenses
10000 lei
Total
274000 lei
Administrative expenses:
Administrative expenses
4000 lei
Insurance
4000 lei
Salaries
41500 lei
Other expenses
2000 lei
Total
51500 lei
Advertising and promotion:
Advertising
5000 lei
Print
1000 lei
Other ecpenses
1000 lei
Total
7000 lei
Touristic Offers:
Plane tickets booked
33000 lei
Hotel rooms booked
30000 lei
Other expences
20000 lei
Total
83000 lei
TOTAL START UP COSTS
415500 lei
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Sales
Salaries
1
month
70400
lei
41500
lei
2
month
80000
lei
41500
lei
3
month
70500
lei
41500
lei
4
month
40000
lei
41500
lei
5
month
60000
lei
41500
lei
6
month
55000
lei
41500
lei
7
month
50000
lei
41500
lei
8
month
70000
lei
41500
lei
9
month
100000
lei
41500
lei
10
month
50000
lei
41500
lei
11
month
20000
lei
41500
lei
12
month
90000
lei
41500
lei
TOTAL
755900
lei
498000
lei
Other expenses: 10000 lei
755900 lei - 49800 lei – 10000 lei = 696100 lei (revenue per year)
Profit per year 2016:
696100 lei - 415500 lei = 280600 lei
Investments are possible to be returned from the first year of activity still with a
profit with 280600 lei.
Opinion: With a rate of 40,31% per year, the business is considered very
profitable. So the activity of „WOW Travel Agency” will rise the market share
because of the possibiltiy to develop it with more money than our competitors.
The SWOT analysis
The SWOT analysis of the LLC „WOW Travel Agency”
Main Points
- Association with some known
distributors of plane tickets
(Wizz Air, Air Moldova,
Rynair, etc.);
- Association with some hotel
booking sites (booking.com,
kayak.com, tripadvisor.com,
etc);
- Quality of the products and
services;
- The experience of the
Advertising department
Manager;
Opportunity
- The knowing of the weaknesses of
the other competitive travel
agencies;
- Lower cost than holidays
organized by intermediaries;
- Tourism development;
- Cheaper plane tickets;
- Increasing desire and need to
travel;
- Declining rents for commercial
spaces;
- Greater ease of finding a
commercial space compared to
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- The experience of the
Accountant;
- Location.
Weaknesses
- No name and influence on
the market (in Moldova);
- Spending large amount of
money on advertising;
- Early booking hotels and
tickets;
- No instant income.
previous years.
Threats
- Ban on leaving the country;
- War;
- Increased price on plane tickets
and hotels;
- Economic crisis;
- Mass occurrence of travel
agencies
Annexis
Logo of the LLC “WOW Travel Agency”
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Annex 1
Annex 2
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Annex 3
"TRAPEZA-TOUR" SRL
Name: TRAPEZA-TOUR
License
A MMII 037880
number:
Registration
01.08.2011
date:
Expiration
01.08.2016
date:
Adress:
Chisinau, bd. Stefan cel
Mare nr. 119, of. 1
Director: ALEXA Eugenia
Tel: 29.59.29 ; 29.52.42
Fax: 29-59-29
Email: trapeza@trapezatour.md
Web site: http://www.trapezatour.md
HAPPY HOLIDAY" SRL
Name: HAPPY HOLIDAY
License
A MMII 041963
number:
Registration 29.04.2013
16
date:
Expiration
29.04.2018
date:
Adress:
mun. Chişinău, bd.
Moscovei 3/6
Director: Postica Maria
Tel: 403857
Fax: 403857
Email: happy-holiday@inbox.ru
"CAPITAL TOUR" SRL
Name: CAPITAL TOUR
License
A MMII 035152
number:
Registration
22.12.2009
date:
Expiration
22.12.2014
date:
Adress:
mun. Chişinău, bd. Decebal
91 of. 62 V
Director: Ivanov Natalia
Tel: 53 82 59
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Fax: 53 96 23
Email: info@capitaltour.md
Web site: http://capitaltour.md
"ROYAL TOUR" SRL
Name: ROYAL TOUR
License
A MMII 041952
number:
Registration
29.04.2013
date:
Expiration
29.04.2018
date:
Adress:
mun.Chişinău, str. Calea
Ieșilor 5, of.9
Director: Taghilțeva Ecaterina
Tel: 595126
Fax: 595126
Email: royal-tour@list.ru
Web site: http://www.royal-tour.org
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