E XC LU S I V E W O R K B O O K G U I D E
followers to clients™
H O ST E D BY VA N E SS A L AU
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
i’m vanessa
A few short years ago I quit my corporate job to pursue my dream of
being a full time content creator. At one point, I had to go back working
minimum wage just to make ends meet.
Fast forward to now, I am a multiple 7 figure online business owner with
500k subscribers on Youtube and 200k followers on Instagram.
Today, I’m passionate about helping mission driven content
creators get visible using the right social media strategies and get
paid with the proper business frameworks.
My promise to you is that this training will give you the strategies to fast track your
way to earning income quickly as a content creator and sign paid clients even if you’re
starting from scratch, don’t have a big following, or don’t have lots of experience.
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
how to prepare for the training
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WHITELIST OUR EMAIL
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you get them by whitelisting hello@vanessalau.co.
Make sure to check spam, too!
SCHEDULE THE TRAINING IN
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BRING AN EXTRA NOTEBOOK
Bring another notebook in case you need more space to
jot things down - it’s a packed training so be prepared to
take notes.
TAG M E
Tag me @vanessalau.co to let me know you’ve
signed up for this training!
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3-step formula on
how to go beyond
free content & start
landing paying clients
( E V E N I F YO U D O N ’ T H AV E A H U G E
F O L LO W I N G O R Y E A R S O F E X P E R I E N C E )
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
followers to clients system™
You’re clear on what you
do and who you help
You have content in place
that brings you steady traffic
You have the right
systems to make sales
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
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followers to clients system™
CLARIFY
AT T R AC T
I N S C E N A R I O # 1:
You have Clarity and Attraction, but no
.
.
R E S U LT ?
A really
and time-consuming
.
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
followers to clients system™
AT T R AC T
C O N V E RT
I N S C E N A R I O # 2:
You have Attraction and Conversion, but no
.
R E S U LT ?
You end up stuck performing
you don’t
or serving clients who aren’t a
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
.
followers to clients system™
CLARIFY
C O N V E RT
IN SCENARIO #3:
You have Clarity and Conversion, but no
.
R E S U LT ?
knows you
.
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
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3
1
2
3
secrets to turning
followers into clients
SECRET ONE
The 4 Components to a Home-Run Niche So People
Will Finally Pay Attention & Follow You
SECRET TWO
The 3 Types of Content to Create To Attract Followers
Who Will Actually PAY You
SECRET THREE
The 3 Key Elements That Supercharge Conversion
And Help Creators Start Generating Income Fast With
Paid Clients!
C O P Y R I G H T © 2022 • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
SECRET #1
SECRET
#1
the 4 steps to
finding a home-run
niche so people will
finally pay attention
& follow you
R IHGTH©T 2
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H TS
SECRET #1
2 big mistakes most content
creators make when trying
to monetize
M I STA K E
WHY THEY MAKE
T H I S M I S TA K E
W H AT
C O S TS T H E M
They think they’ll miss
Makes it
out on followers or
what they really
subscribers if they
for and prevents people
from
Jargon thrown around
Never actually learn to
online without anyone
communicat their
point and
explaining
gets eaten by the
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
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SECRET #1
jargon decoded
A group of people that share similar
and
(ie: Age, background, values, lifestyles)
A _________ person
who is a great fit for your
_________ and ________
The specific solution you provide to solve a specific
for a specific type of
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
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SECRET #1
followers to clients system™
NICHE FRAMEWORK
• Busy Moms
• Aspiring Influencers
• New Youtubers
• Spiritual Yogis
• Struggle with parenthood
• Small Audience
• Not enough subscribers
• Unclear of purpose
• Get kids to respect and listen
• Get paid brand deals
• Get Monetized on Youtube
• Get clarify on next step in life
• Techniques that require ZERO punishment
• Powerful personal branding
• SEO optimization hacks
• NLP and Hypnosis
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SECRET #1
the followers to clients
system™ niche framework is
powerful because...
Gives a clear
on why
your target audience should
you
Fast-tracks your positioning as
an
Allows you to
for your
services (Specialized Doctor vs.
General Doctor)
Reduces
Sets you up for success when it
comes to
Increased referrals, word of
mouth, and
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
SECRET #2
SECRET
#2
the 4 types of content
to create so you can
attract followers who
will actually pay you
R IHGTH©T 2
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H TS
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SECRET #2
STAG E :
that you and your
even exist!
OBJECTIVE:
Increasing
,
, and
followers.
T Y P E S O F P O STS TO C R E AT E :
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
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SECRET #2
STAG E :
your
and other
available.
OBJECTIVE:
Increasing
*,
Clicks
T Y P E S O F P O STS TO C R E AT E :
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SECRET #2
STAG E :
your offer
OBJECTIVE:
Clicks, # of
T Y P E S O F P O STS TO C R E AT E :
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SECRET #2
free content
paid content
SOCIAL MEDIA
YO U R C OAC H I N G P R O G R A M
+
+
Some
Share
(ie:
+
Full
of the solution
of a book)
Entire
necessary
and
People have to
, and
on their own
,
+
+
with the
to get
(ie: Get the book
)
People get
and
with
solutions
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
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SECRET #2
this works for any niche!
F R E E C O N T E N T:
F R E E C O N T E N T:
F R E E C O N T E N T:
Here’s ______
healthy relationships
look like and
______ it matters
Here’s ______ the signs
are of dog aggression,
______ your dog is
doing it, and 1 Key Tip
to Help!
Here’s _______ you
might be doing wrong
when it comes to
manifestation, ______
it’s happening.
PA I D C O N T E N T:
PA I D C O N T E N T:
PA I D C O N T E N T:
By becoming a client, I’ll
teach you __________
to have healthier
relationships step-bystep and answer your
questions when you get
stuck.
By becoming a
client, I’ll teach you
________ step by
step to work with your
dog (HOW) and
give _____________
training specific to your
dog’s personality.
By becoming a
client, I’ll teach you
_________ to manifest
your dream lifestyle
and create journaling
prompts just for you to
follow based on your
goals.
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
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SECRET #2
remember
The best free content aims to solve
and get
.
The best paid content aims to solve
and gives you the
to get
.
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
SECRET #3
SECRET
#3
the 3 key elements
that supercharge
conversion and help
content creators start
generating income fast!
R IHGTH©T 2
©0 2•
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A LA
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H TS
SECRET #3
the road to revenue is paved by
1
The right
2
A
3
A
offer
backed sales
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SECRET #3
step 1
T H E R I G H T B U S I N E SS M O D E L , R I G H T T I M E
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
SECRET #3
most common business
models for knowledge based
products and services
notes:
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
SECRET #3
why most new content creators
will fail if they choose the wrong
business model at the wrong time...
PROBLEM
F O L LO W E R S TO
C L I E N TS SYS T E M
S O LU T I O N
R E AS O N
Most content creators
who are starting out do
Strategically sell
not have enough
to start so you can command
to
consistently sell lower
even if you have
ticket offers.
If you don’t know if you
can get
person
results, how do you
know if you can get a
of
You can always easily modify
your
experiences,
but it’s harder to modify things
for a
. The1:1
process gives you
to scale into group programs
results?
and courses in the future.
If you are just starting out,
you likely do not have
enough
means
VIP Treatment and it is a lot
easier to market and sell even if
to show that your
works.
you have little
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SECRET #3
step 2
A SCALABLE OFFER
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
SECRET #3
3 components that
make an offer scalable
1
Solves one
2
Takes someone through a clear
3
for one type of
Can easily be converted to a
or
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SECRET #3
step 3
A S O C I A L M E D I A B AC K E D S A L E S F U N N E L
C O P Y R I G H T © • VA N E SSA L AU I N T E R N AT I O N A L I N C • A L L R I G H TS R E S E R V E D
SECRET #3
NO RISK OFFER
LO W R I S K O F F E R
MID RISK OFFER
HIGH RISK OFFER $$$
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SECRET #3
example of social media funnel that
links your content to your offer
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real people, real results
If you followed the 3-step formula inside my
Followers to Clients System™, do you think you could finally
go beyond free content and start landing paying clients?
We’ve helped over 5,000 creators go beyond free content and
sign their own paid clients within 90 days of using our system
EVEN while starting from scratch with little followers.
Everything you’ve learned is only the tip of the iceberg
when it comes to signing paid clients as a creator.
Still think it’s too good to be true? See the results yourself!
CLICK HERE FOR REAL RESULTS!
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