Laneige.
ACNE PATCHES.
JUN 14, 2023.
FATIMA LODHI
MARKETING PITCH.
Agenda
Our Mission
The Team
New Products and Services
Competitive Analysis
Competitors
Size of Market
Our Numbers
Path to Integration
TIMMERMAN
INDUSTRIES
WHY THIS PRODUCT?
Acne patches are revolutionary hydrocolloid acne treatment patches that revitalize and rejuvenate the skin and would
add to the Water Bank Collection and expand the product line.
Appeals to our target market
Creates an opportunity for the brand to appeal to a wider consumer base
Introduces cheaper products to their collection - appeals more to more people who may be interested in trying the
brand out.
Gaining traction on social media and is gaining attention from sites such as Vox and Washington Post.
Keeps up with current trends in skincare
5 of the top 100 products being sold on Amazons self care and beauty list are acne patches (Wischhover, 2019)
There is a big market space right now for anti dermal skincare patches AKA pimple patches or acne patches as it was
valued at $510.8 million USD in 2021 (Grand View Research, 2022)
This graph indicates that the
market is expected to grow
within the next seven years
There is a big increase in
6.5% in the amount of
revenue generated within the
market.
WHY THIS PRODUCT?
WHAT IS THE PRODUCT?
Acne/Pimple patches are an anti acne dermal patch - similar to a sticker that you
apply to the face or skin on a pimple where a whitehead has emerged.
The patch is kept on for 6-8 hours overnight and can then remove the bacteria
from the actual acne/pimple.
The acne/pimple patches can also be made with different styles, i.e, a thinner one
for a more natural look on the skin or a thicker one with salicylic acid or glycolic acid
that have different purposes
WHO IS THE TARGET MARKET?
DEMOGRAPHIC
GENDER
Typically Female
CULTURE RELIGION
Any
AGE
Majority 20s - 30s
EDUCATION
Post-Secondary
MARITAL STATUS
Single/Married
OCCUPATION
Professional
CHILDREN
More inclined to women without children
INCOME
Usually a higher income - around $70,000
GEOGRAPHY
Developed countries, mainly in North America,
Europe, and Asia.
WHO IS THE TARGET MARKET?
PSYCHOGRAPHIC
BELIEFS
Believes in self care and prioritizing
themselves enough to invest in expensive
skincare products.
Would rather invest in skincare makeup than
regular makeup
DESIRE
A taste of luxury
To look their best and to come across put
together and organized
To feel energized and refreshed
To embrace their natural beauty.
VALUES
Their appearance and prefers to keep a neat
and clean image.
Self Care
Sustainability and Environment
FEARS
Aging
Not having enough energy
Not keeping up with trends
EXPERTISE
Fairly simple skincare routine - not very much
expertise required, beginner routine.
WHO IS THE TARGET MARKET?
BEHAVIORAL
LIFESTYLE
Busy, constantly on the go
Tiring Schedule
Enjoys convenience
BUYING
Purchases Starbucks
Gets their nails done
Can afford at least mid luxury brands
HOBBIES
Social media
Shopping
Dressing Up
PRODUCTS
Purchases from Sephora
Brandy Melville
Bubble Tea
Aritzia
SOCIALIZING
enjoys social events
girl's night out
shopping with friends
POTENTIAL COMPETITORS
PEACE OUT
This brand sells pimple patches at a decent
price point, but more importantly they sell on
Sephora.
This gives them a lot of coverage and
immediately makes them a trustworthy brand
amongst consumers.
They too, have different types of pimple
patches to cater to different consumer needs.
Most if not all of their products are pimple
patches or skin patches meant to provide a
certain a quality, i.e., brighter skin, more
moisturized.
POTENTIAL COMPETITORS
STARFACE
STARFACE is an extremely popular brand when
it comes to pimple patches as they have an
extremely recognizable brand with their iconic
star shaped pimple patches and their trendy
packaging.
STARFACE is promoted by many different
tiktokers and influencers and they stay up to
date on their social media posts.
PLACE
ONLINE and IN PERSON
The product would be sold in Sephora's
internationally wherever Laneige has an already
established brand presence.
The product would also be sold online
internationally available globally on Sephora's
online website, as well as our own Laneige
website. Exclusively on these two websites
however.
PRICE
PRESTIGE PRICING
Laneige typically prices things a bit on the
higher side as it is a Sephora brand.
Laneige is considered a luxury skincare +
makeup brand and to invoke a sense of luxury
and indulgence in the consumer
PROMOTION
PRODUCT LIFE STYLE
GROWTH STAGE
Pimple patches are in the growth stage as they
have only begun to gain traction in recent years
with brands such as STARFACE emerging and
becoming popular among young consumers
They haven't reached maturity yet as their full
potential is still yet to be unlocked, and a lot of
people haven't tried them yet.
They are not in the introduction stage however,
as they have been introduced to the market for
quite some time, they simply have not been
popularized until the COVID era.
The End.
JUN 14, 2023.
FATIMA LODHI
MARKETING PITCH.
WORKS CITED
WHY ACNE-FIGHTING PIMPLE PATCHES ARE “HERE TO STAY.” (2022, FEBRUARY 15). WASHINGTON POST. HTTPS://WASHINGTONPOST.COM/LIFESTYLE/WELLNESS/PIMPLEPATCHES-HYDROCOLLOID-DARTS-ACNE-STICKERS/2021/07/26/3F7EB12A-EE2B-11EB-BF80-E3877D9C5F06_STORY.HTML
WISCHHOVER, C. (2019, NOVEMBER 13). PIMPLE PATCHES ARE EVERYWHERE, BUT DO THEY WORK? VOX. HTTPS://WWW.VOX.COM/THE-GOODS/2019/11/13/20955421/PIMPLEPATCHES-ZIT-STICKERS
WISCHHOVER, C. (2019, NOVEMBER 13). PIMPLE PATCHES ARE EVERYWHERE, BUT DO THEY WORK? VOX. HTTPS://WWW.VOX.COM/THE-GOODS/2019/11/13/20955421/PIMPLEPATCHES-ZIT-STICKERS