The multifaceted impact of a company's marketing campaigns extends beyond mere financial outcomes
and necessitates comprehension of the broader implications of a marketing department within an
organization. This study employs an interdisciplinary framework integrating the disciplines of marketing,
economics, statistics, and the emerging field of services to investigate the intricate relationship between
marketing strategies and customer experience. Its primary objective is to understand the cumulative
effects of marketing efforts and subsequently develop and implement optimal practices to enhance
organizational performance and the customer journey.