University Tuckshop
Business Proposal
A feasibility study for a student-run cafeteria on
campus
Prepared by :
Phone:
Leon Paul Zimunhu H220537B
0784118216
Raldo G Chimwendo H220416V
0779005008
Purpose: To present the market research, financial analysis, and operational plan
for establishing a tuckshop on the university premises.
Business Proposal for a University Tuckshop
Executive Summary
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The main goal of this proposal is to start a tuckshop at the university campus
that will provide affordable and healthy food options for students and staff, as
well as generate income to fund underprivileged students to pay their expenses.
The current tuckshop at the campus closes by 4 pm, which leaves many
students and staff without convenient access to food and beverages in the
evening. This creates a gap in the market that can be filled by a new tuckshop
that stays open till late.
The proposed tuckshop will offer a variety of snacks, toiletries, drinks, and
other stuff that cater to different dietary preferences and needs. The items will
be based on seasonal and local products, and the prices will be competitive and
reasonable.
The proposed tuckshop will operate everyday, from 8 am to 10 pm, and on
Saturdays, from 8 am to 11 pm. It will be located in a strategic and visible spot
on the campus, to ensure a reach to everyone.
The proposed tuckshop will have a positive social impact by supporting
underprivileged students with financial assistance, as well as promoting healthy
eating habits and environmental awareness among the campus community.
Business Description
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The name of the proposed tuckshop is “Tasty Bites”.
The mission of Tasty Bites is to provide delicious and nutritious food options
for students and staff at the university campus, while also contributing to the
education and welfare of underprivileged students.
The vision of Tasty Bites is to become a popular and profitable tuckshop that
serves the campus community with quality and value, and that creates a
positive difference in the lives of students.
Market Analysis
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The target market for Tasty Bites is the students and staff of the university
campus, which consists of about 3,000 people.
The market demand for Tasty Bites is high, as there is only one other tuckshop
on the campus that closes by 4 pm and the small gate market place that closes
by 8pm. Many students and staff need food and beverages in the evening,
especially during exam periods or when working on assignments or projects.
The market opportunity for Tasty Bites is significant, as there is no direct
competition on the campus after 8 pm. Tasty Bites can attract customers by
offering a wide range of food options that suit different tastes and needs, as
well as by providing convenience and value.
The market trends for Tasty Bites are favorable, as more people are becoming
health-conscious and environmentally-friendly. Tasty Bites can capitalize on
these trends by using modern and loved products, minimizing waste and
packaging, and sourcing from local suppliers.
Marketing Strategy
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The marketing objectives for Tasty Bites are to increase brand awareness,
customer loyalty, and sales volume.
The marketing strategies for Tasty Bites are to use a combination of online and
offline channels to reach the target market. These include:
o Creating a web-app and social media accounts for Tasty Bites that
showcase available products, prices, promotions, testimonials, and social
impact.
o Distributing flyers and coupons on the campus that highlight the benefits
and features of Tasty Bites.
o Participating in campus events and activities that involve food and
beverages, such as fairs, festivals, clubs, societies, etc.
o Partnering with student affairs and associations that support
underprivileged students or promote healthy eating habits.
o Offering discounts and rewards for referrals, repeat purchases,
feedbacks, etc.