Product level of detergents
1. Laundry Detergents: These are designed for washing clothes and removing
dirt, stains, and odors from fabric. They come in various forms such as powders,
liquids, and capsules, and may be formulated for different types of fabrics,
colors, and washing machines (regular, high-efficiency, etc.).
2. Dishwashing Detergents: These detergents are specifically formulated for
cleaning dishes, cutlery, and cookware. They are available as liquid, gel, or
powder formulations and often contain enzymes or surfactants to break down
grease and food particles.
3. Hand Dishwashing Detergents: These are similar to dishwashing detergents
but are specifically formulated for handwashing dishes. They are usually milder
on the skin compared to automatic dishwasher detergents.
4. Automatic Dishwasher Detergents: These detergents are designed for use in
automatic dishwashers. They come in various forms such as tablets, powders, or
gels and are formulated to remove tough stains and food residues while
preventing streaks and spots on dishes.
5. Specialty Detergents: These include detergents that cater to specific cleaning
needs, such as fabric softeners for reducing static and softening clothes, stain
removers for treating stubborn stains, and carpet cleaners for deep cleaning
carpets and rugs.
Maps brands to product level of detergents
Certainly! Here are some well-known detergent brands mapped to their
respective product levels:
Maps bands to product level of P&G.
1. Laundry Detergents:
- Ariel
- Tide
- Tide Plus
- Tide Naturals
- Tide Ultra
- Tide Plus Downy
- Tide Plus Jasmine & Rose
2. Dishwashing Detergents:
- Vim
- Pril
Product line of HUL and the price range of value
Hindustan Unilever Limited (HUL) offers a wide range of products across
various categories in India. Here are some of the product lines of HUL along
with a general indication of the price range they cover:
Surf Excel with the original price of rs140 and the revised price of Rs 100.
Surf Excel Blue with the original price of rs90 and the revised price of Rs 67.
Rin Supreme with the original price of rs80 and the revised price of Rs 60.
Rin Shakti with the original price of rs40 and the revised price of Rs 40.
Wheel Active with the original price of rs26 and the revised price of Rs 26.
Wheel Green with the original price of rs20 and the revised price of Rs 20.
Product line of P&G and the price range of value
Procter & Gamble (P&G) offers a diverse range of products across various
categories. Here are some of the product lines of P&G along with a general
indication of the price range they cover:
Ariel with the original price of rs135 and the revised price of Rs 99.
Tide with the original price of rs85 and the revised price of Rs 46.
Product line of HUL & P&G , explain the current strategies and what they
can do.
Product Line of HUL (Hindustan Unilever Limited):
1. Personal Care Products:
- HUL's strategy in the personal care segment focuses on innovation, product
diversification, and market expansion. They continuously introduce new
variants and formulations to cater to diverse consumer needs. They leverage
their brand portfolio, including Fair & Lovely, Pond's, Dove, Vaseline, Lakme,
and more, to target different customer segments.
2. Home Care Products:
- HUL aims to provide effective and convenient cleaning solutions in the
home care segment. Their strategy includes introducing advanced formulations,
promoting sustainability, and expanding their product range. Brands such as
Surf Excel, Rin, Wheel, Domex, Vim, and Pureit (water purifiers) play a
significant role in their home care portfolio.
3. Foods and Refreshments:
- HUL has a strong presence in the foods and refreshments segment. Their
strategy involves offering trusted and quality products in categories like tea
(Brooke Bond, Lipton, Taj Mahal), coffee (Bru), ice creams (Kwality Wall's),
and culinary products (Knorr). They focus on product innovation, promoting
health and wellness, and catering to changing consumer preferences.
4. Health and Hygiene:
- HUL's health and hygiene segment includes brands like Lifebuoy, Horlicks,
and Harpic. Their strategy revolves around promoting personal hygiene,
developing nutritional products, and offering effective household cleaning
solutions. They invest in campaigns to raise awareness about health and hygiene
practices, particularly in rural areas.
5. Beauty and Cosmetics:
- HUL's beauty and cosmetics segment features brands like Lakme, Ponds,
and Fair & Lovely. Their strategy emphasizes catering to evolving beauty
trends, diversifying product offerings, and focusing on inclusivity. They engage
in marketing campaigns that promote self-expression, diversity, and
empowerment.
Product Line of P&G (Procter & Gamble):
1. Beauty and Grooming:
- P&G's beauty and grooming segment includes brands like Olay, Pantene,
Gillette, and Oral-B. Their strategy involves innovation, research, and
development to introduce new and improved products. They focus on
understanding consumer needs, leveraging technology, and targeting different
market segments.
2. Fabric and Home Care:
- P&G offers a range of fabric and home care products, including Tide, Gain,
Cascade, and Swiffer. Their strategy emphasizes providing effective cleaning
solutions, enhancing sustainability, and improving product performance. They
invest in marketing campaigns that highlight the benefits of their products and
target specific consumer preferences.
3. Health and Hygiene:
- P&G's health and hygiene segment includes brands like Crest, Pampers, and
Always. Their strategy revolves around promoting oral health, baby care, and
feminine hygiene. They focus on product innovation, research, and development
to cater to evolving consumer needs and preferences.
4. Baby Care:
- P&G's baby care segment primarily focuses on the Pampers brand. Their
strategy involves offering high-quality diapers and baby care products that
prioritize baby's comfort and protection. They invest in research, product
development, and marketing to maintain a strong position in the market.
Overall, both HUL and P&G focus on innovation, diversification, and market
expansion strategies. They invest in research and development, understand
consumer preferences, and adapt to changing market dynamics. They also
prioritize sustainability and social responsibility, aiming to provide quality
products that meet consumer needs and enhance their brand loyalty.