Digital Marketing Quiz
for 25% marks
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Pick three out of four
questions only!
100 minute OPEN BOOK quiz
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Question #1
PPM Home Company (fictitious brand) is a start-up that offers innovative
secondary housing market platform (similar with Olx.com but for properties). They
want to increase their online visibility and generate leads. Outline a
comprehensive digital marketing strategy for PPM Home Company, including
specific tactics and channels you would recommend for achieving their goals.
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Question #2
Gomuda (gomuda.id) is a well-established local knitwear brand (Real brand) that
wants to expand its online presence and attract a younger demographic. Analyze
their current social media marketing efforts and suggest three strategic
recommendations to enhance their brand image and engagement with the target
audience.
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Question #3
Fithub is a local gym brand (Real brand) that has just received funding from
investors. They plan to launch KOL campaign to boost their sales, expand their
gym centers and improve their membership retention rate. Develop a campaign
strategy, including key messaging, target audience, KOL selection, promotional
channels, and conversion optimization techniques to maximize sales and
customer acquisition.
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Question #4
Byelice is a local SME brand (real brand) that sells anti-lice products. They want to
revamp their ecommerce strategy to boost sales and improve customer retention.
Analyze their current ecommerce efforts and provide three strategic
recommendations to enhance their online shopping experience, optimize product
listings, and drive customer loyalty.
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Good luck!!!
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