INTRODUCTION 1.Samsung 1 of famous electronic devices worldwide. Their founder is Lee ByungChul on 1 March 1938 in South Korea. Samsung headquarters in Samsung Town in the Gangnam. 2.This company is also involved in securities, retail, insurance, textiles including food processing and Samsung Electronics, Samsung Engineering, Samsung C&T Corporation, Samsung Heavy Industries, Samsung SDS, Samsung Life Insurance, Samsung Fire & Marine Insurance, and Cheil Worldwide in 1993. In the late 20th century Samsung has developed smartphones and phones. 3.Samsung began to expand its company worldwide by building factories in the United States, Britain, Germany, Thailand, Mexico, Spain, and China from 1990 to 1997. The company develops an integrated marketing mix based on the product, price, place, and promotion factors under its influence, known as 4Ps, driven by marketing strategy. 4.Samsung made the promotion is a situation where it explains the advantages of the product being sold and persuades the consumer to buy it. (Kotler & Armstrong, 2018) PRODUCT MARKETING MIX OF SAMSUNG- PRODUCT A product is a collection of goods and services that a firm offers to its target client. Product types can be divided into three groups. • Tangible Products: • Intangible Products: • Services Product Differentiation: Samsung focuses on product innovation and differentiation to stand out in the competitive market. The company continuously introduces new features, designs, and technologies to make its products unique and appealing to consumers. By offering a diverse range of products across various price points, Samsung caters to different segments of the market. Mobile Devices: Televisions and Home Entertainment: Home Appliances: Computing and IT Products: Cameras and Imaging Devices Home Automation and IoT: Displays and Semiconductor Solutions: PRICE Samsung use skimming pricing strategies to maintain their efficiency and maintain the best prices for their products. Premium pricing Value-based pricing The second competitive pricing strategy is fair pricing, which bases the cost of the good or service on what competitors charge. Samsung offered better features and pushed for lower prices. PLACE It focuses on the location of the company, the location of the market, how these two can be better connected, how to store and finally transfer goods. PROMOTION Promotion promotion type : orally , visually advertising sales promotion MEET OUR TEAM ZURAIDA BINTI ZAIMON 2022688036 NORFARISHA BINTI HARIS 2022245166 NURUL ELYANI BINTI ADZEMI 2022622504 NUR ROBIAHTUL A'DAWIAH BINTI ROSLI 2022421228
