Homework Assignment
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Read each question carefully and choose (5). Your answers should be supported with evidence
from the textbook. Be clear, concise, and professional.

What exactly is personal branding? CH1
Personal brand is your character who you are and how you represent yourself. It is also
your legacy which you will be remembered by through your actions, your expertise and
the connections you make with others. It shows your authentic from the inside out. Ever
one has a personal brand. Further, personal branding is about you expressing your
authentic self by allow you allowing yourself to be the person you are meant to be.
Personal branding allows you to bring value to your work and the target audience you
serve.
Why do companies invest so heavily in branding? CH2
Companies invest branding because it sets them apart and increases sales/profits. Successful
brands are memorable and meaningful and appeal to the target audience that the product or
service are intended to reach. Investing in branding allows business to create a strong brand
identity. A strong brand identity draws consumers to your business Consumers have too many
choices, so you want your brand to stan out.

How did Lady Gaga build a distinct personal brand? CH3

What level on Maslow’s Hierarchy of Needs does personal branding take place?
CH4
Esteem is the level where persona branding can really start to take place. This is the level
of confidence , respect of yourself and others, and also align the work you do with your
sense of self. Esteem is necessary in order to authentically build your personal brand.
However, Self-actualization is the actually goal of personal branding. Once you achieve
this goal you get to shine brightly and be who you truly are.

Who should you market your personal brand to? CH5
You must first find review and assess your needs, values, strengths, interest mission, vision and
unique personality traits. Determine what you have to offer

If you’re beginning to use online tools to showcase your personal brand, what social
network should you start with? CH10
Beginners should begin with LinkedIn to start their networking. Success with social
networking comes with at the intersection where you are sharing the right information
with the right people at the right time and on the right social media platform. Although,
direct selling isn’t allowed LinkedIn provides a platform for business conversations. This
helps you build business relationships that is based on nurturing the “know, like and
trust” factor. LinkedIn is the world’s largest online professional network that is growing
daily.


Provide an example of personalizing your social media sites. CH13
The best way to begin building a network is to start with who? CH1
Having conversations with people you already know is the best way to begin building
your network. And they best time to do it when you don’t have an immediate need for it.
Start by making a list all the people you know not just friends and family think outside of
the box. You can make connections with shared interest groups, business owners, club
members, co-workers, faith community members, friends relatives and neighbors.
Total: 15 points
3 points per question