Key terms: Retrieval practice Add the following key terms to their definitions. Specialisation Franchise Primary activity Business plan Opportunity cost Third sector Partnership Labour Internal growth Dividend Supplier Key term Sole trader Land Private sector Joint venture Secondary activity Enterprise Tertiary activity Public limited company (PLC) Limited liability Deed of partnership Social enterprise Capital Free economy Private limited company (Ltd) Scarcity Business size Planned economy Public sector Mixed economy Market share External growth Stakeholder Definition Needs and wants are greater than the resources available to satisfy them. What you have to give up/sacrifice in order to choose something. (The next best alternative) All natural resources used to make a product or service The effort of workers required to make a product or service Finance, machinery and equipment required to make a product or service Skill and risk-taking ability of the entrepreneur Focus on one task. It is beneficial for workers because it will mean reduced errors if workers know what they are doing Involves the earth´s natural resources (raw materials). Examples include farming, fishing, forestry, extractions. Involves taking natural resources and converting them into manufactured and processed goods. E.G. building/construction Involves providing services/goods to both consumers and other businesses. Examples include transport, banking, and hotels. When all resources are owned privately. The government has no control over the factors of production. Where government plans and controls use of resources. They decide everything, where people work and what they do. Where features from both free and a planned economy are combined. Most countries of the world have this type with a public and private sector. A business that is owned and controlled by just one person who takes all of the risks and receives all of the profits A business formed by two or more people who will usually share responsibility for the day-to-day running of the business. Often a small to medium-sized company, owned by shareholders who have limited liability. The company cannot sell its shares to the public only to those that are invited. Often a large company; owned by shareholders who have limited liability. They can sell its shares to the general public. A business system where entrepreneurs buy the right to use to the name, logo and product of an existing business. Formed of businesses aim to make profit They are often run and funded by the country’s government. E.g police, education and military Non-For profit / Charities Two or more businesses agree to work together on a project and set up a separate business for this purpose. A written document that outlines the aims and vision of a business and the plans to achieve it. This can be used to attract investors How a business is measured. This could be in terms of profit, value, number of employees or turnover This occurs when a business opens new outlets or factories or moves into new markets abroad This happens when a business buys another business through a takeover or a merger A legally binding document, drawn up by partners. It will include details of finance, profit, holidays and salary entitlement. Legally registered companies (corporations) are separate legal identities. This means that the company, not the owners is liable for all its debts. A dividend is a proportion of profits paid to shareholders in return for their initial investment The proportion of sales a business has within the industry in which it operates A business that seeks to raise income which it invests in a specific social or environmental issue. Anybody who has an interest in what a business does These are businesses that sell goods that other businesses use to make their own products How many did you get right? / 33 Needs, wants and opportunity cost Concepts of needs, wants, scarcity and opportunity cost A Need is a good or service essential for living. A want is a good or service which people would like to have, but which is not essential for living. People’s wants are unlimited. Economic problem: There exists unlimited wants but limited resources to produce the goods and services to satisfy those wants. This creates scarcity. Factors of production: Resources needed to produce goods or services. There are four factors of production and they are in limited supply. Land, Labour, Capital and Enterprise. Opportunity costs: The next best alternative given by choosing another item. Importance of specialisation Specialisation occurs when people and companies concentrate on what they are best at. Division of Labour is when the production process is split into different tasks and each worker performs one of these tasks. It is a form of Specialisation Advantages Higher productivity Workers become highly skilled Less waste Disadvantages Staff absence (No cover) Can lead to de-motivation (Boredom) Lack of job-satisfaction Purpose of business activity Products: You can see and touch and take home. This means they are tangible. Services: These are provided and we receive them but we don’t physically take them home or wear them. This means they are intangible Split the businesses above into products and services Products Services Diversification: Many modern businesses today combine their activities and have diversified This means that they have enlarged AND varied the products/service they offer. Explain two reasons why Apple has diversified its product and service range? (6 Marks) Reason 1: Explanation: For example This could lead to Reason 2: Explanation: For example This could lead to (Answers below) The concept of adding value and how added value can be increased Adding value = the difference between the selling price of a product and the cost of bought in materials and components. How can we add value? • Improve the packaging / Brand • Offer better quality • Increase convenience • Improve customer service • Add ingredients Explain two ways a small takeaway can add value (4 Marks) Way 1: Explanation Way 2: Explanation (Answers below) Classification of businesses Primary, secondary and tertiary sectors (also known as stages of production) Primary sector – extracts and uses the natural resources of the earth to produce raw materials used by other businesses. Secondary sector – manufacture goods using raw materials provided by the primary sector. Tertiary sector – provides products/services to consumers and other sectors of the industry. Private sector and public sector in a mixed economy Public Sector (Schools, Police, NHS) – To provide the best possible service to the population they serve. Third Sector (Oxfam, Drop Inn) – To support the cause of the groups they represent. Private sector (Costa, Cadbury’s, Coca Cola) – Profit maximisation. Industrialisation – the growing importance of secondary sector business activity and the reduced importance of primary sector business activity. Examples include China and India. De-industrialisation – the growing importance of the tertiary sector and the reduced importance of the secondary sector. Examples include the UK and USA. Enterprise, business growth and size Characteristics of successful entrepreneurs Entrepreneurs A person who organises, manages, and takes on the risks of a business. Entrepreneurial Mind-set/Characteristics Entrepreneurial Skills Enthusiasm: They have an interest and enjoyment in their product or service. Resilience: They have a capacity to recover quickly from difficulties. Tenacity: They have the strength of will to keep going regardless of setbacks. Self-Motivation / Determination: They have the drive to keep going even when things get difficult. Listening skills Organisational skills Planning skills Financial skills Business plans A business plan is a detailed development plan for a business. It includes information about the company’s: • Location • Ownership • Products/services • Resources • Production methods • Target market (Size, potential for growth) • Marketing • Aims and objectives • Financial details (Projected sales, revenue and profit. Cash flow forecast) Advantages Drawbacks Helps you to decide whether to go ahead with an idea Estimate your start-up costs and how much you’ll need to invest Helps to convince investors to fund your business Identifies risks involved and how to solve potential problems. Start-up costs are only estimates and can increase significantly New competition might come into the market after the business plan is written Running costs can be significantly higher than predicted Explain two reasons why a business plan might be inaccurate (4 Marks) Reason 1: For example Reason 2: For example Explain how a business plan can reduce risk (6 Marks) Way 1: For example This could lead to Way 2: For example This could lead to (Answers below) Why and how governments support business start-ups TASK: (Cross out the one’s that aren’t real examples) The importance of small businesses include: They pay tax to the government They offer employment They provide more choice for the consumer They borrow and save in banks Measuring business size Ways to measure business size: Number of employees Value of output (Overall worth of goods/services produced) Value of sales (Revenue) Value of capital employed (Spent on machinery & technology) Why some businesses grow and others remain small Growth Horizontal integration - Is when one firm merges with or takes over another one in the same industry at the same stage of production. Backwards vertical integration - Is when one firm merges with or takes over another one in the same industry but at an earlier stage of production Forwards vertical integration - Is when one firm merges with or takes over another one in the same industry but at a higher stage of production Conglomerate integration - Is when one firm merges with or takes over a firm in a completely different industry, this is also known as diversification. Reasons for business growth Increase market share Increase publicity To increase profits To eliminate competitors To benefit from economies of scale Why some (new or established) businesses fail Internal factors – are factors within a business that can be controlled by the organisation. External factors– factors outside of a business that will have an impact on its success. These can be positive or negative Factor Employee demotivation (Internal) Poor leadership (Internal) Poor management of cash flow Increased national minimum wage Increased interest rates Inflation rises too rapidly Increased competition Fail to respond to new technology Environmental changes How it could lead to business failure Productivity falls and thus costs rise Reduce morale, poor communication, lack of direction Liquidity problems lead to the business being unable to repay its short term debts Increased labour costs, thus reduce profit margins (If not passed onto consumer) Cost of borrowing increases (increasing existing debt repayments) Raw material costs rise / natural resource costs rise (petrol), if costs aren’t passed onto consumer, profit margins will suffer Reduces demand and thus revenues suffer Fall behind competition and lose market share May have to re-think production methods which often comes with high costs Types of business organisation The main features of different forms of business organisation Sole trader A sole trader sets up a business on their own. However they can hire as many employees as they wish to work for them. The sole trader is personally responsible for all of the businesses debts this is called unlimited liability. They are often small companies but can grow to be quite big. Partnership A partnership consists of a minimum of 2 and a maximum of 20 partners. The partners usually set up the business together and they have each invested money into starting the business and own a financial share in the business. They often have unlimited liability. Limited companies: A ‘Company’ has its own legal identify, separate from that of its owners. The company can own property, equipment and other goods in its own right and is responsible for its own debts. Incorporation – When owners of companies have to complete various documents including a ‘memorandum of association’, ‘articles of association’ and register at the companies house. Private limited companies tend to be smaller than public limited companies. The main shareholders in a private limited company are often also the directors of the company. Public limited companies often a large company; owned by shareholders who have limited liability. They can sell its shares to the general public. Franchise: A franchise is a business that sells a product or service developed by someone else A franchise has the right to sell or use another businesses format: Ideas Colours Logo Products Joint ventures: Advantages of joint ventures Shared risk (costs) Access to new knowledge and expertise Access to greater resources Increased capacity Access to new markets Disadvantages of joint ventures Objectives of the venture could be unclear Shared profits Communication could break down Partners could expect different things from the joint venture. The level of expertise and investment might not be equally matched. The work and resources may not be distributed equally Explain two advantages of Sarah having a business partner (4 Marks) Advantages 1: Explanation: Advantage 2: Explanation: Do you think that it would be a good idea for Sarah to expand her business? (6 Marks) Consider the advantages and disadvantages of converting a partnership into a private limited company: Recommend whether the partners should do this. Justify your answer. (6 Marks) Business objectives and stakeholder objectives Business Objectives – The aims or targets that a business works towards. Reasons for business objectives: Provide direction Motivate workers Provide accountability Measure performance The most common objectives for private sector businesses include: Stakeholders: Stakeholder – Anyone who has an interest in the business Internal – Within the business External – Outside the business Stakeholder Internal or external? Match the objective to the stakeholder Why the stakeholder is important to the business. Workers Managers Owners Customers Suppliers Government Local Community ANSWERS Key term Definition Scarcity Needs and wants are greater than the resources available to satisfy them. What you have to give up/sacrifice in order to choose something. (The next best alternative) All natural resources used to make a product or service Opportunity cost Factors of production Labour Capital Enterprise Specialisation Land Secondary activity The effort of workers required to make a product or service Finance, machinery and equipment required to make a product or service Skill and risk-taking ability of the entrepreneur Focus on one task. It is beneficial for workers because it will mean reduced errors if workers know what they are doing Involves the earth´s natural resources (raw materials). Examples include farming, fishing, forestry, extractions. Involves taking natural resources and converting them into manufactured and processed goods. E.G. building/construction Tertiary activity Involves providing services/goods to both consumers and other businesses. Examples include transport, banking, and hotels. When all resources are owned privately. The government has no Free economy control over the factors of production. Where government plans and controls use of resources. They Planned economy decide everything, where people work and what they do. Where features from both free and a planned economy are Mixed economy combined. Most countries of the world have this type with a public and private sector. A business that is owned and controlled by just one person who Sole trader takes all of the risks and receives all of the profits A business formed by two or more people who will usually share Partnership responsibility for the day-to-day running of the business. Often a small to medium-sized company, owned by shareholders Private limited who have limited liability. The company cannot sell its shares to the company (Ltd) public only to those that are invited. Public limited company Often a large company; owned by shareholders who have limited liability. They can sell its shares to the general public. (PLC) Franchise Private sector Public sector Third sector Joint venture Business plan Business size Internal growth External growth Deed of partnership Limited liability Dividend Market share Social enterprise Stakeholder Supplier A business system where entrepreneurs buy the right to use to the name, logo and product of an existing business. Formed of businesses aim to make profit They are often run and funded by the country’s government. E.g police, education and military Non-For profit / Charities Two or more businesses agree to work together on a project and set up a separate business for this purpose. A written document that outlines the aims and vision of a business and the plans to achieve it. This can be used to attract investors How a business is measured. This could be in terms of profit, value, number of employees or turnover This occurs when a business opens new outlets or factories or moves into new markets abroad This happens when a business buys another business through a takeover or a merger A legally binding document, drawn up by partners. It will include details of finance, profit, holidays and salary entitlement. Legally registered companies (corporations) are separate legal identities. This means that the company, not the owners is liable for all its debts. A dividend is a proportion of profits paid to shareholders in return for their initial investment The proportion of sales a business has within the industry in which it operates A business that seeks to raise income which it invests in a specific social or environmental issue. Anybody who has an interest in what a business does These are businesses that sell goods that other businesses use to make their own products Explain two reasons why Apple has diversified its product and service range? (6 Marks) Reason 1: Spread risk (K) Explanation: For example by offering more products such as the IPhone and ear pods. (app) This could lead to less chance of business failure (an) Reason 2: Increased revenue (K) Explanation: For example through the sales of its Apple TV stream (app) This could lead to higher profit margins (an) Explain two ways a small takeaway can add value (4 Marks) Way 1: Delivery service Explanation: For example deliver its pizza’s and kebab’s up to a 5 mile radius (app) Way 2: Offer better quality (K) Explanation: For example, use better meat in its food products (app) Explain two reasons why a business plan might be inaccurate (4 Marks) Reason 1: Costs are estimates (k) For example: fixtures and fittings maybe more expensive than predicted (app) Reason 2: Competition could enter the market (K) For example: New competitors could affect the predicted revenues (app) Explain how a business plan can reduce risk (6 Marks) Way 1: Estimates start-up costs (K) For example: Stock, fixtures and fittings and insurance (app) This could lead to: Managing your cash flow more effectively (an) Way 2: Helps decided whether your idea if achievable (K) For example: A business will get feedback from banks and investors (app) This could lead to: Expert knowledge on whether the idea could be a success or not, thus reducing the risk of failure (an) Explain two advantages of Sarah having a business partner (4 Marks) Advantages 1: Shared decision making (K) Explanation: For example in relation to which town or village to open the new nursery (app) Advantage 2: Shared costs Explanation: For example when purchasing stock for the nurseries (app) Do you think that it would be a good idea for Sarah to expand her business? (6 Marks) Argument for is increased revenue (K) this could lead to a larger market share and thus increased profit margins (an) Argument against is its high risk (K) as they don’t benefit from limited liability (an) Judgement – Reason to expand, benefit from greater economies of scale (lower average costs) and thus increased profit margins. However, it depends on the population of the new locations and whether they can attracts enough children. (EV) Consider the advantages and disadvantages of converting a partnership into a private limited company: Recommend whether the partners should do this. Justify your answer. (6 Marks) Argument for is limited liability (K). This will allow Dmit to take more risks and invest in growth, thus benefiting from greater economies of scale (an) Argument against is the extra costs (K) as more legal requirements (an) Judgement – Depends on the ambition of the partners. They are already successful, so they might not want to take the risks and compete against larger retailers (EV)