Week 3 Hybrid Assignment for MKT 2260




Due midnight the night before week 3 class.
Submit via the TurnItIn function on BS.
Be sure that your answers reflect your own writing. If you choose to copy/paste
someone else’s material be sure it is properly cited. If you submit work other than
your own and do not properly cite it you are committing plagiarism.
This is an individual assignment. Copying another student’s work is an act of
academic dishonesty.
Questions:
Read chapter 3 in your text book. Answer the following questions:
1. Is it more accurate to report market share in units or dollars? Why? (3 marks)
The company usually provide either in units or dollars depending on their type of
business, but Units are more accurate because differences in company pricing policies
can distort share comparisons.
From Chapter 3 of The Marketing Plan Handbook, Fifth Edition. Marian Burk Wood. Copyright © 2014 by
Pearson Education.