Hawken et al. foresee the beginning of a new industrial revolution based on a very different mind-set
than that of conventional capitalism. In a nature-centered capitalism, the environment will no longer be
treated as a minor factor of production but rather an envelope containing, provisioning, and sustaining
the entire economy. The authors contend that a radical increase in the resource productivity would be
the key feature of the new capitalism in redesigning commerce to achieve sustainability. Using materials
more efficiently will slow down the depletion of resources at the input end of the value chain, and lower
the environmental pollution at the output end.
End