HOW YOU
APPROACH/MANAGE
INTERNAL AND
EXTERNAL CLIENT
RELATIONSHIPS?
Communications Specialist role, Communications and Engagement team
Energy & Environment, Ricardo
Ivana Martac
TO BEGIN WITH
WHY COMMS
merges my two big passions - reaserch and
strategy
serves for impact, not self-promotion
policy-driven; detailed-oriented; never boring
Why Ricardo
love safe and sustainable world mission
innovation policy nexus
hit the ground running in the role while upscaling
my career
3 RULES THAT SUM
UP MY APPROACH
use comms it in its full
managment fuction*
insted of reductive
tactical one
1
know your
audience/
interlocutor/
stakeholder
be succinct &
service-orientated
3
2
planning, organizing, controlling, institutionalisation
External vs. internal relations
communication with stakeholders forms an essential element in the design, implementation and success of corporate
social responsibility (CSR)
Know the purpose of each deliverable
Strategy > Annual communications plan > Content managment for 100 days
EFFECTIVE COMMS
half of comms is listening
use adaptive style
articulate your msg
clearly
reflect
ACTIVE LISTENING
put your clients first
step into their shoes
anticipate their need
build relationships based
on trust and
understanding
PROACTIVENESS
understand triggers,
challenges and ur own
emotions
develop healthy coping
mechanisms
deep work, focus,
discipline
EMOTIONAL INTELLIGENCE
AND OTHER SUPER POWERS
Stakeholder engagement
Model by J.E. Grunig, 1980s
Tools to streamline
and improve work
Multi-channel communication campaigns - ZoHo, Pitchbox, Trello,
Content creation - Canva, Drupal
Content management of websites - WordPress, Adobe
Data and analytics - Sprout, Sprinkl, Google Analytics, Meltwater
Liaison & collaboration - Airflow, SharePoint, Google Drive, Slack, one-on-one calls & mtgs,
tasks & reminders, regular follow ups
Events management - GoToMeetings, Zoom, ZoHo Showtime
Monitoring and evaluating government communications activity
https://gcs.civilservice.gov.uk/wp-content/uploads/2020/03/Evaluation-Framework-2.0.pdf
Making the most of your H2020 project
Boosting the impact of your project through effective communication,
dissemination and exploitation
https://op.europa.eu/en/publication-detail/-/publication/3bb7278e-ebf3-11e9-9c4e-01aa75ed71a1/language-en/format-PDF/source-164620962
Thank you for your attention!
Q&A