Hospitality & Events Operations
Introduction to Course
BBA3033
Agenda
• Teacher’s Introduction
• Students Introduction
• Rules
• Course Description & Course Plan
• Project Outline
HEO Lecturer
Name: Eric MABILON
Nationality: French
Email:
Eric.Mabilon@glion.edu
Office: Bulle, Main Building (3rd floor), in the faculty “corridor”
And now… Who are YOU?
Class rules
• Be on time !
• Keep Absences low (Manage intelligent)
• No pictures or videos in class
• You are allowed Laptops, only when to
be used for class work (No social media).
No usage of phone.
• Do your homework and group work!
On Moodle, you will find BEFORE the
class and AFTER the class homework.
You are responsible for checking the
Moodle page and do what is required for
each session.
Course Description
Course overview:
The students will critically review operational process management models and their
relationship to the interrelated nature of running a business or an event.
Operational models will be reviewed and reflected upon in relation to supply chains
and environmental concerns. The course will also consider the challenges that
operations face in crisis situations.
Intended Learning Outcomes:
• LO1 Critically review operational process management models in relations to
• LO2 Identify internal and external resources needed to manage and operate a business
• LO3 Demonstrate the interdependency of internal and external players.
• LO4 Propose creative solutions to overcome operational limitations and threats.
Course Plan
• Available on Moodle.
• Tentative date and week.
• Will vary depending on class schedule, last minute changes, and teaching
rhythm.
Assessments
Assessment 1:
Assessment 2:
Group Project (60%)
Written Exam (40%)
Details are provided in the
project outline.
A comprehensive exam will be
held to cover the course content.
Exact date to be confirmed
(exam week).
Group Project – Indian Engagement Party
Sales Pitch
Written
Report
In class
Presentation
20%
40%
40%
10 min
In class
Weeks 16 /17
April. 17th to 28th
12 pages max
Uploaded on Moodle
Week 21
Friday, May 26th
3pm Swiss time
30 min
In class
Weeks 24-26
June 12th to 30th
Project Outline
Client Brief – RFP (Request For Proposal):
VIP Engagement Party event for clients’ son.
Arrival 13.10 – departure 15.10 unless exceptions
The client wants a famous performer for a 30 min showcase on
October 14th, 2023 from 8pm to 8:30pm.
The couple likes rock, pop, electronic (no rap).
Also need traditional indian music.
200 selected guests (family and friends, international)
Rooming list is provided with most guests details.
Guests will travel at own expense until nearest airport/train.
Project Outline
Client Brief – RFP (Request For Proposal) - continued:
Program idea:
13.10: Casual meeting @ night in the Hotel and 14.10 starting with lunch
14.10: Welcome drinks and appetizers; 10 minute speeches; surprise
Dinner with table magic; followed by, DJ night with dancers, Indian
with open bar;
Overall budget 2 Million USD (including agency fee)
The client does not wish to disclose the event to the media – so no
handle.
Project Deliverables
1.Event Program (running order with side programs)
2.Room allotment (Rooming list is provided with guest details)
3.F & B plan for all meals mentioned and drinks and venue
decoration
4.Venue plan with stage and technical requirements (AV)
5.Transportation planning (from airport / train, to venue and back,
based on your scenario)
6.Security, Risk Management and contingency plan
7.Staff Plan (Including external and internal workforce)
8.Detailed budget (Only headline budget with the 8 departments
for the pitch presentation)
Split of tasks per student - Groups of 6
(5 minimum depending on class size – Transportation and Staff sections not covered in this case)
1. Room allotment (Rooming list is provided with guest details)
2. F & B plan for all meals mentioned and drinks and venue
decoration
3. a. Event Program (running order with side programs)
b. Venue plan with stage and technical requirements (AV)
4. Security, Risk Management and contingency plan
5. a. Transportation planning (from airport / train, to venue and
back, based on your scenario)
b. Staff Plan (Including external and internal workforce)
6. Detailed budget (Only headline budget with the 8 departments
for the pitch presentation)
Event Location & Venue
Group Selection
• You select your own groups of 6 (Google Sheet)
• Gender and Nationality mix mandatory
• Depending on the class size, there may need to have teams of
5
• Groups MUST to be selected by next week otherwise, lecturer
will do them randomly.
• Start thinking about destinations!
Any questions?
Thank you