Yard of Ale is a large-scale brewery in Sri Lanka and well establish company control 20%
market share of beer market which is the 2nd biggest market share from entire beer market. The
company have automated production line include mills, Brewhouse and bottling plant and each
control by separate embedded software system not allowed to access operational data stores but
can be configured to generate CSV or excel operational data file at the end of each batch. The
company consists of multiple departments responsible for each operations of the organization
such as Production, Engineering, HR/Legal, finance, Sales and marketing, Procurement,
Administration, Quality control, Research and development, IT and each and every department
have its own operational systems to record keeping purposes and each operational application
software developed by professionally. Each department manages by a department manager. For
an example, production department manages by the production manager and he is responsible for
manage all production related operations in sub departments. Mills ,Brewhouse ,Bottling plant,
raw material and finish products stores and each sub department managed by operational
manager. This hierarchical configuration replicates throughout most of the department. Upper
management of brewery required to consolidate all these data in to one data warehouse with the
data contain in the legacy system as well. Other than that upper management required to
incorporate every external data about company and products from various data collection and
research agencies the business intelligent system. Those external data available as JSON/XML
data files, plain text reports, social media comments/posts and all negative and positive online
comments about organization and products. Upper management of company believe more you
know about organization and the external environment you have better completive advantage.
Have potential to control bigger market share and effectively become number 1 beer in Sri Lanka
Perplexity
Yard of Ale is a large-scale brewery in Sri Lanka that controls 20% of the beer market, making it
the second-largest market share in the country. The company has an automated production line
that includes mills, Brewhouse, and bottling plant, and each is controlled by a separate embedded
software system that is not allowed to access operational data stores but can be configured to
generate CSV or Excel operational data files at the end of each batch. The company consists of
multiple departments responsible for each operation of the organization, such as Production,
Engineering, HR/Legal, Finance, Sales and Marketing, Procurement, Administration, Quality
Control, Research and Development, and IT. Each department is managed by a department
manager, and each operational application software is developed professionally. The upper
management of the brewery requires consolidating all these data into one data warehouse with
the data contained in the legacy system as well. The upper management also requires
incorporating every external data about the company and products from various data collection
and research agencies into the business intelligent system. These external data are available as
JSON/XML data files, plain text reports, social media comments/posts, and all negative and
positive online comments about the organization and products. The upper management of the
company believes that the more they know about the organization and the external environment,
the better competitive advantage they will have, which has the potential to control a bigger
market share and effectively become the number one beer in Sri Lanka