SELENE COSMETICS GLANCE DOESN’T MATTER BUT SELENE COSMETICS DOES Located at: J.P RIZAL ST. WEST REMBO MAKATI CITY. Owners: JOSHUA FRANSISCO KYLA MAE ISIP RONALYN LAO AIRA GARDON JEFF MARCELO THERESE JOY MORIT JOHN CRIS PADRE JENNY VILLAFRANCA This study source was downloaded by 100000860713191 from CourseHero.com on 02-09-2023 07:37:34 GMT -06:00 https://www.coursehero.com/file/134645437/Marketing-plan-Selenes-Cosmeticsdocx/ TABLE OF CONTENT CONTENT NAME PAGE NUMBER INTRODUCTION INDUSTRY & TARGET COSTUMER PRODUCTS NAME & LOGO IMAGE SHADES DESCRIPTION FEATURES BENEFITS PACKAGING AND LABEL PRICING AND STRATEGIES PROMOTION APPENDICES This study source was downloaded by 100000860713191 from CourseHero.com on 02-09-2023 07:37:34 GMT -06:00 https://www.coursehero.com/file/134645437/Marketing-plan-Selenes-Cosmeticsdocx/ INTRODUCTION Selene cosmetics discover your best look with our product. the Selene’s product allows you’re to play and explore different colours and satisfying experience that suited to your own beauty. Our product helps you draws your full beauty inside and makes them stand out. lips are considered a sensual part of the body, and highlighting them can make women more attractive. By using we want to boost their confidence, draws out natural beauty and have a unique experience, this product has moisturizing factor that will help your lips look plum and soft. Selene cosmetics help you find your true colours shining through this world. a dream come true just for you. INDUSTRY We are in line with cosmetic industry because our advocacy is to empower our fellow women to boost their confidence. TARGET MARKET STUDENTS - Because students usually don't have that much time to get ready whenever they go to school so we will offer this products as their hassle-free beauty product. TEENAGERS This study source was downloaded by 100000860713191 from CourseHero.com on 02-09-2023 07:37:34 GMT -06:00 https://www.coursehero.com/file/134645437/Marketing-plan-Selenes-Cosmeticsdocx/ - Because nowadays most of the teenagers especially when they aged from 15-20 some of them have low self-esteem, so this product will help them just like what we aim to encourage them to be confident and love themselves. WORKING PERSONNEL & MOMS - Because just like the students, they also don't have enough time to get ready because of work and house duties because instead of applying plenty of make-up products they can use this as their overall make-up. PRODUCT Our brand name came from the goddess of the moon selene, so we chose it because for us, it symbolizes every women's uniqueness and beauty. NAME AND LOGO SELENE COSMETICS - Our brand name came from the goddess of the moon Selene, so we chose it because for us, it symbolizes every women's uniqueness and beauty. This study source was downloaded by 100000860713191 from CourseHero.com on 02-09-2023 07:37:34 GMT -06:00 https://www.coursehero.com/file/134645437/Marketing-plan-Selenes-Cosmeticsdocx/ IMAGE SHADES Description Selene Cosmetics' offers a lip tint that is ideal for eyes, cheeks and lips that suits for deep, medium and fair skin tones. It is good for everyday errands and as your go-to-beauty product that will always give you a fresh looking without even feeling its stickiness because of its gel tint formula that also dries matte while giving your lips a nourishment, vitamins and making it soft and plump. A beauty product and lip care in one. This study source was downloaded by 100000860713191 from CourseHero.com on 02-09-2023 07:37:34 GMT -06:00 https://www.coursehero.com/file/134645437/Marketing-plan-Selenes-Cosmeticsdocx/ FEATURES Ideal for lips Cheeks & eyes Water proof Smudge proof Long lasting Safe & natural ingredients BENEFITS This gel tint has a moisturizing factor that will make your lips looks healthy and soft while giving it a long-lasting color. This is best for all the girls who don't want to struggle making themselves look presentable, through this product they can achieve a fresh look with 2 easy steps just apply and blend. The Selene Gel Tint will give you a fresh look and lip care for the affordable price. PACKAGING AND LABEL Ingredients: Aqua, Glycerin, Xathan Gum, Aloe Vera Extract, Sun Flower Seed Oil, FD&C Colorants, Flavorant directions: Apply a small amount in your cheeks, lips or eyes and lightly blend it until the product spreads evenly. Manufactured by: Selene Cosmetics' This study source was downloaded by 100000860713191 from CourseHero.com on 02-09-2023 07:37:34 GMT -06:00 https://www.coursehero.com/file/134645437/Marketing-plan-Selenes-Cosmeticsdocx/ Net content: 5ML PRICING AND STRATEGIES Items to Purchase Costing Liptint Bottle 1,500 Packaging Box 1,300 Brand Label Sticker 150 Shade Label Sticker 225 Packaging Seal 50 Equipments 315 Glycerin 110 Aqua 100 Xanthan Gum 50 Aloe Vera Extract 250 Sunflower seed 175 FD&C Colorant 525 Flavorant 250 SUGGESTED RETAIL PRICE 150 In our 5,000 pesos capital we can produce 100 bottles of liptint in 5 different shades, The estimated profit that we can earn per bottle is 100 pesos. Therefore, we are expecting 15,000 income if we will sell 100 bottles of liptint. 5,000 for capital and 10,000 for our profit. Our pricing will be base on the demand and our target market, we will use a strategy related to skimming which we will offer a high cost on other products but compensated with refilling and other advantages on the product. While the low cost products would be great for those who already have a similar equipment but wanted to try our item. This study source was downloaded by 100000860713191 from CourseHero.com on 02-09-2023 07:37:34 GMT -06:00 https://www.coursehero.com/file/134645437/Marketing-plan-Selenes-Cosmeticsdocx/ LOCATION: The production unit will be located in different place to widen the distribution of products to be able to reach the prospective buyers. We will do it as a business to business model. It will be a great way for us to help our target customers to identify our new products with the consult of our production units. The area that will be on top of our priority list will be located near our production units. 155 caimito St. Cembo Makati – infront of a basketball court for walking customers Blk 206 Lot 35 Acacia Street. Pembo Makati City- near Market-Market and bgc, a lot of people can look to our product and consult for any recommendations. 3155 J.p Rizal st. South cembo makati city near BGC where a lot of business companies are in needs of cosmetics. 2 Labao Extension Napindan, Taguig City near c6 road, people from different barangay can avail and have an easy access to check the liptint personally. We created a shopee account so that customers can easily place their order, it is a convenient way to customers who are from different province not only in the Philippines but also from other country. By selling this through our shopee account, Selene cosmetics' can be also promoted by posting this in Shopee feed Shopee link: https://shopee.ph/product/431147001/9658304428 People who don't have shopee account and people who wants to easily purchase our tint can message us through our Facebook Page for the fast transaction. Our main goal here is to sell our products while promoting it by inviting others to like our Page. Below are the link in our Facebook Page. Fb Page Link: https://www.facebook.com/Selenes Cosmetics109417858004838/ PROMOTION Explanation of our Video Advertisement: The concept of our video advertisement is all about a girl that has a suitor to meet, but before their date she doesn't have enough confidence to meet that guy so she asked her friends for a piece of advice how she will handle the struggle that she's facing, her friends told her a cosmetic brand that will make her more pretty and that will also boost her confidence throughout their date. During their date, Jenny felt so pretty and just enjoyed the rest of the night without awkwardness. Their date spent well so by the time she came home, she immediately thank her friends for helping her out on her date. This study source was downloaded by 100000860713191 from CourseHero.com on 02-09-2023 07:37:34 GMT -06:00 https://www.coursehero.com/file/134645437/Marketing-plan-Selenes-Cosmeticsdocx/ APPENDICES This study source was downloaded by 100000860713191 from CourseHero.com on 02-09-2023 07:37:34 GMT -06:00 https://www.coursehero.com/file/134645437/Marketing-plan-Selenes-Cosmeticsdocx/ Powered by TCPDF (www.tcpdf.org)
