Expectation setting with sales
- on role and function of marketing
- on inconsistency of the design/look of Cluck Sarap outlets
Guidelines on how the store should look
How long does it take to make signage?
Address concerns with sales
- issue with promos
Score card
Benchmark POP materials, signage, stickers, etc.
- Checklist
- Define criteria, i.e. vibrancy of signage
- Rating scale from 1 to 5
2 successive months ‘poor’ needs to be changed
- To be filled up by marketing specialist
45 – 60 days full circle
Profiling of stores (baby book)
- Date of opening, available materials
- Recommendation for replacement, etc.
Market research
- Available data mostly foot traffic
Mystery shopper not a marketing function
New stores
Panay opening – Barotac Nuevo (relaunch), Dumarao, Tabuc Suba
- Raffle promo as customer retention, is it effective?
Future projects
- Scan QR code and pay
GCash
- Strengthen media and partners
- Rolling Cluck
- Cluck Bank
Legal issues, must sit down with organization first
Not in line with Cluck Sarap’s image
- Co-branding with mineral water
Menu board
- Picture is less appealing from actual product
Signages repair update
- Height of signages
- Double faced
- Poster or table top?
- Add QR code to invite
- Caution hot surface
Organizational Chart of Marketing