Module 5
Importance of Social
Sciences
Lesson 1
Functions of Applied
Sciences
The fundamental concept in social science is power, in the some sense in
which energy is fundamental concept in physics.
Pertrand Russell
What I Need to Know
Learning Competencies:
1. explain each of the functions of applied social
sciences (HUMSS_DIASS 12-IIb-d-42)
2. identify situations that would require or necessitate the
performance of the various functions in local/Philippine
settings (HUMSS_DIASS 12-IIb-d-43)
The social sciences refer to the various disciplines that study society and
examine how people interact and develop culture. It is a big umbrella of disciplines
that include history, political science, sociology, psychology, economics, geography,
demography, anthropology, and others. On The other hand, applied social science
was developed as a response to the categorization of the social science knowledge
that was common during the late 90s and end of the twentieth century.
Students who pursue courses on the applied social sciences give them
adequate background and training to have careers in counselling, social work and
communication. This module will look into the functions and effects of the applied
social sciences. Lesson 1 focuses on the functions of each of the applied social
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science disciplines. Lesson 2 studies the effects of the applied social science
process to individuals, groups, and communities and to society in general.
How to Learn from this Module
To achieve the learning competencies of this module, you must:
1. Evaluate your prior knowledge about the topic by answering the Pre-Test
honestly;
2. Do not worry if you are not sure about your answers; step by step you will be
enhanced as you along your learning;
3. Take your time reading the lesson discussions carefully;
4. Follow the instructions in all activities and performance tasks given.
What I Know
I. DIRECTIONS. Identify if the statement is TRUE or FALSE. Write the answer for
each item on the line.
1. Social science can be used to study and understand society.
2. Organizing advocacy and mobilization are some of the functions in
applied social sciences.
3.Advocacy is an activity by an individual or group which aims to influence
decisions within political, economic, and social systems and institutions.
4 The action of organizing and encouraging a group of people to take
collective action in pursuit of a particular objectives
5. Applied social science is not a good background for advocacy organizing
and mobilization because multi-disciplinary field studies politics,
governance social and political dynamics.
6. Social Science can influence by arts and entertainment.
7. The function of the Social Sciences can only be found in arts and
entertainment.
8.There are three focuses of function of Applied Social Science
9. The action of an artist can influence their audience
10.Social Sciences can be linked on entertainment without communication
What is It
I.
FUNCTIONS OF APPLIED SOCIAL SCIENCES TO SELF-DEVELOPMENT
1. Counseling – offers guidance to individuals in various situations of conflict,
confusion, and crisis and provides the tools for the individual to address
issues of self-development.
2. Social Work – offers a wide range of services, particularly in aid of liberating
the marginalized individuals and facilitating participation in the public goods
and services that are necessary for self-development.
3. Communication – empowers the individual with listening and speaking skills
in order for them to be effective. The individual has to be sure that the
message comes across accurately by considering the message itself, the
audience or receiver, and how the message is likely to be received.
What’s More
Self-development Activity: “(+) or (-)”
Directions: Identify the following whether it contributes to one’s selfdevelopment or not. Write the sign (+) if it contributes to your selfdevelopment and a sign (-) if it is a negative self-development.
1. Studying
2. Personal hygiene
3. Socialization
4. Smoking
5. Enrolling to summer classes
What I Can Do
A. Journal Keeping: Write your experience of counseling.
1. How significant it is to you?
2. How this activity affects you as a person? (Counseling may come
from parent, teachers or friends)
3. Write your answer on a one whole sheet of paper.
B. Song Reflection:
1. Reflect in the song entitled “Estudyante Blues” by Freddie Aguilar.
1. How do you relate yourself to this song?
2.How can you address those problems through counseling, social
work and communication?
II.
FUNCTIONS OF APPLIED SOCIAL SCIENCES TO PERSUASION
What I Know
“Commercial Showing” AMA Senior High TVC feat Coco Martin 30s
https://www.youtube.com/watch?v=7K3JoftacwM
After the commercial viewing, answer the following questions:
a. What did you observe in the video?
b. Why do you think Coco Martin has been chosen to be the endorser for
AMA?
c. Write your answer on the box.
Name:
_
_
What is It
PERSUASION
In careers related to communication like mass media, advertising, and
business, persuasion is very essential. To persuade means:
 Being able to convince other people to change their attitudes or behavior
regarding an issue through the communication of messages in an atmosphere
of free choice.
One cannot persuade a person unless he/she has a foundation on social
sciences. It is very important that those who make the messages or advertisements
that want to persuade a client or customer must be knowledgeable about the culture
of the people in which the messages is being communicated.
The heart of persuasion is the ability to understand well one’s audience and
its complexity.
Persuasion energizes itself to move audiences to desired and immediate
action.
What‘s More
Situational Analysis
Directions: Analyze each commercial carefully and identify what type of commercial
is being portrayed. Identify if it is, Product Advertisement, Business Advertisement,
Advocacy Campaign
1. Mang Inasal
2. Rexona
3. BDO
4. Lucky Me with the song of “Isang taon pa lang ako
5. Lucky Me, with the scene of the father scolding his son, “Gabi ka na
naman”.
What I Can Do
Directions: Print out the editorial cartooning (internet) or cut out the editorial
cartooning (newspaper) in a short bond paper.
Guide Questions:
1. Explain how guidance and counselling, social work and communication can be
applied in mass media and persuasion? Cite examples.
2. How important is mass media to you as a student?
III.
FUNCTIONS
OF
APPLIED
SOCIAL
SCIENCES
TO
ARTS
AND
ENTERTAINMENT
Objectives: At the end of the lesson, you should be able to :
1. Explain the function of applied Social Sciences in Arts and Entertainment;
2. Illustrate the importance of applied social science to art & entertainment by
comparing two television networks.
3. Install the values of applied social science in art and entertainment
What I Know
Directions: Answer the following:
1. Can you name at least three of your favorite celebrities? How did these
celebrities influence other people? How do arts and entertainment influence
you as an individual? Write your answers on the box.
Name:
_
What is It
ART AND ENTERTAINMENT
Applied social sciences are also used in the arts and entertainment industry.
Arts and entertainment are reflections of a country’s culture and society. To be able
to understand and analyze the development and new trends in the arts and
entertainment, it is important to be familiar about the people’s social and cultural
conditions.
As new forms and delivery systems for entertainment flourished, there is great
importance to understand the needs of the viewing public. It is important to cope with
the changing demands of the viewers in order to get the viewer’s attention. The
applied social sciences prove to be significant in this aspect because a strong
foundation in the study of the people’s viewing behavior and patterns are
emphasized in this field.
What‘s More
Directions: Answer the following:
1. Compare the 2 television networks (ABS-CBN & GMA NETWORK) in the
functions of applied social sciences on art and entertainment.
2. How does the program influence one’s self or character?
3. Do you think watching or following a certain teleserye or drama can affect
your own perspective?
4. How do you think watching teleserye can be useful to help you relate on
situations almost the same as those presented in the teleserye
What I Can Do
Journal Writing:
Directions: Watch or listen to more stories about family life and relationship. Answer
the folowing questions.
1. What is the most common issue a family has in general for keeping a
harmonomious family relationship?
2. How do you find your current relationship with your family?
3. Do you think you have a happy and loving family? Yes, why? If NO, why?
IV.
FUNCTIONS
OF
APPLIED
SOCIAL
SCIENCES
TO
NEWS
AND
INFORMATION
Objectives: At the end of the lesson, you should be able to:
1. Describe the function of applied social sciences in news and information;
2. Appreciate the of applied social sciences in news and information.
What I Know
Directions: Answer the following questions:
1. Do you see yourself delivering the news and information in television? If
yes, Why?
2. In what way do you think that a certain journalist delivered a balanced news
and information?
What is It
NEWS AND INFORMATION
Applied social science is also important in the field of journalism. The news
and current affairs sector emphasize the need for a balanced, objective, and truthful
rendering of the political and other important events as they actually happened.
Practitioners in the applied social sciences have enough training in this regard
because they have a good foundation in history and political science. Through the
application of these fields, applied social scientist have enough skills to be able to
write and report news accurately and objectively.
What I Can Do
Answer the folowing questions:
Directions: By watching a news program in 3 consecutive days. Analyze the type/
kind of news is being shown.
1. Do you think they delivered a balanced type of news and information?
2. Do you believe that a certain network has a position in some political aspects?
Why?
V.
FUNCTIONS
OF
APPLIED
SOCIAL
SCIENCES
TO
ORGANIZING
ADVOCACY AND MOBILIZATION
What I Know
Directions: Answers the following questions.
Guide Questions:
1. Have you been a member of an advocacy group?
2. How does an advocacy group help the community to be aware on one’s
issues and concerns?
3. If no, what particular advocacy group would you like to be a member? Why?
4. Why do you think an advocacy group must consider the needs of its target
population (group of people)?
5. If given a chance to be a member of an advocacy, in what group would you
like to belong? (e.g. HIV/AIDS, Anti-Bullying, Pro-Nature and Buhay)
What is It
ADVOCACY AND MOBILIZATION
Advocacy groups are organized to inform and educate on public issues, and
influence people on the development of policies. Advocacy groups also play
important roles in the development of political and social systems. Applies social
sciences is a good background for advocacy and mobilization because this field
studies politics, governance, social and political dynamics which are very important
background for advocacy works.
The following are some of the different activities of advocacy. All these
activities require knowledge of the applied social sciences. It includes the following:
1. Community organizing and mobilization – It is about helping to mobilize
constituents and build power with their communities.
2. Information dissemination – Providing communities and people the right
information on important political, social and economic issues affecting them.
3. Research – Conducting research that reflects the needs of the communities.
4. Training – Training sessions that will teach successful strategies and skills for
personal and community development.
What’s More
Directions: Follow the mechanics below
Mechanics:
1. Identify the importance of having an advocacy of a certain group.
a. Community (No to Drugs)
b. Environment (No To Mining)
c. Family Planning
2. List down at least 3 pros and cons of the reasons behind specific advocacy
campaign.
V.
FUNCTIONS OF APPLIED SOCIAL SCIENCES TO EDUCATION
What I Know
Guide Question:
Directions. Answer the following question.
1. Based on the statement “ Education is the Key to Success” Do you think education
can lead you to become successful? Why?
What is It
EDUCATION
The academe is one of the most relevant career tracks that applied social
scientists can pursue. The multidisciplinary approach in the study of the applied
social sciences can equip students with the skills and expertise to work in schools,
colleges, and universities. These are a significant number of subjects offered in the
general education curriculum in the secondary and tertiary levels that applied social
scientists can teach. These include history, society and culture, and politics and
government.
What‘s More
Directions: Read and understand excerpt below. Answer the questions: How is the
excerpt related to the functions of applied social sciences on education? Write your
(Excerpt from UNESCO 1996 report, Learning:The Treasure Within( page 11)
“ In confronting the many challenges that the future holds in the store, humankind sees education as an indispensab
Name:
Four pillars of education in applied social sciences.
Learning to Know
Learning to be
Learning to do
Learning to live together
The UNESCO Four Pillars of education:
1. learning to know
2. learning to do
3. learning to live together
4. learning to be
The four pillars of education according to UNESCO
Education throughout life is based on four pillars: learning to know, learning
to do, learning to live together and learning to be.
1. Learning to know, combinines a sufficiently broad general knowledge with
the opportunity to work in depth on a small number of subjects. This also
means learning to learn so as to benefit from the opportunities education
provides throughout life.
2. Learning to do, acquires not only an occupational skill but also, more
broadly, the competence to deal with many situations and work in teams. It
also means learning to do in the context of young peoples' various social and
work experiences which may be informal, as a result of the local or national
context, or formal, involving courses, alternating study and work.
3. Learning to live together, develops an understanding of other people and an
appreciation of interdependence - carrying out joint projects and learning to
manage conflicts -in a spirit of respect for the values of pluralism, mutual
understanding and peace.
4. Learning to be, develop one's personality be able to act with ever greater
autonomy, judgement and personal responsibility. In that connection,
education must not disregard any aspect of a person's potential: memory,
reasoning, aesthetic sense, physical capacities and communication skills.
What‘s More
Directions: Answer the questions below.
Guide Questions:
1. As senior high school student, what can you contribute to lessen the social
issues in your community?
2. How can you apply the things you have learned in the school to solve the
problem in your community
What I Can Do
Slogan Making:
Directions: Make a slogan about the importance of applied social sciences in
minimizing social problems concerning education.
Assessment
I. DIRECTIONS. Identify if the statement is TRUE or FALSE. Write the answer for
each item on the line.
_ 1. Applied social scientists use and borrow different concepts,
theoretical models and theories of the social science disciplines
which can help them understand society and the different problems
and issues that it faces.
_ 2. The applied social sciences can help persuade people to change
their beliefs, attitudes, and behavior.
_ 3. Counseling allow us understand one’s personality including various
problems and issues that may affect an individual.
_ 4. Social work focuses only on individual and personal problems.
_ 5. The applied social sciences can introduce ways to achieve long
lasting peace through a practitioner’s knowledge and application of
the political process that include peace-building processes and
conflict management mechanisms.
_ 6. Personal growth counselling focuses on the evaluation of a client’s
life, goals and the different aspects of life.
7. Advocacy works only on community organizing and mobilization.
_ 8. Education throughout life is based on four pillars: learning to know,
learning to do, learning to live together and learning to be.
_ 9. Community organizing and mobilization is about helping to mobilize
constituents and build power with their communities.
_ 10. To persuade means being able to convince other people to change
their attitudes or behavior regarding an issue through the
communication of messages in an atmosphere of free choice.
Lesson 2
The Effects of the Applied
Social Sciences Processes
What I Need to Know
Learning Competencies:
analyze the effects of applied social sciences processes on individuals,
groups, and society
(HUMSS_DIASS 12-IIe-f-44)
evaluate the effects of certain program or projects on knowledge, attitude, and behavior of individuals, groups, and socie
(HUMSS_DIASS 12-IIe-i-45)
Hello Learners! Take a few minutes to reflect on your personal experience
with any service of social science practitioners and any function of applied social
sciences. How has counseling, social work, communication channel, or any of the
functions in society affected your personal life? Or how has it influenced your life as
a student? Share your insights with your teacher.
How to learn from this module
Source: Sampa, Discipline and
Ideas in the Applied Social Sciences,
171
Applied social sciences come with a wide range of practitioner skills in
areas such as counselling and case management, and the knowledge and
experience to be able to work with individuals, groups, and communities to improve
their well-being and social functioning. After going through this module, you are
expected to:
a. explain the effects of applied social sciences on social awareness, selfawareness, and self- knowledge;
b. explain the effects of applied social sciences on attitude and value change;
c. explain the effects of applied social sciences on behavioral change; and
d. explain the effects of applied social sciences on structural change.
For the maximum benefits of this module, you have to follow some guidelines:
1. You must work on this module in the sequence its contents are
presented.
2. Read the objectives and answer all the questions in pretest.
3. Read and understand the lessons in this module as much as you can.
4. Try to give your best in doing the enrichment activities.
5. Assess yourself through answering the posttest.
6. Be honest at all time.
What I Know
A. MYTH of TRUTH
Directions: Answer the following based on what you believe. Show your
answer through PROS and CONS.
1.
2.
3.
4.
If a father does the household work, he is considered as “under the saya”.
Men are better leaders and administrators than women.
It is not proper for a girl to say “I love you” first to a boy.
The mother should be the only one responsible of child-rearing and
parenting.
5. Is it true that Men to the LEFT because Women are always RIGHT?
B.
FACT or BLUFF
Directions: Write the word TRUE if the statement is a fact and FALSE if it’s
bluff. Justify your chosen answer. (2 pts each)
A.
B.
C.
D.
E.
Two spirited people believe they hold the soul of a man and a woman.
Sociologist believe that sex and gender are essentially the same thing.
Abused children always become abusive partners or parents.
There is no difference between gender and sex.
Gender only has two categories male and female.
What’s More
KWL Chart
Directions: Fill out the KWL Chart below. On the first column, write
what you already know. The second column is what do you want to know and
the last column is what you have learned.
What you already
KNOW?
WHAT do you want
to know?
What did you
LEARNED
What is It
Applied social sciences offers a wide range of practitioners in their field of
expertise in different areas such as advocacy, counseling and case management to
be able to work with the clienteles of social work to improve their well-being and
social functioning. They can also fit well in all other sectors requiring the application
of psychological knowledge, including the human resource offices, market research,
community services, health and social welfare.
With the applied social sciences processes, standards in social service
delivery are observed. A set of core values is considered in the delivery of human
and social services. Services are given with quality. Social justice is pursued. Every
person is considered to have dignity and worth. The importance of human
relationships is a factor in social service delivery. Integrity and competence are
expected of all professionals in the practice of social service. People in need are
helped by social workers to address social problems. Social injustice is challenged.
Source: Sampa, Discipline and
Ideas in the Applied Social Sciences,
172
What’s More
CHECK IT OUT!
Directions: The applied social sciences processes have short term and
long term effects to individuals, groups, and society. Put a check mark (/) on
the column if you think it has effect to individuals, groups, and society. Use
the table to answer the question.
Applied Social
Sciences
Processes
Does it have an
effect on the
individual/
person?
Does it have an
effect on the
communities?
Does it have an
effect on the
society?
1. Counseling
2. Social Work
3. Communication
What is It
Social Awareness, Self-Awareness, and Self- Knowledge
Social awareness, self-awareness, and self-knowledge are very essential for
quality participation and functioning in society for they incorporate one’s appreciation
of both the inner-ecology and the social ecology.
Social awareness is important for managing own response to change and it
forms an essential part of interpersonal intelligence.
Self-awareness is an important step toward self-understanding and selfmastery and it forms an essential part of intrapersonal and emotional intelligence. It
means having the capacity to understand your personality, behaviors, habits, and
emotions. It includes being conscious of what you are good at (strengths) as well as
of what you are not good at (weakness).
Attitude and Value Change
Tensions emanating from technological, social and economic change bring
about attitude and value change. With all changes happening especially in the
climate change context, social and cultural values that may not be in support of
survival need to give way to those that are life nurturing.
Behavioral Change
Behavior is acquired or developed slowly and once it’s part of your life, you
will learn the difficulty of behavioral change. It is hard to break old habits or adopt
new ones. Making a permanent change in behavior is never a simple process, and it
requires substantial commitment of time, effort and emotion. Behavioral change
management is never easy, but psychologists, therapists, physicians, and teachers
have developed a number of ways to effectively help people change their behaviors.
Structural Change
Structural change refers to the radical shift in the way reality is organized
and does not necessarily include the substantive change.
Concrete example of structural change:
1. Women were not allowed to practice any of the following:
A. She is not allowed to hold public office
B. She were made to look incompetent
C. She were prevented to go further in education
D. She were not allowed to have exposure to public service.
Instead, their exposure was in the kitchen and domestic context. To change
this, there are global efforts from public policy to social awareness campaign and
education where organizations and companies are required to have women
representation in workplace and public affairs.
2. Family Structure
A. Biological and marital relationship
B. Close family ties
C. Extended family
Today, the concept of family remains to be the basic unit in human relations
but does not necessarily imply living together.
3. The institution of marriage was confined to opposite sex partners but
today, there is a growing acceptance of same-sex unions and
marriages across the globe.
Some Structural Changes in the Communities:
1.
2.
3.
4.
5.
6.
7.
8.
Personal and family relations;
Gender;
Overseas migration of Filipino workers;
Domestic violence;
Single parenting;
Community life;
Criminality; and
Substance abuse
What I Can Do
Source: Sampa, Discipline and Ideas in the
Applied Social Sciences, 171174
Directions: Think of a concrete practice of social science in the society and
analyze the effects it has created on individuals, groups and community. Note how
knowledge, attitude, and behavior changed through social science intervention. Use
the table below to organize your notes.
Applied social science practice:
Effect on individual
Effect on groups
Effect on
community
What I Have Learned
better for individuals to flourish. Guidance and counseling, social work, and communication and journalism provide the me
Assessment
A. MYTH of TRUTH
Directions: Answer the following based on what you believe. Show your
answer through PROS and CONS.
1.
2.
3.
4.
If a father does the household work, he is considered as “under the saya”
Men are better leaders and administrators than women.
It is not proper for a girl to say “I love you” first to a boy.
The mother should be the only one responsible of child-rearing and
parenting.
5. Is it true that Men to the LEFT because Women are always RIGHT?
B. FACT or BLUFF
Directions: Write the word TRUE if the statement is a fact and FALSE if it’s
bluff. Justify your chosen answer. (2 pts each)
A.
B.
C.
D.
Two spirited people believe they hold the soul of a man and a woman.
Sociologist believe that sex and gender are essentially the same thing.
Abused children always become abusive partners or parents.
There is no difference between gender and sex.