Chapter 8: The Investor and Market Fluctuations Prepared BY: Garima Adhikari (08) Fluctuations Into Opportunity: The Two Ways 1. Timing the market (speculative and unreliable) 2. Pricing the market (difficult but rewarding) Why Buy-Low-Sell-High approach is not advisable? Bull markets used to have certain characteristics: Historically high price levels; High P/E ratios Much speculation on margin Many IPOs of poor quality The Problem: Difficult to understand whether you are in a bear or in a bull market. Formula Plans Investor can establish formula plans based on following factors: ◦ price-earnings ratios, ◦ dividend yields, ◦ fundamental indicators, e.t.c The Problem: • Not for long run • Does not provide competitive advantage. Mr. Market Parable ◦ A crazy person that offers you a quote on your stake in business on a daily basis. ◦ Personification of the stock market as a whole. Qualities of Mr. Market: ◦ Persistent -makes an offer every day. ◦ Clueless – Does not know the worth of his products. Market= Fluctuations The Psychological Aspect Investor VS Speculator Graham’s Message ◦ Take advantage of low price levels and high price levels. ◦ Buy when you have money but be careful what you buy. ◦ Never buy or sell something due to market moves. ◦ Don’t worry about market fluctuations as you can’t influence those. ◦ Be a business owner. ◦ Avoid buying when market has extremely high valuations, look for special situations.