Uploaded by Stephen Edem Akpaloo

Research Methods Assignment 1

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Index Number : 10271066
Programme : MBA Accounting and Finance
Level: 600 part 1
Course : Research Methods
Topic : The Impact Of Data Services On The Profitability of Vodafone Ghana
INTERVIEWEE
Name: Kweku Afful
Name of Institution: Vodafone GHANA
Unit:
Accounts section
Position: Accounts Officer
Purpose of the Interview
My name is Adu Frank a student at the University of Professional Studies in Accra. I assure you
that this interview is solely for academic purposes, and any details you provide will be confidential.
In view of this, I would kindly urge you to provide accurate information concerning your company.
Interview guide
1. What is the nature of the business?
2. What is the history of the company?
3. What do you want to accomplish as a company in the next five years?
4. What are the major problems that are interfering with the smooth operation of your
company?
5. What are your plans to address these issues?
6. Does your market share and profitability suffer as a result of these challenges?
Transcript of interview
Interviewer: Adu Frank
Interviewee: Accounts Office
Setting: at his office
Date: 15th May, 2021
Start time: 1:00pm
End time 1:30pm
Status: recorded by writing
Me: Good morning, Sir! Thank you kindly for agreeing to take part in the interview. My name is
Adu Frank, and I am an MBA student at the University of Professional Studies (UPS) in Accra.
As part of my project, I've come to conduct a short interview. This is purely for the sake of
education.
PRO: Good morning, my dear, and thank you for taking the time to come here. I also work for
Vodafone Ghana as a controller.
ME: Thank you Sir, actually the interview is about Vodafone Ghana’s products and services in
general as a whole.
PRO: No problem; I'll do my best to respond to your questions while remaining compliant with
the institution's confidentiality policy.
ME: What is the nature of your business?
PRO: .Vodafone Ghana is the country's largest telecom provider, offering mobile data and speech,
fixed voice and internet, mobile financial services, and a fiber backbone. In terms of market share,
it is the second-best operator, with the best voice clarity and 3G+ data rates.
ME: What is the history of the company?
PRO: Since 1974, Vodafone has been around. Vodafone offers the kind of cutting-edge service for
which the Vodafone Group is known around the world. Vodafone has received nearly 75 local and
international awards in Ghana in the last four years, making it the most awarded telecoms
company in the country.
ME: What do you want to accomplish as a company in the next five years?
PRO: Vodafone Ghana will concentrate on new product development while also promoting the
local economy. Vodafone Ghana's goal is to get communications products to the people who need
them the most.
ME: What are the major problems that are interfering with the smooth operation of your company?
PRO: Yeah, you've asked a question, so I'd say the problems we're having with our internet
connectivity are our main concerns. As a result, customers have expressed dissatisfaction with
their usability in certain regions.
ME: What are your plans to address these issues?
PRO: To fix the network issue, we will extend data connections. To solve the data issue, this
expansion must be completed.
ME: Does your market share and profitability suffer as a result of these challenges?
PRO: The data problem may have an impact on our market share and profitability because when
customers complain, they lose confidence in Vodafone, which may lead them to switch to another
network.
As accountants we want to make sure we make profits and if these issues are affecting our market
share, it will reduce our profit.
ME: Thank you very much sir for your time.
PRO: You are welcome my dear.
Description of the problem
The issue at hand is the slow speed with which our internet connection connects. Institutions and
individuals in Ghana are connecting to the internet in their offices and homes on a daily basis.
Mobile telecommunications have brought internet to remote areas; anywhere you can obtain a
signal (phone antenna), the service provider is likely to have a GPRS service available (Ibid).
However, Vodafone Ghana's introduction of systems that provide quality internet connectivity or
link favors urban areas. Due to the extreme poor network provided by internet service providers,
even those in urban areas are sometimes unable to access the internet. As a result, internet
connectivity is a major challenge for Vodafone Ghana. The internet connection is unbelievably
sluggish, offering 3G and 2G networks, and in certain situations, Vodafone customers experience
full internet network failure. As a revenue making company, these issues have affected the profit
making of Vodafone Ghana
What caused the problem?
Vodafone, Ghana's telecommunications network, has been struck by a major network outage,
preventing customers from accessing the internet or making international calls. Internet service
providers aren't interested in areas where their investment doesn't equal their return, according to
(Da-Costa and Dankwa, 2012). As internet service providers and mobile network operators want
to extend their coverage to remote areas, they are unable to do so due to a lack of equipment.
How to solve it
I assume that the slow internet connection, specifically with Vodafone Ghana, is due to the
inability to catch up with technological advancements. Vodafone could extend its 4G internet
coverage across Ghana's sixteen regions and environs, allowing users to access the internet faster.
In addition, Vodafone Ghana needs to deploy equipments such as a communication tower in rural
areas in order to enable internet access in remote areas.
Conclusion
Education, industry, health, and social connectivity are only a few of the applications of the
internet in today's world. However, the slow speed of internet connectivity, especially by Vodafone
Ghana
in
rural
and
remote
areas,
is
nothing
to
talk
about.
As a result, it is critical for Vodafone Ghana to address its slow internet speed issue by introducing
network infrastructure and cutting-edge technology to improve internet speed for its users.
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