Why is OTT better than YouTube? ControlOTT means control over your content, brand, user experience, audience, monetization and, most of all, your data. YouTube just doesn’t give you that. Ad-Free contentOTT has opened up the possibility for ad-free content, by enabling subscription services (SVOD), one-time purchases (TVOD) and more monetization strategies. Even if advertising (AVOD) is your preferred model, OTT provides the power of targeted advertising and control over your campaigns and inventory, including direct sponsorships. ;