CASE STUDY ON CAVINKARE’S INDICA EASY ANALYZE THE ENVIRONMENT FOR THE HAIR COLOUR MARKET IN INDIA FROM CAVINKARE'S PERSPECTIVE. • Increasing demand: The hair color market in India is experiencing an increasing demand due to factors such as changing lifestyle, increasing disposable income, and growing awareness about personal grooming. • Intense competition: The market is highly competitive, with large number of national and international players such as L'Oreal, Garnier, Godrej, and Wella , among others, offering a wide range of products at varying price points. • Diverse consumer preferences: Consumers in India have diverse preferences for hair color, ranging from traditional shades such as black and brown to more unconventional and trendy colors such as blonde, red, and purple. This requires Cavinkare’s to offer a wide range of color options to cater to the diverse needs of consumers. • Regulatory environment: The hair color market in India is subject to strict regulations, with the government mandating strict quality standards and labeling requirements. This requires Cavinkare to ensure compliance with these regulations to avoid penalties and maintain consumer trust. • Increasing focus on natural ingredients: With the growing trend of health and wellness, there is an increasing demand for hair color products that use natural and organic ingredients. This requires Cavinkare’s to develop products that meet these preferences and cater to the demand for more sustainable and environmentally-friendly options. DESCRIBE CONSUMER BEHAVIOUR IN THE HAIR COLOUR MARKET. HOW DOES IT INFLUENCES THE APPROACH TOWARD NEW PRODUCT DEVELOPMENT? • Increasing demand: The hair color market in India is experiencing an increasing demand due to factors such as changing lifestyle, increasing disposable income, and growing awareness about personal grooming. • Intense competition: The market is highly competitive, with a large number of national and international players such as L'Oreal, Garnier, Godrej, and Wella, among others, offering a wide range of products at varying price points. • Diverse consumer preferences: Consumers in India have diverse preferences for hair color, ranging from traditional shades such as black and brown to more unconventional and trendy colors such as blonde, red, and purple. This requires Cavinkare to offer a wide range of color options to cater to the diverse needs of consumers. • Regulatory environment: The hair color market in India is subject to strict regulations, with the government mandating strict quality standards and labeling requirements. This requires Cavinkare to ensure compliance with these regulations to avoid penalties and maintain consumer trust. • Increasing focus on natural ingredients: With the growing trend of health and wellness, there is an increasing demand for hair color products that use natural and organic ingredients. This requires Cavinkare to develop products that meet these preferences and cater to the demand for more sustainable and environmentally-friendly options. CRITICALLY EVALUATE CAVINKARE'S APPROACH TO THEIR MARKET PLAN FOR INDICA EASY. • Increasing demand: The hair color market in India is experiencing an increasing demand due to factors such as changing lifestyle, increasing disposable income, and growing awareness about personal grooming. • Intense competition: The market is highly competitive, with a large number of national and international players such as L'Oreal, Garnier, Godrej, and Wella, among others, offering a wide range of products at varying price points. • Diverse consumer preferences: Consumers in India have diverse preferences for hair color, ranging from traditional shades such as black and brown to more unconventional and trendy colors such as blonde, red, and purple. This requires Cavinkare to offer a wide range of color options to cater to the diverse needs of consumers. • Regulatory environment: The hair color market in India is subject to strict regulations, with the government mandating strict quality standards and labeling requirements. This requires Cavinkare to ensure compliance with these regulations to avoid penalties and maintain consumer trust. • Increasing focus on natural ingredients: With the growing trend of health and wellness, there is an increasing demand for hair color products that use natural and organic ingredients. This requires Cavinkare to develop products that meet these preferences and cater to the demand for more sustainable and environmentally-friendly options. WHAT OPTIONS FOR MARKET GROWTH IN RANGANATHAN CONSIDERING? WHAT IS THE BEST CHOICE AND WHY? • Increasing demand: The hair color market in India is experiencing an increasing demand due to factors such as changing lifestyle, increasing disposable income, and growing awareness about personal grooming. • Intense competition: The market is highly competitive, with a large number of national and international players such as L'Oreal, Garnier, Godrej, and Wella, among others, offering a wide range of products at varying price points. • Diverse consumer preferences: Consumers in India have diverse preferences for hair color, ranging from traditional shades such as black and brown to more unconventional and trendy colors such as blonde, red, and purple. This requires Cavinkare to offer a wide range of color options to cater to the diverse needs of consumers. • Regulatory environment: The hair color market in India is subject to strict regulations, with the government mandating strict quality standards and labeling requirements. This requires Cavinkare to ensure compliance with these regulations to avoid penalties and maintain consumer trust. • Increasing focus on natural ingredients: With the growing trend of health and wellness, there is an increasing demand for hair color products that use natural and organic ingredients. This requires Cavinkare to develop products that meet these preferences and cater to the demand for more sustainable and environmentally-friendly options.
