UEH UNIVERSITY
COLLEGE OF BUSINESS
FACULTY OF FINANCE
FINAL PROJECT REPORT
Topic: SURVEY ON THE POPULARITY
OF PODCAST AMONG YOUNG VIETNAMESE
Guiding teacher: Dr. Huỳnh Thị Thu Thủy
Class code: 21C1STA50802906
Class: FNC01 – K47
Group 7
Ho Chi Minh City, December 20th 2021
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MEMBER LIST
GROUP 7
Member
Student number
Contribution rate %
Hồ Thanh Bình
31211024794
100%
Hồ Tạ Bảo Trân
31211023872
100%
Quách Nam Phương
31211020490
100%
Trần Thùy An
31211025175
100%
Huỳnh Trần Tâm Như
31211025190
100%
INTRODUCTION
Introduction: This research was conducted with the purpose of discovering and measuring the
level of popularity of podcasts among Vietnamese youngsters as well as some factors contributing to the
interest of young people in terms of podcasts in general. The data source used in the research was
collected from survey questionnaires from 202 young people at schools and universities, mainly in Ho
Chi Minh city. The data obtained were analyzed by descriptive statistics. From there, the research team
can conclude the level of popularity of podcasts among young Vietnamese as well as make some
suggestions to improve the quality of podcasts.
TABLE OF CONTENT
Member list
1
Introduction
1
Table of content
1
Chapter 1: ABSTRACT AND THEORETICAL BASIS
2
1. Background of research
2
2. Aim of research
3
3. Theoretical basis
3
4. Research questions
4
5. The research plan
4
1
6. The contribution of research
6
7. Structure
6
Chapter 2: THE RESEARCH METHODOLOGY
6
1. Data accessing method
6
2. Analyzing methods
6
3. Analyzing tools
7
Chapter 3: ANALYSIS AND RESEARCH RESULTS
7
1. Overview about the popularity
7
2. Influential personal factors
9
3. Reasons for knowing but not using podcasts
13
4. The habits of using podcasts and the evaluation of youngsters
14
5. Rating of understanding of podcasts
18
6. Rating of satisfaction while using podcasts
19
Chapter 4: SUMMARY
19
1. Conclusions
19
2. Recommendations
20
3. Limitations
20
References
21
Appendix
21
Chapter 1: ABSTRACT AND THEORETICAL BASIS
1.1. Background of research
Over the years, technology has revolutionized our world and daily lives. Modern technology has
paved the way for online content sharing applications and platforms to reach the masses. In addition to
the improved picture and video quality, an equally important factor is the improved sound, making the
experience easier, better, and more enjoyable than ever. And the advent of podcasts has shown that
Internet users not only focus on images and videos anymore, but also gradually pay more attention to
recordings without images, only content, and voice transmission.
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Contrary to a variety of mixed entertainment contents on social media and the Internet, podcasts
bring users deep dialogues, deep confiding stories, useful information, and knowledge. Topics that can
appear on podcasts are very diverse, from news, music, movies, books, technology, sports to even
personal thoughts and opinions about any content... can be delved into and discussed in the world of
podcasts.
In Vietnam, the podcast community has been growing more than ever, with many talented
individuals or groups building podcasts that impress podcast listeners with their thoughtfulness,
diversity, and originality in both content and way of transmission. The level of interest in podcasts of the
community, especially the young community, is on the rise. It also shows that podcasting is a new field,
a new technology product that is still young but full of potential to continue to be explored and developed
in the Vietnamese market.
1.2. Aim of research
In the digital era with the rapid development of modern technology, people's demand for using
the Internet and technology platforms will increase, discovering and developing new fields and products
of the Internet will bring great benefits to investors, companies who want to work in the field of
technology and the Internet. The recent rise of podcasting has raised questions about it and how to master
its potential.
Obviously, it is easier and less expensive to record a podcast than it is to record video when all it
takes is a recording microphone, an inspiring voice, and unique, interesting content to share. The special
thing is that the podcast is not affected by the Covid 19 epidemic, but also shows a wider coverage during
the pandemic. Staying at home working for too long has led people to find relaxing pleasures. Podcast
scores for its convenience and flexibility when listeners do not need to focus 100% of their mind on it
but can work, water plants, read newspapers, cook while listening to podcasts.
Realizing the potential and attraction of podcasts for young people in Vietnam, the research team
decided to conduct research on this issue. Understanding the popularity, interest, needs, and tastes of
users will help the research team make conclusions and suggestions that contribute to the development
of podcasts in the Vietnamese market. Thereby, we will find out the issues that need to be improved and
enhanced of the podcast to provide a better user experience and attract more users.
1.3. Theoretical basis
1.3.1. Definition of podcasts
“Podcast” is defined as a series of digital audio or video files that are expressed by records of real
people. Nowadays, when audio content-based media has developed and become popular, the number of
podcast channels created has also been rocketing.
Unlike the traditional way of listening and watching at the same time, with podcasts, we can pick
up our favorite show anywhere, anytime; and this is relatively suitable with the multitasking trend being
popular among the young. With no restriction in any content, subjects imparted through podcasts are
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significantly diverse and heading to different customers. With careful compilations, modulated and
appealing voices, listening to podcasts is becoming a popular method because of its convenience and
meeting the needs of almost every demand from entertainment to studying.
1.3.2. Function of podcasts
By having multiple topics that are easy to approach, podcasts bring to the listeners lots of
paramount benefits. Listening to podcasts helps one access brand-new points of view, stimulate one’s
creativity and develop people’s imagination. At the same time, podcasts have the function of updating
news, broadening one’s horizon; from that leads to the creation of various impacts towards the process
of forming and perfecting human’s cognition, personality, and guiding humans in order to develop into
helpful individuals for society with the aim of a much more advanced society from time to time.
1.3.3. Several factors affecting the act of listening to podcasts
● Subjective factor
Individuals who directly participate in the activities, is the fundamental factor that determines the
development of podcasts in society. This includes: personality, education levels, occupations, age,
gender, hobbies, passion,...
● Science and technology
The development of science and technology is the key aspect that determines the advancement of
listening to podcasts trending. In this 4.0 era, favored audio content applications such as Spotify,
SoundCloud,... helps podcasts to have a chance to approach various customers who have high demands.
1.4. Research questions
- How popular are podcasts in the young Vietnamese community?
- How do personal factors influence the popularity of podcasts?
- Podcasts listening habits and preliminary assessment.
1.5. The research plan
1.5.1. Research object
The research object is the levels of popularity of podcasts among the young Vietnamese
nowadays.
1.5.2. Research scale
Time: The research was being conducted for 2 weeks from 27/11/2021 to 11/12/2021.
Place scale: Schools and universities in Vietnam, mainly in Ho Chi Minh city.
Sample size: 202
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Sampling method: convenient
1.5.3. Collected information
In order to answer the research questions and achieve the aim of research, our team decided to
collect some information as follow:
-
Personal information:
+ Age
+ Gender
+ Major
-
The number of people who know about podcast
-
The number of people who use podcast
-
The ways they know about podcast
-
The level of interest of people in podcast
-
The level of understanding of people in podcast
-
Habits of podcast users:
+ The frequency that young people listen to podcast per week
+ The topics that people mostly listen to
+ Duration of each times people listen to podcast
+ Platforms that young people mostly use to listen to podcasts
-
Rating of satisfaction while using podcast about:
+ Voice
+ Sound quality
+ Content
+ Author’s point of view
+Author’s way of narrating a story
-
The reasons why people know about podcast but don’t use it
1.6. The contribution of research
Adopting podcasts in daily activities is beneficial and can eventually be one of the most favorable
factors in the studying process, inspiration, research, and students’ living, not only in the academic
category but also in the other categories. Noticing the potential and its fundamental influence, the group
has conducted this research to promote as well as give a general view about the elements affecting the
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popularity and interest of young people toward podcasts. Through the given data, improvements on
identified issues can be made, thus innovating and providing a better experience for podcasts users.
1.7. Structure
There are 4 chapters including:
Chapter 1: Abstract and theoretical basis
Chapter 2: The research methodology
Chapter 3: Analysis and research results
Chapter 4: Summary
Chapter 2: THE RESEARCH METHODOLOGY
2.1. Data accessing method: Via Google Form
2.2. Analyzing methods:


Descriptive statistics method: Mean value, standard deviation, relative frequency, percent
frequency, conditional probability, graph, tables.
Inferential statistical method: Interval estimation, statistical hypothesis testing, inference
about two population.
2.3. Analyzing tools: Excel 2019
Chapter 3: ANALYSIS AND RESEARCH RESULTS
3.1. Overview of the popularity
3.1.1. Knowledge and usage of podcasts
Table 1: Frequency and percent frequency distribution of the awareness and use of podcasts
Know
Don’t
know
Total
Using
Not using
Frequency
155
23
24
202
Percent frequency
76.7
11.4
11.9
100
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In 202 people who joined in the survey, there are 178 people who know about podcasts,
accounting for 88.1% including the percentage of people that have listened to podcasts is 76.7% and the
proportion of people that haven’t listened to podcasts is 11.4%. 24 people left don’t know about podcasts,
contributing 11.9%. Through that, we can see that podcasts have developed significantly when the
number of people knowing about podcasts accounts for 88.1% and also has a fertile market with a using
rate of 76.7%.
3.1.2. The level of interest in podcasts
We can estimate the sample mean of 3.35. With degrees of freedom of 202, the 95% confidence
interval is between 3.21 and 3.49 times per week. With the result above, we can see that not many people
are interested in podcasts but it still catches the attention of young people.
3.1.3. Ways to know about podcasts
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With the development of technology, it’s predictable that most of the young people who took part
in the survey already have the knowledge about podcasts through social media (40.5%) and video sharing
sites (41%). The percentage of people knew about podcasts through friends and acquaintances is 14.6%
and through others is only 3.9%.
3.2. Influential personal factors
Denoting the events as follows:
A1: people who know and use podcasts
A2: people who know but do not use podcasts
A3: people who do not know about podcasts
3.2.1. Gender
Table 2: The contingency table (dependent variable: gender)
Gender
A1
A2
A3
Total
Male (B1)
35
3
4
42
Female (B2)
120
20
20
160
Total
155
23
24
202
Table 3: The conditional probability table (dependent variable: gender)
A1
A2
P(Ai|B1) 0.833 0.072
P(Ai|B2)
0.75
0.125
A3
0.095
0.125
As can be seen from the table, the probability of males using podcasts is 0.833 and it is larger than
that of females at 0.75. The probability that females not using podcasts and don’t know about podcasts
are exactly the same at 0.125. That probability of males is smaller at 0.072 and 0.095 respectively.
Through the results, we can see that there is a difference in the above ratios between men and women,
but not too big. To evaluate more accurately, we have hypothesized 3 events A1, A2 and A3:
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Hypothesis H0: P(Ai|B1) = P(Ai|B2)
Hypothesis Ha: P(Ai|B1) ≠ P(Ai|B2)
Choose significance level 𝛼 = 0.05
By using the software Excel, we receive:
Table 4: The z-scores and p-values table (dependent variable: gender)
z-score p-value (Two-tailed)
A1
0.64
0.52
A2
0.59
0.54
A3
0.3
0.76
We have all p values greater than 0.05. Therefore, it is not possible to reject H0. Thus, it can be
concluded that the gender factor does not affect the popularity of podcasts.
3.2.2. Age
Table 5: The contingency table (dependent variable: age)
Age groups
A1
A2
A3
Total
<16 (C1)
4
0
1
5
16 - <18 (C2)
20
5
3
28
18 - <20 (C3)
127
17
16
160
20 - <22 (C4)
3
1
3
7
22 or older (C5)
1
0
1
2
Total
155
23
24
202
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Table 6: The conditional probability table (dependent variable: age)
P(Ai|C1) P(Ai|C2) P(Ai|C3) P(Ai|C4)
P(Ai|C5)
A1
0.8
0.714
0.794
0.429
0.5
A2
0
0.179
0.106
0.142
0
A3
0.2
0.107
0.1
0.429
0.5
The probability that people listen to podcasts given that they are under 16 is 0.8, that probabilities
given that they are from 16 to under 18 and from 18 to under 20 are 0.714 and 0.794 correspondingly.
The probability that people from 20 to under 22 using podcasts is slightly lower at 0.429. 0.5 is the
probability for that of people from 22 and older.
The probabilities of people using podcasts given that they are under 16 and over 22 are 0, it shows
that in the population, there are a small number of people in these 2 age groups who know about podcasts
but not listening to them. Given that they are from 16 to under 18, the probability that they know but not
using podcasts is 0.179 and the probability is 0.106 if they are in the 18 to under 20 age group. The
likelihood that people from 20 to under 22 not using is 0.142.
Given that they are under 16, the probability of people who don’t know podcasts is 0.2. That
likelihood is 0.107 if they are in the 16 to under 18 age group and is 0.1 given that they are from 18 to
under 20. The probability that people don’t know about podcasts given that they are from 20 to under 22
and over 22 are 0.429 and 0.5, respectively.
3.2.3. Major
Table 7: The contingency table (dependent variable: major)
Majors
A1
A2
A3 Total
Economics (D1)
111
20
12
143
IT (D2)
10
0
2
12
Art (D3)
2
1
1
4
Engineering (D4)
2
1
0
3
10
Medical and Health (D5)
9
0
3
12
Linguistics (D6)
4
0
0
4
Other (D7)
17
1
6
24
Total
155
23
24
202
Table 8: The conditional probability table (dependent variable: major)
P(Ai|D1)
P(Ai|D2)
P(Ai|D3)
P(Ai|D4)
P(Ai|D5)
P(Ai|D6)
P(Ai|D7)
A1
0.776
0.833
0.5
0.667
0.75
1
0.708
A2
0.14
0
0.25
0.333
0
0
0.42
A3
0.084
0.167
0.25
0
0.25
0
0.25
Given that they are learning economics, the probability of people that are listening to podcasts is
0.776. For the same group of people, the chance of people not listening to podcasts is 0.14 and it is 0.084
for the probability that people don’t know podcasts.
The probability of people learning IT listening to podcasts is 0.833 and the probability of people
who don’t know about podcasts is 0.167. There are no IT learners that know about podcasts but don’t
use them.
The probability that art majors listen to podcasts is 0.5 and it is double the probability of people
who don’t listen to podcasts and people who don't know podcasts. In the amount of people who learn
engineering took part in the survey, no one doesn’t know about podcasts. The probabilities of people
listening to podcasts and not listening to podcasts are 0.667 and 0.333, correspondingly.
People who major in medical and health have the probability of using podcasts equals 0.75 and
the chance of people who don’t know podcasts is 0.25. 100% of people in the linguistics major who
joined in the survey listen to podcasts.
The likelihood of people who learned other majors listening to podcasts is 0.708. In the same
group of people, the probability of people not listening and not knowing about podcasts is 0.042 and
0.25, respectively.
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As can be seen from the table, the probability that people listen to podcasts in all majors are
slightly the same and higher than others who don’t listen and don’t know about podcasts.
3.3. Reasons for knowing but not using podcasts1 *
Table 9: Frequency and percent frequency of the reasons for knowing but not using podcasts
Reasons
Frequency Percent frequency
Don’t know well about podcasts
5
21.7
Not interested in podcast
14
60.9
Prefer other substitutes
10
43.5
Have tried but not as effective as other substitutes
1
4.3
Can’t find a suitable platform
1
4.3
* Surveyors can vote more than 1 answer in this part.
12
Can’t satisfy their needs
2
8.7
Most platforms need purchases to use all necessary functions
1
4.3
In 23 people that knew about podcasts but not using them, each person can choose more than 1
reason why they are not listening to podcasts. As can be seen from the bar chart, around 61% of people
are not interested in podcasts. The proportion of people who don’t know about podcasts well and prefer
other substitutes are 21.7% and 43.5% respectively. The reason people have tried but not as effective as
other substitutes, can’t find a suitable platform and most platforms need purchases to use all necessary
functions have the same percentage at only 4.3%. The percentage of people who feel podcasts can’t
satisfy their needs is at 8.7%.
3.4. The habits of using podcasts and the evaluation of youngsters
3.4.1. The frequency of listening to podcasts of young people per week
Table 10: Frequency, relative frequency, and percent frequency distribution
of the number of times spent on listening to podcasts per week.
Times
Frequency
Relative frequency
Percent frequency
Rarely
60
0.387
38.7
1-2 times
63
0.406
40.6
13
3-4 times
21
0.135
13.5
5-6 times
4
0.026
2.6
Everyday
7
0.045
4.5
Total
155
1
100
According to the bar chart, most young people conducting the survey spend 1-2 times streaming
podcasts (40.6%) while 38.7% of people rarely listen to podcasts per week. The percentage of podcasts
users who are willing to spend 3-4 times and every day updating news by podcasts accounted for 13.5%
and 4.5% respectively. Only 2.6% of people who did the survey stream this kind of platform 5-6 times
per week.
We take in turn the values between the scales corresponding to the intervals as follows:
Table 11: Scales and the number of times young people spend on listening to podcast per week
Scales
Number of times/week
0.5
Rarely
1.5
1-2 times
3.5
3-4 times
5.5
5-6 times
7.5
Everyday
We can estimate the sample mean of 1.76 times. With degrees of freedom of 154, the 95%
confidence interval is between 1.49 and 2.03 times per week.
Through the above results, we can see that most of the young people today use podcasts less than
twice a week (accounting for 79.3%) and besides that, there is still a part of people who really love
podcasts use it more than 5 times a week (at 7.1%).
3.4.2. The duration of each episode that people choose to listen
Table 12: Frequency, relative frequency, and percent frequency distribution
of the duration of each podcast users choose to listen.
Duration
15 minutes or less
Frequency
Relative frequency
Percent frequency
55
0.355
35.5
14
15 minutes to 30 minutes
73
0.471
47.1
30 minutes to 45 minutes
12
0.077
7.7
45 minutes to 1 hour
11
0.071
7.1
more than 1 hour
4
0.026
2.6
155
1
100
Total
It is clear that almost half of the people who did the survey spend 15 to 30 minutes streaming
podcasts, at about 47.1%. However, only 2.6% of people are willing to spend more than 1 hour listening
to podcasts. The proportion of podcast users who prefer podcasts within 15 minutes or less is 35.5%. On
the other hand, the percentage of youngsters who decide to listen to podcasts at the duration of 30 minutes
to 45 minutes account for approximately 7.7%. Only 7.1% of individuals conducting the survey choose
to spend 45 minutes to 1 hour immersing themselves in podcasts.
3.4.3. The platforms that young people use to listen to podcasts
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Table 13: Frequency, relative frequency, and percent frequency distribution
of the platforms users choose to stream podcasts.
Platforms
Frequency
Relative frequency
Percent frequency
SoundCloud
37
0.152
15.2
Spotify
97
0.399
39.9
YouTube
86
0.354
35.4
iTunes
11
0.045
4.5
Others
12
0.049
4.9
Total
243
1
100
Concerning the platforms, 39.9% of people who listen to podcasts choose Spotify while YouTube
makes up for almost 35.4% of individuals doing the survey choose this platform. 15.2% of youngsters,
on the other hand, stream podcasts on Soundcloud. The percentage of those who choose iTunes and other
kinds of platforms account for 4.5% and 4.9% respectively.
3.4.4. The topics of podcasts that young people choose to listen to
Table 14: Frequency, relative frequency, and percent frequency distribution
16
of the topics of podcasts young Vietnamese choose
Topics
Frequency
Relative frequency
Percent frequency
Educational
90
0.274
27.4
Documentary
21
0.064
6.4
Comedy
27
0.082
8.2
Fitness & Nutrition
17
0.052
5.2
Celebrities
31
0.095
9.5
Beauty
15
0.046
4.6
Video game
16
0.049
4.9
Film
22
0.067
6.7
Talk
84
0.256
25.6
Others
5
0.015
1.5
Total
328
1
100
With regard to the topics that interest young Vietnamese to listen, it is obvious that Educational
and Talk are some of the most common topics, at about 27.4% and 25.6% respectively. Whilst 9.5% of
the young are keen on podcasts relating to celebrities, 8.2% of individuals prefer listening to comedy.
The percentage of podcast users who choose film accounts for approximately 6.7%, compared to almost
6.4% of people who are fond of documentary podcasts. On the other hand, 5.2% of people doing the
survey spend time listening to fitness and nutrition podcasts. Noticeably, the proportion of young people
who like topics concerning beauty and that of video game podcasts are quite similar, at about 4.6% and
4.9% respectively. Only 1.5% of people prefer other topics.
3.5. Rating of understanding of podcasts
Table 15: Sample standard deviation and interval estimate of a population mean (criteria: understanding)
Criteria
Sample standard
deviation
Interval estimate of a population mean (Confidence
level: 95%)
Understanding
0.91
3.34 ± 0.13
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We can estimate the sample mean of 3.34. With the degrees of freedom of 177, the 95%
confidence interval is between 3.21 and 3.49 times. Based on the mentioned result, it seems that podcasts
users carrying out this survey think they do not have a deep understanding of podcasts.
3.6. Rating of satisfaction while using podcasts
Table 16: Sample mean, sample standard deviation and interval estimate
of a population mean (criteria: understanding)
Sample
mean
Sample standard
deviation
Interval estimate of a population mean
(Confidence level: 95%)
Voice
4.09
0.86
4.09 ± 0.14
Sound quality
4.18
0.76
4.18 ± 0.12
Content
4.27
0.78
4.27 ± 0.12
Author’s point of
view
3.81
0.85
3.81 ± 0.13
Author’s way of
narrating a story
4.08
0.8
4.08 ± 0.13
Criteria
The result has shown that podcasts' products have received several positive feedback, as most of
sector, it is challenging to achieve high ratings from everyone. Therefore, we assume that the outcome
received would be considered good ratings.
Chapter 4: SUMMARY
4.1. Conclusion
From the team’s research, we have come to the conclusion that podcasts are indeed popular among
young people in Vietnam, as there are several aspects to prove this. Firstly, podcasts have proved to be
a market full of potential due to having a large number of users (76.7%). Secondly, podcasts have been
shown to have an increasing number of people who know about them (88.1%). And last but not least, the
overall satisfaction factors of using podcasts are generally high (from 3.8 to 4 out of 5). Based on our
current analysis results, not many negative elements of podcasts can severely affect the users’ experience,
yet most of our participants don’t adapt themselves to use podcasts due to them being not so interested
or preferring other substitutes such as movies, books, newspapers, and so on.
4.2. Recommendations
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Because of the anomaly mentioned above, we come up with various recommendations to not only
attract more potential customers but also enhance the existing favorable users.
4.2.1. Advertisements and sponsorships
Being one of the most efficient ways to attract more customers, this method has been used by
various businesses. By spreading eye-catching advertisements all over the internet plus being a sponsor
for multiple infamous content creators, companies, and enterprises; the definition of podcasts can reach
many more people all over the world, and consequently, increase the popularity of podcasts.
4.2.2. Content enhancement and diversity of genres
It is inevitable for the podcast media to have multiple competitors, for example, video sharing
media (YouTube, Vimeo,...), streaming platforms (Netflix, HBO Max,..), and so on. Thus it is necessary
for them to broaden their contents and genres in order to draw the attention of prospective clients as well
as keep the interest of the already available users. The quickest way to achieve this is through cooperation
and collaboration with content creators whose tables of contents can catch the eyes of many individuals,
and consequently, boost the amount of podcasts’ usage.
4.2.3. Improvements on recording pieces of equipment
Steve Job, the creator of Apple, once said: “Quality is more important than quantity. One home
run is much better than two doubles.”. This is such an accurate quote, especially with content-related
platforms like podcasts. Since podcasts’ contents rely on the auditory sensation, it is important to update
recording gears, such as microphones, recorders, and so forth, for better audio quality and experience
towards target audiences.
4.3. Limitations
Despite having put a huge amount of effort into our project, we have come to realize multiple
limitations in our statistics, especially in our analyzing data and methods.
4.3.1. Lack of diversity in participants
Although more than 200 people participated in our survey, most of them would be university
students in Ho Chi Minh City along with our family, friends, and relatives. Therefore, it is unavoidable
to have a lack of randomness and scale in our collected data. However, because of the limit of time and
our ability, as well as the occurring pandemic, we have to adapt the convenient sampling method in order
to get the possible maximum accuracy in our results.
4.3.2. Lack of accuracy during the survey
Despite having many people who can take our conducted survey with genuine discipline and
honesty; there are still some individuals who answered our listed questions without putting any thought
into it, even doing everything without reading the questions. This has also led to the inevitable inaccuracy
not only in the data but also in the results of the analysis.
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4.3.3. Lack of experience
Honestly speaking, this is our first time making such a huge project in statistics, that’s why we
still are inexperienced and definitely made several mistakes in handling and calculating the data, writing
skills, and so on. As a result, this project still has rooms for improvements. Nonetheless, we did apply
everything that we have learned to provide the most practical results, and hope we can lift up to the
expectations.
REFERENECES
1. Dr. Jim McClave – Dr. Terry Sincich, “Statistics for Business and Economics”, Pearson,
2017.
2. TTK50 – UEH500, “Factors affecting learning financial investment of students in Ho Chi
Minh City”, UEH University, 2021.
3. TTK10 – UEH500, “Khảo sát nhu cầu giải trí của sinh viên”, UEH University, 2021.
4. Khánh Hà, < https://youth.ueh.edu.vn/tin-tuc/-tim-nghe-podcast-%E2%80%93-noi-nhungcau-chuyen-mo-ra-mot-the-gioi-tri-thuc-moi1221?fbclid=IwAR2_yqF0dFkldei0GXEYVvweck7L_ElSpge_iUCPwzfGxBUvod7ofCPQ4U> , Youth UEH, 2021.
APPENDIX
1. Introduction
Hello young ladies and gentle men! We are a group of students from class FNC01, Business
School under UEH University.
Currently, we are conducting a survey for our end-of-course essay on Podcasts Popularity in the
Young Community. We hope you will take some time to complete our survey. Your comments will be
an important factor to help our research project more objective. At the end of the survey, there will be a
small gift for those who took the time to complete this survey form.
We thank you so much!!!
Wishing you and your loved ones health and peace!
2. List of detailed questionnaires of the survey
Part 1: Personal information
1. How old are you?

<16
20
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16 - <18
18 - <20
20 - <22
>22
2. What is your gender?



Female
Male
Prefer not to say
3. What is your major?










Economics
IT
Art
Education and Pedagogy
Engineering
Medical and Health
Media
Linguistics
Scientific research
Other
4. Which university/school are you in?
Part 2: Podcast awareness among young people
5. What contents do you care about when using the Internet?








News
Skills development
Famous people’ stories
Beauty
Sports
Technology
Art
Other
6. How do you keep up with the news?
 Television
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






Radio
Social media
Newsletter, magazine
Podcast
Family and friends
YouTube
Other
7. Do you know podcast?2


Yes
No
Part 3: You know about podcasts
8. Rate it from 1-5 to show your understandings of podcasts.
1.
2.
3.
4.
5.
I totally don’t know
I don’t know much
Normal
I know a bit
I know well
9. How did you know about podcasts?




Social media
Through friends, acquaintances
Video sharing sites (YouTube, Tik Tok,…)
Other
10. Have you ever listened to podcasts?3


Yes, I have
No, I haven’t
Part 4.1: You have listened to podcasts
11. If yes, how often do you listen to podcasts per week?
2
The surveyors who chose the yes option would continue to do the Part 3, while the surveyors who chose the no
option would end the survey at that point without any further discussions.
3
The surveyors who chose the yes option would continue to answer the questions in Part 4.1, while the surveyors
who chose the no option would continue to answer the questions in Part 4.2.
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




Rarely
1-2 times
3-4 times
5-6 times
Everyday
12. Which platforms do you usually use to listen to podcasts?
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




SoundCloud
Spotify
YouTube
iTunes
Pandora
Other
13. Which topics of podcasts you usually choose?










Educational
Documentary
Comedy
Fitness and Nutrition
Celebrities
Beauty
Video game
Film
Talk
Other
14. How long do you generally listen to podcasts each time?





15 minutes or less
15 – 30 minutes
30 – 45 minutes
45 minutes – 1 hour
More than 1 hour
15. Your satisfaction level of using podcasts based on several factors
Completely
Unsatisfied
unsatisfied
Normal
Satisfied
Completely
satisfied
Voice
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Sound quality
Content
Author’s point of view
Author’s ways of narrating a
story
Part 4.2: You haven’t listened to podcasts
16. If no,why haven’t you listened to podcasts?
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





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I don’t know well about it
I am not interested
I prefer other substitutes
I have tried but not as effective as other substitutes
I can’t find a suitable platform
Podcasts can’t satisfy my needs
Most platforms need purchases to use all the necessary functions
Other
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