www.getwsodo.com
www.getwsodo.com
GUIDEBOOK
PICK 1 SKILL
BECOME GREAT WITHIN 90 DAYS
START MAKING BIG MONEY ONLINE
TY FRANKEL
www.getwsodo.com
www.getwsodo.com
WHO IS TY FRANKEL?
As an ex 7-figure agency owner and proven marketing, systems, and
growth hacking expert, Ty shares valuable business insights & techniques
online for his 30,000+ followers.
Ty built Shut Down Music to 50+ artists, 8 employees, $1M+ in revenue,
and won an Emmy all before his 23rd birthday.
His vision: to help 100,000+ ambitious entrepreneurs go from $0 to $15K
a month and beyond.
Follow Ty below.
“
90 days is all it takes to become
great at a high-value skill and
start making money online.
“
- TY FRANKEL
2
HOW TO GET THE MOST OUT OF
www.getwsodo.com
www.getwsodo.com
90 DAY SKILL MASTERY
STEP 1
Go through this guidebook.
STEP 2
Pick a skill you want to learn.
• Try a few skills out. Pick something you really like doing. If you don’t,
you’ll regret it, get bored, and waste your time.
STEP 3
Spend 90 days learning your skill inside and out.
• 90 days is long enough to become good enough to start making $$
with any of these skills.
• No shortcuts. It’s going to take time. If you want something quick and
easy, play the lottery.
• Use your 90 Day Mastery Calendar to plan out your next 90 days of
skill development.
• Get really good at your chosen skill over the next 90 days.
• You’ll receive emails from me every few days, checking in, holding you
accountable, guiding you through the 90 day process. I want you to
succeed.
After learning your skill for 90 days, you’re ready to start making big
money online!
3
www.getwsodo.com
www.getwsodo.com
TABLE OF CONTENTS
05
15
24
31
43
53
62
73
84
98
COPYWRITING
COLD OUTREACH
SEO
FACEBOOK ADS
GOOGLE ADS
YOUTUBE ADS
EMAIL MARKETING
SMS MARKETING
WEB DESIGN
INFLUENCER MARKETING
4
www.getwsodo.com
www.getwsodo.com
COPYWRITING
01.
5
>> COPYWRITING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
WHAT IS COPYWRITING?
• Sales in print. Writing text with the intention of convincing the reader to
perform a particular action, like buying a product or signing up to an email
list.
• You sell products with a sales letter, email marketing, or social media posts.
PROS
+ Low-cost, you only need a
keyboard or a pen and paper.
+ High-demand skill.
+ Not complicated, the best
copywriters write in a way that
even kids understand.
+ Very broad industry. Pretty
much all businesses need great
copywriting.
+ Results are easily measured via
conversion rates.
+ Applicable skill to every other
marketing niche.
CONS
+ Takes time and practice to
become highly proficient.
+ Can burn out from writer’s block
or fatigue.
+ Low barrier to entry means higher
competition.
+ Clients can easily tell if copy is low
quality.
6
>> COPYWRITING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
DEAL TYPES
RETAINER
Provide a monthly or weekly service and charge per month. Ex: $3K a
month for 10 emails and 1 social media post a day.
HOURLY
Charge by the time you spend on a project...$20+/hr. The best
copywriters charge $500+/hr.
PER WORD
Charge per word written for the copy. Ex: $0.10 per word.
REVENUE SHARE
Negotiate for a share of the revenue from the sales campaign. Ex: 20%
of sales from a campaign that the copy was written for. Incentivizes
high performance copy.
PER-DELIVERY
Charge per project deliverable. Ex: $200 per email or $50 per social
media post.
7
>> COPYWRITING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
17 NICHES YOU CAN SELL COPYWRITING TO
ECOM
1. Supplements
2. Jewellery
3. Clothing/merchandise
INFORMATION PRODUCTS
4.
5.
6.
7.
8.
Courses
Fitness Programs
eBooks
Paid Newsletters
Telegram/Discord Groups
SaaS
11.
12.
13.
14.
Cryptocurrency
Banking
CRM
Invoicing/Accounting
MEDICAL
15. Dentists
16. Surgeons
17. Orthodontists
IN-PERSON EVENTS
9. Coaching/Seminars
10. Live Events
8
>> COPYWRITING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO KNOW IF COPYWRITING IS A GOOD
FIT FOR YOU
+ You’re naturally good at and like to write
+ You have sales experience
+ You’re good with women (copywriting is seduction in words)
+ You’re a good public speaker
HOW TO CRAFT YOUR OFFER
1. Pick a niche
2. Pick a specific expertise (emails, sales letters, content)
3. Pick a deal type
4. Craft an agreement
9
>> COPYWRITING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
QUALIFYING CLIENTS
The clients you work for should hit ALL these requirements… if they
don’t, do not work with them. Listen to me. Do not work with them,
no matter how enticing it is!
A CLIENT SHOULD
+ Put their full trust in you.
+ Be hands off, but still care about the work you’re doing.
+ Happily pay full price for your services, on-time.
A CLIENT SHOULD NOT
+ Ask for too many changes.
+ Critique your work constantly.
+ Threaten you about going to cheaper copywriters.
+ Ask for discounts.
+ Delay payment, pay later than stated, or not pay at all.
10
>> COPYWRITING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO GET YOUR FIRST CLIENT WORKING
FOR FREE
01
Go through your 90 Day Mastery Calendar and get great at
copywriting.
02
Craft your offer.
03
Create a quick landing page (use Carrd) & logo (2 options: 1
is hire from Fiverr, UpWork, or Behance...$50-200 is enough
for a quality logo. 2 is go to Namelix and get one for free).
04
Buy a domain (Namecheap, Google Domains, or GoDaddy).
05
Do cold outreach to 100-200 prospects in your target market &
offer to work for free (no risk to them).
06
Hop on sales calls and close a client or two.
07
Start fulfilling.
08
Get great results.
09
Write a case study & have the client record a video testimonial
for you.
10
Post case study & testimonial on your site & leverage them to
get more clients.
11
>> COPYWRITING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
THE FUTURE OF COPYWRITING
Copywriting isn’t ever going to disappear. Nearly every product in
the world is utilizing some form of copy to increase sales. There will
always be product descriptions, emails, and captions that need to be
written by an expert.
The art of communicating on a human level through a screen is highly
valuable. Companies are willing to pay big bucks to truly communicate
with their customers, and amazing copy can make more of an impact
than almost anything else.
In the future, there will be AI copywriting tools but nothing will ever
be able to replace a true insightful copywriting expert. Copywriters
will always be needed in some form or another.
RELATED SKILLS
+ Brand Marketing
+ Content marketing
+ Email marketing
+ Influencer Marketing
+ Paid ads (FB, Google, LinkedIn, Snapchat, etc)
12
>> COPYWRITING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
COPYWRITING RESOURCES
SOFTWARE
+ Google Docs
+ Hemingway Editor
BEST COPYWRITING BOOKS
+ Breakthrough Advertising by Eugene Schwartz
+ Cashvertising by Drew Eric Whitman
+ Scientific Advertising by Claude Hopkins
+ The Adweek Copywriting Handbook by Joseph Sugarman
+ The Ultimate Sales Letter by Dan Kennedy
+ Word Power Made Easy by Norman Lewis
BEST COPYWRITING COURSES
+ 6 Figure Promotions
+ RMBC Method
13
>> COPYWRITING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
COPYWRITING RESOURCES
BEST COPYWRITING FOLLOWS
+ Ben Settle
+ Proseproducer
+ cjboake
+ Pspfrench
+ Jim Clair
+ Tej Dosa
COPYWRITING EXAMPLE
AGENCIES
COPYWRITING BLOGS
+ Capital Copywriter
+ Hillary Gale
+ Stratton Craig
+ Wonderist Agency
+ Ben Settle
+ Copyblogger
+ Copy Hackers
+ Honey Copy
+ John Carlton
COPYWRITING PODCASTS
+ Build Your Copywriting Business - Apple / Spotify / Website
+ Copyblogger FM - Apple / Spotify / Website
+ Copywriter Club Podcast - Apple / Spotify / Website
+ High-Income Business Writing Podcast - Apple / Spotify / Website
+ Psychology of Copywriting - Apple / Spotify / Website
14
www.getwsodo.com
www.getwsodo.com
COLD
OUTREACH
02.
15
>> COLD OUTREACH
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
WHAT IS COLD OUTREACH?
• Cold outreach is a 1-on-1 lead generation technique that stands the test
of time.
• Typical clients are B2B companies with large deal sizes (meaning each
client they take pays them $5,000 or more).
• Fill the top of their sales funnel with qualified sales appointments (book
calls on your clients’ behalf with people that would likely make great
clients for them).
• You do this by 1) creating a list of leads 2) sending personalized 1-on-1
email and/or LinkedIn message campaigns 3) booking appointments for
your client via their calendar/call-setting app.
PROS
+ Easy & cheap to get started.
+ HIGH VALUE skill.
+ Easy to sell for $2K+/month per
client…even $5K+/month per
client.
+ High margins: typically 50-80%.
+ Many competitive advantages
waiting to be discovered/found.
+ Most cold outreach agencies
are horrible at what they do.
Room for many new freelancers/
agencies to come in, kill it, and
make a killing.
CONS
+ Lots of A/B testing.
+ You can’t just copy templates and
be successful.
+ You need to be original to have
long-term success.
16
>> COLD OUTREACH
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
DEAL TYPES
SETUP FEE
Charge your new clients $1K-$5K upfront so you can onboard them, buy lead
lists, craft emails, buy their domains, subscribe to software, etc.
+ Always charge a setup fee if possible, no matter what kind of deal type you
choose
RETAINER
Charge a monthly fee that doesn’t change based on results. Ex: You charge
a client $3K/mo. and guarantee 10 appointments. I don’t recommend this
because it caps upside and puts unnecessary pressure on you. I recommend
the per-appointment model or a combo.
PER-APPOINTMENT
Charge per qualified sales appointment you set up for your client…$200-500
per appointment is a good range.
PER-CLOSE
Charge per appointment you set up that your client CLOSES… $1K-$5K per
close is a good range.
REVENUE SHARE
Client pays you a percentage of revenue from clients you help bring in.
Typical range is 5% to 50%, and anywhere in-between depending on deal
size, leverage you have, your negotiating skills, etc.
EQUITY
Every time you hit a specific KPI (X appointments set, Y new clients closed), you
get a piece of equity. Highly recommend doing this if you can, and combining
it with a lower per-appointment or retainer fee.
COMBO
Combine per-appointment with rev share, or retainer with per close, or
per-appointment with per-close, etc.
17
>> COLD OUTREACH
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
10 NICHES YOU CAN SELL TO
1. Marketing agencies
6. B2B healthcare companies
2. SaaS companies
7. Mobile app dev companies
3. Real estate agents
8. Web dev companies
4. Investment banks/hedge
9. Software dev companies
funds/private equity firms
10. Manufacturing companies
5. Supply chain companies
QUALIFYING CLIENTS
The clients you work for should hit ALL these requirements… if they
don’t, do not work with them. Listen to me. Do not work with them,
no matter how enticing it is!
+ Irresistible offer
+ Great back-end sales system & closers
+ $5K+ average client LTV (lifetime value)
+ Capacity to scale quickly (great systems, hiring process,
C-suite team)
18
>> COLD OUTREACH
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO KNOW IF COLD OUTREACH IS A
GOOD FIT FOR YOU
+ You like to write emails, create robust fulfillment processes,
scale businesses quick, and make good, consistent money.
HOW TO CRAFT YOUR OFFER
1. Pick a niche
2. Pick a service (email, LinkedIn, or a combo of both)
3. Pick a deal type (if retainer, guarantee a minimum amount
of monthly qualified appointments or client’s money back)
4. Craft an agreement
19
>> COLD OUTREACH
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO GET YOUR FIRST CLIENT WORKING
FOR FREE
01
Go through your 90 Day Mastery Calendar and get great at
cold outreach.
02
Craft your offer.
03
Create a quick landing page (use Carrd) & logo (2 options: 1
is hire from Fiverr, UpWork, or Behance...$50-200 is enough
for a quality logo. 2 is go to Namelix and get one for free).
04
Buy a domain (Namecheap, Google Domains, or GoDaddy).
05
Execute outreach to 100-200 prospects in your target market &
offer to work for free (no risk to them).
06
Hop on sales calls and close a client or two.
07
Start fulfilling.
08
Get great results.
09
Write a case study & have the client record a video testimonial
for you.
10
Post case study & testimonial on your site & leverage them to
get more clients.
20
>> COLD OUTREACH
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
THE FUTURE OF COLD OUTREACH
Cold outreach will ALWAYS be in-demand.
Email, LinkedIn, even Twitter, Instagram, etc. People will always be intouch, talking, trying to grow their businesses, so selling high-value
services via cold outreach will always be in style.
This is a great skill to learn because no matter what the medium
(email, LinkedIn, etc), the skill of executing great cold outreach will
always stay the same.
RELATED SKILLS
Skills you should learn in parallel with Cold Outreach
+ A/B testing emails
+ Copywriting
+ Email-crafting
+ System-creation
21
>> COLD OUTREACH
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
COLD OUTREACH RESOURCES
SOFTWARE YOU NEED
+ GoHighLevel (CRM)
+ Tavus (AI video audits)
+ LeadLink (LinkedIn outreach)
+ Warmer.ai (AI first line writer)
+ MailShake (email automation)
+ Zapier (automation)
+ Notion (systems documentation)
BEST COLD OUTREACH BOOKS
+ From Impossible to Inevitable by Aaron Ross
+ LinkedIn Leadgen System by Raza Imam
+ Predictable Revenue by Aaron Ross
BEST COLD OUTREACH COURSES
+ Agency Cashflow Roadmap
+ God-Level First Lines
+ Cold Email Mastery
+ Video Sales Letter Mastery
BEST COLD OUTREACH FOLLOWS
+ Cold Email Wizard
+ Nick Abraham
+ Donvesh
+ Sean0to10k
+ Josh Braun
+ Ty Frankel
+ Kyle Coleman
22
>> COLD OUTREACH
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
COLD OUTREACH RESOURCES
COLD OUTREACH EXAMPLE AGENCIES
+ Five Flows
+ Shut Down Emails
+ Jump Crew
+ Syntacz
+ Pearl Lemon
COLD OUTREACH PODCASTS
+ B2B Sales - Apple / Spotify
+ Cold Email Outreach - Apple / Spotify
+ Modern Sales - Apple / Spotify
+ OutBound Metrics - Apple / Spotify
+ Quickmail - Apple / Spotify / Website
COLD OUTREACH BLOGS
+ Expandi
+ LemList
+ LeadConnect
+ Sales Hacker
+ LeadFuze
+ WarmBox.ai
23
www.getwsodo.com
www.getwsodo.com
SE0
03.
24
>> SEO
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
WHAT IS SEO?
• The process of ranking a website for specific keywords in search engine’s
search results.
• Do it right and you’ll get a long-term, sustainable source of organic traffic.
PROS
+ Easy & cheap to start.
+ High value skill.
+ High margins.
+ Easy to sell for $2K+/month since
you’re making clients lots of money.
+ Don’t need to pay to rank your
website in Google. Completely free.
+ Ranking well in Google comes with
a lot of notoriety… lots of social
proof & authority being 1st in
results.
+ Traffic from search engines is
keyword driven, meaning you’re
attracting users who’re actively
looking for what you’re offering.
User-to-lead conversion rate is
high because it’s targeted so well.
+ Even though Google Ads are above
organic results, organic results
get clicked 71% more than ads.
By doing SEO, you’re tapping into
an new audience that Google Ads
doesn’t reach.
CONS
+ Long-term strategy. You won’t get quick results. It’ll take 6 months to a year
before seeing great results most of the time.
25
>> SEO
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
DEAL TYPES
RETAINER
Charge a monthly fee that doesn’t change based on results. For example,
you charge a client $3K a month no matter what the performance is.
SETUP FEE + COMMISSION
Charge a one-time setup fee at the start of your campaign, plus commission
on all revenue you make your client each month.
+ Always charge a setup fee if possible, no matter what kind of deal type you
choose
10 NICHES YOU CAN SELL SEO TO
1. Lawyers
6. Solar installation
2. Roofing
7. Remodelers
3. Electricians
8. Landscapers
4. Plumbing
9. E-commerce
5. Landscaping
10. SaaS
26
>> SEO
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
QUALIFYING CLIENTS
The clients you work for should hit ALL these requirements… if they
don’t, do not work with them. Listen to me. Do not work with them,
no matter how enticing it is!
+ Each potential client should be making $50K+ per month with great
cash flow before SEO.
+ Client should understand that SEO is a long-term strategy and they
won’t see many results in the first couple months.
+ Capacity to scale quickly (great systems, hiring process, C-suite team).
HOW TO KNOW IF SEO IS A GOOD FIT FOR
YOU
+ If you like doing lots of research.
+ If you like competing. Getting ranked on the 1st page of Google is
highly competitive.
HOW TO CRAFT YOUR OFFER
1. Pick a niche.
2. Pick a deal type (if retainer, guarantee a minimum amount of
monthly qualified appointments or client’s money back).
3. Craft an agreement.
27
www.getwsodo.com
www.getwsodo.com
>> SEO
10 SKILLS GUIDEBOOK
HOW TO GET YOUR FIRST CLIENT WORKING
FOR FREE
01
Go through your 90 Day Mastery Calendar and get great at
SEO.
02
Craft your offer.
03
Create a quick landing page (use Carrd) & logo (2 options: 1
is hire from Fiverr, UpWork, or Behance...$50-200 is enough
for a quality logo. 2 is go to Namelix and get one for free).
04
Buy a domain (Namecheap, Google Domains, or GoDaddy).
05
Execute outreach to 100-200 prospects in your target market &
offer to work for free (no risk to them).
06
Hop on sales calls and close a client or two.
07
Start fulfilling.
08
Get great results.
09
Write a case study & have the client record a video testimonial
for you.
10
Post case study & testimonial on your site & leverage them to
get more clients.
28
www.getwsodo.com
www.getwsodo.com
>> SEO
10 SKILLS GUIDEBOOK
THE FUTURE OF SEO
SEO won’t be going away for a WHILE.
Users keep performing searches, SEO will still be a great way to drive traffic.
As for SEO strategy: Google is getting better at identifying and penalizing
websites with sketchy SEO tactics.
Keep your link-building and keyword targeting clean, publish high quality
content, focus on user experience, and you’ll rank just fine regardless of
what algorithm updates Google rolls out.
SEO is a great skill to learn, because it’s going to be viable for decades to
come.
RELATED SKILLS
+ Conversion Rate Optimization
+ Web Design
+ Copywriting
SEO RESOURCES
SOFTWARE YOU NEED
+
+
+
+
Ahrefs
Google Analytics
Google Search Console
+ SEMRush
+ SE Ranking
+ Surfer SEO
Screaming Frog
29
>> SEO
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
SEO RESOURCES
BEST SEO BOOKS
BEST SEO COURSES
+ Plain English Guide to SEO by
+
+
+
+
Tim Cameron
+ Ranking Secrets by Robert
Kanaat
Gotch SEO Academy
SEO Side Hustle
SEO Copywriting That Converts
The Blueprint SEO Training
+ The SEO Blueprint Book by
Ryan Stewart
BEST SEO FOLLOWS
SEO EXAMPLE AGENCIES
+
+
+
+
+
+
+
+
+
Charles Floate
Keval Shah
Nathan Gotch
Neil Patel (YT)
SEO BLOGS
+ Ahrefs
+ Moz
+ Neil Patel
FATJOE
Inbound Pursuit
Neil Patel
Pam Ann
Reach Local
+ Search Engine Land
+ Search Engine Watch
SEO PODCASTS
+
+
+
+
+
Chris Palmer - Apple / Spotify
Local SEO Tactics - Apple / Spotify / Youtube
Recipe for SEO Success - Apple / Spotify / Youtube
SEO.co - Apple / Spotify
Voices of Search - Apple / Spotify
30
www.getwsodo.com
www.getwsodo.com
FACEBOOK
ADS
04.
31
>> FACEBOOK ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
WHAT ARE FACEBOOK ADS?
• FB ads are the sponsored posts/ads you see on Facebook and Instagram.
• Used by businesses, brands, influencers to sell their products/services.
• Able to scale offers in the marketplace most rapidly, compared to other ad
platforms.
• You can make a lot of money while spending a little… big ROAS (return on
ad spend).
PROS
+ Super well-targeted.
+ Ads manager is easy to navigate.
+ Low cost, high return if your offer
is right.
+ Super easy to learn: lots of
courses, classes, YouTube videos,
trainings, books, etc.
+ Almost 3 billion FB users (as
of 2021), so there aren’t many
people you CAN’T reach.
+ Robust ad creative choices: you
can do text, video, or image posts,
carousels, instant experiences,
gifs, collections and more.
+ Robust retargeting capabilities (hit
people you’ve already advertised
to or have seen your offer/content
with your ads).
+ Integrate easily with Instagram.
Access to Instagram as well with
pretty much the same ads.
32
>> FACEBOOK ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
CONS
+ Facebook doesn’t let just
ANYTHING through. You’re limited
by what you’re allowed to say
+ If you’re not spending enough, FB
doesn’t care about you and won’t
reply to your messages/calls
+ FB sometimes randomly/
mistakenly bans/disables accounts
+ Because of iOS 14, Facebook’s
tracking isn’t as effective as it used
to be
DEAL TYPES
SETUP FEE
Only for clients who aren’t running FB Ads yet. Charge them $1K-5K
upfront so you can onboard them, set up their Business Manager, pixel,
CAPI, etc.
+ Always charge a setup fee if possible, no matter what kind of deal type you
choose
RETAINER
Charge a monthly fee that doesn’t change based on results. Ex: you
charge a client $3K/mo to manage their ads. Not recommended because
it caps what you can earn. You can make someone $100K+/month and
only earn $3K from it.
33
>> FACEBOOK ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
PERCENTAGE OF AD SPEND
Client pays you a percentage of the money they spend on ads. If you get
20% of ad spend and they spend $10,000 in a month, you’ll make $2,000.
COMBO
Combine retainer with share of ad spend.
EQUITY
You could negotiate to get equity with some companies. Every time you
hit a specific KPI (X revenue made, Y new customers brought in), you get
a piece of equity. Highly recommend doing this if you can (with a low
retainer fee).
1O NICHES YOU CAN SELL FB ADS TO
1.
Coaches
2.
Influencers
3.
E-Com
4.
SaaS
5.
Agencies
6.
Health and Wellness
7.
Professional (dentists, lawyers, doctors)
8.
Local Businesses (HVAC, plumbing, exterminators, etc.)
9.
Fashion/Apparel
10. Real Estate
34
>> FACEBOOK ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO KNOW IF FACEBOOK ADS IS A
GOOD FIT FOR YOU
+ You like analyzing data and breaking down ads
+ You want to learn a skill that’s very easy to get started with
+ You like learning about consumer psychology
+ You want to create ads that persuade/convince/motivate a
person to take a desired action.
+ You like visual media… you’re good at photoshop or video
(you’ll stand out with great ad creatives)
+ You like getting live feedback: you get feedback RIGHT AWAY
after you post an ad
HOW TO CRAFT YOUR OFFER
1. Pick a niche (some ideas above)
2. Analyze competitors… fill in gaps, create your unique selling
proposition & mechanism
3. Pick a deal type (shown above)
4. Craft an agreement
35
>> FACEBOOK ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
QUALIFYING CLIENTS
The clients you work for should hit ALL these requirements… if they
don’t, do not work with them. Listen to me. Do not work with them,
no matter how enticing it is!
+ A client’s offer should have already been PROVEN to sell to
an organic or paid audience.
+ Clients need to have a great attitude.
+ Clients should feel like FB ads are a big opportunity, they
just don’t know how to get started and make money with
them.
+ Clients have the money to comfortably run ads. 3-6 month
budget ahead of time.
+ Clients need to understand 1-2 months of initial testing are
needed to fully get off the ground and scale. They won’t be
making much money in the first couple months.
36
>> FACEBOOK ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO GET YOUR FIRST CLIENT WORKING
FOR FREE
01
Go through your 90 Day Mastery Calendar and get great at
Facebook Ads.
02
Craft your offer.
03
Create a quick landing page (use Carrd) & logo (2 options: 1
is hire from Fiverr, UpWork, or Behance...$50-200 is enough
for a quality logo. 2 is go to Namelix and get one for free).
04
Buy a domain (Namecheap, Google Domains, or GoDaddy).
05
Do cold outreach to 100-200 prospects in your target market
& offer to work for free (no risk to them).
06
Hop on sales calls and close a client or two.
07
Start fulfilling.
08
Get great results.
09
Write a case study & have the client record a video testimonial for you.
10
Post case study & testimonial on your site & leverage them to
get more clients.
37
>> FACEBOOK ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO GET YOUR FIRST CLIENT WITHOUT
WORKING FOR FREE
01
Craft your offer.
02
Go to the FB groups where your ideal client hangs out.
03
Position yourself as an authority (comment on posts
providing value).
04
Prime your FB profile (bio, featured images, recent posts,
FB cover, and profile pic).
05
Add everyone who interacted with you as a friend.
06
Message them with the purpose of qualifying.
07
Get those who qualify on the phone.
08
Close & onboard your new clients.
38
>> FACEBOOK ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
THE FUTURE OF FACEBOOK ADS
The future of FB Ads is a bit up in the air. There’s a war going on
between Apple and Facebook. Apple made it so users can opt out of
being tracked, and that messed with Facebook’s ad tracking/targeting
system.
Instead of interest-based ads, users are now receiving mostly actionbased ads which are based on what a user talks about/clicks on/posts
JUST directly on Facebook. Before, it was based on a users interests
ALL OVER the internet. Now they can track just on Facebook.
Facebook makes changes on a whim without warning which have
big effect on the marketplace. But… it’s a huge company and relies
on ads for it’s profits so it won’t do anything in the near future to
compromise it’s ad platform. It’ll also push its weight around to fight
to keep making their profit.
RELATED SKILLS
+ Analyzing data
+ Organization
+ Consumer psychology
+ Photoshop/graphic design
+ Copywriting
+ Video editing
+ Market research
39
>> FACEBOOK ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
FACEBOOK ADS RESOURCES
SOFTWARE
FB ADS
CREATIVES
+ Ads Library (Free)
+ Adobe After Effects
+ AdSpy
+ Adobe Illustrator
+ Facebook Ads Manager
+ Adobe Photoshop
+ Revealbot
+ Adobe Premiere Pro
+ Artgrid
COPY
+ Copy AI
+ CopyPro (copywriting AI)
+ Grammarly
+ Hemingway App
+ Power Thesaurus (Free)
+ Canva (Free)
+ Freepik
+ Motion Array
+ Pexels (Free)
+ Pixabay (Free)
+ Storyblocks
+ Unsplash (Free)
ORGANIZATION
+ Airtable or Asana
+ Discord or Slack
+ Google Drive
+ Zapier
40
>> FACEBOOK ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
FACEBOOK ADS RESOURCES
FACEBOOK ADS BOOKS
Not many books specifically about FB Ads… books below about overall marketing.
Consumer psychology, market research, copywriting etc.
+ Building a Story Brand by Donald Miller
+ Psychology of Pricing by Dr. Markus Husemann-Kopetzky
+ Social Media Marketing Mastery by Robert Miller
BEST FACEBOOK ADS COURSES
+ Augmented Scaling System
+ BPM Method
+ Clicks, Conversions, and Clients (full, in-depth A-Z guide,
become an expert)
+ FB Blueprint (Free from FB)
+ Millionaire Creator
+ Paid Traffic Training
41
>> FACEBOOK ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
FACEBOOK ADS RESOURCES
BEST FACEBOOK ADS
FOLLOWS
FACEBOOK ADS
EXAMPLE AGENCIES
+ Andrew Molz
+ Influkz
+ Curt Maly
+ Klient Boost
+ David Schloss
+ Run DMG
+ Sprague Media
+ Voy Media
FACEBOOK ADS PODCASTS
+ FB Ads Agency Builders - Apple / Spotify / YouTube
+ Facebook Marketing Ninja - Apple / Spotify / YouTube
+ Let’s Run FB Ads - Apple / Spotify
+ Next Level FB Ads - Apple / Spotify / YouTube
+ Social Media Pubcast - Apple / Spotify / YouTube
FACEBOOK ADS BLOGS
+ Ads Espresso
+ Jon Loomer
+ Amy Porterfield
+ Sprout Social
+ Buffer
42
www.getwsodo.com
www.getwsodo.com
GOOGLE ADS
05.
43
>> GOOGLE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
WHAT ARE GOOGLE ADS?
• Google Ads is a PPC (pay-per-click) advertising platform
• Run ads via Google Search network, Google Shopping, YouTube, Display
Network, & more.
• Incorporates powerful machine learning technologies for smart campaigns
and specific bidding types.
• Anyone with a Google account can create a Google Ads account.
PROS
+ Skills translate easily to other
advertising platforms.
+ GREAT targeting. Ads always going
to the right people.
+ Lots of courses, podcasts, blogs,
and trainings available to learn
Google Ads at a high level.
+ Target anyone. Google’s reach is
almost limitless.
+ Get results almost instantly with
Google Ads.
+ BIG industry that keeps growing.
Companies spent $147 billion on
Google Ads in 2020. Take your
piece of the pie.
44
>> GOOGLE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
CONS
+ Learning curve can be longer than
other skills.
+ Confusing setup for tracking tags,
shopping feeds, merchant center.
+ So many little settings & widgets
within Google Ads you need to
know about. You need to have
HIGH attention to detail.
+ Easy to get suspended by Google,
so be careful. If you know what
you’re doing, you’re fine.
45
>> GOOGLE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
DEAL TYPES
SETUP FEE
Charge your new clients $1K-$5K upfront so you can onboard them, setup
their Google Ads account, integrate with their site, configure tracking tags
and setup Merchant Center & shopping feed.
+ Always charge a setup fee if possible, no matter what kind of deal type you
choose
RETAINER
Charge a monthly fee that doesn’t change based on results. For example,
charge a client $3K a month to run their ads.
REVENUE SHARE
Client pays you a percentage of revenue you make from the ads you run
them. Typical range is 5%-25%.
EQUITY
You can negotiate an equity position in your client’s company if it makes
sense. KPI-based, vested equity is most common.
COMBO
Combine retainer with revenue share, equity with retainer, etc. Lots of options
to sweeten the deal up for you and/or your clients.
46
>> GOOGLE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
10 NICHES YOU CAN SELL GOOGLE ADS TO
1. Marketing agencies
6. B2B healthcare companies
2. SaaS companies
7. Mobile app dev companies
3. Real estate agents
8. Web dev companies
4. Investment banks/hedge
9. Software dev companies
funds/private equity firms
10. Manufacturing companies
5. Supply chain companies
QUALIFYING CLIENTS
The clients you work for should hit ALL these requirements… if they
don’t, do not work with them. Listen to me. Do not work with them,
no matter how enticing it is!
+ A great offer you know people will buy.
+ A past history of people buying their offer(s).
+ Ability to fulfill all orders.
+ Client’s offer has a good amount of search volume around it.
+ Client can’t be in a niche Google doesn’t allow (crypto,
gambling, guns, alcohol etc).
+ The higher the relevant search volume, the better.
+ $3K+/month in adspend budget minimum.
47
>> GOOGLE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO KNOW IF GOOGLE ADS IS A GOOD
FIT FOR YOU
+ If you’re GREAT at copy (Google Ads doesn’t include photo &
video, so copy is all that matters).
+ If you have high attention to detail (tons of moving parts).
HOW TO CRAFT YOUR OFFER
1. Pick a niche.
2. Pick a deal type.
3. Craft an agreement.
48
>> GOOGLE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO GET YOUR FIRST CLIENT WORKING
FOR FREE
01
Go through your 90 Day Mastery Calendar and get great at
Google Ads.
02
Craft your offer.
03
Create a quick landing page (use Carrd) & logo (2 options: 1 is
hire from Fiverr, UpWork, or Behance...$50-200 is enough for a
quality logo. 2 is go to Namelix and get one for free).
04
Buy a domain (Namecheap, Google Domains, or GoDaddy).
05
Execute outreach to 100-200 prospects in your target market
& offer to work for free (no risk to them). This builds invaluable
experience for you.
06
Hop on sales calls and close a client or two.
07
Start fulfilling.
08
Get great results.
09
Write a case study & have the client record a video
testimonial for you.
10
Post case study & testimonial on your site & leverage them to
get more clients.
49
>> GOOGLE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
THE FUTURE OF GOOGLE ADS
Google isn’t going anywhere. It’s basically too big to fail. They own
90% of the search engine market (as of 2021).
Learning Google Ads is a secure skill to learn.
People will always be looking for products and services on Google.
This means there’ll always be a place for Google advertisers.
If you get great at Google Ads, you’re basically a money printing
machine.
The future is bright for Google Ads.
RELATED SKILLS
+ Copywriting
+ CRO (Conversion Rate Optimization)
+ Facebook Ads
+ Keyword Research
+ SEO
+ Web Design
50
>> GOOGLE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
GOOGLE ADS RESOURCES
SOFTWARE
+ Clickcease (prevent spam clicks)
+ Google Keyword Planner (found within Google Ads)
+ Google Trends
+ Semrush (keyword research and analysis)
+ Ubersuggest (keyword research tool)
+ Wordstream (account optimization)
BEST GOOGLE ADS COURSES
+ Google Ads Beginner to Pro
+ Google Ads Retargeting
+ Isaac Rudansky’s Courses
+ Official Google Course
+ PPC Fundamentals
+ Ultimate Google Ads Training Course
BEST GOOGLE ADS FOLLOWS
+ Google Ads Astronaut
+ Schmelebeck PPC
+ PPC Kirk
+ Sebastian Ghiorghiu
51
>> GOOGLE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
GOOGLE ADS RESOURCES
GOOGLE ADS EXAMPLE AGENCIES
+ Ads Astronaut
+ Upgrow
+ Klient Boost
+ Zato Marketing
+ SevenAtoms
GOOGLE ADS PODCASTS
+ Digital Marketing Daily - Apple / Spotify / Google
+ Google Ads Fundamentals - Apple / Spotify
+ Google Ads Strategy - Apple / Spotify / Website
+ Google Partners - Apple / Spotify / Google
+ Paid Search Podcast - Apple / Spotify / YouTube
GOOGLE ADS BLOGS
+ Inside Adwords
+ PPC Protect
+ Logical Position
+ Wordstream
+ PPC Hero
52
www.getwsodo.com
www.getwsodo.com
YOUTUBE
ADS
06.
53
>> YOUTUBE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
WHAT ARE YOUTUBE ADS?
• Ads you see while watching YouTube. They can appear before, during, and
after videos on the platform.
• In addition, the ads can appear as suggestions in search results and on
your main feed. Ads do not show up for people who subscribe to YouTube
Premium.
PROS
+ High margins.
+ High value skill.
+ Many competitive advantages
waiting to be discovered/found.
+ Easy to sell for $2K+/month per
client…even $5K+/month per client.
+ Possible to do rev share with big
clients and make tens or hundreds
of thousands a month per client.
+ High-in-demand skill but there
aren’t many freelancers or agencies
that specialize in YouTube ads. Big
opportunity here.
CONS
+ A little harder to learn due to lack
of resources.
+ The only way to become skilled is
to run ads yourself.
+ Requires significant A/B testing
& optimizing to become highly
skilled.
54
>> YOUTUBE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
DEAL TYPES
SETUP FEE
Charge your new clients $1K-$5K upfront so you can onboard them, set up
their YouTube channel and Google Ads manager.
+ Always charge a setup fee if possible, no matter what kind of deal type you
choose
RETAINER
Charge a monthly fee that doesn’t change based on results. For example, you
charge a client $3K a month for running ads. I don’t recommend this because
it caps upside and puts unnecessary pressure on you. Recommend revenue
share or combo.
REVENUE SHARE
Charge for performance by taking 5% to 30% of the revenue earned from
your clients’ YouTube ads.
COMBO
Charge a combination of a retainer and rev share. Since you’re doing a combo,
most likely your retainer won’t be very high and rev share will be a bit lower
than if you’re just doing a rev share.
55
>> YOUTUBE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
10 NICHES YOU CAN SELL YOUTUBE ADS
SERVICE TO
1. SaaS companies
6. Manufacturing companies
2. Real estate agents
7. Course sellers/influencers
3. Web dev companies
8. B2B healthcare companies
4. Software dev companies
9. Mobile app dev companies
5. E-commerce businesses
10. Local Professionals
QUALIFYING CLIENTS
The clients you work for should hit ALL these requirements… if they
don’t, do not work with them. Listen to me. Do not work with them,
no matter how enticing it is!
+ Irresistible offer
+ High customer lifetime value ($3K+)
+ Great back-end sales system & closers
+ Capacity to scale quickly (great systems, hiring process,
C-suite team)
56
>> YOUTUBE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO KNOW IF YOUTBE ADS IS A GOOD
FIT FOR YOU
+ You like playing with numbers, optimizing funnels, and making
lots of money for your clients
+ You’re willing to learn every single day through trial and error
+ You’re a really good copywriter
HOW TO CRAFT YOUR OFFER
1. Pick a niche you want to get into
2. Study niche & understand their pain points
3. Pick a deal type & pricing
4. Craft an agreement
57
>> YOUTUBE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO GET YOUR FIRST CLIENT WORKING
FOR FREE
01
Go through your 90 Day Mastery Calendar and get great at
YouTube Ads.
02
Craft your offer.
03
Create a quick landing page (use Carrd) & logo (2 options: 1
is hire from Fiverr, UpWork, or Behance...$50-200 is enough
for a quality logo. 2 is go to Namelix and get one for free).
04
Buy a domain (Namecheap, Google Domains, or GoDaddy).
05
Reach out to 100-200 YouTube channels directly. Usually, their
contact information is listed in the “About” tab of their channel.
You can also try tracking down the YouTube creators on other
social media platforms, including IG and TikTok.
06
Hop on sales calls and close a client or two.
07
Start fulfilling.
08
Get great results.
09
Write a case study & have the client record a video
testimonial for you.
10
Post case study & testimonial on your site & leverage them to
get more clients.
58
>> YOUTUBE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
THE FUTURE OF YOUTUBE ADS
The future of YouTube Ads is incredibly bright. YouTube isn’t going
away anytime soon, and if it does, video ads will always be a factor,
so your skillset is transferable.
So many influencers & businesses don’t take advantage of YouTube
ads, so there’s big opportunity to help them and make lots of money
for the foreseeable future.
There’s always a slight risk on any ad platform with the company
changing its algorithm, which can damage ad effectiveness.
RELATED SKILLS
+ Ad optimization
+ Copywriting
+ Funnel-building
+ Sales
+ Video production
+ Web design
59
>> YOUTUBE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
YOUTUBE ADS RESOURCES
SOFTWARE YOU NEED
+ Adobe Premier Pro (video
editor choice 2)
+ Camtasia (video editor choice 1)
+ TubeBuddy (channel manager,
optimizer, growth tool)
+ Vidtao (study & track YT ads)
BEST YOUTUBE ADS BOOKS
Not many books specifically about YT Ads… books below about overall marketing.
Consumer psychology, market research, copywriting etc.
+ Breakthrough Advertising by
Eugene Schwartz
+ Cashvertising by Drew Eric
Whitman
+ DotCom Secrets by Russell
Brunson
+ The Adweek Copywriting
Handbook by Joseph Sugarman
+ Traffic Secrets by Russell
Brunson
+ Word Power Made Easy by
Norman Lewis
+ Launch by Jeff Walker
+ Scientific Advertising by Claude
Hopkins
60
>> YOUTUBE ADS
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
YOUTUBE ADS RESOURCES
BEST YOUTUBE ADS
COURSES
BEST YOUTUBE ADS
FOLLOWS
+ Adskills
+ Alex Becker
+ Alex Becker’s Free YT Training
+ Principles of Marketing
+ YouTube Marketing
+ YouTube Advertisers
YOUTUBE ADS EXAMPLE
AGENCIES
YOUTUBE ADS BLOGS
+ AdLeg
+ AdOutreach
+ Tuff
+ Vine Street Digital
+ WebFX
+ Google Video Ads
+ Hubspot (Article)
+ Logical Position
+ PPC Hero
+ S.Media
YOUTUBE ADS PODCASTS
+ Ad Strategy with Kyle - Apple / Spotify
+ AMA Advertising - Apple / Spotify
+ Beyond Social Media - Apple / Spotify / Website
+ Marketing School - Apple / Spotify / YouTube
+ Perpetual Traffic - Apple / Spotify / Website
61
www.getwsodo.com
www.getwsodo.com
EMAIL
MARKETING
07.
62
>> EMAIL MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
WHAT IS EMAIL MARKETING?
• Sending personalized emails at scale to customers on behalf of businesses/
influencers in order to build deep relationships & sell products/services.
• A landing page/sign-up form is used to collect prospect emails.
• Nurturing your prospects and converting them from a warm lead to a longterm repeat customer that buys over and over.
• Do this by creating email automations, campaigns, and testing/refining/
optimizing over time.
PROS
+ Easy to learn and execute.
+ High value skill.
+ Predictable revenue month to
month, easy to charge $2K+
monthly retainers. $6-$10K+/mo
once established.
+ Big opportunity to add lots of value:
most businesses don’t have email
lists and/or aren’t using them well.
You can provide a huge revenue
increase for a business and take a
fat percentage.
+ Not rocket science. Write emails,
setup flows, A/B test/optimize, get
paid.
+ More stable than something like
Facebook Ads, who’s algorithm
changes a lot and you can easily
get banned without warning. Much
more control than public platforms.
63
>> EMAIL MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
CONS
+ You need to A/B test lots of emails to understand what really works & develop
your skill set.
+ Competitive: many emails hit customer inboxes everyday. Fight to get
opened & read is always getting tougher and tougher. But if you have great
sending practices, your open rates will keep rising.
+ Need to get creative, can’t copy others.
HOW TO KNOW IF EMAIL MARKETING IS A
GOOD FIT FOR YOU
+ If you like strategizing, writing emails, crafting email flows,
analyzing data/numbers, making businesses a ton of money,
and continuously learning and adapting to trends.
64
>> EMAIL MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
DEAL TYPES
ONE-TIME AUTOMATION SETUP
This is when you create automations. Automations are fixed sequences
which are triggered whenever an action is performed. For example,
Welcome sequence, abandoned cart sequence, post-purchase sequence,
etc. You set them up once, and they run whenever the action is triggered.
You can charge a one-time fee of $3K-$4K for setting up 3-5 automations.
RETAINER
Charge your clients a flat monthly fee that doesn’t change based on
performance. Typically $2K-$8K. Includes setting up automation, running
campaigns, A/B testing, optimizing, etc.
PER-EMAIL
Charge for every email you write (usually $100-$400+ per email)
PER-LAUNCH
Hook up with a client for a product launch and charge them a flat fee or
revenue share of the sales you bring in for that launch.
REVENUE SHARE
Charge your client nothing upfront, take a percentage of the sales you bring
in. You handle everything. Setting up automation, running campaigns,
A/B testing, optimizing, etc. Typical rev share is 5-15%.
COMBO
Combine a lower retainer and lower percentage of rev share. Always try
to get a percentage of rev share if you’re bringing in lots of revenue for
your client(s). This is a good way to dip your toes with a client that might
be apprehensive.
65
>> EMAIL MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
17 NICHES YOU CAN SELL EMAIL MARKETING
SERVICES TO
ECOM
INFO PRODUCTS
1. Skincare
11. Marketing
2. Food/beverage
12. Real Estate
3. Diet/weight loss
13. Business/Making Money
4. Jewelry
Online
5. Sports
14. Investing/finance
6. Apparel
15. Fitness
7. Supplements
16. Dating
8. Travel
17. Cryptocurrency
9. Tech/gadgets/electronics
10. Baby and maternity
66
>> EMAIL MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
QUALIFYING CLIENTS
The clients you work for should hit ALL these requirements… if they
don’t, do not work with them. Listen to me. Do not work with them,
no matter how enticing it is!
+ Irresistible offer
+ An info product business should have 1) a free product/lead
magnet 2) low priced tripwire offer 3) mid-ticket offer 4) high
ticket offer
+ An e-com product should be making lots of sales & have a
strong brand
+ An email list with minimum 2,000 people
+ $300K+ yearly revenue
+ Engaged audience
67
>> EMAIL MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO CRAFT YOUR OFFER
1. Pick a niche : top 3 most evergreen niches are health, wealth
and relationships. Every niche is somewhat of a derivative
of these 3. They’re the most lucrative, hence the most
competitive.
2. Learn more about the type of flows & campaigns that
perform best in your niche & industry.
3. Pick a deal type (if retainer, guarantee a percentage increase
in total revenue/email revenue or your client’s money back).
4. Craft an agreement.
68
>> EMAIL MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO GET YOUR FIRST CLIENT WORKING
FOR FREE
01
Go through your 90 Day Mastery Calendar and get great at
email marketing.
02
Craft your offer.
03
Create a quick landing page (use Carrd) & logo (2 options: 1
is hire from Fiverr, UpWork, or Behance...$50-200 is enough
for a quality logo. 2 is go to Namelix and get one for free).
04
Buy a domain (Namecheap, Google Domains, or GoDaddy).
05
Do cold outreach to 100-200 prospects in your target market &
offer to work for free (no risk to them).
06
Hop on sales calls and close a client or two.
07
Start fulfilling.
08
Get great results.
09
Write a case study & have the client record a video testimonial
for you.
10
Post case study & testimonial on your site & leverage them to
get more clients.
69
>> EMAIL MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
THE FUTURE OF EMAIL MARKETING
Email marketing will forever be in demand, as long as people keep
using email. Hundreds of billions of emails are sent everyday. Email
is here to stay.
Email is more censhorship resistant than other kinds of marketing,
since it’s private and not public like Google, Facebook, etc.
People might be able to take down blogs, ban social media accounts,
but an email list? That’s yours to keep.
Email marketing has an incredibly bright future.
RELATED SKILLS
Skills you should learn in parallel with Email Marketing
+ Building high converting squeeze/landing pages
+ Copywriting
+ Email design
+ Funnel-Building
+ Marketing strategy
70
>> EMAIL MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
EMAIL MARKETING RESOURCES
SOFTWARE YOU NEED
+ ActiveCampaign (email marketing software)
+ Aweber (email marketing software choice 2)
+ Convertkit (email marketing software choice 3)
+ Klayivo (email marketing software for E-Com)
+ Notion (project management)
+ Zapier (automation)
BEST EMAIL MARKETING COURSES
+ Advanced Ecom Email Marketing
+ Email Players Newsletter (paid newsletter)
+ Matt Bacak’s Courses
+ Smart Email Marketing
+ 10x Emails
BEST EMAIL MARKETING FOLLOWS
+ Chase Dimond
+ Wiz of Ecom
71
>> EMAIL MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
EMAIL MARKETING RESOURCES
SIGN UP & STUDY THESE EMAIL NEWSLETTERS
+
+
+
+
Ben Settle
Chase Dimond (Twitter)
Daniel Throssel (site)
Ramit Sethi (Twitter)
+
+
+
+
Rob Allen (blog)
Sean Anthony (YT)
Stefan Gorgi (blog)
Tej Dosa (Twitter)
EMAIL MARKETING EXAMPLE AGENCIES
+ Fix My Churn
+ FourthPlanet
+ InboxArmy
+ InboxGroup
+ Smart Mail
EMAIL MARKETING BLOGS
+ Campaign Monitor
+ Get Response
+ Mailchimp
+ Marketo
+ Uplers
+ Vertical Response
EMAIL MARKETING PODCASTS
+
+
+
+
+
Email Einstein - Apple / Spotify / Website
Email Marketing Heroes - Apple / Spotify / Website
Inbox Besties - Apple / Spotify / Website
Inboxing - Spotify / Website
Klaviyo Growth - Apple / Spotify / YouTube
72
www.getwsodo.com
www.getwsodo.com
SMS
MARKETING
08.
73
>> SMS MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
WHAT IS SMS MARKETING?
• Selling a DTC/B2C product en masse via text message
• Similar to email marketing, but a lot more personal
• Sending 6-8 text messages a month per brand/influencer is the sweet spot
• Used for retention (to get customers to buy more of your products) and
managing relationships with your customers
PROS
+ Easy way to get a sale for brands:
low effort.
+ More engaging than email & super
high open (usually around 98-99%),
reply, and clickthrough rates.
+ Not many people who specialize in
SMS marketing… your competition
is email marketers, which means
it’s easier to stand out in the market
& make a big splash.
+ Per customer you generate a
lot more money than with email
marketing.
+ Can take a few hours to craft a
great email (design, copy etc).
Text message will take you 5-10
minutes.
74
>> SMS MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
CONS
+ Many brands don’t collect phone numbers yet (in 2021). If a brand doesn’t
have many phone numbers, you won’t make many sales, so the brand won’t
pay you much.
+ More expensive to run SMS marketing than email marketing, because you’re
paying per text message per person.
+ Many brands do SMS in-house because they think it’s super easy. It is easy
to do a mediocre job. Not if you want to do it really well, so you might have
to convince some prospects that it’s worth it to hire a specialist.
+ Easy to annoy subscribers if you send more than 3 messages to a customer
in a week.
HOW TO KNOW IF SMS MARKETING IS A
GOOD FIT FOR YOU
+ You’re personable & charismatic (managing client relationships &
how to talk to subscribers)
+ You’re a good copywriter
+ You’re a good communicator
+ You know the psychology of young people (Gen Z, Millennials etc)
+ You’re analytical, critical thinking, and have high attention to detail
75
>> SMS MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
DEAL TYPES
RETAINER
This is the most popular deal type. Charge a monthly fee that doesn’t
change based on results. For example, you charge a client $3K/month
flat.
REVENUE SHARE
Client pays you a percentage of revenue from sales you make via SMS.
Typical range is 5%-20%, and anywhere in-between depending on your
client’s monthly revenue, leverage you have, your negotiating skills, etc.
This deal is a bit more challenging to get than retainers. You need to
differentiate yourself because there are lots of agencies that do SMS
marketing for cheap.
DECREASING TIERED REVENUE SHARE
As your client makes more money, you make a lower percentage of
revenue. For example, you make your client $100K/month, you make
10% rev share. If you hit $200K/month, everything from $100K-200K,
you get 5%.
INCREASING TIERED REVENUE SHARE
As your client makes more money, you make a higher percentage of
revenue. For example, you make your client $100K/month, you make
10% rev share. If you hit $200K/month, everything from $100K-200K,
you get 15%.
EQUITY
Get in with a brand early, run their SMS marketing. Every time you hit
a specific KPI (X total revenue or Y average monthly revenue), you get a
piece of equity. Highly recommend doing this if you can, and combining
it with rev share.
76
>> SMS MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
14 NICHES YOU CAN SELL SMS MARKETING
SERVICES TO
1. Influencers/info products
2. Restaurants/clubs
3. Packaged food/beverage
4. Makeup/skincare
5. Vitamins/supplements
6. Men’s grooming
7. Fashion/apparel
8. Influencers/info products
9. Jewelry (excluding wedding jewelry)
10. Pet supplies
11. Home goods
12. Outdoor recreation
13. Fitness/diet/weight loss
14. Alcohol
Tip: an easy way to find new niches by going on Amazon, going to
categories, and going to its sub-categories
77
>> SMS MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
QUALIFYING CLIENTS
The clients you work for should hit ALL these requirements… if they
don’t, do not work with them. Listen to me. Do not work with them,
no matter how enticing it is!
+ Irresistible offer
+ Making a minimum of $50K monthly revenue
+ Already making money through email marketing
+ Company can sell their products over & over again & retain
customers…you don’t want to work with one-product brands/
influencers
HOW TO CRAFT YOUR OFFER
1. Pick your niche
2. Pick your upsells/downsells
3. Pick your deal type
4. Craft an agreement
78
>> SMS MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO GET YOUR FIRST CLIENT WORKING
FOR FREE
01
Go through your 90 Day Mastery Calendar and get great at
SMS marketing.
02
Craft your offer.
03
Create a quick landing page (use Carrd) & logo (2 options: 1
is hire from Fiverr, UpWork, or Behance...$50-200 is enough
for a quality logo. 2 is go to Namelix and get one for free).
04
Buy a domain (Namecheap, Google Domains, or GoDaddy).
05
Execute cold outreach to 100-200 prospects in your target
market & offer to work for free (no risk to them).
06
Hop on sales calls and close a client or two.
07
Start building SMS pop-up, automations, and campaigns.
08
Get great results.
09
Write a case study & have the client record a video testimonial
for you.
10
Post case study & testimonial on your site & leverage them to
get more clients.
79
>> SMS MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
BONUS TIP: To find prospects: go to brand sites in your niche. If they don’t
have an SMS pop-up, offer to set one up. It’ll take you an hour or two and
they’ll see results right away. Easy to get your foot in the door with a big
brand right away like this.
THE FUTURE OF SMS MARKETING
Currently going through exponential growth as more & more brands
discover the power of SMS marketing. Brands are figuring out new
ways to grow their SMS lists, which leads to more revenue.
SMS marketing has the potential to be bigger than email. People are
always on their phones. Huge open rates, more money per customer.
It’ll get more regulated by the government. Bit of concern Apple/
Android might have a “promotions” tab for text messages in the
future.
Social selling is a powerful way to sell, and you can’t really do it via
email. With SMS, it’s incredibly easy.
RELATED SKILLS
+ Analytical skills
+ Graphic design
+ Copywriting
+ Interpersonal skills
80
>> SMS MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
SMS MARKETING RESOURCES
SOFTWARE YOU NEED
+ Attentive (SMS platform choice 2)
+ Copy.ai (AI copywriting platform)
+ JustUno (pop-ups)
+ PostScript (SMS platform choice 1)
+ SimpleTexting (SMs platform choice 3)
BEST SMS MARKETING BOOKS
Books to learn SMS marketing directly don’t currently exist…but there are books to
learn about funnels & marketing psychology, which form the basis of what make up
SMS marketing.
+ Breakthrough Advertising by Eugene Schwartz
+ Cashvertising by Drew Eric Whitman
+ DotCom Secrets by Russell Brunson
+ Launch by Jeff Walker
+ Scientific Advertising by Claude Hopkins
+ The Adweek Copywriting Handbook by Joseph Sugarman
+ Traffic Secrets by Russell Brunson
+ Word Power Made Easy by Norman Lewis
81
>> SMS MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
SMS MARKETING RESOURCES
SMS MARKETING COURSES
Not many great SMS marketing courses exist but lots of the fundamentals are
the same between email marketing and SMS marketing.
+ Advanced Ecom Email Marketing
+ Ecom Email Marketing
+ Email Players Newsletter (paid newsletter)
+ SMS Marketing Course (free)
BEST SMS MARKETING FOLLOWS
+ Randy McHugh (Twitter)
+ Stephanie Griffith (Twitter)
SMS MARKETING EXAMPLE AGENCIES
+ Boiling Point Media
+ Click Refresh
+ Snow Agency
+ TOP Agency
82
>> SMS MARKETING
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
SMS MARKETING RESOURCES
SMS MARKETING PODCASTS
Not many SMS marketing podcasts exist. I recommend the ones below because
you’ll learn high-level marketing skills like marketing in general and email marketing,
that have HIGH correlation with SMS.
+ Chatitive - Website
+ Customer Retention (Episode) - Audible
+ Email Einstein - Apple / Spotify / Website
+ Klaviyo Growth - Apple / Spotify / YouTube
+ Marketing Made Simple - Apple / Spotify
+ SMS Marketing for Ecom (Episode) - Spotify
+ The Ecommerce Opportunity (Episode) - Spotify
SMS MARKETING BLOGS
+ Burst SMS
+ Protexting
+ SlickText
+ Tatango
+ Textedly
83
www.getwsodo.com
www.getwsodo.com
WEB
DESIGN
09.
84
>> WEB DESIGN
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
WHAT IS WEB DESIGN?
• Taking the mental framework of a business and putting it online for everyone
to access through their phone, computer, or tablet. You are designing and
building the online space, or digital billboard of that company.
• No matter how you describe it, the website itself is being designed to funnel
more customers onto an email list, into a service subscription, or into
purchasing a product or service.
• Basically, web design is building websites to help businesses sell or offer
something online.
PROS
+ Many different niches you can get
into.
+ Small-ish learning curve. Start
getting clients quick.
+ Only need 1-3 case studies/
example sites to start getting highticket clients.
+ Many upsells can be made to your
clients (conversion optimization,
load speed optimization,
maintenance).
+ Horizontal growth is easy to
kickstart (branding/social media
CRO, funnel-building, link-building,
sales, SEO).
+ Big opportunity to build a
personal brand around web
design and get lots of leads from
it.
+ Industry is just speeding up as
everything’s going digital.
85
>> WEB DESIGN
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
CONS
+ Usually lower client LTV (lifetime value) than other skills you can charge for
on an ongoing basis.
+ Web maintenance fee is only around $100/month max.
+ Hard to quantify your offer in monetary terms (will be harder to get clients
with cold outreach).
+ Clients won’t need a new website for 5-10 years, so you always need to get
new clients or grow horizontally.
+ Relatively intense, communication-heavy fulfillment with many moving
parts.
+ Highly time intensive and clients won’t always like designs.
HOW TO KNOW IF WEB DESIGN IS A GOOD
FIT FOR YOU
+ You’re creative
+ You like to build websites
+ You’re a good communicator & have high attention to detail
+ You have high work ethic (fast-paced projects, quick turnarounds)
+ You’re resourceful (finding images, building a team to scale past
$10K/month)
86
>> WEB DESIGN
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
DEAL TYPES
INITIAL DESIGN FEE
Only for clients who need a brand new website, charge no less than $3k
per website for the total design and implementation.
Payment Structures
1. One-time payment, 50% upfront, 50% on completion
2. 25% on wireframes, 25% on completed design, 50% on
completion
RETAINER
Charge a monthly fee that doesn’t change based on results. For example,
you charge a client $500 a month for maintenance, updates, and more.
87
>> WEB DESIGN
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
14 NICHES YOU CAN SELL WEB DESIGN TO
BUSINESSES
1. SaaS/tech (big money, growing quick, SaaS web designers HIGHLY in demand)
2. Medical (big money, bad sites)
3. Local businesses like roofers, HVAC, etc (bad sites)
4. Financial advisors (big money, bad sites)
5. E-Com (big money)
6. Real estate (lots of potential for recurring/affiliate fees if you implement their MLS)
7. Restaurants
8. Local government (big money, bad sites)
PERSONAL BRANDS
9. Marketing influencers
13. Food (chefs etc)
10. Fitness influencers
14. Athletes, musicians, 11. Business coaches
celebrities
12. Instagram models
88
>> WEB DESIGN
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
QUALIFYING CLIENTS
The clients you work for should hit ALL these requirements… if they
don’t, do not work with them. Listen to me. Do not work with them,
no matter how enticing it is!
+ Qualify by monthly revenue…if they’re not making OVER what you
charge per website in monthly revenue, don’t work with them.
+ Make sure your client’s brand fits your design style.
+ If your client wants something outside of your skillset (animation,
motion graphics etc), don’t work with them, or work with them &
outsource things you suck at to others who are great at it.
+ Make sure your client understands their responsibilities to get
you content and feedback. They need to be great communicators.
HOW TO CRAFT YOUR OFFER
1. Pick your niche (real estate, health care, etc)
2. Pick your upsells/downsells (SEO, CRO, Load-Speed, etc)
3. Craft an agreement
89
>> WEB DESIGN
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
WEB BUILDERS
>> WORDPRESS
PROS
+ Requires no programming to
design and implement.
+ 40% of the web runs on it, always
an in-demand skill.
+ Themes can do 90% of the design
work for you.
+ The best platform for optimizing
SEO with free plugins.
+ Thousands of plugins (most
free) that can do every function
imaginable.
+ Free to build on.
CONS
+ Sites made in Wordpress can
potentially be slower than sites
made in Webflow & Carrd
+ Only customizable to an extent
without needing to program.
+ If highly specialized functionality is
needed, or trying to build an app/
SaaS, Wordpress may not be the
answer.
90
>> WEB DESIGN
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
WEB BUILDERS
>> CARRD
PROS
+ Requires no programming to
design and implement.
+ Super intuitive UI and UX for
designing your website.
+ Built-in templates and pre-made
websites to speed the process.
+ Fast page load time.
+ Very inexpensive/free.
CONS
+ Limited to only one page.
+ No ecommerce functionality.
+ Paid plan required for more features.
91
>> WEB DESIGN
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
WEB BUILDERS
>> WEBFLOW
PROS
+ Requires no programming to
design and implement.
+ Amazing, in-depth tutorials and
guides you can learn from.
+ Built-in templates and pre-made
websites to speed the process.
+ Built-in SEO tools.
+ Built with designers, not
programmers in mind.
+ Lots of powerful 3rd party
integrations you can use.
CONS
+ Requires a monthly subscription.
+ Can be complicated and requires
lots of learning.
+ Can’t download or migrate
website. It stays on Webflow.
+ Not as easy to integrate plugins as
wordpress.
92
>> WEB DESIGN
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO GET YOUR FIRST CLIENT WORKING
FOR FREE
01
Go through your 90 Day Mastery Calendar and get great at
web design.
02
Craft your offer.
03
Create a quick landing page (use Carrd) & logo (2 options: 1
is hire from Fiverr, UpWork, or Behance...$50-200 is enough
for a quality logo. 2 is go to Namelix and get one for free).
04
Buy a domain (Namecheap, Google Domains, or GoDaddy).
05
Execute cold outreach to 100-200 prospects in your target
market & offer to work for free (no risk to them).
06
Hop on sales calls and close a client or two.
07
Start designing
08
Get great results.
09
Write a case study & have the client record a video testimonial
for you.
10
Post case study & testimonial on your site & leverage them to
get more clients.
93
>> WEB DESIGN
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
BONUS TIP: Design mock-ups for yourself on Behance, Dribbble, Fiverr,
Instagram, UpWork…post them and build up a presence to get lots of
inbound leads.
THE FUTURE OF WEB DESIGN
Web design will always be in-demand. People/businesses will always
need a website their customers/clients/prospects can go to, buy,
book services, subscribe, and learn more about them.
What kind of device people are using to access websites will change.
It’ll go from laptops/computers to mobile, VR, augmented reality, etc.
If you’re a web designer right now, the best thing to get into is SaaS
design. SaaS designers are highly in-demand and killing it. The SaaS
industry is growing & growing.
RELATED SKILLS
+ Animation
+ Email Marketing
+ Copywriting
+ Graphic design
+ CRO
+ SMS Marketing
94
>> WEB DESIGN
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
WEB DESIGN RESOURCES
SOFTWARE
+ Carrd (build quick landing pages)
+ Figma (design websites)
+ GoHighLevel (CRM)
+ Markup.io (client feedback)
+ Notion (systems documentation)
+ Shopify (use for e-com only)
+ Squarespace (no-code website builder)
+ Webflow (no-code website builder)
+ Wix (no-code website builder)
+ Wordpress (no-code website builder)
+ Zapier (automation)
BEST WEB DESIGN BOOKS
+ Laws of UX by Jon Yablonski
+ The Design of Everyday Things by Donald A. Norman
+ UX for Beginners by Joel Marsh
95
>> WEB DESIGN
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
WEB DESIGN RESOURCES
WEB DESIGN COURSES
+ Building Websites with WordPress
+ Flux Courses
+ Learn Photoshop, Web Design & Profitable Freelancing
+ Web Design Studio Accelerator
+ Webflow University (free)
+ WordPress for Beginners: Master WordPress Quickly
BEST WEB DESIGN FOLLOWS
+ Flux (YT)
+ Victor Ponamariov (Twitter)
+ John D Saunders (Twitter)
+ Webflow (YT)
+ Timothy Ricks (YT)
+ YS (Twitter)
WEB DESIGN EXAMPLE AGENCIES
+ 5 Four Digital
+ Thrive
+ Brix Agency
+ Veza Digital
+ Clio Websites
96
>> WEB DESIGN
www.getwsodo.com
www.getwsodo.com
10 SKILLS GUIDEBOOK
WEB DESIGN RESOURCES
WEB DESIGN PODCASTS
+ Agency Trailblazer - Apple / Spotify / Website
+ Josh Hall Web Design - Apple / Spotify / YouTube
+ Launchers - Apple / Spotify
+ Self-Made Web Designer - Apple / Spotify / YouTube
+ WP the Podcast - Apple / Spotify / Website
WEB DESIGN BLOGS
+ Creative Bloq
+ Envato Tuts
+ Noupe
+ Web Designer Depot
+ Web Design Ledger
97
www.getwsodo.com
www.getwsodo.com
INFLUENCER
MARKETING
10.
98
www.getwsodo.com
>> INFLUENCER MARKETING www.getwsodo.com
10 SKILLS GUIDEBOOK
WHAT IS INFLUENCER MARKETING?
• Partnering with social media influencers to create content promoting
products or services.
• Influencers can either be paid for posting or via product seeding, (sending
free product with hopes that they review it).
• Typical clients are e-com brands.
• Influencers creating content for your client’s brand can also be used in
PPC ads on Facebook, Instagram, Snapchat, etc.
PROS
+ Influencers create the content
themselves.
+ High ROI, content can go viral
and generate lots of sales.
+ There aren’t many influencer
marketing agencies out there,
however the ones that exist are
killing it.
+ In high demand from mid-sized
to large brands.
+ Easy and cheap to get started.
+ Strong future demand as content
creators grow larger and have
more influence.
+ Influencer content can be reused
in PPC ads.
99
www.getwsodo.com
>> INFLUENCER MARKETING www.getwsodo.com
10 SKILLS GUIDEBOOK
CONS
+ Can be difficult to find influencers,
special paid software helps with
contacting them in bulk.
+ Need to stay super up-to-date
with current trends and big
influencers.
+ Product needs to be high quality
for influencers to create amazing
content for it.
DEAL TYPES
RETAINER
Charge your clients a $1K-$10K monthly fee that doesn’t change. Use this fee
to go out and seed hundreds of influencers with free product.
REVENUE SHARE
Client pays you a percentage of revenue from sales you got from your
influencers or the PPC. Typical range is 5% to 20%, and anywhere in-between
depending on deal size, leverage you have, your negotiating skills, etc.
100
www.getwsodo.com
>> INFLUENCER MARKETING www.getwsodo.com
10 SKILLS GUIDEBOOK
10 NICHES YOU CAN SELL INFLUENCER
MARKETING TO
1. Marketing agencies
7. National franchise brands
2. Manufacturing companies
8. Big companies (M&M, 3. Skincare ecom companies
Marvel, Disney)
4. Clothing brands
9. Shoe brands
5. Dropshipping companies
10. Food companies
6. Healthcare companies
QUALIFYING CLIENTS
The clients you work for should hit ALL these requirements… if they
don’t, do not work with them. Listen to me. Do not work with them,
no matter how enticing it is!
+ Clients should be making minimum 20x your retainer a year.
+ Clients need to have high-quality products, branding, and a
proven business model.
101
www.getwsodo.com
>> INFLUENCER MARKETING www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO KNOW IF INFLUENCER MARKETING
IS A GOOD FIT FOR YOU
+ You’re good at curating video content.
+ You understand the content creator economy.
+ You want to work with famous people and make lots of
connections.
+ You’re willing to go above and beyond to get great results
for clients.
HOW TO CRAFT YOUR OFFER
1. Pick a niche
2. Pick a service (pay-per-post, product seeding)
3. Pick a deal type
4. Craft an agreement
102
www.getwsodo.com
>> INFLUENCER MARKETING www.getwsodo.com
10 SKILLS GUIDEBOOK
HOW TO GET YOUR FIRST CLIENT WORKING
FOR FREE
01
Go through your 90 Day Mastery Calendar and get great at
influencer marketing.
02
Craft your offer.
03
Create a quick landing page (use Carrd) & logo (2 options: 1
is hire from Fiverr, UpWork, or Behance...$50-200 is enough
for a quality logo. 2 is go to Namelix and get one for free).
04
Buy a domain (Namecheap, Google Domains, or GoDaddy).
05
Execute outreach to 100-200 prospects in your target market &
offer to work for free (no risk to them).
06
Hop on sales calls and close a client or two.
07
Start fulfilling.
08
Get great results.
09
Write a case study & have the client record a video testimonial
for you.
10
Post case study & testimonial on your site & leverage them to
get more clients.
103
www.getwsodo.com
>> INFLUENCER MARKETING www.getwsodo.com
10 SKILLS GUIDEBOOK
THE FUTURE OF INFLUENCER MARKETING
The future of Influencer Marketing is leaning towards TikTok and
other democratized video platforms. Unlike every other platform like
Instagram, TikTok lets users under 10k followers to get millions of
views on viral videos, and to achieve crazy growth in shorter periods
of time than any other platform.
In no other industry can a creator create a 10 second video about
a $20 product that costs your client $5, get millions of views and
generate $10K+.
Influencers are only getting more powerful & influential. Brands
are just now getting hip to this. If you’re an E-Com brand not using
influencer marketing now and creating a plan for the future, you
won’t survive.
You can bank on Influencer Marketing to keep growing and growing
far into the future.
RELATED SKILLS
+ Cold outreach
+ Systems & automation
+ Copywriting
+ Video editing
+ Networking and
relationships
104
www.getwsodo.com
>> INFLUENCER MARKETING www.getwsodo.com
10 SKILLS GUIDEBOOK
INFLUENCER MARKETING RESOURCES
SOFTWARE YOU NEED
+ Facebook Brands Collab Manager
+ Tagger
BEST INFLUENCER MARKETING BOOKS
+ Age of Influence by Neal Schaffer
+ The Influencer Code by Amanda Russell
+ TikTok Marketing by Robert Kasey
BEST INFLUENCER MARKETING COURSES
+ Influencer Marketing Strategy
+ The Influencer Marketing Blueprint
BEST INFLUENCER MARKETING FOLLOWS
+ Chelsea Marrs
+ Cody Wittick
+ Taylor Lagace
105
www.getwsodo.com
>> INFLUENCER MARKETING www.getwsodo.com
10 SKILLS GUIDEBOOK
INFLUENCER MARKETING RESOURCES
INFLUENCER MARKETING EXAMPLE AGENCIES
+ Kynship
+ The Shelf
+ Obviously
+ Shane Barker
+ Royal Horizon
INFLUENCER MARKETING PODCASTS
+ Blogosphere - Apple / Spotify / YouTube
+ Influencer Business - Apple / Spotify
+ Influencer Marketing Talks - Apple / Spotify
+ The Influencer Marketing Lab - Spotify / Website
+ The Influencer Podcast - Apple / Spotify
INFLUENCER MARKETING BLOGS
+ Grin
+ TopRank
+ Influencer Marketing Hub
+ Traacker
+ Kolsquare
+ Upfluence
+ NeoReach
+ The Shelf
106