Name Brian Mareus &
Kalif Irowa
Date 4/18/22
Class Period: 4th Period
Course: Aice Media
Studies
Testing #: 604 &
Component 2: Production
Define Conglomerate Production Company and list 3 characteristics.
a multi-industry company – i.e., a combination of multiple business entities
operating in entirely different industries under one corporate group, usually
involving a parent company and many subsidiaries
Define Independent Production Company and list 3 characteristics.
a business that is not inextricably associated with another business through
common ownership, affiliation, sharing of employees, facilities, equipment,
profits, and losses.
Conglomerate Film Production Case Study
Production Company Name: Sony
General description of the company: Sony is a Japanese multinational
conglomerate company that leads the industry of electronic products. They are
known for creating line televisions, headphones, and consoles. Sony was
founded in 1946 and is currently led by Kenichiro Yoshida.
Independent Film Company Case Study
Production Company Name: Blumhouse Productions
General description of the company: An American film and television
production company founded in 2000 by Jason Blum. Blumhouse's company
model is to produce films on a small budget, give directors creative freedom,
and release films widely through the studio system.
List 3 successful films from the studio.
Spider-Man: No Way Home, Spider-Man, Spider-Man: Far from Home
List 3 successful films from the studio.
Paranormal Activity, Get Out, Insidious
Movie Title: Spider-Man: No Way Home
Date released:
Genre (S): Action,
12/17/21
Adventure, Sci-fi,
Fantasy
Movie Title: Insidious
Date released:
4/1/2011
Rating: 8.4 out of 10 on
IMDb
Genre (s)
Horror, Thriller,
Supernatural, Mystery,
Drama
Rating: 6.8 out of 10 on
IMDb
Film budget:
$200,000,000
Box Office:
Film budget:
Box Office:
$1,892,225,728(Gross
1.5 million
99.5 million (54 million
worldwide) and
in the US, 45 million
$260,138,569(opening
internationally)
weekend)
How do media producers engage audiences during each phase of production? List decisions made to target audiences, technology, create a buzz, brand
promotion and high box office gains. List 3 specific examples for phase to support answers. See
Pre-production
Filming
Post-Production
Pre-Production
Filming
Post-Production
1.Announcements of
casting for the film
1. Photos of toys
and
collectables
1.The cast discusses fan
theories on the film.
1.The first promotional
clip from Insidious was
1. Promotional
posters for the
film
1. On January 22, 2011,
Film District released the
2. Tom Holland and
Zendaya giving hints
about the film
3. Molina speaking
about returning to
their role as Doctor
Octopus.
for the movie
being released
in July of 2021
by Sony
2. Trailer leak in
August of
2021
3. Tom Holland
speaking
about finishing
the trilogy of
movies.
2.Liberty Mutual advertising
Daily Bugle newsstands in
New York City.
3.Tom Holland speaking
about the movie on the “Late
Night” show.
released on September
14, 2010.
2. The following
December, production
company IM Global
released an image and
sales poster for the
film.
2. Interviews with
the cast are
being posted on
YouTube and
other sites.
first teaser trailer for the
film.
Page 2
Define the target audience, mainstream, and niche audiences.
Target Audience: Specific group of people that the movie is catered towards.
Mainstream: Wide range of people, as the film caters towards everyone to reach as many people as possible.
Niche Audience: A very small specific audience for a film.
What type of audience does this film have?
Mainstream
What type of audience does this film have?
A pg-13 audience
What is synergy in the film industry?
Synergy is when two or more products or organizations help each other.
How was synergy used in the production of both movies? List (2) examples below
Hyundai with a Spider-Man appearance.
A great example this franchise shows of cooperation across
Fortnite cosmetic skins featuring the characters that were present in the film
platforms is that each Blu-Ray DVD case shares a similar image as
the posters made. By doing so the DVDs are made more
recognizable. According to thenumbers.com the Blu-Ray DVDs sales
have grosses 6 million dollars across all three films.
What is Vertical Integration?
The company owns different businesses that are within the same chain of production and distribution.
Is Vertical Integration used in a Conglomerate Company? If so, add 3 examples.
Yes/No
1. CBS Records
2. Columbia Pictures
Is Vertical Integration used in an Independent Company? If so, add 3 examples.
Yes/No
What is Horizontal Integration?
Is Horizontal Integration used in a Conglomerate Company? If so, add 3
examples. Yes/No
Is Horizontal Integration used in an Independent Company? If so, add 3
examples. Yes/No