Explore how you, as a young entrepreneur, can boost your sales and
retails during FIFA World Cup 2022 Season. You may choose any industry and
discuss it.
Name: Shatguru A/L Munikannan
Student ID : 223023533
Food industry
The majority of the food consumed by the world's population is provided
by a vast, international network of various firms called the food industry. The
word "food industry" refers to a number of industrial processes that are used to
produce, distribute, process, convert, prepare, preserve, transport, certify, and
package food products. In this Industry, I believe that I can boost my sales and
retails during FIFA World Cup 2022 Season. There are several ways to improve
my food business during the World Cup season.
• Having an online platform for online ordering.
Having a website or an app that belongs to your store can increase the
store's revenue as other apps take a royalty on orders, but having your
own platform gives you more revenue. Even also you can show your
support on each respectable teams in Fifa World Cup like and
Advertisement for your store and also the World Cup games having in
your store. Letting people know in online is more effective since most of
people in the world are using smartphones. Even also you can even
update the day and date of a game happening in the Fifa World Cup and
updating the latest game play in order to attract the Football Fans.
• Visuals
Having a great-looking and attractive store is a necessity, but on the other
hand, your restaurant has to be up to date in cleanliness and hygiene.
Decorate your store with all the elements of FIFA world cup like a little
goalpost, Posters of people’s favourite player hanging all over the store
to attract the customers. Setting up a fresh environment for the customers
who are coming to watch FIFA world cup games like setting up a big
screen of projector. You can even buy a Big sized TV depending on your
budget. Make the customers feels the game in your store.
• Hiring the right people for the job
The employees are the face of the store and the people responsible for
sales, so when you look to increase sales, you need to invest in your staff
by growing their skills and motivations. for them to be trained and have
information on the products will get them to show more passion as they
themselves are invested in them. Find a guy who are experts in Football
to know what people will love when they are coming to the store for
watching the matches.
• Serving Foods regarding Fifa World Cup
As you see, Most People will go to Mamak Restaurant for Fifa Event in
Malaysia. In order to become different from those Mamak Restaurant,
you need to compete with them with various kind of ways. One of them
are Different Kind Of Food. You can invent a new menu for the period of
FIFA world cup event in an affordable price. Naming the food items in
the name of the player would be a new idea for a Restaurant so it can
attract the customers who are watching the matches in your store.
Preparing popcorns and drinks as complimentary is also way of making
people comfortable when they are watching the game.
• Preparing Merchandise for FIFA World Cup
Selling merchandise regarding the FIFA World Cup will be great way to
promoting how unique is your store from others. Find a merchandiser
who are publishing various kind of merchandise such as stickers, jerseys,
t-shirts, keychains or even the food packing plastics with the name of
your store attached as well. The ‘Die-Hard Fans’ of Football will
automatically purchase those merchandise when they having a great time
while watching the game in your store.
• DISCOUNTS
Special discounts during the world cup month will encourage your
potential guests to make a reservation earlier. 20% discount will be more
than sufficient to attract your guests.
• Lift up the Atmosphere During the Half Time of the game
Having quiz about FIFA world cup is a effective way that brings good
mood in your bar. Even you can held a variety of games in order to bring
the excitement rather than being a boring half-time. Encouraging and
supporting all the teams is a best way to prevent the discriminative of
their favourite teams. There must be a competitive mood rather being an
unhealthy moods such as fighting among other teams supporters. Staff
should encourage all the guests when they are having a bad time in FIFA
world cup in order to preserve a good relationship for future plans.
• Making it a HALAL environment
Make your store as Halal place in order to every people in Malaysia can
enjoy the environment. Making a halal food and halal drinks would be a
great way to improve the number of guests.
In conclusion, event like these are the best time to improve the income of
the store and having more customers. Customers need to enjoy every bit of
moment in this unique event and making it a memorable moments for them will
definitely gives you profits. Use the opportunity to develop and innovate new
ideas for future FIFA world cup games. Observe the mistakes you did and try to
not do that in your future. Learning solutions from your own mistakes is the
best lesson in your entire lifetime.