Tribhuvan University
Faculty of Management
BABYSHOP NEPAL.COM
E- COMMERCE PROJECT REPORT
Submitted to
Department of BBM
SHANKER DEV CAMPUS
In partial fulfillment of the requirements for the Bachelors in Business
Management
Submitted by
Beenu Sitaula
(Exam Roll no: 2652/18)
Bipana Shiwakoti
(Exam Roll no: 2653/18)
Kenisha Ghatraj
(Exam Roll no: 2657/18)
Neela Dongol
(Exam Roll no: 2668/18)
Manisha Bajracharya (Exam Roll no: 2663/18)
December, 2022
Under the Guidance of
Kabindra Koirala
Tribhuvan University
Faculty of Management
Shanker Dev College
SUPERVISOR’S RECOMMENDATION
We hereby recommend that this project prepared under our supervision by Beenu
Sitaula, Bipana Shiwakoti, Kenisha Ghatraj, Neela Dongol and Manisha
Bajracharya entitled “BABYSHOP NEPAL.COM”in partial fulfillment of the
requirements for the degree of Bachelor of Business Management is recommended for
the final evaluation.
----------------------Kabindra Koirala
Project Supervisor
Shanker Dev Campus
Putalisadak - Ramshah Path, Kathmandu College
APPROVAL SHEET
This is to certify that the report entitled ‘Website Review of the
babyshopnepal.com’ is an academic work done by our team, submitted for
the partial fulfillment of the requirements of external evaluation for the
degree of Bachelor of Business Management at Shanker Dev Campus,
affiliated to Faculty of Management, Tribhuvan University under the
guidance and supervision of course instructor and College Management.
…………………………….
………………………………………
Supervisor
Director/Co-ordinator/HOD
Kabindra Koirala, Supervisor
Rita Maskey, Director
Shanker Dev Campus, Putalisadak-Ramshah
Path, Kathmandu
Shanker Dev Campus, Putalisadak-Ramshah
Path, Kathmandu
---------------------------
----------------------------
Internal Examiner
External Examiner
Shanker Dev Campus
Tribhuvan University
ABSTRACT
Now a days the life of the people is different. People feel uncomfortable and time
consuming for going crowded market. So, E-Shopping is a boon as if saves lot of time.
Online shopping is a process whereby consumers directly buy goods, services etc from a
seller without an intermediary service over the internet. Shoppers can visit web stores
from the comfort of their house and shop as by sitting in front of the computer. Online
stores are usually available 24 hours a day and many consumers have internet access both
at work and at home. One of the most enticing factors about online shopping, particularly
during holiday season is, it alleviates the need to wait in long lines or search from a store
for a particular item. Variety of goods are available in online. So the researcher want to
know the preference of the consumers. So fifty respondents were met and data were
collected regarding their preference towards shopping online.
Keywords: Encryption, Preference, Perception, Spammers
ACKNOWLEDGEMENT
This report entitled ‘Website Review of the Babyshopnepal.com’ has been an output of
dedication and efforts for the partial fulfillment of the requirements of external evaluation
for the degree Bachelor of Business Management. However, it wouldn’t have been
possible without the kind support and help of many individuals. Therefore,We would like
to acknowledge with gratitude to all of them.
We wish to express our deep sense gratitude towards faculty of E-commerce Mr.
Kabindra Koirala for giving me the responsibility to prepare this report along with his
guidance, valuable advice, support, and inspiration. Our thanks also go to our colleagues
and well-wishers for their valuable comments, understandings, and encouragement when
it was required.
Lastly, We beg your pardon for spelling, grammatical and other mistake in this
assignment.
Thank You!!
Beenu Sitaula
(Exam Roll no: 2652/18)
Bipana Shiwakoti
(Exam Roll no: 2653/18)
Kenisha Ghatraj
(Exam Roll no: 2657/18)
Neela Dongol
(Exam Roll no: 2668/18)
Manisha Bajracharya (Exam Roll no: 2663/18)
Table of Contents
Items
Page number
Superviser’s Recommendation…………………………………………………..………ii
Approval sheet ………………………………………………………………………….iii
Abstract……………..………………………………………………………………..….iv
Acknowledgement …………………………………………………………………….....v
Chapter I: INTRODUCTION ...................................................................................................... 1
1.1 Introduction of the Study ....................................................................................................... 1
1.2 Objective of the Study ........................................................................................................... 1
1.3 Methodology of the Study ..................................................................................................... 2
1.4 Significance of the Study ...................................................................................................... 2
1.5 Limitation of the Study ......................................................................................................... 2
CHAPTER II: ORGANIZATIONAL STUDY .......................................................................... 3
2.1 Introduction of the website ................................................................................................... 3
2.1.1 E-commerce business model ..........................................................................................3
2.1.2 SWOT analysis ...............................................................................................................4
2.1.3 Product or Service offered ............................................................................................ .5
2.2 Review of website ............................................................................................................... 6
2.2.1 Look and feel ................................................................................................................ 6
2.2.2 Content and catalogue management ............................................................................. 6
2.2.3Payment management .................................................................................................... 7
2.2.4 Security management……………………………………………………………....…...8
2.2.5 Search management…………………………………………………………..………..9
2.2.6 Communication and collaboration management…………………………….……….10
2.2.7 Notification management……………………………………………………...……...10
2.2.8 Profile and personalization management…………………………………………….11
2.2.9 E-marketing………………………………………………………………….……….11
Chapter III: Conclusion, Lesson learnt and Recommendation............................................... 13
3.1 Conclusion .......................................................................................................................... 13
3.2 Lesson Learnt ...................................................................................................................... 13
3.3 Recommendation ................................................................................................................ 13
References…………………………………………………………………………………… 14
Chapter I:INTRODUCTION
1.1 Introduction of the Study
This report is based on the review of the website. Babyshop.com. It examines how an
ecommerce organization like Babyshopnepal.com handles its business by using the
digital technology. It is one of the biggest online shopping websites. It also examines how
Babyshopnepal.com handles the different orders from different places and satisfies the
needs of small baby. It helps clarify the world of digitalization.
Effective use of internet and social media is vital for an organization for long term and
short-term success. This report provides an analysis about the working procedure of
ecommerce in Nepal with reference to Babyshopnepal.com. The main aim of this report
is to analyze babyshop.com based on various features such as selection and value,
performance and service, notification management, etc.
1.2 Objective of the Study
The prime objectives of the project are:
•
To analyze the existing ecommerce activities in the company and find out the
problems and requirements in the website.
•
To understand the features of the website babyshopnepal.com
•
To determine whether the website fully satisfies the need of the customer and
provide greater customer experience on the website.
1.3 Methodology of the Study
To study the project data and information’s are required and to gather the data there is
two sources. The sources are mentioned below:
Primary source
Primary source means to say, collection of data and information through direct contact
with the party. These all methods are applied to the member of the Babyshopnepal.com to
gather the information’s. There are also some data which cannot be obtained from
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primary source because of the time limit and busyness of the employee of
Babyshopnepal.com so for that data are collected through secondary sources.
Secondary source
Secondary source means to say, collection of data through second or third party. The
information collected through the website, customers, comments etc. These sources are
applied because of time limit and busyness of the employee of Babyshopnepal.com.
Secondary source data is more accurate as compared to primary because it is collected
from the customers who have got experience by interfacing the online business.
1.4 Significance of the Study
Through the study the importance of the online business can be determined. There are
many significances of the online business in Nepal. Some of the significances of
online business in different field are:
•
It analyzes the existing activities of the ecommerce platform and also the
problems and requirements of the website.
•
It also clarifies the link between the theoretical knowledge and its practical
implication.
1.5 Limitations of the Study
There may be many limitations of the study, some of them are:
•
Here is limited time period for the detail study.
•
Limited numbers of online customers are evaluated.
•
The validity of the study depends on the accuracy of the information provided by
the customer.
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CHAPTER II:ORGANIZATIONAL STUDY
2.1 Introduction of the website
Babyshopnepal.com is the Nepal's Largest and only Online Store absolutely dedicated to
Baby and Kids Products. Babyshopnepal.com was established in 2015 with the aim of
providing best branded and qualitative
products at the most reasonable prices with
unforgettable online shopping experience, and prompt customer service.
The founder of Babyshopnepal.com is Mr. Prakash Shrestha, Mr. Prashant Raj Onta and
Mr. Prajwol Raj Onta with a vision of building the best online store in Nepal for baby
products. Babyshopnepal.com has set a benchmark to provide customers with a virtual
physical stores shopping experience online, without the trouble of moving around the city
amidst heavy traffic and locating stores that may or may not meet their requirements at
the end of the day.
Most of the quality products that they offer are available at unbeatable prices because
they import their own hand-picked products from Hong Kong, Bangkok and Taiwan.
Additionally, their sourcing team coordinates and bargains with different vendors
nationally and internationally to source the best products/brands for baby at the most
affordable prices. All items originate from their warehouse have been sourced from
authorized representatives or manufacturers. Their logistics and customer support team
work very hard to get goods delivered at the minimal timeframe and respond to any
queries that customer may have.
2.1.1 E-commerce business model
Business model is required by each and every business doesn’t matter whether it is online
or offline business. It is a set of activities which are created to capture the market. The
aim of having business model is not only for buying and selling of the product but also
how to provide services to its customers. E-commerce business model is used for doing
business using electronic medium and internet.
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Types of business model used by Babyshopnepal.com:
1.Business-to-Business (B2B)
Business-to-Business (B2B)
The B2B is a business model which involves transaction between the organization and
their retail shops through internet or mails. In this B2B model the at first customer made
a purchase on website and the organization transmit the information of the product to its
respective retail shop and as soon as the retail shop find the product, they make delivery
to the customers.
2.1.2 SWOT analysis
SWOT analysis is the most important factor in any business. SWOT for all the other
business are same because Babyshopnepal.com is established in same environment where
other business also has established. The strength, weakness, opportunities and threats of
Babyshopnepal.com.com are:
Strength
1. Able to scale up its business quickly after its inceptions.
2. Maintain maximum customer satisfaction by providing offers and incentives.
3. Provide good quality products, use high quality techniques and sell the product
widely over the country.
4. It promises to provide the product services at the cheapest price.
Weakness
1. Sometimes overloaded sites and slow server may lead to the crash the websites.
2. Doesn’t have its own mobile application.
3. Technical errors often lead to slow services.
Opportunities
1. Increased use of mobile and internet user has led the websites reach to thousands of
customers.
2. Expansion of Internet and online services has directly influenced the increment of
business transaction.
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3. People are more focus toward online purchasing to save their time and extra money.
Threats
1. Lack of connectivity of internet led to create difficulty for the customers of remote
area to connect.
2. There is vulnerability of hackers, crackers
3. Rivalry and strong competitor such as phuche.com is a great threat for such
organizations.
So these are the SWOT analysis of the Babyshopnepal.com.com.
2.1.3 Product or Service offered
Babyshopnepal.com.com is one of the leading online business in Nepal. Its aim is to
provide products and service through online method. And today many online businesses
have established for providing different services. So, in order to differentiate itself from
other online business and to grab the opportunity they provide many services like:
•
Cash on delivery
•
Return of product if any defect found
•
Delivery all over Nepal
•
Order tracking
•
Online payment services
•
Discount on online payment
•
Daily deals offer
•
Fast delivery
•
Fastest Delivery on emergency order or situations
•
Refund of payments
These are the offers which are provided by the Babyshopnepal.com.com to its customers to
increase the good relationship with them and also to influence the customers to make more
purchase through Babyshopnepal.com by providing incentives and discount on purchase.
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2.2 Review of website
This Babyshopnepal.comis trending online business which is based on the following
features:
2.2.1 Look and feel
The website of Babyshopnepal.comis quite attractive in desktop or laptop as compared to
mobile phones. Babyshopnepal.com.com doesn’t have its own authorized mobile
application. The page of Babyshopnepal.comis very captivating and attracting because of
its page format, colors etc. Customers can get Babyshopnepal.comapplication through the
online
shopping
Nepal
mobile
application.
The
loading
of
the
page
of
Babyshopnepal.com. is depend upon the internet speed. In Babyshopnepal.com, it is easy
to make purchase of the product because each and every step are clearly mentioned.
Products with similar features are placed in a same group so it looks quite more
attractive. Moreover, the detail information of the organization is easily available on the
official website of babyshopnepal.com for the easy inquiry of the customers.
2.2.2 Content and catalogue management
Catalog management is the process of managing the data in a way that ensures its quality
and makes it configurable to the required format of consumers. In this website there is
categories of each and every product. The customers don’t have to invest more time in
searching for the product because the products are already categorized under different
sections where the customers can easily choose which type of product they want.
Different products are categorized as the listed sections:
•
Toys
•
Baby care
•
Kids clothes
•
Back to school
•
Kids shoes
Under these sections also there is re categorization as per the age groups, gender, or types
of clothes or toys etc.
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2.2.3 Payment management
Babyshopnepal.com is trying to provide variety of payment system in Nepal.
Babyshopnepal.com provides online medium to purchase the products using multiple
payment option via internet. The payment to Babyshopnepal.com and other e-commerce
companies are made via various technology like electronic data interchange, automated
data collections system, fund transfer etc. Different procedure is adopted and recently
adopted payment system is through:
Cash on delivery
Babyshopnepal.com provides cash on delivery service, this service is implemented from
the time of establishment of this site. In this system payment is made only when the
customer inspects the product and if the product is as per the expectation then only the
payment is made. The advantage of this system is that both buyer and seller have to be
face to face. This system is available in Kathmandu valley only not in another city.
Credit/ Debit card
In this system the buyer can purchase the product of Babyshopnepal.com by using the
debit or credit card in PayPal payment system. All the data and information that is gather
during the payment process are kept confidentially and secure.
SMS Based Payment
This method is based on the payment of the purchase via SMS verification. Currently
Babyshopnepal.com accepts following SMS payment system.
PayBill
Paybill is a mobile payment service through SMS. This payment method is valid for the
clients who have registered their mobile number and partner bank account information at
Paybill
Online Banking - eBanking - Net Banking:
Currently Babyshopnepal.com accepts direct online payments from many other banks.
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Online Bank Transfer
Babyshopnepal.com also accepts payments directly deposit to one of its bank accounts.
Buyers can directly deposit in Prashant Raj Onta bank account, who is also the founding
member of babyshopnepal.com. customers can deposit in either of the given two bank
accounts who bank accounts details are given in the official websites.
1. NIC Asia Bank Limited
2. Nepal Investment Bank Limited
Local Money Transfers
Babyshopnepal.com has made easier for buyers to pay. They can visit the local agent &
branches of following money transfer services and pay money for their purchases. i.
IMEs ii. Western Union
E-sewa
E sewa is a digital payment portal which allows us to make online and offline transaction
payment
to
various
merchants,
transfer
funds
to
bank
and
many
more.
Babyshopnepal.com has provided this facility to its customers so that it makes for an easy
payment on the purchase of product and services.
2.2.4 Security management
In Babyshopnepal.com. all the data and information provided by the customers are secure
and taken in confidentiality in their business software. From creating Babyshopnepal.com
account to making purchase all that information provided are taken in full security. The
level of security is high so that the information of the customer passes through different
methods like:
Secure Sockets Layer technology (SSL)
SSL is another baseline requirement for secure online shopping. This technology
establishes an encrypted connection between a website and your browser. This secure
connection helps keep personal information safe, and any sites that is collecting your credit card
information should of an SSL certificate.
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Firewall system
Firewall enable to protect the system by removing the unauthorized request made by
unknow user or with unauthorized devices. Simply this system helps to protect the
software from hackers by creating wall between the trusted and unauthorized request or
orders.
Authentication
It is the process of verifying that the given order is valid or not. In order to further process
the activities authenticating the order is important part because it helps to prevent the fake
request made by unauthorized users.
Data security in Babyshopnepal.com is done through given process:
Information entry
Encrypt data
Send
Decrypt data
Verify data
Order processed
2.2.5 Search management
In search categories Babyshopnepal.com has search bar at top where a customer can search
for any product that they want by just mentioning the name of the product, and also, they
can see the number of shops in which the product is selling. In
Babyshopnepal.com search of product is managed so effectively that the product which is
searched come with other alternative products also. And also, similar type of product is
categorized in one way that it will be easy to find the product. Customer can also search
for the product from high price to low price or low price to high price. There
is separate icon which explain about different categories of product available in the
websites to make search easy for the customers.
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So, search management in Babyshopnepal.com is maintained properly that the customer
can find their product by just clicking into categories option where the customer can find
what type of product they want to purchase.
2.2.6 Communication and collaboration management
Communication is done to notify the user about the product features or to inform the user
about their product is dispatched. Communication helps to fill the gap between the buyer
and sellers by providing information or giving answer of the queries. To consult with
Babyshopnepal.com the head office of this business is located at Jwagal road, Lalitpur,
Kathmandu. In Babyshopnepal.com there is no any facility of live chat, chatrooms etc,
the customer has to make direct telephone call to get information. The business may
make the communication and collaboration with customers through different process like:
•
Email
•
Phone call
2.2.7 Notification management
Notification is the instant way to notify the user about the activities and updates done on
the particular e-commerce business. Notification make the customer aware of the
products, features and facilities which are newly introduced, and hence also proves to be
the fastest and most effective way for advertisement. To attract the customer the
Babyshopnepal.com provides regular notification of the product to its customers. It can
also be used to track the order given by the customers. Not only about the product bust
also different offers are also sent to the customers to encourage to make purchase the
products. Offers like discount on daily deals.
Babyshopnepal.com provides notifications to its subscribed customers through different
medium like:
•
Email
•
Messages
These mention tools are used by the Babyshopnepal.com.com for providing the
information about the site and the newly arrived product in business to the customers.
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2.2.8 Profile and personalization management
Babyshopnepal.com has a separate software which collect information about their
customers. This software identifies whether the customers are regular or not, and also
what type of product they were purchasing and on the basis of that the website shows the
product to the customers. The recommendation is made on the basis of type of product
that the customer is regularly purchasing. Generally, the Babyshopnepal.com.com make
the advertisement of the newly arrived product in the market so that the customer will get
interface with new product and technology. As there is a software that collect the
information of the customers and if the customers are regular then they provide offer line
daily deal discount where the customer get discount from 30% to 45%.
2.2.9 E-Marketing
As Babyshopnepal.com is an online business so it prefers online marketing which is also
called e-marketing. Through e-marketing business provides different offers like discount
on heavy purchase, buy one get one offers, return policy for certain day etc. Marketing
helps to make customers aware about the product. In the e-marketing the
Babyshopnepal.com value propositions, key marketing messages, information on the
target customer, and other high-level elements flows to attract the customer. The emarketing is done through different methods they are:
Social media marketing
Social media marketing is the most effective way of advertising about the product
because in today’s generation each and every person have social media accounts. Social
media like Facebook, Instagram, twitter and so on. This strategy is developed targeting
the youth’s groups by Babyshopnepal.com where social media plays as connecting link
between customers and Babyshopnepal.com. And young groups are the one who are
more concern about new product and purchasing through online.
E-mail marketing
This is another strategy adopted by Babyshopnepal.com to inform about their product to
customers through mails. Email are playing vital role in communicating and delivering
information so Babyshopnepal.com is focusing in promotion plan through the help of
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email. While making the account on Babyshopnepal.com customer have to enter their
mailing address so from this the Babyshopnepal.com get the mailing address and they
send notification, offers to customers through mail.
Search engine optimization
It is the technical act of making the product of Babyshopnepal.com at the top of the
search list so if any customer search for the product in google the Babyshopnepal.com
product will be displayed at the top. And the customer always gives first priority to the
product which comes first in the search list. So, through this method also
Babyshopnepal.com makes the marketing of their products.
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Chapter III: Conclusion, Lesson learnt and Recommendation
3.1 Conclusion
Effective use of internet and social media is vital for an organization for long term and
short-term success. This report provides an analysis about the working procedures of e
commerce in Nepal with reference to babyshopnepal.com. the main objective of this
report is to analyze babyshopenepal.com existing e commerce activities in the company,
its feature and find out the problem and requirements in the websites. From this report we
find out that it satisfies the needs of the customers and provides greater customer
experience on the websites. But it couldn’t assess to the depth of the website due to the
confidentiality policy of the website.
3.2 Lesson Learnt
The main lesson learned from this report are as follows:
•
How to write a proper report.
•
I came to know about the basic working mechanism of ecommerce.
•
I learn about the various types of e-commerce websites and the services provided by
them.
•
I learn about the different types of e commerce modal and their security policies.
•
I learn about the different types of modes of payment used in e commerce.
3.3 Recommendation
Everything has its drawback and so does Babyshopnepal.com. I would like to recommend
few things to babyshopnepal.com which are as mentioned below:
•
Company should develop its own app for the efficient performance.
•
Company should advertise its name and services so that they can reach to
maximum number of customers.
•
Company should develop its proper Facebook page with every essential
information.
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References: {https://www.babyshopnepal.com}
{Adhikari,S.N(2075).Essentials of E-commerce and E-Business,Kathmandu;Buddha publication.}
{Andrew B.Whinston and Ravi Kalakota,”Frontiers of Electronic Commerce”,Pearson
1996,ISBN 81-7808-357-5}
{Saud & Bhusal(2017).E-Commerce,Kathmandu,Kriti Books Publishers and Distributors.}
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