Author s Title of Article (REYES) Research Questions Summary of Findings Methodology Implementati on for policy or practice Areas for future research Han, Hsu, Lee, & Sheu (2011) Are lodging customers ready to go green? An examination of attitudes, demographic s, and ecofriendly intentions How do demographi c factors affect hotel guests' readiness to embrace ecologicall y sustainable habits throughout their stay? There is evidence to show that many hotel guests are open to using ecofriendly activities while they are there, especially if they are made aware of the beneficial effects such actions have on the environmen t. But , depending on a range of demographi c, results may vary. The study used a questionnaire which consists of three sections, First is a description of what a green hotel is. The second part contained questions about environmental ly friendly attitudes in their everyday life. Lastly, questions about their demographic range were present. Create and implement an educational program to inform hotel guests about the benefits of eco-friendly practices on the environment and society. The campaign should emphasize the advantages of taking part in eco-friendly initiatives and nudge clients to choose accommodatio n establishments that support the green movement. Studying how guests really operate in an ecofriendly manner, taking into account things that encourage or discourage them from doing so while they are staying in that said establishmen t.. What are their possible thoughts and intentions regarding ecofriendly practices? Online survey was used in order to gather answers from 3,000 hotel guests/patrons Author s Title of Article (REYES) Research Questions Summary of Findings Methodolog y Implementatio n for policy or practice Areas for future research Jeong, Jang, Day, & Ha (2014) The impact of ecofriendly practices on green image and customer attitudes: What influences consumers' views of a café's green image and eco- The study revealed that when customers perceive ecofriendly practices in a restaurant, they The study used A selfadministered survey questionnaire as their research instrument Hospitality businesses can encourage customers to engage in environmentally responsible behaviors by The study took place in one specific café and its findings may not An investigatio n in a café setting friendly procedures , and how do such perception s affect their desire to visit the café? view it as more environmentall y responsible. This positive perception affects customers' attitudes towards the restaurant. By implementing eco-friendly practices, restaurants can create a perception among customers that the restaurant is environmentall y responsible. and had four sections [(1) Perceived customer effectiveness. (2) perception of green practices. (3) perception of green image. (4) consumer attitudes toward a restaurant. A 7-point Likert-scale was used for the questionnaire . (1 = strongly disagree, 7 = strongly agree) providing incentives such as discounts for using reusable cups or bringing their own containers. Another is monitoring and measuring the impact of their eco-friendly practices on customer attitudes and behaviors. This can be done through customer feedback surveys and analysis of sales data. A total of 361 responses were collected be applicable to other locations or cultures. To better understan d how customers in different regions and cultures perceive ecofriendly practices and green image, future research could investigat e these attitudes across a variety of settings. Author s Title of Article (REYES) Research Questions Summary of Findings Methodolog y Implementatio n for policy or practice Areas for future research Anjali Xess et al (2021) A study on influence of ecofriendly technologie s in hospitality industry What is the impact of implementin g ecofriendly technologies in the hospitality industry and how does it affect the The researchers have discovered that it is essential to preserve the environment for longterm sustainability The study used a conceptual model that illustrates the connections between the hospitality industry, hotel employees, Implement environmentally -friendly technologies and methods, such as using energy-efficient light bulbs, installing waterconserving equipment, and How to encourage more widespread adoption of eco-friendly practices and technologies A deeper examination attitudes and behaviors of both customers and businesses? Author s Wang (2012) . They found that implementin g ecofriendly practices in the hospitality industry can have a positive impact on tourists. By using the 3 Rs (Reduce, Reuse, and Recycle) and introducing green initiatives, hotels can teach us how to protect the environment while also satisfying guests and employees, leading to a profitable business and customer groups in terms of ecofriendly management. utilizing renewable sources of energy, to minimize the footprint and expense of hotel activities. of the costbenefit analysis of implementin g ecofriendly technologies and practices, and how these measures can impact the finances of hotel businesses. Title of Article (REYES) Research Question s Summary of Findings Methodolog y Implementatio n for policy or practice Areas for future research Investigation s of Important and Effective Effects of Green Practices in Restaurants How do different types of restaurant s (Fast food, fine dining, etc.) differ in their ability to implemen t and The study showed that a system which controls comfortable temperature s comfortably gives the most satisfaction The study used the ImportancePerformance analysis approach (IPA) which offers a helpful approach to taking into account both the aspects To enhance customer satisfaction and loyalty, prioritize and concentrate on the eco-friendly features that have the most significant importance to customers and are evaluated as The effectiveness of different communicatio n strategies (Social media, WOM, etc.) for promoting green practices in restaurants and their impact on benefit from green practices? to the customers. Offering local ingredients on the menu came last in the importance for the business and satisfaction from the customers. *These findings were from a coffee house restaurant that are significant to the customer and the performance assessed by the customer when determining various priority settings. having the highest performance. customer satisfaction and loyalty.
