CAMPAIGN BRIEF
COMPANY:
CAMPAIGN:
PROGRAM DURATION:
CHANNELS:
COMPANY OVERVIEW
A short brand statement
CAMPAIGN OVERVIEW
A brief overview of the campaign’s background and objectives.
TARGET AUDIENCE
Who is the intended audience for this campaign (who are we speaking to?)
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CAMPAIGN BRIEF
COMPANY:
CAMPAIGN:
PROGRAM DURATION:
CHANNELS:
KEY MESSAGES/BENEFITS
STYLING DIRECTIONS/SUGGESTIONS, REQUIREMENTS
CAPTION/CONTENT SUGGESTIONS, REQUIREMENTS
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CAMPAIGN BRIEF
COMPANY:
CAMPAIGN:
PROGRAM DURATION:
CHANNELS:
INTENDED VOICE/TONE
1. THIS CAMPAIGN WILL BE A SUCCESS 2. MISS THE MARK IF:
ADDITIONAL MANDATORY ELEMENTS:
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