-4SECTION C
MODULE 3
3.
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SPEAKING AI\D WRITING
Read the scenario below and answer the question that follows.
You are a member of an environment protection group that is concerned about shipments of
nuclear waste through Caribbean waters. Your group. is Sing to sensitize Persons in the
community to the pptential threat, and persuade them to join a protest march.
(a)
Indicate an appropriate channel and medium that you would use for the above purpose.
Compose your presentation.
(c)
Write a paragraph explaining the appropriateness of your composition.
[25 marks]
END OF TEST
00327UCAPE2003
-5SECTION C
MODTJLE 3
3.
-
SPEAKING AND WRITING
Read the scenario be\ow aod answer the questions that follow.
Your community market has just been renovated and vendors and authorities are quite
pleased with the results. However, at a management meeting the need for vendors to cooperate
with the authorities to maintain the market's cleanliness, has been raised. You have been
approached to conduct a campaign to make vendors aware of their responsibilities. You are well
aware that the subject matter must be handled in a delicate nranner.
Discuss the approach you would take in creating the campaign in terms ofi
(a)
The communication challenges you would expect to find when targeting the vendors
(b)
The information that must be relayed, and the vocabulary and register you would consider
appropriate
(c)
Any other organisational strategies, as well as visual approaches you would employ in
your campaign.
[25 marks]
END OF TEST
ffts (|:rancil
has made ever! effon tu fface copyright holders. However, if any have been
inadvertently overlooked, or any material has been inconectly acknowlcdged, CXC will be
plaased. to correct this at the earliest oppoftunity.
o2rt4020lcAPE 2004
.5Babolal shothimamingledglanceof fearandsurprisebutTigerlookedstraightatDoreen.
Sheanswercdeasily,withasmile,'Ohyes. WelivedinChaguanaswhilemyhusbandworked
there.'
What next should he ask or say? Anything at all. Just keep talking. And talk good English.
'Do you find it too hot for you in this country?'
Adaptedfrom Sanuel Selvon, Turn AgdinTiger.
Heinemann Educuional Bool<s Ud, 1958, pp.SB - @.
In an essay of no more than 500 words, discuss'the use of speech and body language in the excerpg
corrcentrating on the following:
(a)
A careful analysis of the context and its effect on the language behaviour of Babolal, the other
labourers, and Mr. and Mrs. Robinson
(b)
Tiger'sinterpretationof, andreactionto,lvlrs. Robinson'snon-verbalgestures
(c)
WhatTiger hopes to achieve by addressing Mrs. Robinson in "good English"
(d)
HowTiger'sdiscomfortwouldbehighlighrcdinavideopresentationofthescene.
[25marksl
SEETIONC
MODULE 3 - SPEAKING AND WRITING
3.
Read the scenario below then answer the questions that follow.
Yourcountry'sBoardofTourismintendstopromotethecountryasadestinationthatoffersculnraland
business oppornrnities to visitors. Wealthy elite travellers from Europe and Norttr America are to be
targeted in this campaign.
(a)
Identiff themediumyouthinkwouldeffectivelypromotethecampaign.
(b)
Write thepresentation thattheBoardofTourismcouldusetopromoteyourcountry.
(c)
Pointoutthestrategiesyouwouldemploytoenhancethepresentationandexplainwhyyouwould
consider these appropriate.
l2|imarksl
ENDOFTEST
efforttotrace copyrightholders. Howeverrifany havehecninadveftently
overlookedrorany materialhasbeenincorrectlyacknowladgedrCXCwillbepleasedtocorrectthis atthe
earlicstopportunity.
The Councilhas made every
vnr4onrcAHBzm/s
-4SECTION C
MODULE 3
3.
Read the scenario
-
SPEAKING AND WRITING
below and answer the questions that follow.
to make seParate addresses to parents and
You are a school counsellor who has U""n
"rt"a
themselves. The address would be
teenagers
the
and
to
17,
aged
L4
guardians of teenagers
based on the sensitive subject of sexual activity and sexually transmitted diseases (STD's).
(a)
Identify and justify the difference in approach that you would use in'your address to
BOTH audiences. Your response should focus on your use of content, language and
register.
(b)
Describe those strategies and visual aids that could be used to enhance your Presentation
to BOTH audiences.
[25 marks]
END OF TEST
The Council has inade every efiort to trace copyright holders. However, if any have been inadvertently
overlooked, or any material l:zars been incorrect$ acknowledged, CXC will be pleased to correct at the
euliost opportunily.
02rl4020lcAPE 2006
-4SECTION C
MODIILE 3 - SPEAKING AI{D WRITII.IG
Read the following scenario, then answer the question that follows.
3.
You recently joined an advertising firm: YOu have been assigned to a team that must design an
advertisement promoting a named vegetabld prciduct aimed atpre-teens and teenagers. You are
aware that pre-teens and teenagers generally dislike vegetables of any sort. You are told that
parents should also be considefed part of your target audience. There is a bonus for the team that
comes up with the best proposal.
In ESSAY format, write a PROPOSAL for the advertisement that you will prcsent to your
teammates for consideration. Your proposal mlst include the following:
(a)
The information about the product, including the name
(b)
Language codes and register you would consider appropriate
(c)
Visual presentation of the product
(d)
The medium for presenting the advertisement
Total25 marks
END OFTEST
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oztt40,z0lcAPE 2007
l
-5SECTION C
MODULE 3 - SPEAKING AND WRITING
3.
Read the following scenario carefrrlly and then answer the question that follows.
Your Principal has invited you to deliver the feature address for the annual graduation ceremony at
your schooUcollege, in which respect, tolerance and togetherness are emphasized. Your address should
be directed to both graduands and parents.
(a)
In no more than 50 words, explain how you would use T'WO verbal and TWO non-verbal
elements to influence how the audience receives your message.
(b) kt no more than 300 words, write the feature address in which respect, tolerance
and
togetherness are emphasized.
Total25 marks
END OFTEST
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The Council has nnde every effort to frace copyright holders. However, if any have been inadvertenily
overloolced or any naterial has been inconect$ acknowledged CXC will be pleased to correct this at the
earliest opportunity.
-5SECTION C
MODI]LE 3 - SPEAKING AI\D WRITING
3.
Read the scenario below carefully then answer the questio* tn"t follow.
You are investigating the effects of cellular telephone use on the population. You decide to do
an "awareness seminar" about the dangers posed by frequent use of these devices. The seminar
will be delivered to a high school population.
(a)
In no more that 50 words, explain how you would
use TWO visual aids,
to
enhance
Your delivery.
O)
In no more than 30O words, write ttre feature address, to be delivered at the seminar. In
your address, discuss at leastTHREE effects of cellular telephone use on the population.
Total25 marks
END OFTFST
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22ll&20lcAPE
2008
-6-
I
SECTION C
rl
MODT]LE 3 - SPEAKING AT{D WRITING
3.
Read the following scenario and answer the questions
'l
thatfollow.
There has been a flood in your community as a reSult of extensive littering and deforsstation. A
group of young people from your neighbourhood has decided to launch a campaign to make
people aware of their duty 1o protect the environment. You have been chosen to head this group
and to ensure that the campaign is effectively planned and executed.
I
It
In an ESSAYof no more that500 words, discuss how yourgroup prcposes tomake the campaign
effective. Yourproposal must address the following:
(a)
Maintenance of the theme of the campaign
it
(b)
Targeting of different kinds of audience in the campaign
(c)
Use of language in campaign messages
I
(d)
Evaluation of the campaign.
Total25marks
END OFTEST
The Council has made every efiort to irace copyright holders. However, if any have been
inadvefiantly overloolud or any matcrialhas beenincorrectly aclatowhdgeil,CXC willbe plcased
to correct this at the earliest opportunity.
:
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-5-
SECTION C
MODTILE 3 - SPEAKING AI\D WRITING
3.
follows'
Read the following scenario carefully then answer the question that
Volunteers are needed
A Caribbean-wide youth sports tournafiient is to be held in your country.
n'*' aid to the
for the duration of the event as general stewards and as providers of medicai*i
':
competitors
publicity campaign to encourage
As the volunteer coordinator, you are required to organize a
volunteers to come forward for BOTH positions'
In ESSAY format, write
details of
a
provide
PROPOSAL for the organizing sommittee' Your proposal should
(a)strategiestobeusedtopersuadeEACHoftheTwotargetgroups
(b)registeroRtonetobeusedwithEACHoftheTwotargetgroups
(c)
target groups'
the media/channels to be used to reach EACH of the TVrO
(c)'
Use examples to support your points for (a)' (b) and
Total25 marks
END OF TEST
elfort to trace copyright holders. Howevet, if any have been inadvertently
CXC will be pleased to conect this at
overlooked or ony materiil ias been fo"orriittyTcknowledged,
the earliest oPPortun$
The
council
has made every
o2lr4020lcAPE 2010
-6SECTION C
MODTTLE 3 _ SPEAKING AND WRITING
3.
Read the foltowing scenario carefully and then answer the question that follows.
You are a member of the Abstinence Club in your high school. You are concemed about the
small numbers of students that attend your weekly meetings. You have been asked to organise a
campaign that would convince students to attend meetings.
In an ESSAY of no more than 500 words, write
a
proposal for your advertising campaign. Include
the following:
(a)
Shategies you would use to attract students to club meetings and justification for these
strategies
(b)
Language varieties and registers you would consider appropriate
(c)
The information you think must be relayed during this campaign.
Total25 marks
END OF TEST
The Council has made every effort to trace copyright holders. However, if any have been
inadvertently overlooked, or any material has been inconectly acknowledged' CXC will be
pleased to coruect this at the earliest opportunity.
02tr4020lcAPE 2011
-6SECTION C
MODULE 3 - SPEAKINGAND WRITING
3.
Read the following scenario carefully and then answer the question that follows.
Your community has decided to host a Family Day. You have been selected to serve as Public
Relations Officer. You have been given substantial funds to promote the Family Day and you
have been mandated to target the adolescents in the community.
In an ESSAY of no more than 500 words, discuss the plan of action that you propose to undertake
to promote the Family Day. Your plan must include the following:
(i)
Three stategies for reaching the adolescents in the community, and one way of achieving
each strategY
(ii)
Language registers and varieties that would be considered appropriate
(iii)
How your knowledge of the process of communication would help you to conduct a
successful promotion.
Total25 marks
END OF TEST
IF yOU FINTSH BEFORE TIME IS CALLED, CHECK YOUR WORr( ON THIS TEST.
The Council has made every elfort to trace copyright holders. However, if any have been
inadvertently overlooked or any material has been incorrectly acknowledged, CXC will be
pleased to correct this at the earliest opportunfu
02114020/0APE20t2
-5Yet they didn't know that Anna DesVignes was not always a fisherwoman. There was a
time when every afternoon she poured tea and served scones in the board room of the Usine Ste.
Madeline sugar factory for a dozen Englishmen. Once, with a military band playing outside, the
governor himself, who had come on a mission for the queen, remarked to her, after she had asked,
"How many spoons of sugar?" that her English was as good as any he heard spoken on the island.
"Better than some Englishmen I know," he added.
"He had expected you to say 'much"', said her son when she told him the story.
Adap ted from Elizabet h Nunez, B ruis ed H ibis cus.
The Ballantine Publishing Group, 2000, pp 124-125.
In an essay of not more than 500 words, discuss the following:
I
I
(a)
The attitude of Cedric and Anna towards Creole and Caribbean Standard English
(b)
How a televised presentation of the relevant scenes in the extract could help readers to
understand their attitude to language.
Total25 marks
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SECTION C
MODULE
3.
3_
SPEAKING AND WRITING
Read the scenario below carefully and answer the questions that follow.
It is time for your annual school fair and a decision has been taken to promote the fair as a community
event, which should include the participation of the surrounding neighbourhoods. Your class,
Upper Six, has been selected by the principal to create the campaign, with you as coordinator.
(a)
In no more than 50 words, outline how your class would go about creating the campaign.
(b)
In no more than 300 words, write a letter to the principal setting out the proposals of your
class for the campaign.
Total25 marks
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END OF TEST
IF YOU FINISH BEFORE TrME IS CALLED, CHECK YOUR WORK ON THIS TEST.
o2t14020/cAPE 2013
-6SECTION C
MODULE
3.
3
-
SPEAKING AI\D WRITING
Read the scenario below carefully and answer the questions that follow.
To encourage teenagers to save their money, Pelican Bank has decided to match the opening deposit
(up to US$200.00) in the accounts of l0 lucky new savers between the ages of 13 and 18. This will
be a new type ofsavings club/account.
You are the youngest member of the marketing and communications company which has been given
the task to promote this service and you are eager to prove your ability and come up with a winning
plan.
In an ESSAYg{no:more,t[an 300 words:
(a)
(b)
.).t^t
''l:
',
.' Write ttie'plan tliaiyou will'present to the bank's board of directors, clearly showing:
.
The pppealsto the target group
.
The effectiveness of THREE shategies to be used to encourage teenagers'awareness
Identiff TWO aids that you could use to enhance your presentation to the board.
Total25 marks
EI\D OF TEST
IFYOU FIMSH BEFORE TIME IS CALLED, CIIT'CK YOUR WORK ON THIS TEST.
The Council has made every effort to trace copyright holders. However, if any have been inadvertently
overlooked, or any material has been incorrectly acknowledged, CXC will be pteased to correct this at
the earliest opportunily.
02rr4020/cAPE2014
-6SECTION C
MODULE 3 _ SPEAKING AND WRITING
3.
Read the following scenario carefully and then answer the question that follows.
As a Communication Specialist in the Ministry of Health, you have been asked to speak to a group of
high school students about the negative effects that the abuse of alcohol and drugs can have on their
1ives.
In an essay of NO MORE than 500 words, discuss how you would go about
(a)
sourcing information for your speech
(b)
using language techniques to make the speech effective
(c)
using nonverbal forms of communication to enhance the delivery of the speech
(d)
using digital technology to enhance the delivery of the speech.
Total25 marks
END OF TEST
IF YOU FINISH BEF'ORE TIME IS CALLED, CHECK YOUR WORI( ON THIS TEST.
The Council has made every effort to trace copyright holders. However, if any have been inadvertently
overlooked, or any meterial has been incorrectly acknowledged, CXC will be pleased to correct this at
the earliest opportunity.
02tt4020lcAPE 2016
r
-l
-16SECTION C
MODULE 3 _ SPEAKING AJ\D WRITING
3
Read the following scenario carefully and then answer the questions that follow.
A survey conducted by the Commissioner of Transport revealed that drivers in the 1715
age
group were causing the majority of road accidents, leading to an increase in fatalities.
You are a road safety officer attached to the group "safe or Sorry" (SOS) campaign and you are
required to advise this audience of drivers about road safety.
In an essay of NO MORE than 500 words:
(i)
(ii)
(iii)
Create and justifu a suitable slogan for your presentation.
State TWO safety tips you would include in your presentation and explain why you think
they would be critical for your audience to observe.
State TWO appropriate strategies you would use in your presentation and
choices.
GO ON TO THE NEXT PAGE
02fi4020/cAPE 20t7
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SECTION C
MODULE 3 - SPEAKING AI\D WRITING
3.
Read the scenario below carefully and then answer the questions that follow.
You are the president ofthe tnter-Faith College Fellowship, an organization which aims
to encourage
students and faculty to join efforts to assist the homeless peopli in your town. you plan
to launch
a campaign on campus at the start of the new school year.
In an essay of no more than 300 words, write a proposal for your campaign in which you
(a)
justify TWO types of strategies that will appeal to new members of EACH of the TWO
target groups
(b)
comment on the
(c)
outline a timetable for the events in the campaign.
REclsrERS to be used with EACH of the Two groups
GO ON TO THE NEXT PAGE
02tt4020tcAPE 2018
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