BJMP 3053
OPERATION STRATEGY
ASSESTMENT 1
SEMESTER (A222)
Student’s
UUM
Matriculation
Card
(front page)
Abdisamad Mohamed Amin
Abdisamad
Signature
Matric No
Group
Lecturer
274908
Telco:
A
Mobile No:01127452498
DR Yuhainis Binti Mohd
Yusoff
School of Technology Management & Logistics
College of Business
Instruction:
1)
2)
3)
4)
5)
Answer All Questions
The Assessment Consist of TWO (2) Sections: A & B
Allocation Time Is 1 HOUR
Submit This Document as Pdf Format at 1 PM (16 APRIL 2023)
Submit Via WhatsApp Or TELEGRAM OR UOL
BJMP3053/A222/Assessment 1
SECTION A: FILL IN THE BLANK (15 MARKS) (CLO 1 &3)
1. Resources is the type of materials, information, people, technology, buildings, and
other things that are appropriate to fulfill the organization objectives.
2. operations management is how resources are organised to create the required mix of
products and services.
3. There are 3 types of analysis in operation networks :
A. activity analysis
B. flow analysis
C. critical analysis
4. Setting broad objectives, planning the path and stressing long term objectives is part of
Strategic planning or Strategy
5. Name ANY 4(three) of the performance objectives that commonly used by an
organization?
A. cost
B. quality
C. speed
D. flexibility
6. Besides resources, operations strategy should also understand the market or customer
needs. It is very important so that organization can understand what their customer
want.
7. Corporate Social Responsibilities (CSR) is an activity that is done to benefit the
community or society.
8. Name some activities that can be done for CSR
A donating to charities or non-profit organizations
B reducing waste
C supporting education initiatives
2
BJMP3053/A222/Assessment 1
SECTION B: SHORT ESSEY QUESTION (5 MARKS) – ANSWER ALL THE
QUESTIONS
1. Selain daripada mendapat keuntungan, apakah yang perlu di lakukan oleh sesebuah
organisasi untuk kekal di dalam pasaran.? (3 marks)
Apart from profit, what does an organization need to do to stay in the market?
(5marks)
An organisation must fulfil the demands and expectations of its clients, add value to
their lives, and keep a competitive edge over other companies if it wants to stay in the
market. This entails creating and putting into practise efficient plans for operations,
marketing, innovation, and customer service, as well as upholding positive
interactions with all parties involved, including customers, suppliers, employees, and
the larger community. To stay competitive and relevant, businesses must continually
enhance their products, services, and processes while remaining adaptable and
sensitive to changes in the market and the external environment. To retain their
reputation and credibility with clients and stakeholders, businesses must follow their
ethical and social obligations, including environmental sustainability, fair labour
practises, and community service.
2. Merujuk kepada gambarajah kitaran hayat produk, terangkan kenapa syarikat perlu
membuat peubahan dalam setiap fasa tersebut.(2 marks)
The diagram of the product lifetime depicts the many phases that a product
experiences, from its first introduction to its eventual demise. To maintain its
performance and profitability throughout the lifecycle, the business must adjust the
product or its marketing approach.
The business must adjust during the introduction phase to establish the product in the
market and raise awareness among potential buyers. To attract customers to try the
product, this may entail making investments in advertising and promotion, creating
distribution channels, and providing incentives.
3
BJMP3053/A222/Assessment 1
To retain momentum and capitalise on success, the company must adjust during the
growth phase. To better serve client demands and preferences, this may entail
increasing manufacturing capacity, distribution options, and product features or
quality.
During the mature phase, the business must make adjustments to protect its market
share and prolong the life of the product. This could entail introducing product
improvements or varieties, cutting costs through economies of scale, and enhancing
customer service to retain customers.
Lastly, during the decline phase, the business must adjust to control the product's fall
and maximise the value of its remaining sales. This could entail lowering the cost of
production or delivery, giving the product at a discount to move inventory, or
gradually discontinuing the product in favour of fresher alternatives.
In order to adjust to shifting market conditions, customer needs, and competitive
pressures and to ensure that the product remains viable and profitable over time, the
company must make modifications in each stage of the product lifecycle.
4
BJMP3053/A222/Assessment 1
TAMAT
FINISH
5