SHRI RAM MARKETING SUMMIT 2023 Ace the case, Win the race Deadline: 10:00 A.M., 3rd May 2023 GUIDELINES Teams must send their submissions in the form of a pdf as TeamName_CaseConflict by 10:00 am, 3rd May 2023 to email id: caseconflict23@gmail.com All solutions must have the Team Name, Participant Names, Phone Numbers & College Names. The solution must be in the form of a presentation comprising 6 content slides and should not exceed 8 minutes followed by a Q & A session with the judges and the participants. The solutions will be judged on the basis of logical analysis, creativity, feasibility, and originality. Kindly quote the references used either at the end of the presentation or in between. The decision of the organizers will be final and binding. Any form of plagiarism will result in direct disqualification. In case of any queries, contact: 1. Gauri Bhaskar: +91 9311529797 2. Shivam Seth: +91 81301 88616 CASE STUDY Manorama is a non-profit organization headquartered at New Delhi with INR 20 Lakhs annual budget. Their mission is to help 14–20-yearold teenagers who are: 1. Currently in School and at a high risk of dropping out 2. Currently dropped out of school 3. Never went to school This could be due to various reasons like poverty, gender/communal discrimination, lack of facilities, safety issues, etc. The aim of Manorama is three-fold: 1. To keep at-risk students in school or help at-risk students transition from school into employment 2. To help dropouts re-enter school or find permanent employment 3. To help students who never went to school either to enter a school or help them with employment In order to solve this three-fold goal of theirs, Manorama has curated a program “Saksham” aimed at successfully implementing these goals. This program is currently being experimented in 3 towns of Uttar Pradesh: Rampur, Bisauli, and Mundia. These towns are described as “Madhyam” towns as per their program which satisfies the following basic criteria: the town must have an average of 4 to 5 primary schools each, at least 2 secondary schools, and a youth population of more than 10000. All three towns fulfill these criteria. The majority of families in these towns have an annual income of less than INR 2 Lakhs/month. Some of the primary jobs in these towns involve agriculture, dairy, poultry, retail & wholesale businesses, service-based jobs, manufacturing plant jobs, etc. Manorama has a tie-up with some of the schools in these towns as well as some staffing agencies. The revenue source for Manorama completely relies on Government Grants, Staffing Commissions, Donations, and Corporate tie-ups. Currently, Manorama serves 2000 youths per year across these three towns. Manorama is looking to triple the number of teenagers it serves per year. Moreover, they want to extend their program to other states as well. Manorama being an NGO does not want to focus on increasing profits but wants to generate enough revenue to support its expansion strategies. CASE QUESTIONS 1. Help Manorama design an efficient-sustainable growth model and expansion strategy for the next 5 years. Justify when can the goal of tripling the number of youths be achieved. You may specify which states you seek to target first. Elaborate on their budget allocation. 2. Suggest alternative sources of revenue for Manorama. What kind of tie-ups/collaborations can be beneficial for them? 3. Final recommendation on whether Manorama should go for the expansion or not. If not, what is your recommendation for their growth? NOTE: Please feel free to use real-time data to support your solution. You can use frameworks to structure your solution. Make reasonable assumptions wherever needed.
