NDEJJEUNI
VERSI
TY
FACULTYOFBUSI
NESSADMI
NI
STRATI
ONANDMANAGEMENT
YEAR1,
SEMESTERI
I2022/
2023
RESEARCHMETHODSQUESTI
ONSFORCLASSPRESENTATI
ONS
CASESTUDY
Dor
ot
hyKagwai
st
heChi
efPr
oduct
i
onManagerofaKGTi
l
esmanuf
act
ur
i
ngcompany
,
wason
t
opoft
hewor
l
dj
ustt
woy
ear
sago.
I
nherj
ob,
shewasci
t
edt
obet
her
eal
backboneoft
hecompany
,
andherper
f
or
mancewasi
nnosmal
l
measur
er
esponsi
bl
ef
ort
hemer
ger
s
t
hei
nst
i
t
ut
i
onwascont
empl
at
i
ngwi
t
hot
herwel
l
knowngl
obal
cor
por
at
i
onsOfl
at
et
hough,
t
he
pr
oduct
soft
hecompanyhadt
ober
ecal
l
edsev
er
al
t
i
mesowi
ngt
osaf
et
yconcer
ns.
Qual
i
t
ygl
i
t
chesandpr
oduct
i
ondel
ay
sal
sopl
aguedt
hecompany
.
Topr
oj
ectagoodi
maget
oconsumer
s,
Dunni
ngdev
el
opedav
er
yr
eassur
i
ngwebsi
t
eandmade
sweepi
ngchangesi
nt
hemanuf
act
ur
i
ngpr
ocessest
oenhancet
hequal
i
t
yoft
hepr
oducti
n
t
er
msofpr
oductf
eat
ur
es,
pr
oductconf
or
manceandpr
oductr
el
i
abi
l
i
t
y
,
mi
ni
mi
zedef
ect
s,
andenhancet
heef
f
i
ci
encyof
t
hewor
ker
sandpr
of
i
t
soft
hecompany
.
Ay
earaf
t
eral
l
t
hesechanges,
t
hecompanycont
i
nuest
or
ecal
l
def
ect
i
v
epr
oduct
s!
Thecompanywasl
osi
ngsal
es,
mar
ketshar
easwel
l
aspr
of
i
t
s.Somet
hi
nghadt
obedonev
er
y
f
astt
or
ev
er
set
het
r
end.
KGTi
l
esLt
di
sl
ocat
edi
nKawempeandmanuf
act
ur
er
oof
i
ngt
i
l
esandf
l
oort
i
l
es.
Thecompanyopenedi
t
sdoor
st
ocust
omer
sov
er30y
ear
sagoandwasper
f
or
mi
ngv
er
ywel
l
.
Youandy
ourgr
oupmember
sar
et
her
esear
chexper
t
s,
y
ouar
er
equi
r
edt
oconductr
esear
ch
andsol
v
et
hepr
obl
em att
hecompany
: