Building
Traffic For
Your Hotel
Website
Dr. Magdy Mayouf
Professor in Hotel Management and Marketing
Faculty of Tourism and Hotels – Fayoum University
Expected Session Contents
What you are Expected to find
in this Training Session
Table of Contents
01
02
03
Why?
How?
Hotel Website
Why Does a Hotel Need
High Website Traffic?
How to Get More Traffic to
Your Hotel Website?
Features Needed in Your
Hotel Website
04
05
06
SEO
E-mail marketing
Social Media Marketing
Hotels Website Search
Engine Optimization.
Steps to set up an email
marketing strategy for your
hotels.
How to use social media
Platforms
Why Does a
Hotel Need
High Website
Traffic?
01
Activity1: Individual Activity.
List Two different reasons of
why hotels need to build traffic to their website
More Traffic Means More Direct Bookings.
Even if your hotel web page conversion rate is low, with
enough traffic you can increase your bookings, and fill up
those rooms!
It’s a numbers game at the end of the day.
5% of 1000 is more than 40% of 100.
Direct Bookings Mean More Revenue
if you optimise your hotel website you’ll save money on
commissions.
Once you regain direct booking that would otherwise have
come through OTAs, you’re saving the extra 15-25%
commission on each booking.
Competing With your Brandjacking
It’s no secret that OTAs are your frenemy.
How to Get
More Traffic to
Your Hotel
Website?
02
Activity2: Group Activity
Describe your plan to get more traffic to your
hotel website
Paid Traffic Tools
Hoteliers also have a lot of different platform options for
advertising these days, including:





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Facebook ads (which can also be shown on Instagram)
Paid search (pay-per-click, search engine results page,
Google AdWords or Bing Ads)
Metasearch
Display banner ads
YouTube ads
Boosted pins on Pinterest
Paid Traffic Tools
Advertising as a means to drive traffic has its pros and cons:





Advertising can provide a ―quick win‖ — if you’re
targeting the right person with the right offer at the right
time.
Advertising is pretty easy to track.
Pros
Advertising requires a budget and most of the time,
continuous testing.
Advertising is not sustainable without a budget behind it.
Advertising is not always worth it ( Follow its ROI )
Cons
Earned Traffic Tools
―Earned media is any material written about you or your
business that you haven't paid for or created yourself.‖ this
material includes:

Publicity.

Backlinks.

Reviews.
Earned Traffic Tools
Advertising as a means to drive traffic has its pros and cons:



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Very powerful, specially post- COVID.
A big way to earn credibility and trust from potential
hotel guests — and that helps you get more bookings.
Hard to control.
Hard to measure or Scale.
Pros
Cons
Owned Traffic Tools
There are just four things I want you to focus on within this;

Your website.

Your SEO.

Your email marketing.

Your social media.
Owned Traffic Tools
Advertising as a means to drive traffic has its pros and cons:





You own it, and fully control it.
Your marketing activities have low or no cost on it.
It’s impact lasting for a longer time more than any other
tool.
Takes more time to be established.
Takes more time to scale its impact.
Pros
Cons
How To Create
A Great Hotel
Website?
03
Activity 3 : Group Activity
What Features Do You Really Need in Your
Hotel Website
Features Needed in Your Hotel Website
RESPONSIVE DESIGN.
GREAT PHOTOGRAPHY.
SPEED.
BOOKING ENGINE
LEAD CAPTURE.
USEFUL, RELEVANT CONTENT.
BUILT-IN SEO FUNCTIONALITY.
SOCIAL PROOF.
CONSISTENT BRANDING.
COVID-19 INFO PAGE.
Search Engine
Optimisation
04
Activity 4 : Group Activity
What Makes Your Website Appears in the first
10 results in search engine results page
Organic and Paid Search Engine Results
Stages involved in producing a search engine listing
Choosing the Best SEO Keywords
for your Hotels
Best free keyword research tools
• Google Keyword Planner
• Google Trends
• AdWord & SEO Keyword Permutation
Generator
• Wordtracker Scout
• Keyword Tool
• Answer the Public
• SEMrush
• Serpstat
• SpyFu
Choosing the Best SEO Keywords
for your Hotels
Search volume
Keyword difficulty
Choosing the Best SEO Keywords
for your Hotels
Keywords related to your hotel’s brand
Keywords related to your hotel’s location or nearby sights
Keywords related to your hotel’s amenities
Keywords related to travel experiences
Hotels On Page SEO
Hotels Link Building Opportunities
Start With A Listings Service
The large online directories that hotels may recognize
are Yellow Pages, Yelp, and Manta.
Ask Your Existing Local Partners
Take full advantage of your hotel’s membership with its
local Chamber of Commerce, Convention & Visitors
Bureau (CVB) and state tourism organization.
Hotels Link Building Opportunities
Ask Your Existing Local Partners
Consider partnerships with shopping outlets, event
centers, restaurants, or public transit. This provides
additional opportunities to market your hotel and help
you secure new backlinks.
Earn Publicity
Mentions in news articles, magazines, and newsletters
are reputable sources for quality backlinks.
E-mail
marketing
Steps for
Hotels?
05
Activity 5 : Group Activity
Discuss the ideal steps to set up an email
marketing strategy for your hotels
What makes hotel e-mail marketing so important?
How to start email marketing for
your hotel?
Step 1: Build a list
Inviting guests to join your email list during the
booking process.
Add a signup form to your website, offering some type
of incentive to join the list.
How to start email marketing for
your hotel?
Step 2: Segment your list
You can have the following segments:
• Domestic and international travellers
• Luxury and business travellers
• Preferences
• Frequency and duration of visits
• Deals and specials signups
• Guests who have cancelled a booking
How to start email marketing for
your hotel?
Step 3: Choose an email marketing tool
Here’s a list of a few email marketing software for
hotels that you can use:
• Mailchimp
• Sendgrid
• Campaign Monitor
• Aweber
How to start email marketing for
your hotel?
Step 4: Ensure that your emails are branded
• do not forget to add your logo, your property’s
name and address, colours and fonts.
• Use well designed branded templates.
What types of emails can hotels send?
What types of emails can hotels send?
1. Promotional emails
2. Highlighter emails
3. Event emails
4. Festival greeting emails
6. Feedback collection emails
7. Emails for abandoned bookings
Social Media
Marketing for
Hotels
06
Activity 6 : individual Activity
How Your Hotel Uses Social Media platforms?
What are the best social media
platforms for hotels?
Get familiar with Social Media the platforms
How to promote your hotel on social media
When it comes to promoting your hotel on your chosen
platforms, think of the three Cs:
Consistency.
You do need to be consistent, posting regularly, with a clear
message that is consistent with your brand personality
Creativity.
you need to find a creative way to rise above the noise.
Competition.
Take a look at your competition to get ideas that inspire your
own social media content
How to promote your hotel on social media
When it comes to promoting your hotel on your chosen
platforms, think of the three Cs:
Consistency.
You do need to be consistent, posting regularly, with a clear
message that is consistent with your brand personality
Creativity.
you need to find a creative way to rise above the noise.
Competition.
Take a look at your competition to get ideas that inspire your
own social media content
Thanks
and Any
Questions
CREDITS:
presentation template was
Dr.
MagdyThis
Mayouf
created by Slidesgo, including icons by Flaticon,
E-mail:
maa08@fayoum.edu.eg
infographics
& images by Freepik and illustrations
by Stories
Tel
: 00201011655932