Bridge Brew Final Report
Ruth Hopping, Amalie Quintanilla, Kaylyn Taylor, and Cooper Vanlandingham
BUSI 2413
Professor Isabella
May 1, 2023
LeTourneau University
1. Executive Summary
Bridge Brew is a coffee shop dedicated to providing excellent coffee and outstanding service
while facilitating an environment for our customers to study and grow in community with each
other as well as in their faith. Located in Golden, Colorado, Bridge Brew will be within walking
distance of the Colorado School of Mines as well as easily accessible for business workers in and
around the downtown area.
The coffee industry is a rapidly growing market, though it is quickly becoming saturated.
While there are coffee shops in Golden, Bridge Brew will differentiate itself through its
commitment to quality and Christian values, as well as our goals to provide a safe study
environment for nearby students. Studies have shown that factors that increase customer
loyalty include the physical characteristics of the shop such as cleanliness, pleasing aroma,
decent lighting, comfortable furniture, and views of the outside (Waxman). By providing these,
as well as coffee at student-friendly prices and based on a Christian foundation, Bridge Brew will
build a loyal customer base.
Bridge Brew’s target market is the students at the Colorado School of Mines. Our biggest
goal is to make an accessible place off-campus where students can come to study and complete
their homework. More than just providing a place for students to complete classwork, Bridge
Brew seeks to create community through events such as open mics, live music, and devotionals.
Our Christian values will be demonstrated through our commitment to excellence, our customer
service, verses present on our cups and in marketing, as well as in Christian music. We desire to
show the love of God to all of our customers and to share his Word, but without being forceful
and intrusive.
At Bridge Brew, we want to provide a luxury experience at an affordable price. Part of
how this will be accomplished is to have discounts and promotions for students and loyal
customers. This will allow these customers to have a slightly lower price point but still allows us
to set a price that will be sustainable for the coffee shop. Additionally, we will accept a slightly
lower growth margin and profit rate in order to keep the prices lower but keep the services and
products at a high level. The founding team will take a salary from the profits and work at the
shop full-time to keep it running, acting as the managers. Areas that will have lower expenses
include marketing, due to the high levels of marking and brand awareness possible through free
social media platforms such as Instagram, TikTok, and Facebook. Other ways we will work to
raise brand awareness is through creating partnerships with the Colorado School of Mines in
order to build relationships with the students there. Everything will be done with a focus on
Christian values and beliefs and with a goal to love and serve the students at the School of Mines
and the people of Golden, Colorado.
Table of Contents
Business Overview and Description
Industry Background Discussion
Competitive Analysis
Marketing Analysis
Management Summary
Financial Plan and Proforma
Marketing Plan
Operations Plan
Appendices
Reference List
Page number
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Section 1 – Overview and Background
Bridge Brew is a community coffee shop with goals to serve excellent coffee, spread the
love of Jesus, and provide a safe space for local students and youth. We want to be able to
provide high quality coffee with integrity and love. We are more than just an average coffee
joint; we are a place committed to providing the most high-quality beans from Boon Coffee
Roasters. Our goals go beyond just providing excellent coffee beverages; we also want to
support the students at the local university, The Colorado School of Mines. As current students
we, the founders, understand the struggles that come with attending college, and how there are
times when students need a place away from campus to be able to study and be productive. We
earnestly hope that our shop can provide those students with an area to study, relax, and
socialize. Finally, our last goal is to spread the love of Jesus to both our customers and
surrounding community.
Our decision to order our beans from Boon Coffee Roasters comes from our desire to
work with a company that holds similar values. Boon Coffee is an organization that uses ten
percent of its profits to support agriculture around the world. The roastery was founded by Tosha
Wallace after her mission trip to Uganda. On this trip, she learned more about the problems
coffee farmers were facing, such as gender inequality, unfair trade, poor knowledge, and lack of
tools. After seeing these issues, Wallace began developing programs to help encourage the
growth and development of coffee farms. Tasha opened her own roaster in December of 2021
located in Denver, Colorado, which is within close proximity to the location of where we plan to
establish Bridge Brew. Through Boon Coffee Roasters we are able to get an affordable price for
all our coffee bean needs, as well as being able support our Christain values of helping others
around the world.
The location we chose for our coffee shop is right in the center of downtown Golden,
Colorado. The address for our shop is 1106 Washington Ave.; this property is about three
thousand square feet at around five thousand dollars a month for rent. The reason for this
location is the high levels of accessibility. Because the building is in downtown Golden, it has
strong local and tourist foot traffic with over 2.5 million visitors passing through annually. Most
of all, the property is exactly half a mile away from the Colorado School of Mines, meaning it is
about a minute drive or ten-minute walk from campus. In the café we want to create a space that
will allow our customers to get work done while also having the opportunity to experience great
entertainment. We plan to offer special event nights which may include live music, open mic,
and times for group devotionals. By offering these entertainments we hope to increase our
number of customers along with raising brand awareness in the community. We also plan to
implement loyalty programs and student discounts. We understand that college students are less
financially stable without a lot of spendable income, and we want to be able to keep a price that
allows students to continue to come in. Also, the focus cannot just be on students we also want to
offer discounts to all our loyal customers who continue to come back for more coffee.
Finally, we cannot leave out how we are to be a Christian coffee shop. We want everyone
to know that they deserve to feel both loved and valued because each person is hand made by
God with their own purpose in this world. Our café will strive to create a welcoming
environment that spreads the word of God but without forcing our views and beliefs on our
customers. The way we plan to implement this is by hiring baristas with a Christian mindset that
will go through quality customer service training to best serve our customers. Other ways for us
to show our Christian values is to play soft Christian background music, have verses on the cups,
and through our decorations, which will be a mixture of engineering inspired décor and pictures.
1. Industry Background Discussion
Our coffee shop Bridge Brew is a part of the food and beverage industry and will
primarily serve coffee and other specialty drinks, along with other light snacks and pastries.
Being a part of the food-service industry, we are working with the same guidelines as
restaurants, cafés, bars, and other establishments that serve food and drinks to paying customers.
Within this industry, we will be in the café and coffeehouse segment. Coffee shops are becoming
increasingly more popular by the day as wonderful places to meet with people for work, catching
up, or a break from everyday life. What is keeping the coffee industry rising is the distinct
atmospheres created and offerings of specialty drinks.
To get into the food and beverage industry is relatively easy, so long as the owner fulfills
all the mandatory steps. According to the Growth Strategies in the Food Industry, “the food and
beverage industry is the largest manufacturing sector of the US economy,” with a value of over
$1.81 trillion as of 2020 (Weston, 1996). The struggle with the industry is the growth rates and
regulations. Firms in the food industry are always striving for a growth rate of ten percent,
however, most are only able to accomplish a one percent growth rate. Currently in the United
States, the Food and Drug Administration, or FDA, is responsible for the protection of the public
health by implementing rules for the safety and security of humans in our food supply. Another
policy in place to keep the consumer informed is the National Food and Nutrition Policy that
ensures that establishments provide the necessary information, allowing “people to enjoy the
right to safer and healthier choices” by providing nutritional information about products (De
Oliverira). By providing this information, intern increases the improvement of the nutritional
quality of foods and information offered.
The spread of specialty coffee shops in the United States and around the world is
multiplying. Just in the past five years there has been a 2.4% growth in the number of coffee
shops in the U.S. alone, equaling in about 65,000 new coffee shops, with a projection of an
additional 17,000 by 2025 (Coffee Shop Sales Statistics). This is thought to be the result of “the
emergence of creative economies, the corresponding concentration of highly educated
individuals with a lifestyle focused on consumption, and the development of new forms of
modern urbanity” (Rath). Coffee shops have become places of leisure and work, where all types
of people can come in and develop connections. The people we are targeting include students,
business professionals, and tourists. A significant method to get their attention is not only by
having great coffee but offering free Wi-Fi. According to an article by J. Rath, coffee shops can
be considered as “a third place between work and home” (Rath). Rath took this idea from
sociologist Ray Oldenburg who thinks of third places as a public space that is not home, place
one, or the workplace, place two. Place three is a location where an individual can get together
with others in an informal and voluntary way.
An interesting aspect of coffee shops is the opportunity to engage in conversation with
new people. Rath conducted a study on the coffee industry and how customers interact with one
another. Based on his results he found that “Numerous customers talked with each other, but
such conversations were usually limited to friends, colleagues, fellow students and business
partners who had explicitly chosen to visit the coffee bar together” (Rath). This observation is
not too surprising, because the reason for most people to go to a coffee shop is to either get a
drink and leave, or to meet up with others. What is surprising about the result of the experiment
is that they found that within the groups of people, time after time people would withdraw from
the verbal conversation and enter the “digital world” (Rath). No matter the group or situation
smart phones, tablets, and computers were always within reach. Another experiment conducted
was by L. Waxman who put out surveys to gain a better understanding of what makes a coffee
shop more appealing to customers. The study investigated the characteristics of coffee shops that
attracted customers and kept them coming back. The results showed that the biggest factor
keeping customers loyal were the physical characteristics such as cleanliness, pleasing aroma,
decent lighting, comfortable furniture, and views of the outside. These qualities of a café
influenced the customer’s “feelings and attitudes regarding the coffee shop” (Waxman).
One thing to be careful about with the coffee industry is where the product is coming from. The
United States in the number one country for imported coffee beans, its biggest trading partners
being Colombia and Brazil. An article by D. Boansi describes the precautions that need to be
made when looking at the importation of beans to the United States. While the highest imports
are from Colombia and Brazil, firms still get beans from other counties around the world and
need to be careful who they are sourcing from. Potential issues include challenges with quality
control, low productivity from fields, and incidents of smuggling. However, these other countries
are working toward improving their performance to maintain “continuous growth in its exports,
prices and production, [and]… investments in yield-enhancing innovations” (Boansi).
Introduction to the team
Kaylyn Taylor-
Kaylyn is a freshman from Houston, Texas, studying business administration at LeTourneau
University. She stepped into the role of team leader and project advisor after the previous lead of
the Bridge Brew company transferred. With her degree she plans to open up her own business.
Cooper VanlandinghamCooper is a senior from San Antonio, Texas, studying finance at LeTourneau University. For the
Bridge Brew company Cooper was the lead finance analyst, creating our highly detailed financial
projections. Using his degree Cooper is interning in operations for a start-up company called
Uncommon Basketball.
Amalie QuintanillaAmalie is a sophomore, third culture kid who grew up traveling the world. She came to
LeTourneau in hopes of studying business administration and Christian ministries. On our
project she was in charge of the competitive market. In the future, Amalie hopes to use her
degree to help others around the world and spread the word of the Lord.
Ruth HoppingRuth is a freshman from Gilmer, Texas, coming to LeTourneau to study business management.
For the Bridge Brew coffee shop, she worked as the marketing director, researching the target
markets. Ruth’s experience comes from working as a designer at a flower shop and in the sales
team at a local jewelry store.
Section 2 - Analysis
1. Competitive Analysis
When looking at the customers we would like to reach, one must research the
competition. By creating a competitive grid, one gets a better sense of who the competitors are
and what they offer.
During our feasibility analysis, we conducted an online simulation called BizCafe
through interpretive simulations. In this simulation, our café served a medium cup for $4.00. It
also served dessert. The service had sixteen employees. The client base was mostly comprised of
community members. We also researched Starbucks located in Golden, Colorado, the biggest
competitor for Bridge Brew. Starbucks offers a medium coffee for $5.50 and also offers dessert.
It has twenty employees and offers primarily to community members. It has good name
recognition so many tourists and community members have faith and draw to it. The last coffee
shop on the competitive grid is Blue Sparrow Coffee located in Denver, Colorado. It sells its
coffee for $5.00 for a medium cup. It has seventeen employees and serves local community
members. Its website is unique in its integrity and service. Bridge Brew sells its coffee for
approximately $4.50 a cup. Bridge Brew is located in Golden, Colorado, near the School of
Mines; it is three minutes away by car and about ten minutes away on foot. This allows us to
cater to young college students and the people in the town. Bridge Brew has 20 employees, and
the four founders will act as managers. On the grid, Blue Sparrow coffee and Starbucks both
have high luxury and high prices. Xpresso has low price and low luxury. We want Bridge Brew
to combine both luxury and an affordable price.
The difficulty lies in properly balancing luxury and affordability. Bridge Brew’s store
and brand can represent luxury. Luxury is in the eye of the beholder. One does not need
expensive items to be luxurious, rather the items you do have are made with quality and treated
with pride. An experience can be luxurious. Based on how you treat your customers, you can
make more sales or force them to leave. An affordable price for furniture is reasonable but good
upkeep can keep it looking fresh. In addition, the high quality of coffee can take a regular
experience to the next level. What qualifies as a fair price? A decent price is fair based on the
market, allowing the business to still make a profit while also allowing customers to want to buy
the product.
2. Market Analysis - Trends
The coffee market is currently booming. Coffee consumption by American adults is at a twentyyear high (STiR, 2022). In 2022, coffee consumption increased 14% from 2021, resulting in a total
of 66% of Americans who regularly consume this beverage (Murray, 2022). Specialty coffee is
also experiencing high growth rates. Specialty coffee consumption is at a five-year high (STiR,
2022) and growing at a rate of 9.2%. The estimated worth of this market was $30 billion in 2022
with an expected growth of up to $50 billion by 2025 (Linda, 2022). Although coffee shops are a
common sight, becoming increasingly prevalent, saturating the market, the market is growing, and
interest is rising in this commodity.
The specific portion of the American coffee market for Bridge Brew is in Golden, Colorado.
Golden has a population of 19,871. 63% of Colorado adults drink coffee every day, resulting in a
total market of 12,518 potential customers (Crimson Cup Coffee and Tea, 2022). Bridge Brew’s
target market is the college students at the nearby Colorado School of Mines. There are 7,408
students at the School of Mines. According to Drive Research, 92% of students drink coffee
regularly, and these are the students to be targeted; 6,815 students (Allen, 2022). Inside this
population lies the realistically achievable market segment. As stated before, Bridge Brew is a
Christian organization that differentiates itself based on Christian values and atmosphere. More
than that, Bridge Brew seeks to facilitate a safe environment for students to be able to study as
well as socialize and gain community. Because of these factors, the students must likely to be
achievable as customers are Christian students who study in coffee shops every day. Pew Research
did a study on the religious landscape and belief trends of college students, concluding that about
64% of college students are likely to be part of the Christian faith (Pew Research Center, 2022).
Research has also shown that 26% of students study in coffee shops daily (MacDonnell, 2022).
Applying these statistics to the student body of the Colorado School of Mines results in a
realistically achievable market of 1,232 students.
Of course, this is only the foundation of our customer base. While the specific target market is the
School of Mines, other customers will include high school students and adult business workers.
High school students are a population that is gaining independence as well as more spendable
income. Additionally, they are taking more and more difficult classes at upper high school levels
and even lower-level college classes. High school students are also going to require a safe place to
study as well as to connect with their friends as they start to interact more outside of their family
homes. Bridge Brew provides a safe place for these students to do their assignments and a secure
environment for them to spend time with their friends while avoiding potentially harmful activities.
Adult workers represent another portion of the customer base. Bridge Brew’s location in
downtown Golden puts it at the perfect place for workers to get a cup of coffee and a pastry on
their commute in the mornings or for business to conduct meetings and interviews. While the target
for Bridge Brew is the Colorado School of Mines, we hope to serve the entire community of
Golden, Colorado with excellent coffee and service and facilitate an atmosphere of learning and
family.
3. Management Summary
Management is a key factor in any business. In some cases, this is a more crucial factor
as efficient management may be the gateway to greater success. In our coffee shop, Bridge Brew,
management is key. Management refers to “the process of dealing with and controlling things or
people” (Oxford). In this business, the things controlled are the sales, finances, and employees.
For the business, we would have the four co-founders act as managers and also have twenty
employees.
The Value Proposition is a big part of the management. It includes products and services
(variety of coffee, different drinks, lunch options, pastries, hours), pain relief (mobile orders,
location, employees), and gain creators (Live music, devotional nights, Christian values). In
order to have good management, one must understand their customers. The customers include
college students, high school students, and adult business workers.
In management, a key factor is the Christian worldview. This drives what you do, how
you do it, and what you gain from it. In our shop, we chose to present from a Christian
worldview, meaning we would make a collected and focused effort to conduct business with God
at the core. Practically speaking, one could uphold this standard and belief and not put anything
into practice. To ensure this does not happen, we put several things and goals into play. First, by
presenting and advertising as a Christian coffee shop, people will know what they are getting.
We are effectively seeking to win this market, but also to invite others into it. Moreover, by
effectively putting verses on the cups and walls, we quietly reiterate the Christian worldview. A
Christian worldview should be incorporated quietly in life, not yelled in someone’s face. By
quietly presenting, we seek to spread Christ’s love. This presents an effective message to the
world. Additionally, the coffee shop will have a small stage perfect for musicians and devotional
nights. This will provide a quiet atmosphere to provide a space to spread God’s love. These
music and devotional nights will show what we uphold as our worldview.
A Christian Worldview also focuses on business differently than the rest of the world. Instead of
the hairy and sneaky tactics others use to survive and thrive, Bridge Brew seeks to be open and
honest with where the resources and sales come from and go to. Bridge Brew employees are
hired and trained to be effective leaders and upstanding workers and most importantly
representatives of God. Without action, words can just be words. Christians are called to be light
in the world. This is reflected in our purpose. “Bridge Brew is a coffee shop for the community
with goals to Serve excellent coffee, Spread the love of Jesus, and Provide a safe space for
students nearby. We want to be able to provide high quality coffee with integrity and love.”
Section 3 – Strategic Plan
1. Financial Plan and Proforma
In this section I will be breaking down the financial plan and proforma of the business
“Bridge Brew” and all that it entails in terms of the breakdown of the monetary necessities that
are imperative for the business to operate. To start, it is important to note that all financial
information that is included in this section consists of data from a coffee shop simulation in
addition to outside research to fill in all gaps needed to get a good overview of what a coffee
shop truly financially entails. The revenues for our 3-year financial plan are estimated based on a
2-month simulation calculated out into a 12-month total in which we are estimating in generating
$452,319.60 in year 1, $465,889.19 in year 2, and $479,865.86 in year 3. The revenues for our
financial plan and proforma are estimated to increase by a total of 3% each year to reach our
estimated goals in terms of increased expenses in the future.
When looking at expenses, our financial plan accounts for a total of $2,330 in insurance
expenses that are vital to making sure that our business is covered. These four separate
insurances are commercial property insurance, workers compensation insurance, general liability
insurance, and business interruption insurance. More insurance expenses can be accounted for
depending on the needs of the business but in terms of operating a coffee shop these are the most
vital things to make sure you are covered. In terms of the rent expense, we found a 3,120 square
foot space that is in Colorado that is only a couple of miles away from the Colorado school of
Mines that will cost us $5,200 mo. for a total of $62,400 annually. Our salary expenses are based
on the total pay of 20 servers that we had for our business during the simulation, in which the
expense totaled to $195,641.64 in year 1, $199,554.47 in year 2, and $203,545.56 in year 3. This
expense is increased by 2% each year to increase our pay to the employees in our business and
show appreciation to the individuals who are helping us grow as a business in the day-to-day
operations. Our advertising expense was based on the advertising and marketing costs of the
business during the simulation in which it totaled $15,000 in year 1 and as a company we want to
increase that total by $2,500 each year for a total of $20,000 by year 3 to encourage growth and
continually expand our reach as a company. The utilities, furniture, and coffee machine expenses
were all based on data from the simulation in which the utilities totaled a consistent $1,100 for
all 3 years’, the furniture cost a onetime fee of $4,500, and the coffee machine cost a onetime fee
of $6,500. The website expenses were found from my own personal experience with working on
the website builder “Wix” and the annual costs for operating a website on that platform sits at
$2,500 annually. The supplies and inventory costs for operating a coffee shop were also based on
the data from the business simulation and was estimated to cost us $47,246 a year for all 3 years
but could be subject to change as relationships are developed with suppliers in the area of the
inventory we are needing. The founder salaries for the 4 co-founders of the business are
calculated by taking the final net income in year 1 which is totaled at $115,101.96 and then
taking 68% of it out to be distributed to the 4 founders as salaries for running the business. In
year 1 the founder salaries totaled $78,362.58 but in the financial plan we want to see a 20%
increase in founders salaries totaling $94,035.10 by year 2 and then follow that with a 5%
increase in founders salaries totaling $98,736.85 by year 3. These estimates for Bridge Brew give
us a total expense for year 1 totaling $415,580.22, $426,665.57 in year 2, and $437,858.41 in
year 3.
Taking the initial estimated revenues and the estimated total expenses that are projected for
Bridge Brew, our company can project a total net income before taxes for each year which total
$36,739.38 in year 1, $39,223.62 in year 2, and $42,007.45 in year 3. It was important to account
for what we would potentially need in taxes, which was a harder area to find and exact number in
terms of what will need to be paid out with the projected financials I have presented. The
industry showed a range of percentages spanning from 21-29% in total taxes to be paid out, so I
decided to go with an even 24% in total taxes that would be needed which totaled $8,817.45 in
year 1, $9,413.67 in year 2, and $10,081.79 in year 3. This leaves Bridge Brew with a net income
of $27,921.93 in year 1, $29,809.95 in year 2, and $31,925.66 in year 3. This gives us the
potential to grow if needed and account for more expenses and gives us the opportunity to
reinvest the money we are making back into the business to supply Bridge Brew with sufficient
resources to be successful in the market in Colorado.
Extra Information: These are supporting details that help to truly get the big picture of what our
business entails financially and help to show how the money is being used as well as extra info
that is supporting the financials. In terms of the use of funds for our business in year 1 we will
use 1% on Insurance expenses, 15% on rent Expenses, 66% on Salaries, and 18% on operation
expenses. In year 2 we will use 1% on insurance expenses, 15% on rent expenses, 69% on
Salaries, and 16% on operation expenses. In year 3 we will use 1% on insurance expenses, 14%
on rent expenses, 69% on Salaries, and 16% on operation expenses. Each of these categories are
rounded up to nearest whole number so some calculations might be off by 1-2%. It is also
important to note the gross profit margin for each projected year in which year 1 totaled 10.45%,
year 2 totaled 10.14%, and year 3 totaled 9.85%. Even though there are decreases in the gross
profit margin slightly, it is still around industry average and is influenced by the higher payouts
to employees and the founders of the company.
2. Marketing Plan
In this section we will discuss the differing marketing strategies that can be utilized by Bridge
Brew to give us the best chance to reach as many consumers as possible, while also building up
the appropriate brand image that represents us as a business. This can be done through multiple
different channels, but it is also key in attacking the correct channels in order to reach the most
marketable audience for the product that we are offering as a business. Our business is one that is
based in Christian values so we must make sure to also include ways to integrate that in our
marketing tactics that effectively get our message across without being to overbearing on the
audience. This can be done in multiple ways, and this section will talk about how we will market
ourselves as a business, as well as the strategies we will look to use to reach our consumer base.
To start, our company wants to make sure that we emphasize that we are not only a high-quality
coffee shop, but a Christian based coffee shop that integrates Christian values into our work and
workplace. Being a coffee shop is being marketed not only to students, but to a diverse group of
the working class in Colorado, it is important that we make sure to stay true to these values in
our marketing tactics. We can do this by including subliminal verses on our products that
emphasize a certain aspect or value which shows our Christian background without making it the
majority subject of the product they are buying. We also want to make sure to implement themes
from the community and the Colorado School of Mines to show how comradery for the
community and integrate ourselves in part of the culture of the environment. Following this, it is
important to create a theme in our shop that is a more modern design to integrate with the
engineering school we are located by and find ways to implement designs that match up with an
engineering theme to attract that base of students to the shop. Including things that are exclusive
to the area is also a smart tactic to market the business as it shows we are one with the people
who are coming into the shop for coffee.
Implementing these ideas and values, we must find the correct strategies to convey this idea to
our audience and market ourselves effectively to attract the widest range of people possible that
are in the immediate and surrounding areas. Due to our consumer base being marketed to
students, and the surrounding working class in the area, it is important that we consider a wide
age range in the way that we market our business. To start, it is important that we build up
relationships with neighboring businesses and the Colorado School of Mines so that we can put
flyers up in areas of those places to attract the people who are there. It is also important to build
up an online presence through a website and social media to interact with the community and
build the brand of the business up through these digital channels. Following this, it is important
to build up strong email marketing to send mass messages and updates out to all people who are
following the business to keep people engaged and find ways to reach out to more individuals
through email promotions. Radio marketing is something that is debatable but could be effective
if done correctly through local radio stations to reach a larger base audience than is available in
the surrounding market. There are many avenues to marketing, but in today’s environment, if we
efficiently implement the actions that are listed above, we will be able to see remarkable results
in the market that we are trying to reach.
The values of our business, plus the strategies that can help convey that message to the audience
we are trying to reach, are all key to playing a part in how we are going to market this business.
If we can stay true to our values that we have presented today, and implement the right
marketing strategy, we will be able to see success in terms of our brand and audience which will
in turn lead to greater financial success and opportunity for us as a company.
3. Operations Plan
In terms of our operational plan, the vision for the business must be established in order to know
the direction in which we are trying to move the business. As a company our purpose is as
follows, “Bridge Brew is a coffeeshop for the community with goals to serve excellent coffee,
spread the love of Jesus, and provide a safe space for students nearby. We want to be able to
provide high quality coffee with integrity and love.”. This helps to show the overall purpose for
our business and the basic goals we are trying to achieve through our business. This can be
accomplished in several ways, and we must look to implement strategies efficiently that line up
with our values and the direction in which we are trying to take the business. The operational
plan is necessary as it lays out the action steps that are needed to achieve this goal and reach our
purpose as a coffee shop and small business.
To achieve the purpose of our business, we must look to implement multiple differing strategies
that all align with our purpose. This starts with the way in which we operate the shop in a day-today sense. We are going to have 20 servers on staff and the most important aspect is delivering
in customer service. We are going to vet all candidates to make sure they align with our values
and can convey the message to our consumers of care for them as well as high quality service to
show that the consumer matters to us. We also are going to implement programs with the
Colorado School of Mines to reach out to a large student base and bring in consumers of that
range to our shop to share our space and spread that connection out to as many people as
possible. following this, as a company we are going to create theme nights at our shop, whether
that be music, bible teachings, speakers, etc. To attract people in for not only coffee, but to grow
as an individual because as a business we want to be a part of that process to grow our
relationships with the community. Our products will also include verses attached to the logo of
our business to subliminally integrate our Christian values with our business in products in a way
that doesn't come off overwhelming to our large consumer base.
These key starter initiatives will help us develop the groundwork and base for the type of
business we are wanting and help to give us the potential to continually grow it once we get our
footing in the marketplace and in the community. By successfully implementing these strategies
in our first phase of the business operation, we as founders will be able to successfully convey
our purpose to the consumers while staying true to the foundation we have built when making
this business. As a company, we will look to measure the success of these operational strategies
by how many individuals we can reach whether that be from like-minded individuals, or from
outside perspectives who are intrigued by the way we operate our business. While we could look
at financial results, I believe it's more important in our initial phases to cultivate relationships
with the consumers in our community to get a better gauge as to what type of people are coming
through the doors. If we execute our operation properly, we should see a large group of diverse
thinking individuals who find a safe space in our business to continually grow aspects of
themselves, while also getting some work done in the process!
Section 4 - Attachments and Milestones
Appendices: Value Proposition Canvas, Business Model Canvas and other Milestones and
Resources
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