SEMESTER A221
BPME 3033 E-COMMERCE
GROUP B
INDIVIDUAL ASSIGNMENT
ELECTRONIC COMMERCE B2C SALES PLATFORM
LECTURE’S NAME: TS. DR. MATHIVANNAN JAGANATHAN
NAME
NUM.MATRIC
NURSYAZWANIE BINTI NOOR SAYUKI
281914
DUE DATE:
TABLE OF CONTENT
1.0 PERSONAL PORTFOLIO
Experienced childhood in Kangar Perlis and was born in 1999. studied in the
primary grades at Sekolah Kebangsaan Kampong Salang and in the secondary
grades at Sekolah Menengah Kebangsaan Abi. I completed my diploma-level studies
in banking and finance in 2016 at Ungku Omar, a premier polytechnic in Perak. Has
taken part in a variety of activities such as Convocation of Conference Enhancement
of School Cooperatives and Higher Studies Institute of Perlis State Study 2015. (get
second prize in this competition), Campus Enterprise Gold (Guk) 2018 Polytechnic
Malaysia North Zone, 360 Daily Business Seminar (Amanah Saham Berhad),
Cooperative Prefect Since 2016 and Be Smart Program (CIMB Foundation). also has
high knowledge in product marketing.
Has undergone industrial training at an investment company which is Amanah
Saham Nasional Berhad (ASNB). My duties while completing my industrial training at
the company include assisting customers in filling out the subscription and redemption
forms and outlining the company's line of items. I was able to learn a lot during my
industrial training, including how to communicate better, how to deal with customers,
how to get them to use my product, and how to manage stress.
Continue my bachelor's degree studies in marketing at the University of North
Malaysia in 2021. possess expertise with editing on Canva, PowToon, and Capcut. I
joined a club when I was a student with a degree. I work as the club's public relations
secretary. When I held the job, my tasks included creating programme posters,
offering virtual context, and announcing the blast poem to other attendees. I gained a
lot of fresh experiences in the group that helped me improve my poster and virtual
background editing skills. I also gained knowledge of how to work inside an
organisation and learned how duties are handled. I want to enhance my understanding
of this subject of marketing because I understand that it is one of the more engaging
and interesting ones. I can learn and gain knowledge in this industry concerning how
to create attractive things, how to interact with clients, and how to market goods.
My mother, who is an entrepreneur, is an inspiration to myself. She performed
as a tailor for more than 20 years. I kept practising this marketing lesson to advance
my mother's business.
I firmly believe that every effort, no matter how time-consuming, is worthwhile.
"a good thing take a long journey"
2.0 BUSSINES PORTFOLIO
Since my mum started working as a product agent, it has started. My mum is
now a spokesperson for the Do’zee detergent. Due to its pleasant scent and
reasonable pricing, Do’zee laundry soap is no longer seen as an outcast in the
community. This helps the brand's reputation there. Do’zee is one of the Halal
laundry soap products that Malaysians choose.
Do'zee Laundry Soap is a Bumiputera Muslim brand of laundry detergent that
has received JAKIM's HALAL certification. Just because we want to increase our
income, we didn't expect this product to get a warm welcome where, every
customer who buys a product with us will repeat purchasing with us. This Dozee
soap has 8 types of fragrance that can satisfy the taste of the users.
We choose to represent this product because it is strong and long-lasting, with
an expiration date of one year beginning on the day it was packaged. We intend
to market this product to housewives and the working class because we are aware
that every family requires laundry soap in order to wash clothes. Therefore, we
employ that tactic to boost revenue.
In the beginning, it was challenging to spread the word about this product in the
neighbourhood because we had to compete with the already popular detergent.
To draw users' attention, we used guerrilla marketing strategies, displaying the
product in the office, posting about it on Facebook, and hanging a banner in front
of the house.
We receive a lot of customers as a result of that strategy. The product's entire
cash flow, both in and out, is rising. and the good news is that each month,
customers will place further orders and refer new customers to test our items.
3.0 PRINT SCREEN OF ENTIRE ELECTRONIC MARKETPLACE SELLING
PROCESS
(B2C) or business to consumer describes the process of selling goods and
services directly between a company and the customers who will ultimately use
those goods or services. Since the Covid epidemic, online platforms have been
popular and all transactions are now carried out remotely. Not to mention typical
sales, a company's revenue might also rise. I have decided to sell both in-person
and online. Selling online since there are no prerequisites or constraints to begin
selling online, I decided to use the Shopee platform. Shopee is another platform
that is expanding, and I am confident that each user will have their own account to
explore and compare products before making a purchase.
Figure 1: step 1 need to register to start sell product in shopee.com and seller
information
Figure 2: step 2 is the seller need to update about shop information.
Figure 3: step 3 is the seller need to choose the shipping channel.