Criterion A
Strand 1
About 70% of students move schools once or twice before high school (Richards
2018). With all these students enrolling in new schools a problem occurs. A lack of
belonging. Estrangement/a lack of belonging is the feeling that you do not belong,
especially when surrounded by other people (vocabulary.com n.d.). Problems
arise when high school students do not feel accepted into a community. Mental
problems such as depression, and antisocial behavior. As well as physical problems
such as low academic performance. This begins when students receive a lack of
support in their interest and lose interest in learning in total. This leads to a
reduction in their academic performance. All these problems can go on to affect
the student till adulthood which is the main reason why it is so important.
Estrangement is caused when students have a detached personality. This means
they cannot open up to people they meet (LeMind & B.A. 2021).
Before anything else, belonging is when a group accepts you as part of them. It is
an important emotional human need that we can not live without. A sense of
belonging. It is the feeling we get when we have satisfied our mental need for
acceptance in a community (Hall 2014).
A welcome kit is a packet of school information and other supplies that will
contribute to a positive beginning for a student at a new school
(arisbeth.rossi@gmail.com 2016) Apart from the newbies week, creating a welcome
kit template for Tema International School would help new students feel even
more accepted because according to (Post 2023), welcome kits give a positive
impression on new students and helps them feel welcome and comfortable. By
solving the problem of estrangement, new students will be able to feel more
accepted into schools.
Strand 2
Area of research
Priority and reason
Aesthetic
Highest - What color should the box
be? The color of the box has to be
aesthetically pleasing to my target
audience otherwise they would not
appreciate the product.
Content
High - Should the welcome kit contain
stationeries or School merch? By
surveying my audience I will be able to
know what majority of my audience
would want school supplies to be inside
the box and what majority of people
will want to have school merch inside
the box.
Size
Medium - Should the welcome kit be
small, medium, or big? To make sure
the audience approves of my product I
will survey them about what size the
welcome kit should be.
Primary Research
To figure out what high school students would want if there was a school welcome
kit I went around surveying people based on the following questions
1. If there was a TIS welcome kit for new students should the color scheme of
the box be neutral, bright, or dark colors?
2. Should the size of the box be like an envelope, shoe box, or canvas size?
3. Should the box contain school supplies(stationary) or school merch (key
chains, stickers, hostel chants, rule book, etc.)
Below are the responses of six(6) people I surveyed.
Audience
Questions
1
2
3
1
Neutral colors.
School merch.
Shoebox.
2
Bright colors.
Both.
Shoebox.
3
Dark colors.
School merch.
Envelope.
4
Neutral colors.
School merch
Canvas.
5
Neutral colors.
School merch.
Shoebox.
6
Neutral colors.
School merch.
Shoebox.
From my survey, I figured out that the majority of the people I surveyed would
prefer neutral colors to others, school merch to school supplies, and a shoebox size
to an envelope and a canvas.
Secondary Research
Before starting my secondary research, I decided to list questions that would guide
me while I am searching in order not to grasp useless information and to check if I
get lost. Some examples of the questions were what colors do teenagers prefer? and
do neutral colors help teenagers?
From my research, I found that older teenagers prefer ethnic and multicultural
tones as they start to appreciate the colors around them (Media 2015). I also found
an infographic that showed color trends of teens that included soft lilac, canary
yellow, hot pink salted caramel, and sky blue (B 2022).
Strand 3
Product 1: MCU School of Design welcome kit.
Function
Easy to open the packaging.
Contains books and
infographics about the
university to inform new
students.
Includes school merch (the
banner, paper binders,
admission guide to help the
new students, and a
sketchbook which is suitable
since it is a design school)
Aesthetics
Bright colors represent the
school but are not too bright
for color-sensitive people
Client
Due to aesthetics and its
function, it would be
appealing to new students
attending this school
Size
Suitable size to package all
the contents of the kit and is
carriable (is not too big to
transport around)
Material
The package is made of
cardboard due to its
durability and is recyclable
and biodegradable.
Product 2: Welcome kit (found on Pinterest)
Function Does not function correctly
due to its lack of
communication. Stationeries
for when classes begin but no
infographic to help locate
classes. Not ideal for new
students.
Aestheti
cs
Simple colors for colorsensitive people. No trace of
the school’s logo.
Client
Would not be appealing to new
students due to not
representing the school and
having no information about
the location of the classes and
about the school's rules.
Size
Is properly sized to fit all its
content and leaves no awkward
space. Easy to transport.
Material
Package is made of cardboard
due to its durability and
because it is recyclable and
biodegradable.
Product 3: A company’s welcome kit
Function
Welcome kit contains a
“What you will need” guide
on the box to guide
newcomers and make them
feel welcome as well as a
parking tips brochure.
Aesthetics
Contents of the kit come in a
color scheme that matches
the company's color.
Contains merchandise such
as a shirt promoting the
company, stickers of the
company's name, a bottle
with the company's brand on
it, a letter, and some
infographics.
Audience
This welcome kit would be
appealing to newcomers due
to its well-thought-through
aesthetics. Due to the
branded top and bottle, it
would be more appealing to
newcomers.
Size
The size of the package is
suitable for its function
because it is not too big or
too small.
Material
Package is made of cardboard
due to its durability and
because it is recyclable and
biodegradable. The bottle is
made of plastic due to its
durability as well as if it falls
it would not make as much
noise as a metal bottle. The
shirt is made of cotton
because it absorbs ink better
than polyester.
Product 4: Element Three welcome kit
Function
Due to the generous amount
of content in this company
welcome kit it helps
newcomers feel welcome and
accepted.
Aesthetics
The company's logo/color is
everywhere to help
newcomers get acquainted
with the company’s
logo/colors. Stickers, a
banner, a shirt, mini
notebooks, a bottle, a fidget
spinner, and a letter have
been put into this welcome
kit. It helps newcomers feel
accepted due to the generous
amount of items.
Audience
This welcome kit is appealing
to its target audience.
Size
Package size might not be the
best due to the number of
items. Packaging them would
be difficult and the contents
in the kit would be packed.
Material
Package is made of cardboard
due to its durability and
because it is recyclable and
biodegradable. The bottle is
made of plastic due to its
durability as well as if it falls
it would not make as much
noise as a metal bottle. The
plastic is purple colored to
represent the company. The
shirt is made of cotton
because it absorbs ink better
than polyester.
Product 5: Oregon University welcome kit
Function
This product helps new
students feel accepted due to
its content (bottle, keychain,
checklist, badges, and letter.
Aesthetics
This welcome package’s
theme is based on Oregon
University and its color
scheme is green, white, and
yellow to prompt the
university.
Client
This product is suitable for
new students attending
Oregon University.
Size
The size of the packaging is
just right since all its content
is able to fit comfortably.
Material
Package is made of cardboard
due to its durability and
because it is recyclable and
biodegradable. The bottle is
made of plastic due to its
durability as well as if it falls
it would not make as much
noise as a metal bottle. The
plastic is green to represent
Oregon University.
Strand 4
My solution to Estrangement in students is to create a welcome package for Tema
International School to help new students feel even more accepted into the school.
My product should be appealing to new high school students (14-18) so I must
research what they would want in the welcome kit.
Characteristics of the product:
Packaging should be neutral colored and represent Tema International School’s
colors.
The packaging size should be enough for its contents.
The product should be transportable.
Its content should not be too little or too much.