COURSE NAME: Digital Marketing
INSTRUCTOR: Sandra Aoun
Final Project
Project Title: Digital Marketing Campaign for a Small Local Business
Objective: To create a digital marketing campaign for a small local business that helps increase
brand awareness, attract new customers, and improve overall sales.
Project Description: You will be working on creating a digital marketing campaign for a small
local business of your choice. Your campaign should include strategies and tactics for reaching
your target audience, driving traffic to the business's website or social media pages, and
increasing engagement and conversions. Your campaign should also be tailored to the business's
unique needs and goals.
Tasks:
1. Write the brand story
2. Research and identify the target audience for the business based on their interests,
behaviors, and demographic characteristics.
3. Develop SMART goal(s) for the marketing campaign.
4. Choose an appropriate social media platform(s) to reach the target audience and
elaborate your choice.
5. Create a content strategy that aligns with the business's goals and target audience
preferences.
6. Create a content calendar for 1 month.
7. Design the content of 5 posts – 5 stories including captions and hashtag (respecting the
3 objectives inform/educate/excite)
8. Manage an Ad campaign and explain the chosen objective, steps, and settings.
Deliverables:
1. A content calendar
2. Digital posts (e.g. images, videos, etc.) to be used in the campaign.
3. Campaign Ads settings.
Presentation
1. A PowerPoint presentation is required.
2. Prepare and practice to give this presentation in 10 minutes.
NB: The project can be done individually or in group of 2 (Each group member should have a part
to present)
Deadline: 14 May 2023
Presentation date: to be determined